Life in the Light and Shadow of Chinese Entertainment

On October 30, 2009, Huayi went public on the Shenzhen Stock Exchange.

The issue price was 28.58 yuan, and the issued share capital was 4200 million shares.

Upon its listing, it ignited the secondary market, hitting the daily limit multiple times on the first day, closing at 70.82 yuan, a gain of 147.8%.

On the day of the listing, Wu Yang's 300 million shares brought him a theoretical wealth of 2.1 million yuan.

Liu Yifei's initial investment of 300 million yuan to purchase 100 million shares has theoretically generated over 7000 million yuan in wealth!

However, if you want to cash out, you'll have to wait 12 months.

Therefore, this wealth is only theoretical. Once the stock market fluctuates, the wealth may soar or be halved!

However, Wu Yang, who was familiar with the future, naturally knew Huayi's peak period, so he made a fortune from this!

Because of this incident, Liu's mother-in-law started to treat Wu Yang differently and even invited this young punk to her home for a meal through Liu Yifei.

Perhaps in Liu's mother's eyes, Wu Yang, that little blondie, has already taken Liu Yifei, that little cabbage.

Therefore, the relationship between the two is currently tacitly approved.

But she didn't know that Liu Yifei, who was full of fantasies about love, was extremely fond of rituals.

Liu Yifei wants to complete the most important moments in her life on an important day!

Wu Yang couldn't force him to accept this; it was already in his bowl, so it was just a matter of whether he would eat it sooner or later.

……

As November arrived, Cat Factory, Huayi Brothers, and China Film Group also began a joint promotional campaign.

The concept of "Double 11" is becoming increasingly popular online, especially with movie promotional posters prominently displayed on every shopping page of the shopping mall.

Furthermore, starting from Singles' Day (November 11th) and ending on December 12th, customers who spend over 100 yuan at the Cat Factory will receive a poster of the lead actor, and those who spend over 300 yuan will receive a movie ticket.

Offline promotion was led by Liu Yifei, who started on October 25th and went to major first- and second-tier cities to conduct roadshows and cooperate with Huayi's promotion.

China Film Group arranged for Wu Yang to participate in several interview programs. During the recording process, she also had to interact with the host and talk about the concept of "Singles' Day".

With these three approaches combined, "A Little Thing Called First Love" has become a household name thanks to the favorable circumstances.

Even people who are usually frugal logged into their accounts and added their favorite items to their favorites after the grand promotion by the cat factory.

The majority of young women became the main force, mixed with some innocent yet foolish college students.

These two groups, through word of mouth, became known to everyone in just 11 days, if not the entire nation.

But it attracted everyone who knew how to use a computer.

Coincidentally, Singles' Day fell on a Friday.

To coincide with the promotional activities of Cat Factory, the premiere of "A Little Thing Called First Love" was scheduled for 11:11 a.m. on the 11th.

The first batch of consumers who spend over 200 yuan and receive a free ticket can enjoy the movie on the same day.

At 11:11 AM, a grand premiere was held at the Imperial International Cinema, attracting the participation of most of the entertainment industry's colleagues.

Like a sedan chair carried by many, this kind of movie can be promoted and publicized by China Film Group, Huayi Brothers Media Group, and Cat Factory.

Regardless of what they were thinking, all the colleagues who came had genuine smiles on their faces.

Wu Yang was busy with social engagements throughout the premiere, and Liu Yifei accompanied him the whole time.

Zhang Ruoyun and others, having been signed by Huayi Brothers, have begun to make their mark in the entertainment industry with their support.

On the 11th, the screening rate of "First Love" was adjusted to 80% due to coordination between China Film Group and Huayi Brothers.

This greatly displeased the four films scheduled for release in November: "The Lost Thangka," "Rules Before Love," "Seven Days to Fall in Love," and "The Big Eater."

This also left many films that were scheduled to be released in mid-October in a difficult situation, as their already limited screenings and daily box office revenue were both halved!

After half a month of overwhelming publicity, a shopping festival wave has formed online, and all those who tried to stop it, or any movie that tried to stop it, were crushed by this wave!

Even Grandpa Pan, who was going to sell counterfeit alcohol in the future, couldn't win back the audience's hearts despite playing the sympathy card to the bitter end!

On the second day, the film broke the record for the highest-grossing opening day for a domestic film with a box office of over 4800 million yuan.

Once exposed, the films and actors whose films were filmed were completely speechless.

To put it bluntly, the film market has always maintained a winner-takes-all rule, from ancient times to the present.

These days, if you're making a TV series, as long as you have a stable buyer, you're guaranteed to make a profit.

Movies are different; if their promotion and marketing fall short, they too will suffer the consequences of being overlooked.

Even with effective promotion and marketing, a poor-quality film can still flop at the box office due to negative word-of-mouth.

Only by promoting and marketing the film in tandem with its quality can a film achieve both box office success and critical acclaim!

"First Love" achieved just that effect.

It's not that Wu Yang has exceptional directing skills, but rather that she understands what audiences like and dislike watching.

Although future youth films all pursue the beauty of regret, Wu Yang doesn't like it. Since it's a youth film, reality is already full of regrets, so why spend money to relive those regrets again?

While youthful regrets may garner high scores, Wu Yang understands that family-friendly films align with the core values ​​of the Chinese people and are the foundation for high box office returns!

Therefore, not only was the script translated into Chinese by Wu Yang, but the plot and ending of the movie were also completely optimized by Wu Yang.

The junior high school connection is gone; the two went from different junior high schools to the same high school.

Because of their height, both the male and female protagonists were selected for the high school basketball team.

They train together on a large playground every day after school, and through their daily interactions, the female protagonist develops feelings for the male protagonist.

The female protagonist grew up in the suburbs, and her skin became somewhat rough due to the constant exposure to wind and sun from working.

Furthermore, due to environmental issues, the lack of effective protection for teeth from a young age has led to uneven teeth.

But the look in someone's eyes when they like them can't be hidden, and three best friends who had been together since elementary school discovered this.

Then, he helped the female protagonist complete a magnificent transformation over two and a half years using five vacations.

From an ugly duckling, it gradually transformed into a beautiful swan.

Peng Liang, played by Zhang Ruoyun, also develops feelings for the female lead during their daily interactions.

From a poor student in elementary school, he transformed into an excellent student with the help of his best friend.

The two secretly love each other but never confess their feelings, though with the help of the male protagonist's best friend...

The male and female protagonists finally mustered up their courage and made a promise during their senior year winter break to apply to the same university.

After studying hard in the second semester of their senior year of high school, the two received admission notices from the same university.

The final scene shows the two of them smiling at each other at the university gate!

There's a little surprise here: the vibrant college life and roommates with diverse personalities.

One reason is to prepare for a sequel, since university campuses can evoke memories for many people.

Secondly, in order to boost box office revenue, without the element of regret, they can only rely on this gimmick to attract audience discussion.