This city simulation game can affect reality.

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At the beginning of December, as the chill of winter began to set in, Yunhai Farmhouse suddenly launched a bombshell advertisement on its official website and all its official social media platforms.

The content is straightforward, the terms are clear, and the discounts are extremely attractive.

This time, the discounts are different from the previous small-scale offers; they've painted a series of tempting promises.

The news caused a stir not only among local customers, but also among netizens from other places who left comments such as, "Even if you only go once a year, it's still a huge profit in the long run," and "Just consider it an investment; you can't go wrong by getting one now."

The main reason for achieving such an almost insane effect is that the benefits offered by Yunhai this time are so good that they are irresistible, more like a clearance sale regardless of cost.

"Have they made a lot of money and are they planning to give back to society?"

"I've been spending money here for many years and have watched Yunhai grow bigger and bigger. This time they've really gone all out. You new customers are in for a treat."

"Wow, this is a truly people-friendly company!"

The entire internet was filled with praise and celebration, with public opinion overwhelmingly applauding Yunhai.

In addition to annual memberships, they have also launched a number of customer acquisition measures: deeply partnering with local travel agencies to offer high rebates; providing near-cost pricing for corporate team building activities; and even adding customized catering services, which have never participated in discounts before, to the discount list for the first time.

It's worth noting that the agritainment business had just launched a major promotional campaign not long ago and had already lowered its prices across the board.

That price reduction was considered quite aggressive at the time, mainly to counter the pressure brought about by Okinohita's phased success.

So why launch such a disruptive offer again in such a short time?

Nobody knows, and nobody cares.

For the average customer, they have no interest in delving into the details behind it.

As long as the benefits are good, people will come to your store and spend more money; it's that simple.

"Yunhai is pulling out all the stops again; this time, their combination of discounts is more powerful than ever before."

Inside the resort's office, Lao Zhou sat on the sofa next to his desk, discussing the latest developments at Yunhai with Chen Jun. "To be honest, in all my years working at Xita, this is the first time I've seen them offer such large discounts. This level of discount and profit-sharing is probably even more aggressive than their tenth anniversary celebration or their opening promotions."

Chen Jun leaned back in his office chair, closed his eyes, and tapped the armrest: "What are the specific results? How much funding are you expecting to raise?"

"Judging from the market enthusiasm and the number of inquiries, the response seems to be very enthusiastic. However, from a financial perspective, I believe that the final amount of funds secured will fall far short of their expectations."

For catering businesses, the customer flow in a single area is ultimately limited.

Yunhai's previous series of welfare measures have already consumed as much of the meat they could get their hands on as possible.

Even with the biggest hype, this whole thing is essentially mortgaging future consumption potential, and the resulting new growth and capital inflow will ultimately be limited.

"In that case, let them take their time. Pushing them too hard won't do any good, lest they become desperate and do something rash," Chen Jun said calmly. "However, they're already in a corner, with no way out."

From a purely commercial perspective, the resort could immediately come up with a self-destructive promotional plan to prevent the agritourism business from losing its revenue.

Even if we kill 10,000 enemies but lose 8,000 of our own, it is still worthwhile from a strategic point of view.

After all, the opponent's health bar was almost empty.

But rationally speaking, Chen Jun doesn't intend to do that.

Once such a blatant price war begins, the two sides will have completely broken off relations. If Yunhai retaliates, they will have no qualms and may resort to any extreme measures.

Maintaining this ambiguous competitive state of "I could kick you when you're down, but I'll just watch you make a fool of yourself" is beneficial to the resort.

"By the way, everything is going smoothly on my end as well," Lao Zhou reported. "Several suppliers have already chosen sides. If this trend continues, even if Yunhai survives this financial crisis, its subsequent operating costs will rise sharply."

Chen Jun nodded and asked about another crucial point: "What's the current situation with their carpentry workshop?"

"Taking advantage of the momentum of this full-platform promotion, they have restarted their publicity campaign. It seems that Yunhai is very confident in making a comeback."

"Alright. We'll just slowly push the front line forward from here on out. When necessary, we'll also need to take the initiative to show some 'goodwill'."

Actually, apart from this undercover incident, Xita and Yunhai didn't have any major grudges.

Unfortunately, this war is a life-or-death struggle, and once Yunhai gets the chance, Chen Jun believes that the other side will be even more ruthless than he is.

......

......

"Brother Jun, I know your rules, but I still want to ask if we can return a small portion of these templates, even just 10% would be fine."

"Don't worry, once we catch our breath, we'll definitely get a few more big orders to compensate you."

"Brother Jun...feed...feed..."

"Fuck it."

Inside Yunhai's conference room, Fang Jinhai, wearing a polo shirt, hung up the phone and slammed it on the table in a rather disgraceful manner: "That heartless bastard, he just won't budge an inch! He's adamant that we have to stick to the contract, payment upon delivery, no credit, and certainly no refunds."

Wang Wang, sitting opposite him, also looked gloomy and sighed softly: "For this kind of procurement that involves a large amount of capital turnover, we should have pushed down the prepayment ratio when signing the contract, or at the very least, we should have tried to get a more flexible payment period."

Upon hearing this, Fang Jinhai retorted somewhat indignantly, "Old Wang, that's not very meaningful. We agreed at the time that we would get these templates no matter the cost; it was a joint decision made by our management team. Now you're blaming me for poor negotiation skills?"

"I'm not saying it's solely your fault. We all share responsibility this time. Who knew those suppliers we'd been working with for almost ten years would suddenly turn against us? They've been working steadily with us all these years..."

Wang Wangqiang suppressed his inner irritation and comforted his longtime partner.

"There must be someone behind this. The timing of these two events is too coincidental. It's clearly a setup!" Fang Jinhai gritted his teeth.

"Isn't this obvious?" Wang Wang sneered. "We probably have a traitor within our ranks. The other side knows everything about our financial situation and supply chain relationships."

These words stunned Fang Jinhai, and a chill ran down his spine.

Although he had similar thoughts in his mind, he always dismissed them with wishful thinking.

"Who do you think it could be?" Fang Jinhai asked involuntarily, lowering his voice.

"Those who have access to this core information are all long-time brothers. Even if a few joined later, after so much time, they should have been one of us by now."

Wang Wang scoffed, "You want me to guess? How am I supposed to guess?"

"Fortunately... we can still recover some losses with the annual pass." Fang Jinhai's face turned completely gloomy, but he still tried to boost morale. "Once we get through this wave and rebuild the woodworking shop, Yunhai will be completely unrivaled. However, we still need to investigate the mole in secret, otherwise we'll have to be hesitant in everything we do afterward."

"That can wait; all our energy must be focused on dealing with the current crisis."

Wang Wang calmed down and seemed to have made a decision: "We must increase the publicity efforts of the woodworking workshop. We need to benchmark against Shita's woodcutter's hut and have a greater impact on them. At least we need to stop the balance from tilting further in their favor."