Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 165 Propaganda

That kind of visual impact.

It left every user who opened Taobao stunned for several seconds.

"Holy crap! Is Taobao giving up on Conquer Online?"

"The Singles' Day shopping festival? What's that? I've never heard of it before."

"Is Taobao going to have a promotion for Singles' Day on November 11th?"

"New product launch for Journey Online, exclusively on Taobao Mall? Does that mean it can only be purchased on Taobao?"

"Isn't Journey 1 also sold on JD.com? Why is it only on Taobao this time?"

"This move is brilliant. They created hype with a press conference on one hand, and drove traffic to Taobao on the other, with both sides supporting each other."

"Is the marketing team for 'Zhengtu' genius? Every move they make is perfectly timed!"

"Something's wrong! Something big has happened!"

The news spread instantly.

In QQ groups, people are frantically forwarding screenshots of Taobao's homepage.

"Brothers, check out the Taobao homepage! Journey to the West and Taobao have teamed up!"

"Holy crap, this is impressive! A whole poster dedicated to 'Zhengtu' on the Taobao homepage!"

"The Singles' Day shopping festival? Taobao is planning something big!"

"The new Conquer Online product launch is limited to Taobao, and JD.com is probably crying in the bathroom."

"So, the new Conquer Online item will be available for purchase on November 11th? No need to wait?"

"That's what the poster says: First release on November 11th."

"The press conference is on November 10th, and you can buy it on November 11th. That's a great schedule!"

On Z-Dimension, someone immediately posted a screenshot of the Taobao homepage.

The video title is "Breaking News! Taobao's homepage defeats 'Zhengtu'! The Double Eleven Shopping Festival is here!"

Clicking through, the content creator's tone was excited.

"Brothers, did you see that?"

Taobao homepage!

A whole poster! Promoting Conquer Online!

He pointed to the screenshot on the screen.

Taobao joins hands with Journey to the West to create a Double Eleven shopping extravaganza!

On November 11th, the new Conquer Online product will be launched exclusively on Taobao Mall!

What does this mean?

This means that Taobao may have monopolized the online sales channels for this new product from the game "Zhengtu"!

Platforms like JD.com, Amazon, and Dangdang may not be able to get the goods!

"Furthermore, the fact that Taobao was willing to use such a prominent position on its homepage to defeat 'Zhengtu' indicates a very high level of cooperation between the two parties!"

The comment section below the video completely exploded.

"The Taobao homepage! That's a massive traffic spike! Tens of millions of people click on it every day!"

"Zhengtu's move was brilliant; they snatched the most valuable spot on Taobao."

"So what's the deal with Singles' Day? Is Taobao launching a shopping festival?"

"Singles' Day shopping, this idea is quite interesting."

"I don't care what holiday it is, as long as I can buy the new Conquer Online items!"

"First release on November 11th! I'm ready to snag a ticket!"

"Wait, the poster says it's only available on Taobao Mall, does that mean it's not available on other platforms?"

"Never mind that, I just buy things on Taobao anyway, it's convenient."

November 8th, 2 days to go.

On this day, offline channels finally began to exert their strength.

Joy City in Xidan, Beijing.

At eight o'clock in the morning, the mall had just opened, and the first batch of customers poured in.

They habitually walked towards the shops they frequented.

But soon, someone stopped in their tracks.

The most prominent location in the mall's atrium.

The area was originally empty.

Overnight, a giant "GG" sign appeared.

The GG sign has a line of huge black text.

"November 10th, Conquer Online new product launch conference."

Below is that familiar Z logo.

In front of the GG sign stands a display stand about the height of a person.

Above the display stand is a glass protective cover.

Inside the protective cover, however, stood a piece of equipment covered with a red cloth.

It sits there quietly.

Roll-up banners were placed all around.

They all have the same line of text printed on them.

Some gaps must be filled.

Dozens of people had already gathered around the display stand.

Some people were taking pictures with their phones, while others were whispering among themselves.

"What's this? A new product from Conquer Online?"

"There was nothing here yesterday, but it appeared overnight."

"What's covered under that red cloth? Is it a product?"

"It must be a model; the real product couldn't be this big."

"Indeed, but with the red cloth covering it, you can't see anything at all."

"November 10th, isn't that the day after tomorrow?"

"Yes, the press conference is the day after tomorrow, and then you can buy it on the 11th."

A boy wearing a T-shirt is recording a video with his phone.

"Brothers, did you see that?"

Xidan Joy City! The offline promotion for "Journey"!

What's covered under this red cloth must be the new product!

He pointed the camera at the display stand.

"Although we can't see what's inside, the design is already incredibly high-class!"

Look at the lighting, the atmosphere—it's amazing!

"A lot of people have gathered around and are taking pictures!"

I reckon quite a few people will come specifically to see this today!

After the video was posted, the screen was flooded with comments.

Holy crap! Offline promotion! This is impressive!

"Is there one at Hang Lung Plaza in Shanghai? I'll go check it out right away!"

"Is there a Tianhe City shopping mall in Guangzhou? If so, I'll head out now!"

"There should be one in MixC in Shenzhen too! This time, Journey is launching in four cities simultaneously!"

"What's under this red cloth? I really want to lift it and see!"

"Don't worry, you'll find out the day after tomorrow!"

Shanghai, Hang Lung Plaza.

The same huge GG sign, the same display stand, the same red cloth.

The flow of people has been continuous since the mall opened.

Some people came all the way from Pudong.

Just to catch a glimpse of this legendary display stand.

Someone is holding a DSLR camera.

I took dozens of photos from various angles.

Some people took photos with their friends.

The background is that huge Z-shaped logo.

The mall staff had to deploy additional personnel to maintain order.

To avoid causing congestion.

Similar scenes were playing out simultaneously in four shopping malls across four cities.

The news spread rapidly online.

On Z-Dimension, someone compiled photos and videos from the four exhibition booths into a compilation.

The title is "Launching in Four Cities Simultaneously! The Journey offline showcase is packed with visitors!"

In the video, the display stands in the four shopping malls were bustling with people.

"There are so many people in Xidan, Beijing! I'm going tomorrow too!"

"That location at Hang Lung Plaza in Shanghai is ridiculously expensive, and now it's been rented by Journey to the West as a showcase. That's some serious prestige!"

"The same goes for Tianhe City in Guangzhou; that location is usually reserved for big names."

"I just passed by MixC shopping mall in Shenzhen, and there were at least two hundred people gathered there!"

"Zhengtu's offline promotional campaign is incredibly aggressive, simultaneously launching a campaign in the most prime locations across four cities!"

"Online there's a presence on the Taobao homepage, and offline there are display booths in shopping malls—this is a comprehensive bombardment!"

"I'm getting more and more excited for the press conference the day after tomorrow!"

November 9th, the final day of the countdown.

The online discussion has reached its peak.

On Z-Dimension, the keyword search volume for the Journey press conference exceeded one million.

On Zhihu, there are already thousands of questions and answers about the new Conquer Online game.

On Baidu Tieba, the number of followers of the Journey forum has exceeded 500,000.

Everyone is waiting.

Waiting for the moment when the suspense is revealed.

Waiting for the answer that will fill the blank.

Waiting for November 10th to arrive.