This director is so innocent.

Chapter 117 First Day Box Office

The ideas of several film and television company leaders are not without merit.

The subject matter and market conditions determine the box office ceiling of a film.

Generally speaking, the top-grossing films are mostly commercial blockbusters, commonly known as popcorn movies. They don't have any profound meaning; they're just for entertainment.

But—but here comes the problem.

Before the release of "Hi, Mom," who would have thought that a comedy film that sells nostalgia could directly gross 54.13 billion yuan, ranking third in the history of Chinese-language film box office?

The top two are "The Battle at Lake Changjin" and "Wolf Warrior 2," both of which are movies based on the novel "Wolf Warrior."

Therefore, anything is possible.

Who knows, if the audience really likes "The Coffin in the Mountain" and it accidentally becomes a box office hit with over 100 million yuan?

The media reporters, satisfied, began packing up their cameras and microphones. Zhao Shan then invited their leader into a small room to collect the deposit.

After they finished, it was the film critics' turn.

Each audience member also received a small gift.

A canvas bag with the words "Heart Maze" printed on it contained a poster of the movie "Heart Maze" with the signatures of the main actors.

The characters on the posters are different, and so are the signatures.

In addition, there is a novel and an album by Su Jin, both of which are signed and have a lily on them.

"Third Master."

Han Sanping nodded slightly and praised, "Well done, keep it up. I'm leaving now."

He was genuinely satisfied with Su Jin; she was focused on making movies, didn't cause any trouble, and most importantly, didn't have any sentimentality towards art films.

No sooner had Zuo Shandiao left than Old Yangtou arrived with the twins, and Asa even secretly winked at him.

"President Su, it's been a long time since I've seen such a wonderful film. I believe it will do much better at the box office than 'The Sun Also Rises'."

"Is Mr. Yang still concerned about this matter?"

"Sigh! After we watched the finished film, we all thought it was pretty good and had Jiang Wen's style. Who knew it would do so poorly at the box office?"

Yes!

Not only did you not expect this, but probably no movie fan in the whole country did.

After all, Jiang Wen's directorial debut, "In the Heat of the Sun," grossed 5000 million at the box office in 1995.

"The Sun Also Rises" is his third work, the second being "Devils on the Doorstep".

This film was not approved by the censors, but Jiang Wen insisted on submitting it to Cannes for competition, where it won the Jury Prize and was banned from directing for five years.

"After all, this is Jiang Wen's first time making a commercial film, and this is a combination of commercial and artistic styles, so it's understandable that she made a mistake."

"Forget it, there's no point in talking about it now, the movie's almost out of theaters."

"Mr. Yang, the movie 'The Coffin in the Mountain' is being shown in Hong Kong. I'll need your help in getting it released there."

The Hong Kong distribution of "The Coffin in the Mountain" was handled by Yinghuang.

"Don't mention it, it's all family business." Old Yang seemed to remember something and added, "Asa and Ajiao said they want to stay in Beijing for a couple of days before going back. Could you please take care of them for a couple of days, Mr. Su?"

Su Jin understood his unspoken meaning, but he was too busy!

I'll visit two more places tomorrow, then head south.

"I'm sorry, Mr. Yang, I really don't have time. I have to do roadshows these next few days."

"So they'll go back tomorrow?"

"Forget it! I'm probably going to be busy until very late tonight."

"That's alright, they don't mind waiting."

Ugh!

I absolutely have to take this sweet treat today.

"Alright then!"

"I'll be going now. Please take care of these two."

"Um."

After Old Yang left, Su Jin said to the two women, "I'll go see the guests off first. You two go to the hotel and wait for me. If I don't see you by then, you can go to sleep!"

"Okay." After saying that, Asa turned around and left with Ah Jiao.

After seeing off all the guests, a short meeting was held with the main creators and publicity team of "The Coffin in the Mountain".

The main purpose was to discuss the upcoming roadshow and promotional matters.

These days, when it comes to film promotion, people in the industry don't really use the term "roadshow." For most domestic films, the so-called "roadshow" refers to the premiere in major cities like Beijing, Shanghai, Guangzhou, and occasionally Shenzhen.

Unlike "The Coffin in the Mountain," to achieve a box office of over 80 million, it had to be filmed in eight major box office cities.

If possible, we should also conduct campus tours to stimulate college student spending.

After the meeting, everyone dispersed.

Liu Shishi followed Su Jin like a little tail.

"Brother Jin~"

"Hmm? What's wrong?"

"You looked so handsome during the meeting!" Liu Shishi's eyes sparkled, her face beaming with admiration and joy.

She moved closer to Su Jin, tilted her head back, and looked at him with a bright smile.

Su Jin smiled helplessly, pressed her five fingers against Xia Jie's delicate face, and pulled her away. "I know I'm handsome, you don't need to remind me of that."

"I like you so much! Will you be my boyfriend?"

"I have a dream at night, and it contains all sorts of things."

"snort."

Seeing Su Jin walk away, Liu Shishi forgot her anger and quickly chased after her, asking, "Where are you going?"

"Go back to the hotel to sleep."

"I'll go back with you."

"The biggest surprise of the year, The Coffin in the Mountain".

"At the premiere of 'The Coffin in the Mountain,' novice director Su Jin delivered a perfect performance."

"Is Su Jin's prediction that 'The Coffin in the Mountain' will gross 80 million yuan just sensationalism, or is she genuinely confident?"

"Su Jin, a novice director who doesn't seem like a novice at all."

-

"Is Su Jin in 'The Coffin in the Mountain' learning from Ning Hao's multi-narrative style?"

"With rave reviews, 'The Coffin in the Mountain' may be the biggest dark horse of the year."

The following day, the media reporters and film critics, who had been paid generously for their travel expenses, were very professional and showered "The Coffin in the Mountain" with praise.

"Ahhh! My idol's movie is about to be released! I'm so excited!"

"Sisters, let's work together, one ticket each, to send Master Jin into the 100 million yuan box office club."

"I want to buy ten to give as gifts."

Anyone in Shanghai? I'll treat you to a movie.

"Me, me, me, I am loud."

No need to look at this, it's obvious it's a small-time novice, no, a small fan controlling the comments.

Compared to news praising the movie, Liu Hua's criticism of unspoken rules made headlines in the entertainment section and sparked heated discussions.

At the premiere of "The Coffin in the Mountain," Liu Ye criticized the unspoken rules of the entertainment industry.

"Does the entertainment industry really have unspoken rules? The premiere of 'The Coffin in the Mountain' will tell you."

"At the premiere of 'The Coffin in the Mountain,' Liu Hua boldly exposed the unspoken rules."

The headlines are all eye-catching and very interesting to the general public.

"I told you the entertainment industry has serious unspoken rules! And you bunch of losers still dare to criticize me."

"Heh—which industry doesn't have serious unspoken rules? The finance and dance industries are no less problematic than the entertainment industry."

"To be honest, the financial industry is really messy. I have a friend who married someone in the financial industry, and they divorced in less than six months."

"Friend upstairs, please elaborate."

"Hey upstairs neighbor, could this 'friend' be you?!"

Many audience members who attended the premiere last night posted photos of the small gifts they received.

"Holy crap, there are benefits to attending a movie premiere?"

"You're overthinking it. I've attended seven or eight movie premieres, and I didn't get a single tiny gift."

"Ah ...

"I'm not selling it; I want to keep it."

"One thousand yuan."

"Upstairs, is your love for your idol only worth a thousand dollars? I'll sell it to you for two thousand, and I also have autographed novels, want it?" The caption was an album picture.

-

"You liar, you still want to scam me out of money? I can tell it's fake just by looking at your signature. Next time, make your imitation more convincing before you try to scam people again."

Su Mo never expected that autographed albums could make money.

But thinking about it, it makes sense. He was the most popular person this summer, followed by Xu Sanduo.

In addition, he has very few autographed albums, only 1000 in total. 500 were given to his fans and 500 were put up for online raffle.

"Arrange for someone to promote my album, but don't overdo it. Just get it to two or three thousand copies." Su Jin instructed Zhao Shan, who was accompanying her.

"OK." Zhao Shan nodded.

"What's going on with 'The Iron Triangle'?"

"They started a scandal involving Ren Dahua and Xu Jinglei."

"Only rumors? Nothing else?"

"no."

"You didn't hire online trolls or buy articles to smear us?"

"Yes, we do have it, but the quantity is very small and within our control."

"Don't let your guard down, keep an eye on them, and don't let someone break into your home."

"it is good."

Around 10 p.m., the crew of "The Coffin in the Mountain" boarded a plane to Shanghai, where there are six cinemas.

The reason for starting the promotional tour now is that "The Coffin in the Mountain" has launched an advance screening program to build up word-of-mouth.

Only the 28th to 30th are allowed; any longer and it won't work, piracy is too rampant and can't be prevented.

Inside the first-class cabin, the group had just finished a roadshow and were not tired at all; on the contrary, they were quite excited.

Zhang Guoli asked enthusiastically, "How much do you think our movie's opening day box office will be?"

"Judging from the news's popularity and audience response today, I estimate it's around seven million," Guo Tao said cautiously.

"I think it's more than that. Tao-ge, you haven't even included the director's popularity. I estimate it's around eight million," Liu Hua added.

"Liu Ye, you really dare to dream big. I think it should be around seven million," Yu Nan said.

"Shishi, what about you? How much do you think you have?" Zhang Guoli suddenly asked Liu Shishi, who was in a daze.

"I dare not say, for fear you will laugh at me," Liu Shishi said softly.

"It's okay, feel free to speak."

"Nine million!"

"hiss."

Upon hearing this, everyone was stunned and gasped in shock.

Su Jin didn't. His prediction was even more extreme, believing that the box office on the first day should break ten million.

Five reasons.

First, "The Coffin in the Mountain" accounted for 50% of the screenings.

The other half, 30% for "Triangle," and 20% for other films.

Secondly, with 450 film copies, it is possible to achieve simultaneous nationwide theatrical release.

Don't underestimate the number of 450.

The more numbers there are, the more cities where the film can be shown.

With 200 copies of "Crazy Stone," it could only be shown in third- or fourth-tier cities and above. Small towns could only wait and see how the box office went.

If the box office performance is not good, there will definitely be no more copies.

Third, there were no major films in the same period, with only "Triangle" being released on the same day as the other film as the main competitor.

The directors of "Triangle" are Tsui Hark, Johnnie To, and Lam Ling-tung. Apart from Tsui Hark, who is somewhat familiar to the audience, the other two are not really concerned about the fact that the main actors are Louis Koo, Simon Yam, Sun Honglei, and Xu Jinglei. The cast seems good, but it's just so-so.

Louis Koo isn't very famous these days, and he doesn't have the box office appeal to carry the business. He's not as well-known as Simon Yam!

Fourth, this summer, he became incredibly popular.

Fifth, 3000 million yuan was spent on advertising, with posters spaced ten meters apart in prime locations in eight major ticket-producing cities.

If these five factors combined still don't break ten million, I might as well just find a block of tofu and kill myself. What's the point of being in the entertainment industry? It's shameful.

"Shishi, why do you think the box office on the first day can reach nine million?" Liu Ye asked curiously.

Everyone else looked at Liu Shishi with doubt and curiosity in their eyes, hoping to hear a professional analysis from her.

Facing the gazes of the crowd, Liu Shishi seemed a little embarrassed. She gently bit her lip before slowly speaking, "I feel—I guess!"

Ok!

We shouldn't have had too high expectations for this little girl.

The four of them turned to look at Su Jin, and Liu Ye said, "Director, how many do you think we can get?"

"I have the same amount as Shishi, nine million," Su Jin replied with a smile.

Although that was my initial guess, it's best not to be too surprised, in case I'm proven wrong!

Upon hearing this, everyone's pupils constricted sharply, showing great surprise.

Su Jin is no novice like Liu Shishi; she wouldn't make box office predictions based solely on intuition.

The fact that he could cite a figure of 900 million suggests that he must have conducted a professional analysis.

"What's the explanation?"

"The explanation is quite simple: last year's National Day box office, my popularity, the film's reputation, the films released during the same period, and the 3000 million yuan in publicity expenses."

"If you look at it from five angles and analyze it, breaking nine million shouldn't be a problem. If the reputation improves further in the next two days, breaking ten million is even possible."

Holy crap!

Breaking 10 million?

The four of them had never even considered it; they wouldn't even dare to think about it.

These days, aside from Hollywood blockbusters, only domestic blockbusters with investments of 100-200 million yuan and support from China Film Group can achieve a box office of over 10 million yuan on their opening day.

How much did the movie "The Coffin in the Mountain" cost?

22 million, and I heard that 10 million was left unspent in the end.

However, if you look at it from the five angles that Su Jin mentioned, you'll find that there is indeed a possibility.

Just then, the flight attendant announced that it was time for takeoff. The four of them suppressed their doubts and took their seats.

With a jolt and ringing in our ears, the plane soared into the sky.

"Brother Jin, can I borrow your arm?" Liu Shishi yawned and stretched.

"What are you doing? Are you sleepy?" Although Su Jin was a little confused, she still stretched out her arm towards her.

"Mmm." Liu Shishi nodded gently, then fell asleep peacefully, holding Su Jin's arm.

"Wouldn't it be more comfortable to sleep if you reclined the seat?"

"No, it doesn't smell as good as your arm."

"Then don't hug me so tightly."

"Wouldn't it be more comfortable if I held you tighter?"

"If you don't have any, what's there for me to feel comfortable about!"

No girl can stand being told she has small breasts.

Liu Shishi was no exception.

Her temper flared up instantly, and she pinched Su Jin's waist with her right hand.

Liu Shishi looked up at Su Jin and said, word by word, "If you say I'm young again, I'll bite you to death."

You know what, an angry blind woman is actually quite cute.

"Okay, okay—I won't say anything."

After leaving Shanghai, I headed south to Guangzhou and Shenzhen.

I visited a total of 20 cinemas over these three days.

Every time I have to face interviews from reporters, the content is okay, mostly the same, but it's exhausting! And I have to keep smiling.

Otherwise, those stupid media outlets will label you as disrespectful to the audience.

Liu Ye did not disappoint the media reporters; at each cinema, he would always tell some shocking news.

"Many investors like to give bad advice, turning a great script into a mess. I sincerely hope that if you don't understand, you can at least refrain from giving bad advice."

"In recent years, the coal industry has been tough, so those coal bosses have taken their money and entered the film and television industry. Apart from their penchant for adding actresses, they are quite good; at least they don't give bad advice."

"Many big bosses invest in film and television dramas with ulterior motives, such as money laundering. They invest money and then spend money to buy box office revenue, and the money is cleaned up in one go."

I hope some actors will be more discerning, otherwise they might get scammed.

Every time he finishes speaking, he makes headlines in the entertainment section.

Su Jin was both happy and in pain. She was happy because there was no shortage of big news, but she was in pain because if Liu Hua continued like this, wouldn't it affect his Orange Media?

After all, exposing industry unspoken rules like this will always upset some people.

October 1st is National Day.

The film "The Coffin in the Mountain" has been officially released.

It will be released simultaneously in Mainland China, Hong Kong Island, and Taiwan.

The distribution of the film "Stone" was handled by Jiao Xiongping, who is a godmother figure in the industry. If it weren't for Andy Lau's investment, she would have been the one to say, "Baby, I want to see 'Triangle'?"

Chengdu, at the entrance of Yida Cinema.

A tall, handsome boy was looking at the cute girl in front of him with a fawning expression.

The girl was wearing a light purple dress and white canvas shoes. Her long, jet-black hair cascaded down her shoulders, making her look very pure and lovely.

However, when she spoke, it was in a domineering tone: "What are you looking at? That kind of lousy movie, what's so good about it? Didn't we agree to come and support my idol?"

Hearing this, the boy said helplessly, "How do you know 'Triangle' is a bad movie if you haven't even watched it?"

The girl rolled her eyes at him and said, "That movie title sounds awful, how could it possibly be a good film?"

The boy gave a wry smile, wondering what was so good about Su Jin.

So what if he's a little more handsome, a little more talented, and a little more rich?

Ok?

Looking at it this way, Su Jin, that bastard, really is a perfect ideal type. If he were a girl, he would also want to marry Su Jin.

No, no, Su Jin must have flaws. Let me think about it.

Seeing her boyfriend frowning, the girl guessed he was up to no good. "What are you thinking about? Are you secretly cursing my crush?"

"No, no, absolutely not." The boy waved his hands repeatedly. If his girlfriend knew he was thinking about Su Jin's shortcomings, she would definitely break up with him.

"Tell me, what are you thinking?"

"I wasn't thinking about anything!"

"Laozi's Shu Road Mountain".

"I really don't look like anything."

'

'

"one"

"Okay, I'll say it. I'm thinking about which hotel we should go to after the movie."

"Pah, shameless, always thinking such filthy things." The girl blushed and quickly walked away.

On this day, the same scene unfolded in many cinemas: girls brought their boyfriends to support their idols' movies.

Not only that, many middle school students also brought their parents to the cinema to support their idols' movies.

120 minutes later, the young couple walked out of the movie theater, the boy looking completely shocked.

He really didn't expect that Su Jin was not only not a silver-plated spearhead, but also had real skills.

Even after the movie ended, there were still a few plot points he couldn't figure out, which was unbearable for someone with obsessive-compulsive disorder.

"Honey, let's go support your crush with two more movie tickets!"

"Support what? My idol already knows how I feel. Besides, the tickets are free!"

"Didn't you already choose a hotel? Aren't you leaving?"

"Oh oh oh———— Let's go, let's go————"

Therefore, even obsessive-compulsive disorder can be cured in the face of beauty.

The following morning.

Su Jin had just come out of a movie theater when she received a call from Huang Jiaqiang.

"Boss, the first day's box office results are in. Our movie might break 100 million," Huang Jiaqiang said excitedly.

Breaking 100 million?

It seems the box office has exceeded 10 million on the first day, otherwise Huang Jiaqiang wouldn't have said it might break 100 million.

Su Jin finally felt relieved after being anxious for the past few days.

Although he had previously predicted that the figure would exceed ten million, he always felt uneasy until it materialized. Now he can rest assured.

"How much did it gross?"

"Beijing: 120 million, Shanghai: 134 million, Guangzhou: ————"

"Just state the total."

1130.

What does a box office of 1130 million on the first day mean?

The production cost of "Golden Milk" was 3.6 million, the box office on the first day was 1500 million, and there were 771 hard drive copies.

The production cost of "The Coffin in the Mountain" was 2200 million, the actual cost was 1200 million, the first day's cost was 1130 million, and 450 hard drive copies were made.

If they make 200 more copies of this, they could basically break the opening day box office record of 1500 million for "Golden Milk".

Of course, it only broke its opening day box office record.

Because the box office of "Golden Milk" was so terrifying on the second day, it took in 3000 million yuan in a single day.

It grossed 9600 million yuan in its opening weekend, which is terrifying.

"Arrange two campus tours, and then give Zhang Guoli and the others five film magazine interviews."

Contact Tianya Forum to ask an online question.

Call Lu Chuan and request that Liu Ye be temporarily transferred for another week.

What if Lu Chuan disagrees?

"If you disagree, call me and I'll talk to Han Sanping. He should be able to get Lu Chuan to agree."

"OK."

How much did "Triangle" gross on its opening day?

238.

"Keep an eye on Bo Na's movements to prevent him from reporting us. Nip it in the bud if he shows any signs of trouble."

"it is good."