Twenty years of cold chain

Liu Chenyu has been having a tough time lately. He never imagined that his position as general manager of Chunrong Industrial Park would ever be in jeopardy. The reason things have developed to this point can be attributed to the contrast with its competitors. Because of repeated defeats against Tongxing, Chunrong's senior management has gradually become restless.

According to Chunrong Group's senior management, their cold chain business, which has been dominant for so many years,

We were caught up in a booming era for the industry, and the current situation is increasingly contrary to our expectations. Moreover, Tongxing is the only one that dominates the scene, which is even more intolerable.

Looking back on this significant period, 06 can be considered a watershed year in Liu Chenyu's career. Since then, a series of major industry initiatives have taken place, including providing supplies for the Olympics, industry declarations, grants, and the Longshan Summit.

Chunrong blended into the crowd. This time, at the membership level of the China Cold Chain Alliance,

Tongxing once again surpasses Chunrong.

This became the trigger for the higher-ups to have this idea.

However, Liu Chenyu still has a chance to turn things around, which is the upcoming transport of vegetables to the south. Given the scale of this event, it will be a great opportunity for Chunrong to rebuild its reputation. If things are handled properly, it would not be an exaggeration to say that it will reshape the landscape.

Liu Chenyu's action plan began with the mobilization of the "Youth Movement Association". The vegetable transport to the south is not only a large-scale project involving multiple enterprises, but also a systemic project that lasts for many years. To ensure its smooth implementation, a central organization is needed for overall coordination.

Anyone in the industry would nod in agreement at this point, which undoubtedly gives the relevant departments greater confidence, achieving multiple benefits in one fell swoop.

In Liu Chenyu's plan for the Youth Sports Association, he clearly divided the entire chain into four levels, from county-level wholesale markets, to city-level agricultural and sideline product transfer centers, and finally to large logistics parks for targeted allocation. Even from this perspective, there shouldn't be any major problems.

However, the operation inevitably involves overlap, making it difficult to be as orderly as he described.

The problem is that the highest level above these three is not elaborated upon much, and that's where the subtlety lies. Sometimes, the unspoken understanding has a subtle, pervasive power.

With Chunrong's experience and strength, if it were to lead this association, many people would follow its lead. Chunrong is a major player in Qingnan, and established industrial parks have had a relationship with it for nearly twenty years. Qingtong and Hongli, the two emerging industrial parks, are already in the second phase of construction. At this time, it is even more important to think carefully and act cautiously.

For the relevant departments, Chunrong is doing a key guiding role, and they have high expectations for its results. After several regional mobilization meetings, the Youth Games Association in southern Qinghai has basically reached a consensus.

With its reach about to extend to northern Qinghai, and after several days of preparation under this overarching framework, the progress of the matter should not face too many obstacles.

In Hu Shutong's view, the deliberate division of the project into southern and northern Qinghai was flawed from the outset. It seemed to imply that a consensus had already been reached within their camp.

Let's see if you guys will hold us back. You inexplicably put Qingbei at a disadvantage when you first arrived.

Hu Shutong naturally couldn't deny this association, because doing so would negate the hard work and effort put into this project that benefits people's livelihoods. Under this system, Tongxing would also have to follow suit and become the secondary chain, otherwise it would be going against the southward transportation of vegetables, and the criticism would be endless.

Those familiar with the affairs of Qingning could see that the Qingyun Association's work for the Qingcai South Transport was only one aspect of the operation. The deeper purpose of this action was for Chunrong to establish a new order. It was very different from the Meat Products Association and the Refrigeration Society. Its birth carried a great mission, and it was a force to be reckoned with, able to pull out a badge of honor for whatever it did.

Order is something that cannot be easily touched; it even exists above rules. Rules are a covenant that you and I jointly uphold, while order is a covenant that you and I jointly uphold with whom?

Hu Shutong, who had never cared about the southward transport of vegetables, was now under immense pressure, and this move was quite ruthless. Those at Tongxing who saw through the situation became even more anxious, and Tongxing had no objections to their efforts in cooperating with their peers on the southward transport of vegetables. But if Chunrong were to seize this sole position, the impact on Tongxing would be pervasive.

For example, the wholesale market at the production site is a key area of ​​focus for Tongxing's upstream operations, and they have invested heavily in its renovation. However, this overlaps with the projects under Chunrong's management, and they could easily propose prioritizing the transportation of vegetables to the south.

All of people's concerns in this regard stem from the grudges of so many years. Chunrong is in power and will take over Tongxing's specific business. Even though people know he has selfish motives, they have no way to say anything.

Furthermore, as this association matures, people will eventually overlook its origins and simply view it as a standard practice within the Qingning Vegetable Transportation system. This will lead to the development of additional functions, such as the centralized management and implementation of support funds and subsidies from relevant departments, and the selection and application for various assistance programs. Chunrong will then truly have the reins of power.

Hu Shutong's friends were all worried for him. Chunrong was no pushover and often did things by any means necessary. There were even rumors that "Tongxing climbed to the top by stepping on its peers," all of which were Chunrong's doing in Qingnan.

People only saw that Tongxing was superior to it, completely forgetting that it had escaped its traps and snares time and time again. It was even capable of malicious slander like methamidophos, so anti-contracting and seizing of achievements were just minor matters.

That morning, Hu Shutong made a phone call to his younger brother.

"Yun Tong, come back here."

"Brother, what's the use of me going back! You know so many powerful figures, go ask them for help! That shameless Chunrong, it's one thing to call himself the boss under a pretense, but he also has the nerve to act so arrogantly and boss us around!"

"Stop complaining and turn back now. I see you have something to do."

"Why can't we talk on the phone? I'm really busy!"

"Mr. Hu, you're so busy, even if it only takes you a day, I can't get you to come back?"

"Oh! Wait for me!"

As night fell, Hu Yuntong returned, and to his great surprise, this meeting did not take place in Hu Shutong's office in Tongxing.

The two brothers sat down.

……

I've loved cold chain logistics for twenty years.