Twenty years of cold chain

Chapter 331 The Strongest Lineup

More than half a month before the opening of the Fisheries Expo, Tongxing obtained a spot in the Diamond Hall. The intriguing thing was that only the number of seats was mentioned, but no tiers were discussed, which made the situation somewhat awkward.

In other words, Tongxing did not receive recognition for its qualifications in front of a group of industry giants. This move was clearly a product of networking, which is the impression Tongxing gave people in the Diamond Hall. Furthermore, in terms of hierarchy, it's like a discussion among masters. If a newcomer insists on squeezing in, not only should he not be treated with respect, but he should also be seen as an eyesore.

Hu Shutong knew what kind of prejudice he would face, but this was already an ideal result for him. In any case, Tongxing had a chance to fight. And he was also holding his breath. Whether subjectively or objectively, it was an undeniable fact that Tongxing was being looked down upon. With his personality, he not only wanted to fight, but he wanted to fight it out in a fair and square way.

Hu Shutong's initial plan was to complete the task independently, at most transferring a team from Tongxing to assist him, but what he was experiencing now was making him anxious. Tongxing's stability was not only due to the booming market, but also to the presence of a group of experienced and well-rounded industry leaders who were able to independently guide this surging ship.

He decided to assemble Tongxing's strongest team, heavily armored and armed, riding fierce steeds, going to great lengths and leaving no regrets, to storm that Diamond Hall!

One after the other, Yang Chenghai and Liu Zhiying arrived at Panhu, each leading a four-person team, and began their battle.

Both men were quite suspicious along the way. Yang Chenghai was inspecting the micro-warehouse in Mingjiang, and Liu Zhiying had just finished launching the groundbreaking ceremony. They were both so busy that they wished they had three heads and six arms. What was the reason for their gathering in Panhu? Regardless of whether it was in terms of channels or products, Tongxing had many people who could replace them.

At their first meeting, Yang and Liu were shocked by Hu Shutong's plan and realized why they had to go in person; some people and some things are irreplaceable.

This can be seen as Tongxing's own divergent plan, involving Tongxing's self-structured approach to dealing with the "high-end game." Beyond how to deliver goods and explore channels, Yang and Liu saw not only entirely new concepts but also a transcendent vision. At the same time, they also saw Tongxing's predicament here, and for the first time, they witnessed Hu Shutong's fervent fighting spirit.

Hu Shutong's angle of approach was also unexpected.

The best place in the country for salmon farming —

In the Northwest.

The largest salmon farming base in the country is located in the neighboring province of Ganzhou. Salmon are cold-water, ferocious fish that thrive in the rich dissolved oxygen water of mountain streams. They feed vigorously at lower temperatures and grow rapidly. The cold, high-altitude glaciers of the Northwest are a paradise for artificially farmed salmon.

Actually, "salmon" is the market name; its scientific name is salmonid. The farmed salmonids in the Northwest are rainbow trout, which are recognized as salmon in the academic community. As for the market debate, that's another topic.

The development of distinctive fisheries based on the advantages of cold water resources is a fisheries development strategy proposed by Ganzhou many years ago. Ganzhou has a greater demand for aquaculture technology, and Liu Zhiying, through Meng Qiangqiang's contact with the county, can achieve a comprehensive plan for the specific deep-water reservoir aquaculture resources in a short period of time.

In this grand plan, this is called "production source docking," which uses cold chain distributors to create a link between regional products and leading enterprises.

These points won't be elaborated on in the plan, but rather mentioned briefly. Too much detail would appear as if the plan is merely concerned with the company's products, which would be counterproductive. Adhering to the fundamental principle of distribution is the essence of Tongxing, therefore the focus must be on the Wuguan Industrial Park.

Kunhai's aquaculture operations in the Northwest will be transferred to the industrial park in a very short time. Combined with technologies such as low-temperature quick-freezing and vacuum packaging, the products will be distributed throughout the country, thus establishing Kunhai as the largest land-based aquaculture distribution center. Furthermore, by relocating the transportation plans from the Tongxing Industrial Park, products departing in the morning can arrive in Yuncheng by the same evening.

In other words, Kunhai only needs to focus on aquaculture techniques, cultivate new aquatic species, and expand the scale of aquaculture; Tongxing can handle the rest.

Following land-based aquaculture, let's look at deep-sea fishing. Both Tongxing headquarters and Yuncheng have ultra-low temperature cold storage facilities at minus sixty degrees Celsius, and both have processing capabilities. Regarding the downstream expansion of high-end seafood like tuna, this is Yang Chenghai's task within the trio.

By integrating Tongxing's existing high-quality fresh food brands, Kunhai Fishery will become the raw material supplier, while companies like Huanshi will become product suppliers. Tongxing is building a new bridge, connecting superior raw materials with superior brands, and with the continuous expansion of Tongxing's distribution network, thus realizing "from the sea to the table".

Looking at the bigger picture, these are all details. Within Tongxing's network, two major pillars are established in the east and west. Salmon from Ganzhou Reservoir can reach all corners of the country via Yuncheng's existing channels. Conversely, high-end seafood from the Central and Western Pacific also operates through this route to obtain higher premiums in the Northwest.

Tongxing Delivery and Wuguan Industrial Park were Tongxing's two biggest achievements last year. In retrospect, they were a powerful foundation and a pre-planned move, enabling them to play a more significant role in a new dimension.

The cold chain network, once established, brings profits; this is no exaggeration.

Suddenly, through the concerted efforts of the three, this plan was given new meaning. What can Tongxing achieve, and what bargaining power does it possess on a higher stage? Through the simulation using Kunhai as a real-world example, the results of their strategic planning can be seen.

Tongxing's complete cold chain operation is thorough, precise, and meticulous. From the moment a vegetable is unearthed to its arrival at home, and from the moment a fish is caught ashore to its table, a clear trajectory can be observed within Tongxing.

For Hu Shutong, this is something he is more proud of than the billions of yuan in financing. In a sense, he can also be called a veteran in the cold chain industry. For veterans in the cold chain industry, seniority and experience are not the same thing.

Having witnessed devastation, one understands the preciousness of abundance; having seen stacks of oranges higher than the courtyard wall and stepped on cherry pits as sharp as pebbles, one comprehends the profound meaning of circulation. This is the significance of experience, and also the significance of this cause.

Even in my dreams, I can confidently say—

Hey, Lao Pang, I didn't let you down.

……

I've loved cold chain logistics for twenty years.