Twenty years of cold chain

Before the first batch of vegetables arrived at Tongxing's industrial park, many people couldn't understand why their CEO, Mr. Hu, was already waiting in front of the cold storage. To them, it was just a truckload of ordinary vegetables, but it held a different meaning for Hu Shutong and Tongxing.

These vegetables are incomparable to the fish from Panzhu or the goods from all directions. They represent "where Tongxing comes from" and carry Hu Shutong's ambition in cold chain logistics. More importantly, it means that when Tongxing penetrated the first kilometer, its foundation was solid, ensuring that Tongxing would never float in mid-air.

The situation opened up by this first batch of vegetables greatly encouraged Hu Shutong. Once this channel was opened and the source of goods was secured, no one could stop Tongxing from maintaining the entire cold chain from the fields to the market.

Hu Shutong's plans for vegetables are progressing step by step, which brings to mind the two key points he outlined in his initial report on the land. One is to establish a "cold chain distribution system for agricultural products," with supplying the three major markets being a manifestation of this function. In the future, as Tongxing's reputation grows, there will be more point-to-point direct supplies.

The second point in the report, emphasized by Hu Shutong, is the "agricultural product trading center," which is precisely the reason for building a trading hall of more than 2,000 square meters. From vegetables harvested directly from the fields to fisheries in Panzhu, and with the future influx of various agricultural products from other provinces, Tongxing not only needs to handle the transportation but also the venue.

The future trading hall will be a platform for showcasing and trading Tongxing agricultural products, open to the entire city and province, and welcoming all supermarkets, farmers' markets, and enterprises with high food consumption. Order negotiations and delivery arrangements will all be completed here.

Upon learning that Tongxing had officially started operating, the eldest son of Qingyuan, who had been watching for a long time, led his company team on a brief visit before attending the important meeting of this trip.

It must be said that Jiang Zhipeng's team was impressive, with managers from multiple departments including marketing, sales, and product all in attendance. There were more than 20 members of Qingyuan's team in the meeting room, some of whom were in their fifties or sixties and looked very experienced.

Although Hu Shutong had spoken with Jiang Zhipeng beforehand, the scene still surprised him somewhat, as if this was a major event concerning the entire Qingyuan.

On Tongxing's side, many people from the marketing, warehousing, and transportation departments attended the meeting. Sitting next to Hu Shutong was Su Mu. Whether in the early preparation or after the operation, Su Mu's performance made Hu Shutong feel that he was a person worth cultivating.

In Jiang Zhipeng's words, this meeting at Tongxing was also an opportunity to hold a meeting with the group's management. He seemed to have a lot to explain and even persuade others about.

Hu Shutong had heard about the complexities within Qingyuan. Ever since Jiang Zhipeng's father fell ill, the group's shareholders had their own people, and there were frequent instances of disharmony and mutual obstruction, making it difficult to reach a consensus on many things.

As its old rival Qingning Dairy continues to expand its business, Qingyuan is under greater pressure. Within the group, Jiang Zhipeng has been promoting Hu Shutong and Tongxing, and Hu Shutong has gained considerable popularity because of the land that Tongxing seized from Qingning Dairy.

The projection showed a map of Qingyan City, marked with a dense array of small red flags, which were the main service providers for Qingyuan products.

Jiang Zhipeng scanned the map with a laser pointer. "Let's take a look at the distance each batch of goods from Qingyuan needs to travel. From Qingyuan's headquarters to Wan Jiale in the far north, we need to cross the entire city, a round trip of 90 kilometers. To Qingsheng Market in the far east, a round trip is 80 kilometers."

Dairy factories can only be built in the suburbs. Qingyuan's factory is located in the southeastern suburbs of Qingyan City. It has been built for nearly 30 years, but in recent years, the Beiyuan District of Qingyan City has developed rapidly and received significant policy support. As a result, Qingyuan's own urban environment has not changed directly.

"Let's look at Tongxing's location next." As he spoke, Jiang Zhipeng drew a line on the map back and forth with his laser pointer, and his tone became more intense. It was a line running from northeast to southwest, which almost divided Qingyuan's customers in two.

"Tongxing is only 30 kilometers from Wanlele, 25 of which can be reached by highway and national road. Looking west, along the West Ring Road, you can reach Qingsheng Market in half an hour! What does this mean? It means that for every trip Qingyuan headquarters makes, Tongxing can make at least three!"

The effect of saying these words would be vastly different whether they were said in Tongxing or Qingyuan. Firstly, seeing Tongxing immediately gives everyone a sense of importance. Furthermore, Tongxing's location offers unparalleled geographical advantage in its influence over northern Qingyan. Jiang Zhipeng spoke with such passion and confidence, which is why he brought so many people and wanted to give his father's old subordinates, who were used to the old ways, a chance to hear his words.

Bringing the topic to this setting at least keeps things in check, unlike in Qingyuan, where once they start talking freely, they begin to look down on each other. Transportation has its own profits, the market has its own planning, and the issues with targeted orders aren't always resolved smoothly. These people's ulterior motives aren't so easy to understand.

Jiang Zhipeng's remarks were closely related to Tongxing, so holding this meeting in Tongxing was perfectly acceptable. However, aside from transportation and the market, those present seemed to have reached a consensus on one point.

Performing their own show on someone else's turf, putting aside everything else, the two leaders of Qingyuan and Tongxing can be said to be completely at odds.

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For many established business managers, "handing over their legs to others" is unthinkable. How much greater would the uncontrollable risks be if a company couldn't control its own transportation routes? Especially with frozen products, there are countless shady dealings that can occur during the process, and just one or two incidents can ruin a company's reputation.

Therefore, they are willing to invest heavily to build their own powerful transportation team.

Jiang Zhipeng had long realized that transportation was dragging down Qingyuan's business. The monthly and quarterly reports showed that the costs incurred by transportation were staggering. It wasn't just a matter of fuel consumption from the round trips; it also involved vehicle maintenance, the salaries and insurance of various related personnel, and the need to hold special transportation department meetings that all departments had to attend, diverting countless people's energy.

Jiang Zhipeng firmly believes that Qingyuan's way out lies in product quality, nutritional analysis, R&D investment, and refining its target customer base, which are the areas worth investing in.

This meeting is named a cooperation seminar, and Tongxing should naturally have its own cooperation ideas.

After the projection switched, a diagram of Tongxing's operations appeared, along with some technical process charts. At this moment, Hu Shutong spoke up, "This is Tongxing's delivery process and temperature control solution. Regarding the temperature issues during transportation on each route, Tongxing can have its technical team install a back-end visualization system at Qingyuan. Everyone can supervise the temperature control at any time."

These words hit the nail on the head, directly dispelling 90% of people's doubts. Visualized temperature control and central back-end monitoring are things that Qingyuan itself is still exploring.

"Tongxing has the capability to aggregate and distribute Qingyuan products. As General Manager Jiang said, Tongxing's location in the north of Qingyan City is advantageous. We can achieve the same or even better results as before in a shorter time and with less consumption."

As they spoke, the scene changed, and what appeared before them was the distribution of assembly warehouses that had been built in the northwestern counties of Qingyan three years ago. At the core of these assembly warehouses stood four county-level factories of Qingyuan.

"Tongxing is surrounded by several counties and cities, and Qingyuan has its own system for allocating resources among these counties and cities. In addition to heading south into the city, Tongxing can also balance its headquarters and branches heading north. When there is a surplus of goods, it can move from north to south; when there is a shortage of goods, it can move from south to north. Tongxing has sufficient capacity for adjustment."

Hu Shutong's words ended there, and at the same time, the conference room fell silent. The two men had spoken in turn, and all doubts had been dispelled without their noticing. Upon reflection, there seemed to be some kind of tacit understanding between them, like two fists wearing boxing gloves, seemingly gentle and soft, but delivering powerful blows.

Their collaboration left no room for rebuttal. Those within the company who were considering various options were caught off guard and could no longer keep up. Only then did they realize the deeper meaning behind Jiang Zhipeng's actions.

Tongxing, newly established, needed support, and Qingyuan, stubborn as ever, needed to be awakened. Jiang Zhipeng couldn't imagine a better win-win situation. The stability he saw in Tongxing was due to its leader.

We can rest assured that this part will be handled by Lao Hu!

……

I've loved cold chain logistics for twenty years.