Chapter 134 [I am the True Ancestor]

Who will be the guest on the next episode?

"The chicken in this episode looks so delicious, I couldn't resist ordering KFC."

"Boss Liu, could you please invite the factory manager over next time?"

What will we eat next time?

Expectation.

Reminded by the crow, Liu Zhuohao realized that the tone of his comments section seemed to have changed. In the latest replies, many comments were looking forward to what they would eat next and who the guests would be.

Such comments appeared frequently in the comment section of his first video, which was about Boston lobsters.

Several highly-rated comments even asked what they would eat in the next episode.

However, there were fewer comments in the comment section of the second steak video.

At the time, the steak video was mainly used to drive traffic to the rights protection video, and the comments section had a different tone.

Now, the comment section of my newly released video has been flooded with replies that express anticipation, along with suggestions for the next episode, such as what kind of guests I want to invite or what kind of dishes I want to cook.

The comments section has come alive again.

I'm tired of seeing it, but not completely tired of it.

"So it seems like this project can continue, Boss Liu," Crow said in the video. "As long as you invite different bloggers to collaborate, the audience's anticipation for each episode can be maintained."

He paused, then added, "Besides, you've been opening a shop recently, so time is tight. There's no time to plan new projects now."

Liu Zhuohao nodded.

Re-planning a project is time-consuming and risky.

Perhaps we should explore the current path further.

"Actually, calling it a plan is a bit of an exaggeration," he replied. "I'm more like planning an event."

The crow didn't reply, waiting for him to continue.

In the video, Liu Zhuohao said, "It was Mr. Li who suggested that for selling beef balls, we need to have an event to see real user feedback to ensure that quality control doesn't collapse."

In the video, the crow went silent and instead glanced to the side.

"Mr. Li."

The station manager had just said he wouldn't participate in the meeting, but upon hearing this name, he still spoke up, "You can't listen to everything she says; all she cares about is making money."

"It's not that making money is bad."

"But focusing too much on making money is not in line with our philosophy of developing the community."

There was a hint of dissatisfaction in his tone.

"I just came up with an idea for the event at her suggestion, combined with what the site administrator mentioned before about the evaluation video."

Liu Zhuohao ignored the dissatisfaction in his words, did not speak up for anyone or take anyone's side, and simply explained, "President Li's idea is for me to organize a lottery event."

"The activity requires users to leave their Bilibili ID and confirm whether it is a repeat purchase when placing an order on QQ. They also need to provide feedback on their previous purchase or proactively contact us to leave feedback after receiving the goods, in order to ensure stable quality control."

"At the same time, I need to select some users from these users and give them prizes, since only prizes can make users go to such lengths to cooperate."

He paused, a smile playing on his lips, and said, "But then I had another idea. Instead of looking for customers, why don't I look among the bloggers on our little Bilibili site, or rather, find some video enthusiasts?"

"They are not real bloggers, but they intend to become bloggers and are interested in making videos."

"I gave them a direction for filming, let them conduct evaluations, and selected the top three videos with the best data from a large number of evaluation videos, and provided them with rewards."

It's six years ahead of the current version!

Liu Zhuohao's idea can be said to be a direct takeover of the Shen Video Second Creation Competition and the Creator Incentive Program.

As mentioned earlier, Bilibili's video platform is currently operating at a loss.

However, this sector continued to operate at a loss until later, requiring other channels to inject funds into it.

So later, after Bilibili became the agent for well-known mobile games such as FGO and Azur Lane and made money from the gaming industry, it quickly launched the "Creator Incentive Program" in an attempt to encourage video creators on the platform to devote themselves more to filming.

This plan was implemented around 18, when Bilibili officially went public.

Is this plan useful? Yes.

The period when the incentive program was launched was a time of rapid increase in traffic for Bilibili.

The bloggers on this site initially imitated ideas from bloggers on foreign websites like YouTube, then they became more involved, adding elements that better suited domestic public opinion, and then—

The entire website is like a breeding ground for venomous insects; if you reveal even a little bit of something, entertainment bloggers on Kuaishou and Douyin can get a piece of the pie.

Many bloggers and streamers on other platforms use Bilibili as a source of material and inspiration.

As a result, users later developed a hierarchy of disdain: Bilibili > Douyin > Kuaishou.

It's not about popularity, it's about video quality.

Even 25 years later, many bloggers from other platforms were still finding inspiration on Bilibili and then reposting it to Douyin.

However, this plan ultimately failed and did not revive the video industry.

"—But wouldn't that be the complete opposite of what you mentioned before?"

Crow glanced out of the camera again before replying, "I remember when you were in the car before, you talked to me about the topic of this review video. I thought it was pretty good at the time."

"But you also said that if you pay GG, the authenticity of the videos will be reduced when users watch them."

"Your so-called event, while not actually giving out GG fees, the reward itself is practically a GG fee!"

It's just a different way of saying it.

"A different way of saying it? No, it's more than just a different way of saying it." Liu Zhuohao waved his hand. "If I'm playing a game where someone gets a GG (game name), I give them the GG fee directly. But if it's an event where rewards are given, it's based on rankings."

"Who decides the ranking? Not me, but the users."

"Users decide who gets these prizes, and this video isn't specifically a review of my beef balls."

The crow was puzzled.

"What does Boss Liu mean by this?"

The station manager spoke from outside the camera lens.

"Long time no see—um, I've missed you so much these past few days!"

After the video call ended and he officially informed the platform, Liu Zhuohao immediately picked up his action camera, mounted it on a tripod, and started filming himself.

"I've been updating quite frequently lately, but this video isn't actually a formal video."

He said mysteriously to the camera, "This episode is for an event announcement!"

"Next, I plan to hold a video event where I will dictate the filming direction and then challenge all casual viewers of my videos!"

"The condition is that the number of followers cannot exceed one thousand."

He gestured and emphasized, "Remember, it's for casual viewers! The number of followers can't exceed 1000! Established bloggers don't qualify!"

After explaining the rules, he leaned back and counted on his fingers: "The competition rules are out. Now, here's how to participate. You can take a screenshot of your account, your number of followers, and your Bilibili UID, which is on the right side of your profile page, and then leave a comment in the comment section of this video of mine to participate."

"Oh, and remember to note the time you left a message."

"Then, you guys shoot a video based on the theme I set, challenge yourselves, and see if you can become a real content creator!"

"Finally, based on a comprehensive review of multiple metrics including views, coins, favorites, and comments, I selected the top three winners and awarded them prizes!"

Liu Zhuohao first set the rules, rejecting video bloggers who were more professional and had a certain number of fans.

Then, he raised his voice a few decibels: "Since it's a challenge to become a blogger, the final prize will naturally be related to the blogger."

"First place, a high-end computer worth 9,900! It can handle multi-track footage editing in Premiere Pro without any problems, run 1080p smoothly, and can even manage 4K. As for gaming, needless to say, it's perfect."

Second place—

Liu Zhuohao drawled, "I originally wanted to shout 'Sony is great!', but the final reward was actually a Canon 70D, just the camera body; you have to buy your own lenses and accessories."

He chuckled twice: "As for why Sony was mentioned and then given to Canon in the end, please type 'Canon toothpaste factory' in the chat!"

"Finally, the third place goes to a Wacom 13HD drawing monitor. If you dream of becoming a comic artist, concept artist, illustrator, or someone involved in fine arts and painting, then you should consider it. I think this model is quite classic and should be loved by many designers."

He spoke eloquently.

Liu Zhuohao had already thought about all of this in the past few days.

However, without informing the platform in advance, it was not appropriate for him to record the video beforehand.

The rules for the competition, the participation method, and the final rewards were explained.

Now let's get to the main point.

Liu Zhuohao cleared his throat, his expression becoming more serious: "The topic is—an evaluation!"

"What is a product review video? For example, you buy fried chicken from KFC, McDonald's, and Dicos, try them one by one, and rate which one tastes the best. Isn't that interesting?"

He deliberately lowered his voice and leaned closer to the camera: "A lawyer's letter warning, everyone."

Then I laughed first.

"But don't worry, we're consumers. We bought this with real money. What's wrong with recording a video and saying a few words? It's not like they paid us to say whatever we want."

He paused, then softened his tone: "However, I suggest everyone give their honest opinion."

"Making these kinds of videos, deliberately criticizing the product quality, will definitely get a lot of traffic, generate a lot of controversy, and make it easier to get a good ranking."

"But the most important thing for us as bloggers is to stay true to ourselves, right? There are still many people who often say in the comments that Bilibili has changed its flavor, so I hope everyone can work together to maintain this video environment and not forget their passion for becoming bloggers for the sake of temporary traffic and rankings."

He thought for a moment and then added, "But if you're worried about getting a lawyer's letter, there's another way: go to the link in the comments section of my video and order some beef balls."

"Just review my product directly, good or bad reviews are fine, I guarantee I won't send a lawyer's letter."

"This is the safest option, but of course, I'm just giving a suggestion!"

He grinned and said, "Don't worry about me showing favoritism. This isn't some singing competition where you get extra points for singing a judge's song."

""

"The video data is provided by the viewers, not by me."

"The gentlemen will only support your videos if they're satisfied. If you actually win a prize, it has nothing to do with my beef balls!"

These final explanations are very important.

As mentioned before, Liu Zhuohao needs to promote the company, but he can't just do it in a dry, uninspired way.

He needs to reveal his true purpose and make users feel like they've gained something.

"At the end of the video, I'll reveal one more thing as a reward for the patient viewers who watched until the end."

"In addition to the physical prize, the first-place winner will also receive a hidden reward."

"As for what the hidden reward is..."

Liu Zhuohao suddenly raised his voice and pushed his gaming chair back: "Go for it! My treasure is right there!"

End.

The video recording went smoothly. This wasn't Liu Zhuohao's first time recording himself, and he knew the script by heart. He could say he got it right in one take. He then removed the SD card, plugged it into a USB drive, and transferred the data to his computer.

He uploaded the video to Bilibili (a Chinese video-sharing website) just five minutes after recording ended.

Once the progress bar finishes, the review process will begin, and then I'll be the "Grandmaster of Product Reviews."

Liu Zhuohao leaned back in his chair and grinned. Rather than swallowing this idea and worrying every day about it being plagiarized, he figured it was better to just put it out there and turn it into a lively event.

He spared no expense when it came to the prizes.

The prize money for the top three places cost him at least 30,000 yuan.

In an era where "most people work out of passion," and even hundreds of thousands or millions of views won't generate income if you can't find your own way to monetize, this is a real prize.

Moreover, each prize is perfectly chosen, making it incredibly tempting for users of Bilibili!

Most importantly, the filming difficulty is not high.

Liu Zhuohao didn't specify what kind of equipment to use for filming, nor did he set any particular background or content. He only gave a direction and a real-world example—beef balls.

Spend 100 yuan to place an order, take a picture with your phone of yourself unpacking the meatballs, cooking them, taking a bite, and saying a few words to the camera.

The process couldn't be simpler.

When the time comes, people will definitely start posting videos one after another in order to win those prizes.

Once this trend started, whenever the word "review" was mentioned on Bilibili, the first person that came to mind was Liu Zhuohao.

No matter how many people become famous using this theme in the future, there will only be one sect patriarch.

They are disciples of the sect, while I am the one who founded the sect.

This is much better than just making your own review videos and hoping they go viral!

"Oh, right."

Liu Zhuohao shared the news that his video was about to be approved and released with Butter Sauce and the others.

"Get ready to sign up for the event I'm organizing."

He edited a message, copied and pasted it, and sent it to three people.

After thinking for a moment, Liu Zhuohao glanced at his private chat again. Song Yinxuan had just sent him a message about the data recovery, saying that she had gained more than two thousand followers.

"You've finished recording your beef ball review video, right? The kind you can upload anytime?"

He typed on the keyboard and sent a message.

"Yes!"

Song Yinxuan replied quickly, "I've been waiting for your reply."

Liu Zhuohao paused, then replied?

etc-

He seemed to remember something and scrolled up through the chat history.

Oh right, I received her review video around the winter solstice, but I forgot to watch it!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like