Jin Yuanyuan's Top-Tier Life

Chapter 23: Buying Socks is About Telling a Story

Jin Yuanyuan had indeed thought about new media promotion for a long time. Although live-streaming e-commerce is very common now, and many celebrities and internet influencers can help increase sales, it seems that this path is not feasible for her socks.

So she thought it would be quite interesting to livestream the sock production process. At least, she really enjoyed the process. Ever since she became unafraid of those rapidly spinning steel needles, she discovered that there were so many intricacies involved in making a pair of socks. Just the selection of materials alone is a vast field of knowledge.

Just do it.

Ignoring her mother Zhu Hongying's objections, she registered an account and bought all the necessary equipment for live streaming: a selfie stick, a light stand, and even a reflector. In her words, if she was going to do it, she wanted the complete set.

However, when it comes to actually filming, many problems will be encountered.

The factory building is indeed unsightly.

The workers were also reluctant to appear on camera.

Many of the sock patterns are still kept secret and cannot be photographed.

The warehouse is also a confidential place, and if the recipient's information is leaked, it would be considered an infringement.

Suddenly, things became extremely difficult.

Jin Yuanyuan walked around the Economic and Technological Development Zone with her phone camera, but ultimately couldn't find a suitable spot.

Later, she returned to the staff rest area, a simple office with only a long table and a few folding chairs. The walls were covered with the company's awards over the years, a whole wall full of them, which was quite impressive.

After turning on the live stream camera, she laid out all the socks that were available for public sale on the table and started introducing the quality, patterns, and prices of the socks, just like other live streamers. As she talked, she found it quite boring.

In less than ten minutes, she was speechless.

Normally, she's quite talkative, at least during meetings; she's quick-witted and can rattle off jokes and gossip with ease. But today, in front of the camera, she suddenly didn't know what to say.

After introducing the twenty pairs of socks, she decisively piled them all together. Seeing that there were only a dozen or so viewers in the live stream, she sighed deeply and ended the broadcast.

Because there was no prior publicity, not many people knew that Jin Yuanyuan was doing live streaming.

She sat quietly in the lounge eating lunch, thinking that perhaps she should ask some more people for tips on live streaming, or maybe just buy some data. It's a common practice anyway, so it should work, right?

Several employees, who were about to have lunch, walked in chattering, still talking about Jin Jia. Jin Yuanyuan's ears perked up, and she asked, "What's wrong with Jin Jia now?"

"President Jin." These employees were all young girls, and they had gotten along well with Jin Yuanyuan over the past two weeks. Whenever Jin Yuanyuan wanted milk tea, she would always order one for them.

One of the girls paused, looked at the other three, and then whispered, "Jin Jiaya is doing a live-streaming sales event, and she looks pretty good."

"What? When did she start? She didn't do this before, did she? What's going on?" Jin Yuanyuan was about to explode.

"Today then." The young girl was a little hesitant, after all, Jin Yuanyuan had quite a presence and status.

"What's her name? On which platform? Why? For how long? What did she say? Which products were she promoting? What are the prices?" Jin Yuanyuan asked seven questions in one breath, leaving the female employees speechless and unsure how to answer her.

"Jin Jia, search it."

"Alright then." Seeing that she had scared the girls, Jin Yuanyuan could only grin and look down at her phone.

Sure enough, Jin Jia also registered accounts on many live streaming platforms, and luckily one of them allowed her to watch replays.

Jin Yuanyuan immediately clicked to read it.

It must be said that Kim Jia is indeed beautiful, and today she's going for a "hot mom" look, which fits her persona. She started by saying that she's a mother of two and knows best the difficulties of choosing clothes for children. Then, she laid out all her children's socks and introduced each one in great detail, especially regarding the comfort of children's feet, which she explained very well.

In the last ten minutes of the one-hour live stream, all the socks had been introduced and links were displayed. To keep the conversation flowing, she shared a story about how she tells her child stories using pictures, teaching him not to leave his socks lying around:

"At night, when the little bear goes to sleep, he throws his clothes, pants, and socks all over the place."

The next morning, Little Bear got up and dressed, only to find that one of his socks was missing. He searched high and low, inside and out, but still couldn't find it. The little alarm clock rang, as if saying, "Hurry up! You'll be late for kindergarten!" Little Bear was really worried!

Just then, Mama Bear came along and had to help Cub look for his socks. Mama Bear searched and searched, but couldn't find them. "Strange! Where did the socks go?" Mama Bear looked down and suddenly chuckled, saying, "Here they are!"

"Where is it? I can't see it!" Little Bear asked curiously. Mama Bear pointed to the socks sticking out of Little Bear's pants and said, "Isn't this it?" Little Bear lowered his head in embarrassment.

From then on, every night before bed, Little Bear would neatly fold and put away his clothes, pants, and socks, and he never littered again.

Jin Yuanyuan actually liked the picture book that her son used to create stories based on pictures. She felt that this hot mom was not only good-looking and good at sales, but the story was also quite useful and interesting. She said that if she had a baby, she would also tell this story.

When Cao Xiaoyu called her in the afternoon to ask about the live stream, Jin Yuanyuan honestly praised Jin Jia, which annoyed Cao Xiaoyu so much that he couldn't help but say, "Jin Jia is our rival! Do you know that she sold a thousand pairs of socks in just one hour this morning? Do you know how much that is? Don't just look at how well she does; you have to do better than her! Ugh, this is driving me crazy!"

"I'm studying..." Jin Yuanyuan's voice was much softer, and she did feel somewhat ashamed of herself.

"You'd better hurry up and learn. If I get all the British documents sorted out, I'll be there for at least six months. You can decide for yourself," Cao Xiaoyu "threatened."

Jin Yuanyuan could only hum in agreement twice before hanging up the phone.

This is indeed a difficult problem.

Jin Jia, a "hot mom," uses her home as the background for her livestream, with her two babies happily babbling and learning something behind her. But what about Jin Yuanyuan? The certificates in the background are nice, but in the age of livestreaming, they don't seem to work.

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