Hong Kong Island Chronicles: From Electrical Appliances King to Business Legend

Inside the meeting room.

The management team was still in shock at the boss's decision, and many of them hadn't even reacted yet.

So they've become employees of a large corporation?

Keep in mind that not long ago they were just working for a small appliance company.

The entire appliance company has no more than fifty employees.

But now... less than two months is enough time to go from working for a small appliance company to becoming an employee of a large corporation. That's a huge change in status.

The most excited were Li Haiming and Gao Fuhai.

Li Haimei was originally just the administrative manager of an electrical appliance company, but she first became the vice president of "Hong Kong Electric" and the chief person in charge of the construction of the new power station on Lamma Island.

Now, he has become the group's vice president.

She was promoted to such an unbelievable position that she couldn't believe it herself; it felt so unreal.

But it is indeed a true story.

If she weren't already old and past her prime, she would have even suspected that the boss had a crush on her.

Gao Fuhai felt the same way.

Although he was originally the general manager of an electronics company, a position higher than Li Haiming's.

But he was aware of his own abilities.

At best, as the general manager of a small electronics company, he still has the ability to manage it.

Therefore, he harbored no resentment or dissatisfaction at the fact that Li Haimei and Huo Jianning were both highly valued by their boss and transferred to work at "Hong Kong Electric".

But now his luck has turned around, and his boss, in establishing the group, has even considered him and promoted him.

How can we not make him feel grateful?

This is a department director position within the group.

Based on the typical job distribution of Xiangjiang Group, there are still positions above the department director, such as chief director, vice president, general manager, and CEO.

However, his position as department director is definitely considered the core management of the group.

To put it another way, it wouldn't be an exaggeration to call him the fifth-ranking person in the group's management.

Compared to his previous position as general manager of an electronics company, his net worth has increased many times over. His current position is far superior to that of a mere general manager of an electronics company.

How could he possibly suppress his excitement?

The same applies to Huo Jianning at this moment.

He knew that his boss valued him.

But he never expected that, having only recently joined the company and with such limited work experience, the boss would entrust him with such an important task so soon after the group was established.

Chief Director and Chief Financial Officer.

Although his position is not as high as Li Haiming's, you should know that the finance department of a group is the real central nervous system, and it can be said to be the department that the boss values ​​the most.

However, he wields real power in managing the group and controls the departments that are vital to its success.

How could he remain unmoved?

Despite the excitement, the meeting continued.

Gao Fuhai, as the general manager of the electrical appliance company, took the lead in reporting on the overall work.

"Chairman," his voice trembled slightly with excitement, but he tried to remain professional, "all preparations at the electronics company are complete. We are just waiting for the new production line and product models to arrive and be installed before we can start trial production and mass production immediately."

"At the same time, the suppliers of spare parts have been confirmed and are working hard to increase production."

"We have already made all the necessary arrangements with the sales channels. The promotional plan has also been initially drafted, and we plan to launch a large-scale marketing blitz a week before the product is officially launched."

"The laboratory is currently undergoing expansion, so no products are being developed at the moment."

Li Jiagang listened attentively to his report.

His gaze was deep, his fingers tapping lightly on the table, as if assessing every detail. All eyes in the meeting room were fixed on this young, handsome, and wealthy boss, awaiting his next instructions.

"Please elaborate on the sales channels, who you're partnering with, and whether a sales plan has been drafted?"

Everyone's eyes turned to Chen Shaofen, the sales manager.

Chen Shaofen perked up, quickly opened the folder in her hand, and spoke clearly and loudly:

"Chairman, the sales channels for the new product have been preliminarily finalized. We plan to establish a strategic partnership with Hutchison Whampoa. In addition to selling the product in Hong Kong, Hutchison Whampoa has a considerable sales network throughout Asia. If the cooperation goes smoothly, we can also promote our product to a wider market in the future."

Meanwhile, all eighteen of the company's own sales outlets have been renovated and will serve as brand flagship stores, primarily selling our own brand's full range of products.

She paused, then added, "The sales plan has also been finalized. On the day the product goes on sale, we will simultaneously hold a grand opening promotion in all stores. All customers who purchase our Legend brand fully automatic washing machine during the promotion period will enjoy a 2% discount. The promotion is initially scheduled for one week, aiming to quickly open up the market and accumulate the first batch of loyal customers."

Li Jiagang nodded slightly, but he thought the sales plan was fairly standard. As someone who had traveled from the future, he had seen many brainwashing sales strategies from later generations.

He shifted his body slightly and spoke again, "How many retail outlets does my uncle's company, Hutchison Holdings, have?"

"Chairman, Hutchison Whampoa is one of the three major overseas electrical appliance distributors in Hong Kong, and its strength is extremely strong. The company has as many as 118 sales outlets, and the outlet layout is very comprehensive, covering all the bustling areas of the 18 districts of Hong Kong. This means that once our products enter Hutchison Whampoa's channels, they can reach potential customers throughout Hong Kong almost instantly."

When he heard that his uncle had so many sales outlets, a look of satisfaction flashed in his eyes.

Moreover, it covers the entire bustling area of ​​Hong Kong. With the strong backing of his uncle, Li Yongsen, and the mature sales model of Hutchison Holdings, he no longer has any worries about the launch and sales of new products.

Li Jiagang thought for a moment before saying, "I have no objection to the cooperative channels, but the sales plan needs to be revised. We need to implement a more attractive sales plan to create a sensation."

"Manager Chen, listen carefully and take notes."

"First: For the first seven days of product sales, a 9.8% discount can be offered."

"Second: We reached an agreement with the retailers to add a lucky draw, allowing any consumer who purchases our washing machine to participate in the draw once."

Each sales store will receive one grand prize, three first prizes, ten second prizes, fifty third prizes, and consolation prizes.

The grand prize is a washing machine. You can discuss the first and second prizes, but the third prize can be a cash coupon.

What is a cash coupon?

Consumers can use this cash coupon, which indicates the amount, to purchase any electrical appliance at this store and receive a discount equal to the coupon's face value. It can be used like cash, but is only valid for designated products and our washing machines.

The option to offer discounted products requires negotiation between you and Hutchison Whampoa. It's a mutually beneficial arrangement, and I believe they will agree.

Li Jiagang also wanted to take this opportunity to help his uncle Li Yongsen, hoping that cooperating with this event would help his noodle shop's product sales be even better.

"The consolation prize can be purchased with daily necessities such as oil, rice, eggs, and tissues."

Third: Purchase our company's washing machines and receive free delivery and installation.

"Is everything recorded?"

"The chairman has taken notes."

"To reach an agreement with Hutchison Whampoa as soon as possible."

"Yes, Chairman."

Li Jiagang then asked, "And regarding the publicity department, who mentioned your plan?"

"Yes, Chairman."

The publicity manager is a recent addition to the company. He graduated from Hong Kong University and is 45 years old this year. He previously worked as a publicity planner at Xinhe Electrical Appliances Store, so he has considerable work experience.

The publicity plan from the publicity department is as follows.

"First: Place an advertisement in a reputable business newspaper, with a planned duration of one week."

"Second: We will partner with Hong Kong Commercial Radio to buy prime-time GG slots and plan to run them for a week of advertising."

"Third: Hire leaflet distributors to distribute leaflets in high-traffic areas of Hong Kong."

Fourth: Promotion during prime time on television, planned for three days.

Fifth: Buy out all advertising space on GG billboards in prime locations for one month.

"The above is the publicity plan from the publicity department."

Li Jiagang did not respond upon hearing this, but remained silent in thought. The publicity plan itself was fine, but he felt it was too conservative.

The company launched its first product primarily to raise brand awareness.

What's needed are trending products.

In his plan, it doesn't matter if the first product doesn't make money, but the company's brand awareness must be established so that the company can gain a foothold in the industry and have a larger market for the products it manufactures in the future.

"The publicity plan is too conservative."

"The publicity department should take note of my suggestion."

"Yes, Chairman."

"First: Buy out all advertising and promotional space in business newspapers for at least one month. At the same time, find authoritative experts to publish a column in the newspapers focusing on product technology analysis and product advantages."

"Second: A few days before the product goes on sale, we can arrange for people to hold an on-site exhibition in high-traffic areas of each district to publicly demonstrate the advantages and leading technology of the washing machine, giving consumers absolute confidence in our product."

"Third: We have a long-term partnership with Hong Kong Radio, buying out all the prime-time slots for at least one month."

At the same time, have an authoritative expert do a special interview, broadcast live on the radio, mainly to promote the product's benefits. But remember, let the expert provide a professional and tactful analysis; don't just praise our product unconditionally, otherwise even a fool would know it's a shill.

Fourth: Hire more dispatchers to fully cover Hong Kong's core business areas, densely populated residential areas, and areas with high foot traffic.

Fifth: In addition to GG signs on busy streets, we also contact bus companies to have our product GGs displayed all over bus bodies, bus stops, etc.

"As for the TV station, I'll negotiate the cooperation. The above-mentioned time period should be at least one month. Don't be stingy, burn as much money as you can."

As Li Jiagang finished speaking, all the management members present looked at each other in surprise, marveling at the chairman's grand publicity campaign.

How much would this kind of advertising cost?

They didn't need to think about it carefully to know that it would definitely be an astronomical figure.

But they dared not object to the boss's decisions; they could only follow orders.

The meeting lasted until after 7 p.m.

The meeting ended only after all preparations were completed.

Afterwards, Li Jiagang invited everyone to dinner to discuss some details.