Jin Yuanyuan's Top-Tier Life

Chapter 107 The new socks just won't sell.

Jin Yaya Socks Factory's new office has been renovated, featuring an open-plan workspace and a large showroom, including a new media live-streaming area. Similar to the previous one, it is extremely bright and simple, more in line with modern aesthetic trends.

Jin Yuanyuan was very satisfied and walked around the room several times. Liu Xiangyue was also very happy and even brought over a photographer friend to help take pictures.

"Yuanyuan, we gave these photos to the renovation company as sample photos. He said he could also give us a set of lights and a one-year warranty." Liu Xiangyue was tidying up with a smile. She had set up a long table for herself as an office and a place to drink tea. She said that she and Zhao Zhuoran had found it at the flea market before and hadn't found a place to put it. Now that she had this office, it was perfect to put it here.

Even Jin Yuanyuan couldn't help but complain about her, "She's really burning money, she's too rich!"

"It's alright." Liu Xiangyue was quite satisfied with the table. In the photos, it even had a harmonious beauty that blended Chinese and modern styles. Both the Chinese tea set and the Western wine glasses were extremely harmonious. "Yuanyuan, sometimes I feel like you're not like an only child from the Jiangzhehu region. You don't have that spoiled air about you. This LV bag is an old model. Shall we go buy a new one?"

"No, as long as it works, it's fine." Jin Yuanyuan quite liked her big bag, mainly because it could hold things. She put the sock samples inside, and it was bulging and full, which gave her a great sense of satisfaction.

"Alright, let's talk about the pricing of these socks." Liu Xiangyue had worked with Jin Yuanyuan for some time and knew Jin Yuanyuan's preferences and temperament to some extent, so she didn't continue the conversation and started talking about work again.

"I've seen many clothing chain stores sell socks in packs of five for eighty yuan. Let's price them like that too," Liu Xiangyue said, showing Jin Yuanyuan photos of relevant brands for reference.

"They're a brand, we can't compete." Jin Yuanyuan shook her head. "LV bags are expensive, but they have a reputation. It's the same principle as socks. If they were LV socks, people would buy them for a thousand yuan. Even if our quality was the same, or we were their OEM manufacturer, we still couldn't sell them for that much."

"But our quality is good, and the cost is also quite high. The bamboo fiber thread that you and Dong Xiaoran made is really not cheap." Liu Xiangyue was calculating the cost again.

"Yeah, that's why I've always wanted to cut costs." Jin Yuanyuan touched the finished product, quite satisfied. "I went to check out the socks at those girls' boutiques a few days ago. Five pairs for 9.9 yuan. The quality is just average, but young girls don't necessarily need anything fancy. They're all about volume, not quality."

"Quality is our top priority." Liu Xiangyue was also very pleased with the appearance of the new socks. They made bamboo fiber socks in a high-end Morandi color scheme, aiming to offer seven different pairs a week.

"However, we need to lower our prices a bit. At least after the discount, a pair can be ten yuan."

While the two were seriously discussing the price, Cao Xiaoyu returned from outside and sat down at the long table. After taking a big gulp of tea, he said, "You're both right, but I suggest making it 22 yuan a pair, five pairs for a pack, with a fold-off discount. That kind of promotion would make people feel it's a great deal. That's equivalent to 11 yuan a pair, which is acceptable, right?"

Liu Xiangyue took out a calculator and did some serious calculations before looking at Cao Xiaoyu: "Xiaoyu, why didn't you go to Tsinghua University's math department back then? Your math skills are amazing. If I saw a promotion like this, I would definitely buy it and feel like I got a great deal."

"Hehe, it's all a routine, just a routine." Cao Xiaoyu was a little embarrassed by the praise.

"Okay, let's give it a try." Jin Yuanyuan wasn't sure how it would go, so she said they'd see. But it was obvious that because the price was too high, they weren't selling. Even when she did a live stream on social media, she only sold the cheaper, remaining stock of socks.

She and Kim Jia even did a live stream together, selling only the cheapest socks, but no one bought the new products.

Liu Xiangyue was a little anxious and asked Jin Yuanyuan to talk more about the features of the new socks, but Jin Yuanyuan felt that she had already said too much and if they didn't sell, there must be other problems.

Jin Jia didn't participate in the design of these new socks, but seeing that the two women were clearly about to argue, she stayed and sat in the office with Cao Xiaoyu, listening to their respective arguments.

Jin Yuanyuan hoped the price could be lowered, at least the silk threads could be cheaper, less used, and not so dense. But Liu Xiangyue believed that if you're going to do it, do it well, it will look high-quality and classy.

This is a bit of a delicate matter, much like their differing views on spending. Jin Yuanyuan feels that quality is acceptable, but there's no need to go overboard. However, Liu Xiangyue insists that everything must be the best and presentable.

The atmosphere in Jin Yaya's office was not good in the middle of the night.

Jin Jia, as the older sister, asked Cao Xiaoyu to order dinner for everyone, saying that there was no rush and they could talk about it over dinner. But Jin Yuanyuan still blurted out, "Wasn't this already discussed? To see quick results, we need to produce some affordable products quickly and efficiently. On Jin Yaya's platform, socks at 11 yuan a pair are considered expensive, so the target audience will definitely be people who like 9.9 yuan for five pairs. Who would be willing to buy something that expensive?"

Liu Xiangyue became unhappy again and said directly, "That's why Jin Yaya's quality can never be up to par; it can only be a third-rate small business!"

Jin Yuanyuan disliked this statement intensely and immediately stood up, bristling, and asked, "Jin Yaya is just a third-rate hosiery factory, but it has an annual income of ten million. So what? It's not high-end, it's not luxurious, it's just like that, so what?"

"Jin Yuanyuan!" Before Liu Xiangyue could speak, Jin Jia shouted, "Everyone is here to resolve the issue, so please be quiet."

"Yuanyuan." Cao Xiaoyu called out to her as he came in with his lunchbox. "Don't rush. It's not that easy to sell products. It takes time. Let's eat first."

Liu Xiangyue looked at Jin Yuanyuan. Since everyone had already mentioned Jin Yuanyuan, she paused for a moment before saying, "I take back what I said, but you can't deny that the reason Jin Yaya isn't growing big enough is because of its limitations. We've also visited other hosiery factories and seen their management experience. We've tried our best to get closer to their hardware, but the product and sales positioning wasn't particularly clear before. Now, we need to make changes again, at least to get rid of those low-end products and improve Jin Yaya's image."

"No way!" This time, Jin Yuanyuan and Cao Xiaoyu spoke in unison, expressing their disagreement.

(End of this chapter)