Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 106 The Scene Was Heated

"Of course, it has other advantages as well."

Lu Chen smiled.

He picked up the Journey 1 phone and tapped the screen a few times.

The app store interface opened.

It was a store interface with a simple design but clear functionality.

There are several prominent recommendation slots on the homepage.

"As one of the first high-quality developers to join, we will provide you with dedicated promotional resources."

Lu Chen pointed to the recommended section on the screen.

"Every Conquer Online 1 sold comes pre-installed with our app store. When users open the store, the first thing they see are these carefully selected and recommended high-quality apps."

Igor and Marco exchanged a glance.

Clearly, they were somewhat tempted by this offer.

They knew it very well.

How difficult it is to get featured on the App Store homepage.

That usually requires establishing a good relationship with Apple.

Or the game itself already has extremely high sales and reputation.

Lu Chen continued to increase his bets.

"Moreover, the Chinese market is growing rapidly. As you know, Apple's iPhone is not currently available in China, and iPhones purchased through other channels are very expensive, resulting in a limited user base. However, our game, Journey, is a Chinese company, and Journey 1 is priced at only 1999 RMB, which is less than 300 USD. We expect sales of at least one million units in the first three months, which means your game will directly gain one million new users."

"but,"

Igor asked cautiously, "Your target market is mainly in China, while our users are mostly in Europe and America, this..."

'

"That's the second point I wanted to make."

Lu Chen took over the conversation.

Have you considered adjusting your profit model for the Android market?

"Adjust the profit model?"

Marco repeated it with a puzzled look.

"That's right."

Lu Chen nodded.

"On iOS, Doodle Jump is a paid download, which is fine because App Store users have a good habit of paying for things. But on the Android market, the situation is completely different."

He glanced at the expressions on the two brothers' faces.

Knowing they were aware of this, he continued.

"The global Android market is fragmented, users are not willing to pay, and piracy is a serious problem. If you directly port the paid version to Android, the sales will probably be very poor."

"So what's your suggestion?"

"Igor asked."

"Free download, in-app purchases for profit."

Lu Chen said crisply and decisively.

"Turn Doodle Jump into a free-to-play game and monetize it by selling skins, special characters, new backgrounds, and other content that doesn't affect the game's balance."

He picked up his phone and began explaining while gesturing.

"Imagine players can download and play the base version for free, but if they want a little octopus wearing sunglasses or want to jump in a starry background, they need to spend a little money to buy it. This content won't make paying players stronger, but it will make the game more fun and personalized."

Igor fell into deep thought.

Marco's eyes lit up.

"That's a very interesting idea!"

"and,"

Lu Chen added.

"Zhengtu Technology can provide technical support for this upgrade. Our engineers can help you optimize the performance of the Android version to ensure smooth operation on Android devices."

Lu Chen observed the two people's reactions.

I know they've completely fallen for him.

Then he threw out his last chip.

"More importantly, as the first developers to work closely with us, you will receive far more flexible terms of cooperation than Apple. We will not demand exclusivity; you can still release your games on other Android platforms. We simply hope to establish a long-term partnership."

Igor and Marco exchanged a glance.

They exchanged a few quick words in hushed Croatian.

A moment later, Igor turned to Lu Chen and extended his hand.

"We need some time to consider it, but we are very interested in your proposal."

"Very good."

Lu Chen shook hands with the two men in turn.

"After the exhibition, my colleague Wu Zhixuan will contact you to discuss the specific details of the cooperation."

Lu Chen was in a good mood when he left LimaSky's booth.

If we can successfully bring popular games like Doodle Jump to the Journey app store.

This will be a huge boost to the store's early development.

When we returned to booth number 5278.

Lu Chen noticed that the place was even more popular than when he left.

Jiang Chang was sweating profusely as he guided three players through a simultaneous trial of "Famine".

Susie was surrounded by several people.

Answering questions about the mobile version of Conquer Online 1.

"Mr. Lu, you're back!"

Susie saw Lu Chen and walked over through the crowd with a sigh of relief.

"Several media outlets just came by."

"Oh? Which media outlets?"

Lu Chen asked.

"GameSpot, PCGamer, and a French gaming media outlet."

Susie quickly opened her notebook to check.

"A GameSpot reporter played for about fifteen minutes and said that Famine's art style is unique in mobile games, while PCGamer was surprised by the survival system, believing that it is on par with PC games."

Jiang Chang took a moment to look up, her face full of excitement.

"They asked so many questions about the game design of 'Famine,' I can barely answer them all!"

Lu Chen nodded, silently assessing the significance of these media interviews.

GameSpot and PCGamer are both leading media outlets in the gaming industry.

Their reporting influence is no less than that of IGN.

Did you leave your contact information?

"They were all left behind."

Susie pointed to a few lines of information recorded in her notebook.

"They said they would mention us in the exhibition reports."

"very good."

Lu Chen looked at the busy booth.

A sense of accomplishment welled up inside me.

Although the booth was only 9 square meters.

But Journey Tech is at the world's largest gaming expo.

Gradually expand your influence.

Lu Chen checked the time.

It was already 4:30 pm.

There is one and a half hours left before closing time.

There were still more than a dozen people queuing in front of the booth, waiting to try out the products.

"It seems that today's results have exceeded expectations."

He smiled.

"Please hang in there a little longer, everyone. I'll treat you all to a nice meal after the museum closes."

"Long live Boss Lu!"

Jiang Chang cheered.

He then turned around and threw himself back into guiding players.

In the time that follows.

The flow of people in front of the booth was constant.

Some players were drawn in by the unique art style.

I specifically sought out game enthusiasts based on a friend's recommendation.

There were also a few reporters from smaller media outlets.

Jiang Chang and Su Xi were so busy that they barely had time to rest.

Even getting a sip of water required several people taking turns.

Six o'clock in the afternoon.

When the closing music played, the four of them were so exhausted that they almost collapsed in their chairs.

Brochures were scattered on the ground in front of the booth.

All the keychains on the table have been given out.

Even the spare souvenirs were all gone.

"How many people are there today?"

Jiang Chang asked weakly.

Susie flipped through the notebook in her hand.

"According to incomplete statistics, more than 300 people tried out the game, and even more, at least 500, took brochures. Eight media outlets came, and three of them scheduled follow-up interviews."

"The results exceeded expectations."

Wu Zhixuan wiped the sweat from his forehead.

"Especially the media, their attitude towards mobile games has obviously changed. In the past, when mobile games were mentioned, they always thought they were just a small fry, but today I saw several reporters playing 'Famine' for more than half an hour."

Lu Chen responded.

"This is a good sign. The era of mobile games is coming, but many people haven't realized it yet."

Back at the hotel, the four of them had a simple dinner and then went back to their respective rooms.

As soon as Jiang Chang entered the room, he eagerly turned on his laptop.

I connected to the hotel's Wi-Fi and opened the IGN website.