This director is so innocent.

Chapter 119 Please Call Me the Hundred Million Yuan Director

There are eight major cinema chains in mainland China.

China Film Stellar Media, Shanghai United Film Group, Southern New Line Film Group, Beijing New Film Union Film Group, Beijing Wanda Film Group, Lingnan Pearl River Film Group, Zhejiang Times Film Group, Sichuan Pacific Film Group.

They are very cautious about scheduling screenings and have their own set of logic. They won't suddenly become obsessed and increase the screenings to 70% just because "The Coffin in the Mountain" broke 10 million yuan at the box office on its opening day.

That's idiotic, it's irresponsible towards one's own boss.

After a thorough analysis, they discovered that Su Jin's fans were the primary reason why "The Coffin in the Mountain" grossed over 10 million yuan on its opening day.

Therefore, the number of screenings was only increased by 5% on the second day.

Indeed, the fact that "The Coffin in the Mountain" broke 10 million views on its first day was truly due to the push from Su Jin's fans.

Huang Jiaqiang sent people to conduct a survey of moviegoers in eight major box office cities and found that the audience on the first day was mainly young people, with women making up the majority.

They either come with their best friends, or they are boyfriend and girlfriend, or the young girl brings her parents, or the boy pursues the girl.

Their box office share is approximately 60%.

The remaining 40% are the regular audience members, along with fans of the other lead actors.

Let me put it this way!

If Su Jin hadn't become a sensation this summer and hadn't won the Cannes Jury Prize, given the subject matter and cast of "The Coffin in the Mountain," the opening day box office should have been around four or five million.

Any more than that would be empty boasting.

As I said before, the subject matter, cast, release date, and market conditions determine a film's box office ceiling.

These days, decent people don't have the habit of watching movies at all.

If you want to watch a movie, you either want to watch a Hollywood blockbuster or a well-known Hong Kong movie.

However, the box office performance of "The Coffin in the Mountain" on the second day exceeded everyone's expectations, increasing by 400 million to reach 1530 million.

This was thanks to positive word-of-mouth on the first day, which attracted many viewers to the cinema.

There's also a second wave of young fans, and the eight major cinema chains have increased screenings by 5%.

The managers of the eight major cinema chains were filled with regret upon seeing the box office figures. If they had been bolder, the box office might have increased by another 200 million.

Therefore, they increased the screenings of "The Coffin in the Mountain" to 70% this time.

On the third day, the little fans weren't very supportive, and the box office dropped somewhat, but it still reached 1360 million.

The fact that it's so popular means that quite a few ordinary viewers have come in.

On the fourth day, the box office dropped by more than one million, almost falling below 1200 million, reaching only 1206 million.

The box office was also quite good in the following three days, not falling below 10 million, and grossing 1034 million, 1096 million and 1015 million respectively.

The total box office revenue for the seven-day National Day holiday was 8371 million yuan.

At this rate, breaking 100 million is almost inevitable; it's just a matter of time.

Even if the box office doesn't break 100 million, we'll still buy it.

The difference in status between a director whose films gross over 100 million yuan and one whose films don't is too great.

for example.

As everyone knows, Jiang Wen is a domineering person on set. He likes to boss people around and you can't control him without some experience and ability.

He's unlikely to listen to you.

Lu Chuan's "Looking for a Gun" is a typical example.

If he becomes a director with a budget of 100 million yuan, and Jiang Wen is his leading man, when the two disagree, Jiang Wen will have to reflect on whether there is something wrong with his own ideas.

After all, one film flopped at the box office, and the other was directed by a director who made over 100 million yuan. If you don't reflect on your actions, do you expect me to?

Compared to the box office explosion of "The Coffin in the Mountain," "Triangle" fared rather poorly.

Given the current size of the film market, it's impossible for two films to be successful at the same time; it's all about one winner taking all the profits.

The total box office of "Triangle" barely broke 10 million in seven days - 1025 million.

Breaking 20 million is possible, but it's only a possibility.

But forget about reaching the original 2820 million.

Because three movies are being released on the 18th and 19th.

These are "Brothers in Arms", "The Sniper and the Strategist", and "Ratatouille".

The former starred the five "Tigers" of TVB, but was missing Tony Leung. It did well at the box office, earning 2900 million.

The one in the middle is directed by Wang Jing and stars three award-winning actors: Huang Qiusheng, Wu Zhenyu, and Zeng Zhiwei.

Garbage film, not worth considering, box office 250 million.

Wang Jing is a quick shooter; filming wrapped on September 3rd, and post-production only took a month.

His fastest record is five weeks.

It only took five weeks from filming and post-production to release; there was no script, and they wrote it as they filmed.

The last one was a Hollywood animated film, which did reasonably well at the box office, earning 2000 million.

Media reporters also reported on the fact that "The Coffin in the Mountain" grossed 8371 million yuan in its first seven days.

[“The Coffin in the Mountain” grossed 8371 million yuan in its opening week; Su Jin may become the youngest director to reach 100 million yuan at the box office]

[With an all-mainland cast, "The Coffin in the Mountain" grossed 8370 million yuan in its opening week, proving to the world that mainland actors can also carry the box office.]

-

[“The Coffin in the Mountain” crushes “Triangle” to become the box office champion during the National Day holiday]

The creative team had been on a promotional tour for a week, and the initial excitement of breaking ten million yuan at the box office on the first day had long since faded.

Everyone was exhausted, both physically and mentally, and didn't want to move at all. They didn't chat in the car and just wanted to sleep.

However, when they heard that the total box office in seven days was 8371 million, they were instantly revitalized and persevered for another three days.

Then, he became listless, as if he had suffered some kind of torment.

Over the past three days, "The Coffin in the Mountain" has entered weekdays, resulting in a sharp drop in box office revenue: 530 million on Monday, 320 million on Tuesday, and 246 million on Wednesday.

Even so, breaking 100 million is almost inevitable.

Su Jin was so excited that she accepted two more exclusive interviews.

10 month 12 number.

That day, the internet entertainment section was filled with news about Su Jin.

[With the new king's ascension to the throne, Su Jin becomes a member of the 100 million yuan box office club]

The youngest director in history to earn over 100 million yuan has emerged; he is the genius director Su Jin.

Su Jin, the leading director of the new generation.

-

That's right, "The Coffin in the Mountain" broke 100 million yuan at the box office on this day, and the final box office was 1.03 million yuan.

On the same day, fans of "The Coffin in the Mountain" were elated, arguing with haters on Tianya Forum.

No movie can please everyone, and "The Coffin in the Mountain" is no exception.

People who dislike "The Coffin in the Mountain" are a diverse bunch.

Some people were bothered by Su Jin as a person, some by the criticism she received from her fans, and some simply disliked the movie "The Coffin in the Mountain."

When "The Coffin in the Mountain" was first released, they started finding fault with it, with some saying that "The Coffin in the Mountain" plagiarized the Coen brothers' "Blood Simple".

The reason is that the narrative structures are very similar, both employing a non-linear narrative structure, and both beginning and ending with a Möbius strip.

They're at least somewhat intelligent, but unfortunately, there aren't many.

Those without brains will simply say that the two titles differ by only one character, so what else could it be but plagiarism?

"Hatemakers, come out! 'The Coffin in the Mountain' has surpassed 100 million views, doesn't that prove you wrong?"

"Exactly, people were pessimistic about 'The Coffin in the Mountain' before, but now it's grossed over 100 million. What do you mean by that?"

"How so? I can say it standing up, sitting down, or lying down, yet garbage movies can still break 100 million. This is a great tragedy for Chinese cinema."

"That's right, bro. I can't stand those brainless fans who are always praising Su Jin. Do you think Su Jin cares about you brainless fans?"

"care."

"I care about you————"

"...

'

For a moment, the entire comment section fell silent.

Because the ID of the person who replied "cares" showed the words "Su Jin".

Most long-time users of Tianya know that Su Jin's Tianya forum ID is his real name.

Therefore, when Su Jin personally commented, the comment section froze for a moment.

They never imagined that Su Jin would personally get involved.

The fans were caught off guard and went into a frenzy, pounding away on their keyboards.

"Aaaaaahh ...

"Master Jin, I like you so much!"

"My idol, don't pay attention to what the haters say, you have us."

"In my lifetime, in my lifetime, I actually saw my idol personally step in to defend us."

Upon seeing these comments, Su Jin couldn't help but smile, a maternal smile spreading across her face.

The happiness of idols is so simple and unpretentious.

"You can criticize me, but don't criticize my fans. They're not brainless fans; they're the most adorable people."

"I've prepared gifts for you guys on my personal Baidu Tieba forum, you can check it out, bye!!"

The young fan was thrilled when he saw these two sentences.

Those who weren't at work started screaming to release their excitement.

The person slacking off at work clenched their fists, trying to suppress their excitement.

Feeling sentimental, she wiped away the moisture from the corners of her eyes.

"Bye, Kuroko, I'm going to see the gift my idol prepared for us. Talk to you later."

"Goodbye, Kuroko."

"Goodbye, Kuroko."

"————" Kuroko broke down.

Damn it, this is outrageous! I will never forgive Su Jin!

"Hey, Blackie, give it a rest! You can't beat Su Jin." After saying that, this guy also opened the forum to join in the fun.

Although he is a fan of "The Coffin in the Mountain", he could also be considered a fan of Su Jin.

The gifts were actually very simple: Su Jin's novels, albums, and photo posters, all of which had his signature.

We prepared 1,000 portions, 600 for our little fans and 400 for outsiders.

They're all lotteries.

A box office exceeding 100 million yuan is a significant boost for an actor.

Zhang Guoli felt confident again and was preparing to dredge up a movie.

Guo Tao had previously received a lot of scripts from the Hong Kong entertainment circle because of "Stone", and this time he has completely entered the Hong Kong entertainment circle.

Old Yang was talking to him about "Shinjuku Incident," I wonder how it is now.

Yu Nan was not well-known to the public because she had mainly acted in art films before, but this time she has become a household name.

Many people recognize her, especially her widow look, which exudes a strong allure of a young married woman.

Liu Shishi went from being an unknown figure to achieving a degree of fame.

Liu Hua was the one who benefited the most.

He had a movie that grossed over 100 million before, which was over 200 million.

It's that movie, "Curse of the Golden Flower," where he played the eldest prince, but everyone knows that the movie's success had nothing to do with him.

The audience was mainly there because of Zhang Yimou, Chow Yun-fat, Gong Li, and Rene Liu.

"The Coffin in the Mountain" is different. Although his role is not very large and it is an ensemble piece, he always starts talking nonsense wherever he goes, and one media outlet even made a column about it.

His popularity has skyrocketed, reaching the threshold of first-tier status.

If he has another popular representative work, he will definitely be able to break through the threshold of the first tier.

His identity has also transformed from an artistic luminary to a business magnate.

Two people were happiest during Liu Hua's red-flower treading.

One is Hong Kong's Film Dynasty Films, which produced a movie called "Tough Guy," starring Liu Hua.

Secondly, there's Lu Chuan. No matter how much he dislikes Su Jin, Liu Hua's popularity greatly helped "Nanjing! Nanjing!"

Investors called him, asking if his investment was enough and if he needed to add more money.

Su Jin's popularity naturally increased, but it didn't help much.

More importantly, it has gained a larger fan base and elevated his status within the industry.

"Return to Beijing to attend the victory celebration banquet."

Previously, when the box office reached 8371 million yuan during the seven-day National Day holiday, Huang Jiaqiang had called to ask if they wanted to hold a celebration banquet.

He rejected me.

-

A celebration banquet for 80 million is nowhere near as impressive as one for breaking 100 million.

October 14st, 7:30 PM.

The celebration banquet for "The Coffin in the Mountain" was held at the Kunlun Grand Hotel.

Huang Jiaqiang is very confident that "The Coffin in the Mountain" will gross over 100 million yuan and has already prepared materials for the celebration banquet.

Therefore, one day is more than enough.

Some guests may be unable to attend due to scheduling conflicts caused by last-minute notices.

But it doesn't matter, I won't force it.

"Next, please welcome Mr. Han Sanping, Director Su Jin, Mr. Huang Jiaqiang, Teacher Zhang Guoli, Teacher Yu Nan, Teacher Liu Ye, Teacher Guo Tao, and Teacher Liu Shishi to the stage to strike the ice."

Ice-breaking is one of the forms of movie celebration parties; it involves creating an ice sculpture of a dragon with the number 100 million on it.

Just take the small hammer and knock the number down.

Su Jin and Han Sanping stood in the middle, with Huang Jiaqiang and Zhang Guoli on either side of them.

There were four of them: Liu Hua, Guo Tao, Yu Nan, and Liu Shishi, two on each side.

After the host Xie Nan saw that they were in position, she raised the microphone and said, "Now let's raise our little hammers and knock down the ice sculpture."

"Three, two, one."

"Bang bang bang—"

Ice shards flew everywhere, and the ice sculpture collapsed.

Media reporters pressed their shutters, capturing this historic moment.

After stepping down from the stage, Han Sanping asked, "Su Jin, 'The Coffin in the Mountain' has surpassed 100 million views. Should we apply for a key?"

"No need, Third Master. Pirated copies are already on the market. Li An's 'Lust, Caution' will be released on the first of next month. I guess even if we apply for it, we won't get much box office revenue."

"Without piracy, 'The Coffin in the Mountain' should have reached 1.3 million, but now it probably won't."

"It's okay. I never even thought it would break 100 million. I thought the box office would be around 70 or 80 million. Now that it has broken 100 million, it's the biggest surprise."

"Hahaha—you have a pretty good attitude."

"Third Master, President Su." Xiao Wang, holding a glass of champagne, greeted him with a smile.

He was accompanied by Huang Xiaoming and Zhou Xun.

See, a director with a net worth of over 100 million yuan is something else; even Xiao Wang calls him President Su.

In the past, people always called him Director Su, but that was only because he was the bandit leader Zuo Shandiao. Otherwise, they would call him Little Su or Su Jin.

"President Su, congratulations on becoming a member of the 100 Million Yuan Box Office Club," said Xiao Wang.

"I was just lucky. If Director Feng's 'Assembly' had been released at the same time as mine, I'm afraid it wouldn't have even made half of its box office," Su Jin replied modestly.

"Hahaha—Mr. Su is too modest. Every director who can achieve a box office of 100 million yuan cannot be summed up by luck alone." Xiao Wang praised her, but in his heart he agreed with Su Jin's words.

If "The Coffin in the Mountain" were to clash with Xiao Gang's "Assembly", it would definitely suffer a crushing defeat.

"President Su must come and offer guidance at the premiere of 'Assembly'."

"Mr. Wang is too kind to me. It's not so much about guidance, but more about learning. Director Feng is a top commercial director, and there's a lot I, as a junior, can learn from him."

"Mr. Su is being modest again. You are a young person, so you have a different perspective on things. For example, you did a great job with this roadshow. I estimate that major film and television companies will include roadshows in their promotional plans in the future."

Roadshows are indeed very important for promoting a movie.

Take "The Coffin in the Mountain" for example!

If it weren't for the roadshows that took more than ten days across the country, we wouldn't have broken 100 million so quickly.

In addition to face-to-face interaction with the audience, roadshows also spread positive word-of-mouth and arouse the audience's curiosity.

There is another very important factor.

It can boost the number of films shown in theaters!

Do you really think celebrities just randomly choose a movie theater?

Those are all conditional; without more screenings, who knows what will happen!

Of course, increased screenings are only available to teams with real talent; if you're a third-rate team, it's up to you whether you want to come or not.

"And your campus tour is also a very good promotional plan. My company studied it and found that it could increase box office revenue by at least 10%."

"Mr. Su, is this data accurate?"

"That's about the number."

This is what big companies and large teams are all about – they have a lot of talent.

If you see a plan that seems useful, you'll find specialized people analyzing its feasibility and cost-effectiveness.

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