Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 124 Restructuring

"it is good."

Lu Chen picked up his wine glass.

"Then I'll have to trouble you. Once the funding is in place, we can take bigger steps, launch new projects earlier, double the app store promotion budget, and Voyager won't have to live on such a tight budget anymore."

The two gently clinked their glasses.

The crisp sound was not noticeable in the bustling restaurant.

But for Lu Chen, this signifies that Journey Technology is about to enter a new phase.

The day after the celebration ended.

Lu Chen did not rest.

He was sitting in his office.

A blank sheet of paper was spread out in front of him.

The top was covered with messy lines and boxes drawn on it.

This is a restructuring of the company's organizational structure.

This matter had been brewing in his mind for a long time.

As Journey Technology's business grows larger and larger.

The business lines are becoming increasingly complex.

The original flat management model where everyone reported directly to Lu Chen was clearly no longer suitable.

Games, hardware, systems, platforms, overseas.

Each direction requires focused dedication and professional management.

more importantly.

If we need to introduce financing next.

There must be clear business boundaries and independent financial accounting.

Investors invest in specific business operations.

It's not a hodgepodge.

Risk isolation is also an issue that must be considered.

In case a problem occurs in a certain business function.

We can't let it drag the whole company down.

Lu Chen wrote down a few keywords on the paper.

Professional operation, independent financing, and risk isolation.

Then we began to sketch out the new organizational chart.

At the top is the parent company of Journey Technology, which serves as the holding platform.

Responsible for overall strategy, key personnel, and major decisions.

The parent company has several independent subsidiaries and branches.

The difference between a subsidiary and a branch is that...

A subsidiary is a company with independent legal person status.

It is established by the parent company as a controlling shareholder or wholly owned subsidiary.

It is capable of operating independently, assuming its own profits and losses, and independently bearing legal responsibility.

It can also serve as a financing or listing entity.

A branch office is an affiliated organization of the head office.

It does not have legal person status.

Its assets, debts and legal liabilities are all borne by the head office.

Suitable for scenarios in the early stages of business expansion or requiring highly unified management.

In short, subsidiaries are independent entities.

The branch office is still part of the family.

This round of financing is for the development of hardware equipment.

Lu Chen will only make this part of the business a separate subsidiary.

Other business operations are managed as branch offices.

Therefore, the first one is ZhengTu Communication Technology Co., Ltd.

Responsible for the hardware research and development, design, manufacturing, supply chain management and sales of smartphones and consumer electronics products.

The subsequent development and maintenance of the ZUI system will also be handled here.

This is the company's current core business.

It is also the sector that attracts the most funding.

Lin Bing is the most suitable candidate for the position.

His capabilities in hardware and supply chain have been fully proven.

The second is Journey Interactive Entertainment Co., Ltd.

Responsible for all game-related business.

The subsequent operation and updates of games such as Angry Birds, Fruit Swordsman, Plants vs. Zombies, Minecraft, and Famine.

And the development of new games.

Jiang Chang is young.

But the growth over the past six months has been remarkable.

From Plants vs. Zombies to Minecraft and then to Famine.

He has proven that he can lead a team and handle projects.

The third is Journey Network Co., Ltd.

Responsible for the Z-Dimensional platform and app store.

And the answer to the question-and-answer platform that will be launched in the future.

All three of these businesses are internet-related.

It's completely different from the logic of hardware and games.

What's needed is a deep understanding of users, content, and community operations.

Xu Yi is the right candidate.

His dedication and passion for Z-Dimension are evident to all.

Moreover, with a technical background, they can understand the underlying logic of the product.

As for overseas.

Voyager will continue to operate independently.

As an overseas subsidiary of Journey Technology.

Responsible for AAA game development and Answerer operations.

Wu Zhixuan has already established himself there.

The team in Los Angeles is gradually expanding.

Lu Chen scribbled and drew on the paper.

I adjusted it several times.

It wasn't until noon that the final decision was made.

He called Susie over.

"Notify Lin Bing, Hong Feng, Jiang Chang, and Xu Yi that there will be a meeting at 2 PM this afternoon. The topic of the meeting is the adjustment of the company's organizational structure."

Susie glanced at the sheet of paper covered in lines on Lu Chen's desk and nodded.

"Okay, I'll arrange it right away."

2 PM, in the conference room.

Lin Bing, Hong Feng, Jiang Chang, and Xu Yi have all arrived.

Lu Chen sat in the main seat.

A clear organizational chart was projected onto the screen in front of me.

"This is the topic of today's meeting."

He pointed to the architectural diagram on the screen.

"As the company's business becomes more complex, we need to adjust our organizational structure so that each business segment can focus on its development more effectively."

He explained it one by one.

"Zhengtu Technology, as the parent company, is responsible for the overall strategy and allocation of core resources. I serve as the chairman and CEO of Zhengtu Technology."

"We will establish one wholly-owned subsidiary and two branch offices."

"The first one is Journey Communication Technology Co., Ltd., which, as a subsidiary, is responsible for hardware and the ZUI system."

He looked at Lin Bing.

"Lin Bing serves as the president of ZhengTu Technology and the general manager of ZhengTu Communications, taking full responsibility for the subsidiary's business. Hong Feng serves as the co-general manager, specializing in the research and development and iteration of the ZUI system."

Lin Bing nodded, her expression serious.

Hong Feng nodded slightly, clearly having been mentally prepared.

"Secondly, Journey Interactive Entertainment Co., Ltd., as a branch, is responsible for all game business."

Lu Chen's gaze shifted to Jiang Chang.

"Jiang Chang will serve as general manager, and the entire game team will be incorporated into Interactive Entertainment, including the development of new projects and the operation of existing games."

Jiang Chang was stunned for a moment.

Although Lu Chen had previously promoted him to be the game team leader.

But actually becoming the head of a company.

It was somewhat beyond expectations.

He took a deep breath and nodded solemnly.

"Thirdly, ZhengTu Network Co., Ltd., as a branch, is responsible for Z-Dimension, the app store, and the soon-to-be-launched knowledge platform Answers."

Lu Chen looked at Xu Yi.

"Xu Yi serves as the general manager. These three business segments all have internet attributes and require a unified operational approach."

Xu Yi pushed up his glasses.

A hint of excitement flashed in his eyes.

He single-handedly built Z-Dimension.

Now it can stand alone as a company.

This means greater room for development.

"Overseas, Voyager continues to operate as an overseas subsidiary of Journey Technology."

Lu Chen added.

"Wu Zhixuan serves as the general manager of Voyager, reporting directly to me, and is responsible for AAA game development and Answer."

Lu Chen returned to his seat and turned to look at the four of them.

Why split it up? Three reasons.

He raised the first finger.

"First, professional operation. Telecommunications companies, game companies, and internet companies have completely different business logics. Hardware companies need to compete on supply chain, quality control, and production capacity. Games need to compete on creativity, content, and iteration speed. Platforms need to compete on users, ecosystem, and operation. Separate operation allows each team to focus more."