Jin Yuanyuan's Top-Tier Life

After seeing Zhao Zhuoran and his friends off, Jin Yuanyuan opened her livestreaming app again. Even though Jin Jia had sold quite a few socks through her livestreams, her viewership was low, but she should still keep going.

For three consecutive days, she walked around the Jin Yaya sock knitting workshop several times, broadcasting the progress of the renovation of the warehouse that was blackened by the fire. Then she walked around the warehouse a few more times, saying that it was the end of the year and the order volume was very large, and there would be many discounts... In any case, there were hundreds of people watching the live broadcast.

While taking inventory, Jin Yuanyuan discovered 100,000 strange pairs of socks piled up in a corner.

"What is this?" she asked the warehouse manager.

The warehouse manager chuckled wryly, "Well... back in the Winter Olympics last year, a customer ordered 100,000 pairs of socks—they were oddly shaped five-toed socks—and the boss accepted them. But when it came time to deliver, the customer suddenly said they didn't want them anymore, paid only half the money, and then disappeared."

"What's going on? Why don't you want it anymore?" Jin Yuanyuan thought for a moment. "This is a lot of money!"

"The reason is really bizarre. He said a fortune teller told him that he couldn't have the letter C in any of his belongings, or he would suffer a bloody disaster. But all of his socks had the letter C on them, and they were very conspicuous. So he called Mr. Zhu and said he didn't want them anymore."

"...There's such a saying...and then what happened?" Jin Yuanyuan was speechless.

"Mr. Zhu also tried to get people to promote the socks, but these socks, because of their unusual shape, weren't easy to sell. Originally, this batch of goods was made to capitalize on the Winter Olympics hype, but... once the opportunity was missed, they just wouldn't sell."

Jin Yuanyuan took a pair out of the box, felt them carefully, and found the quality to be quite good. Five-toe socks are essentially gloves, covering each toe, and they look extremely unique and creative.

It looks really good, but how do we sell it?

This has been sitting in the warehouse for a while; even good things can spoil.

Jin Yuanyuan started her live stream and began her usual talkative mode, mentioning these socks from her inventory. These socks were originally designed for athletes, the most famous being Yuzuru Hanyu's five-finger socks, which were even featured in a news report.

During the Beijing Winter Olympics, she went to the venue as a brand representative, met with Yuzuru Hanyu, and talked about his sportswear...

Although Jin Yuanyuan is not a fan of Yuzuru Hanyu, she has a very good impression of him.

During a casual chat on the live stream, when she got to this part of the gossip, she suddenly noticed that a lot of people had flooded into the live stream room, leaving comments saying they wanted to know more about this part.

Jin Yuanyuan thought this was a good topic, so she started talking to everyone about five-finger socks and Yuzuru Hanyu.

"For athletes, especially those who need to run and jump for long periods of time or whose feet must endure high pressure, these socks can really be a treasure! Because the design of giving each toe a separate compartment not only prevents moisture and sweat and provides a good grip, but more importantly, it prevents the toes from squeezing and rubbing against each other, thereby reducing the probability of injury."

"Hanyu has high standards for socks, and the most important thing is the stitching design of the big toe and little toe."

"In figure skating, it is very important to shift your weight from the inside edge to the outside edge, control the inside and outside of the skate, and maintain the balance between your big toe and little toe when jumping. Especially for jumps like the triple Axel, the little toe has to bear a lot of pressure, which is particularly important for Yuzuru Hanyu."

"After numerous tests and modifications, the Japanese designers decided to enhance the stretching effect of the big toe and little toe, giving the toes more room to extend and release pressure. This was the most time-consuming part of the research and development process."

At this point in the conversation, someone in the live stream suddenly left a comment asking for a link to the five-finger socks, saying they wanted to buy them. Jin Yuanyuan initially thought she had misread it and asked again. Unexpectedly, several people simultaneously left comments saying they wanted to buy them.

"These aren't Yuzuru Hanyu's socks; they're just simple five-toed socks made of combed cotton, which are quite comfortable to wear. Actually, they're perfect for those who wear flip-flops, as they give off a very unique vibe..." Jin Yuanyuan emphasized again before posting the link.

But orders actually started coming in, and they kept increasing. Zhang Meizi, who was in charge of data processing for Jin Yuanyuan in Jin Yaya's marketing department, even rushed into Jin Yuanyuan's office. She was about to speak when she saw Jin Yuanyuan was livestreaming, so she quickly backed out. Then she held up a piece of white paper that read: "One thousand pairs! Sold out!"

Jin Yuanyuan was also somewhat dazed, constantly trying to recall what she had said that had hit the mark with consumers' buying enthusiasm. Perhaps, it was simply the association with a celebrity that could create an unexpected surge in sales.

However, she continued to talk about the material of these socks and some matching tips in the live stream, and they were already selling like hotcakes!

After the one-hour live stream ended, everyone flocked to Jin Yuanyuan's office, quite excited, because they never expected that live-streaming e-commerce would actually make money.

"How about we do another live stream tomorrow?" Zhang Meizi was particularly excited. "This is way more than what we bought for children's socks at Jinjia next door."

"Hey, let me think." Jin Yuanyuan laughed. She wasn't thinking of repeating herself, but rather of being innovative. If people liked a certain way of chatting, she could actually do it. Because she was really good at small talk, telling stories, and all sorts of gossip.

"Sis, do you know any other celebrities? We really want to know!" Several younger girls crowded around, bringing milk tea. "How about Tang Dachao? We really like him!"

"No, he has nothing to do with socks, we can't say anything." Jin Yuanyuan was quite serious. "We sell socks, how can we just ride on someone else's coattails? We have to associate ourselves with a super popular celebrity!"

"Right, right, Tang Dynasty isn't popular anymore, let's find someone popular. Like that currently airing TV series, something about Phoenix Fate, that would be good."

Finally, there were some sales, and the path of new media sales showed a glimmer of hope. Jin Yuanyuan also felt quite accomplished, at least she had bought some socks on her own.

She posted a screenshot of herself chatting in a live stream on her WeChat Moments, which attracted over 10,000 viewers. "How will you know if something will work if you don't try it?"

She posted a motivational quote along with the caption, and it immediately garnered a lot of likes. Even some former colleagues left comments encouraging her, asking if she needed any help, and some even directly requesting that she share the link on her WeChat Moments.

Jin Yuanyuan was genuinely touched.

In just a month and a half since she left her job, her little world has undergone tremendous changes.

Was it all worth it?