This director is so innocent.

Chapter 114: Expanded Territory and Album Launch

Three days later, Tang Li arrived.

He came to report to Su Jin on the investment in Zhuo Wei.

"As per your instructions, Boss, Fengxing Studio has been renamed Polaris Media, and its main business has been split into two parts: entertainment magazines and paparazzi."

The paparazzi will remain hidden and will not be identified.

The magazine is called "Polaris," and Zhuo Wei has already applied for its name.

The meaning of the North Star is also very simple: its starlight shines brightly, illuminating your path forward.

Su Jin nodded and asked, "Has the acquisition of the internet company been finalized?"

"It's done. We've acquired a small company with over fifty employees and rented a 300-square-meter office space on the floor above our company building for them."

By the way, JD.com is short of funds and wants to expand its operations. They asked if we should continue to increase our investment.

"How much money does Liu Qiangdong plan to raise this time?"

"1000 million US dollars."

"How much money do we have left in the account?"

"Fifty-two million."

"Where did all this money come from?"

"You recommended a lot of stocks before, and they've risen a lot. I've sold them."

"You sold your shares in NetEase, Tencent, and Kweichow Moutai too?"

"No, you said these three stocks could only be bought, not sold. I sold the others."

Su Jin breathed a sigh of relief. If Tang Li sold these three stocks, he would have to replace him.

"Do you think we should increase investment or co-invest?"

"Follow-up investment: JD.com has developed to this point, and if it wants to grow further, it cannot do it by itself alone. It must introduce other funds and resources."

Furthermore, boss, you have no intention of controlling JD.com at all. Why not bring in other funds and expand JD.com?

"Then let's do it your way!" Su Jin suddenly seemed to remember something and said, "You know Lei Jun, right?"

"Know."

"Try to build a good relationship with him and see if he has any ideas about starting his own mobile phone business."

"Boss, that's unlikely! Kingsoft is going public next month, the market outlook is excellent, Lei Jun still owns 10.3% of Kingsoft's shares, and he is also the chairman of Kingsoft—"

"You have to believe one thing: anything is possible. Just build a good relationship with him. If he wants to make mobile phones, you can be his angel investor."

"Okay." Tang Li suppressed his doubts. He trusted his boss's judgment, especially since Su Jin had proven him wrong too many times.

On several occasions, when he was not optimistic about a stock, he gave Su Jin a thorough analysis of the market conditions, future development trends, company financial situation, and so on.

But Su Jin wouldn't listen and insisted that he buy it.

After buying it, he thought Su Jin would be proven wrong and would listen to him after paying the tuition. But it turned out that he was the one who was proven wrong.

Damn, sometimes he really suspected that Su Jin was a reincarnation of a stock market genius; her predictions were just too damn accurate.

Every single stock that Su Jin asked him to buy would surge in price, and the surge was particularly outrageous.

"After you go back, call the person in charge and management of the internet company that you acquired over here. I'll have a meeting with them tomorrow."

OK.

ggg■0g

The following day, Tang Li brought the head and management of the internet company he had acquired to the film crew's hotel.

There were seven people in total: Li Xing, the person in charge; Wang Li, the design director; Zhao Xue, the planning director; Zhou Xing, the R&D director; and three team leaders.

Their company used to be quite large, with more than 150 employees, but due to poor performance in the past two years, they laid off staff.

"Boss."

When the eight people saw Su Jin walk in, they all stood up and greeted her.

Su Jin nodded slightly, sat down, and waited for them to introduce themselves one by one before handing them a document without further ado.

The information is about the design and some features of Weibo.

A few minutes later, seeing that they had finished looking at it, Su Jin said directly, "Li Xing, how long do you think your department will be able to finish this website?"

"If it's just an initial version, it can be completed in two months, with one month for internal testing and three months for market launch," Li Xing replied. He previously worked at NetEase as a programmer/developer.

"What about the final version?" Su Jin asked.

The final version added a lot of features, such as a farm game and a parking space game, which were used to attract users.

"Four months."

"What if we recruit another fifty people for you?"

Time is running out!

Sina Weibo is launching in September of the year after next, and it must take advantage of this year and a half to grow Weibo and become a unicorn.

A year and a half is just an ideal timeframe. If other internet companies see Weibo become a hit, they will inevitably get involved.

This could potentially shorten the time to a year, or even less.

It all depends on how popular Weibo becomes.

"Three months."

"Sure?"

"Yes, I'm certain. I can pledge myself to it. If I fail to do so, I will resign and leave."

"No need for a pledge, it's good that you have the intention. Go back and recruit people later." Su Jin waved her hand and looked at the others, saying, "Do any of you have any questions about this project?"

"Boss, isn't it a bit inappropriate to limit messages to 140 characters?" Zhao Xue, the planning department director, asked doubtfully.

Share your thoughts.

"Limiting the number of words will require users to have a certain level of education, and they need to use concise language to express their meaning accurately."

However, this often makes it impossible to fully explain a matter, let alone conduct a rational discussion, provide factual evidence, or engage in rigorous argumentation.

"That's right, but have you ever thought about why I called it 'Weibo'?" Su Jin continued without waiting for her answer, "Weibo's purpose is 'sharing fresh things anytime, anywhere,' and its main feature is the word 'micro.' If there's no character limit, users might publish long articles, which is not conducive to the dissemination of information, nor is it conducive to user discussion."

"But--"

Giving you the opportunity to express your questions shows that I am a democratic person, but it doesn't mean you can control my thoughts.

Su Jin interrupted her directly, "No buts, just design it this way."

"Any more questions?"

"No." Everyone shook their heads.

"Li Xing, submit the marketing plan for this project in one month. Meeting adjourned."

After they left, Tang Li gave them a thumbs up and said, "Boss, you were really awesome just now."

"Alright, stop flattering me. Remember to maintain a good relationship with Lei Jun; it's very important."

"I understand, boss."

May 14th, 10:00 AM.

The second trailer for "The Coffin in the Mountain" has been released on major online platforms. Compared to the first version, this version is more detailed and lasts for two minutes and thirty-four seconds.

The results are better than the first version, generating a lot of discussion and anticipation.

Huang Jiaqiang specifically sent people to conduct a questionnaire survey, selecting 500 people from each of the four major first-tier cities.

43% of people expressed interest, and 30% were very much looking forward to it, saying they would definitely support it when it was released. No need to guess, these are definitely big fans.

11% of people said they were not interested, and 16% said they were indifferent and would see later.

Seeing the big picture from small details, Huang Jiaqiang was thrilled by the 73% favorability rating, which was a solid foundation for 60 million.

Su Jin was in a good mood when she heard the news. She generously allocated another 1000 million yuan for publicity expenses, up from the previous 2000 million yuan.

Of course, the 73% favorability rating is thanks to the fact that the promotional plan for "The Coffin in the Mountain" has already begun.

The online format combines internet and variety show elements.

The internet is all about posting on websites, releasing press releases, and having film critics hype things up.

Variety shows include "Happy Camp", "A Date with Luyu", "Yang Lan Interview", and so on.

Su Jin doesn't have to appear on every variety show. He doesn't have that much time. The six main creators are divided into two teams, with Su Jin and Zhang Guoli each leading one team.

Offline, it's simple and direct: hard advertising.

Eight major ticket-producing cities, elevators, subways, bus stop signs, building facades, vehicle facades, shopping malls, cinemas, print media,

Car camera, etc.

They chartered two subway lines each in Beijing and Shanghai, plastered them with unique posters, and emphasized their extravagance.

Unsuspecting onlookers, seeing this overwhelming publicity campaign, might think a blockbuster movie was about to be released.

These days, only blockbusters can afford to spend 3000 million on promotion. Other movies simply don't dare to do that. If the film doesn't perform well at the box office after its release, they'll have nowhere to turn for help.

Beijing, Chaoyang District.

Polybona headquarters, top-floor office.

A slightly overweight middle-aged man stared at the documents submitted by the head of the film department for a long time without saying a word.

His name is Yu Dong, the head of Poly Bona.

The information described the promotional tactics and offensives for "The Coffin in the Mountain".

"Su Jin is really daring! Judging from this, she probably won't be able to come down without at least 2000 million," Yu Dong remarked.

"I heard that the overseas rights to 'The Coffin in the Mountain' sold very well, for over 80 million," said the head of the film department.

"Eighty million? Do you believe it? I certainly don't. I watched the trailer for 'The Coffin in the Mountain,' it's alright, but the subject matter alone determines that it won't sell for eighty million. And it doesn't even have any big stars, so how can it possibly sell for eighty million?"

The person in charge sighed inwardly. His boss was good in every way, except that he was sometimes too self-righteous.

This news is absolutely true; it was told to him personally by his friend who was running in Malaysia.

Forget it, why bother with all this!

The company isn't mine.

"Mr. Yu, shouldn't we increase our advertising budget?"

"Increase? How can it be increased? The production cost of 'Triangle' was only 30 million, and 5 million has already been spent. If another 5 million is spent, the box office needs to exceed 100 million to break even. Do you think it's possible for 'Triangle' to exceed 100 million?"

"Without spending money, judging from the promotional efforts of 'The Coffin in the Mountain,' we might not even reach our expected box office of 4000 million."

"Here's what you do: ask China Film Group, Kuang Hsien Film Group, and Tzu-Wen Film Group if they're willing to contribute more money."

These three companies, along with Polybona, are the distributors of "Triangle," although Polybona is the primary distributor.

The other three companies are just nominally affiliated, but they still get paid.

"Also, investigate any scandals involving the main actors and expose them all, and stir up some rumors about Louis Koo and Xu Jinglei."

"Louis Koo is quite self-disciplined, so he probably wouldn't agree."

"If he doesn't want to, try Simon Yam, or at the very least, Sun Honglei!"

"OK."

The next day, at 10:00 AM.

Su Jin's self-titled EP, "Su Jin," has been released on major music platforms.

e印 means mini album, which contains five songs: "Rice Fragrance", "Father's Prose Poem", "Just Once", "The Brightest Star in the Night Sky" and "Because of Love".

Among them, "Because of Love" is a duet with Chris Lee.

I wanted to approach Wang Fei, but he's too lowbrow, and no one would be interested.

Since a queen of pop can't be found, of course we should choose someone popular and form a powerful alliance.

Chun Ge's popularity is no joke; the combined popularity of her and Su Jin creates a synergy far greater than 1+1>3.

"Because of Love" became a huge hit, playing everywhere and becoming a must-sing love song at university welcome parties.

The event caused a sensation outside the venue, not to mention the major music platforms.

For example, on music platforms such as QQ Music, Kugou Music, Kuwo Music, and Qianqian Music, it quickly climbed to the top of various charts such as the Peak Chart, Bestseller Chart, and Hot Song Chart.

A media reporter interviewed Chun Ge about why she would collaborate with Su Jin.

Her answer was very interesting.

"First, the song 'Because of Love' is very good, and second, Su Jin is very handsome."

When Chun Ge said the second sentence, she didn't have any androgynous style at all; her expression was shy, like a little girl.

This excited the reporters, who immediately followed up with a second question: "If Su Jin were your boyfriend, would you say yes?"

Chun Ge didn't answer, but the blush on her cheeks said it all.

Then their popularity surged again, and some unscrupulous media outlets directly published news that the two were dating.

The problem is that many people still believe it without a doubt, which is insane. As a result, Su Jin received many phone calls, all asking if it was true.

Here, he wants to clarify that Chun Ge's reaction was not something the two of them had planned beforehand; it was entirely her natural and genuine reaction.

The other four songs are also in the top ten of various charts, and I believe they will break into the top five in a day or two.

Who suffered the most in this whole affair?

That would have to be Jolin Tsai, who also released an album this month called "Love Mission".

However, her new songs were completely overshadowed by Su Jin, and she didn't even have the power to fight back. Only one song, "Sun Never Sets," made it into the top ten of various charts.

Of course, this is in mainland China.

Hong Kong and Taiwan present a different picture, with them dominating Su Jin.

EEEE n

"Congratulations to Teacher Yan on wrapping up filming."

With a smile, Su Jin presented Yan with a bouquet of flowers.

What was the first impression of Yan in later generations?

Smoky, likes to laugh.

She really loves to laugh; she has a very low threshold for laughter. When watching Xu Zheng act on set, she couldn't help but burst into laughter.

The key is that this person's reaction is always a beat slower than others; it takes her three or four seconds to realize a funny remark.

However, she is very dedicated to acting and gets into character very quickly. One second she's joking around with you, and the next second she hears the director yell "Action!" and she can quickly get into character.

He changed his expression like a mask, leaving everyone speechless.

"Oh my, you personally brought me flowers, it makes me feel so embarrassed." Yan took the flowers, gently covered her mouth with her hand, and smiled shyly.

"If you're sorry, just give it back to me." Su Jin teased her deliberately, raising her hand as if to take the flowers back.

"How can I do that? You've already given them to me." Yan turned around and hugged the flowers tightly, as if afraid they would be taken away.

She's 36 years old, but she's still so adorable. Maybe that's why Yan isn't disliked!

.