Global Best Actor: Starting with Picking Up Attributes in America
Chapter 464 The Craziest Summer Movie Season in History
Chapter 463 The Craziest Summer Movie Season in History
It was already six o'clock in the morning, and the sky was already bright.
The lights were still on in the editing room.
Everyone sat in front of the screen, staring at the final draft of the first cut.
During the two-and-a-half-hour movie, not a single person spoke.
As the post-credits scene ended and the screen went black, the entire editing room erupted in enthusiastic applause and cheers.
"Fuck! This is absolutely the best movie I've ever seen in my life!"
Rob was the first to jump up, so excited that he danced around.
"The pacing was excellent; there wasn't a single dull moment."
The editor wiped away tears from the corners of his eyes: "I cried during the final post-credits scene."
Stephen Chow nodded, a rare smile appearing on his face: "Okay. Let's do it this way."
Chen Xun looked at the screen and breathed a sigh of relief.
Having integrated all the experience and memories of the system, his grasp of film rhythm has reached a level of perfection.
He knows better than anyone where to go fast, where to go slow, where to be sentimental, and where to be funny.
He's confident about this movie!
"Notify the post-production team to create special effects and audio mixing based on this version."
Chen Xun stood up and stretched: "Complete all post-production work within a month, and set the release date for August 15th, a simultaneous global release."
"receive!"
Everyone answered in unison.
Disney headquarters.
Bob Iger tapped the table and glanced at the executives of the six major studios present: "Gentlemen, I've received word that 'Dragon's Rise' will be released on August 15th, and we're preparing for 'Frozen 2' to be released at the same time. I've already negotiated with the three major theater chains in North America, and their share of screenings on the first day will be no less than 35%."
Paramount's CEO nodded in agreement: "Our Mission: Impossible 6 remake has also been moved to August 15th. Anyway, it doesn't matter when an old movie is re-released."
Warner Bros.' CEO hesitated for a moment: "Isn't this a bit much? With more than a dozen blockbusters released on the same day, no one will make any money. Besides, we also invested in 'Dragon Fight,' so if it flops at the box office, we'll lose money too."
"Losing a little money is nothing."
Bob Iger's face turned cold: "As long as we can bring down China Dragon, this loss is nothing. Chen Xun is a thorn in the side of all of us. If we don't remove him today, he will devour our entire market tomorrow."
He paused, his tone unwavering and firm: "This isn't targeting anyone in particular; it's normal market competition. Adjusting our film release dates is perfectly reasonable, and nobody can say anything about it. Anyone who dares to back down at the last minute can forget about working in Hollywood."
Warner's CEO lowered his head and said nothing more.
That afternoon, all six major Hollywood studios officially announced the rescheduling of their films.
Frozen 2, Mission: Impossible 6 remake, The Lion King IMAX version, and Toy Story 4 are being re-released.
A total of 12 films are scheduled for release on August 15, the same day as "Dragon Fight".
The news caused an uproar online.
The hashtag #CraziestSummerMovieSeasonInHistory# trended at number one on Twitter worldwide.
"Holy crap! 12 blockbuster movies released on the same day? Has Hollywood gone mad?"
"Disney is clearly trying to kill 'Dragon Age'! That's ruthless!"
"This is an open conspiracy! They're adjusting their own schedules, what can you say? You can only watch helplessly."
"I feel sorry for Chen Xun. He has to face such a hellish difficulty right after waking up."
"The North American opening day screenings are estimated to be less than 10%, how can they possibly compete?"
"Frozen 2 is a global IP, and there's also Fast & Furious and Mission: Impossible. Dragon Age is in big trouble."
The debate on Weibo in China has been raging.
#12 Blockbuster Films Surround Dragon Soaring Across the Seas#
#Disney is bullying us#
Can Chen Xun win?
Netizens were frantic, like ants on a hot plate: "Disney's move is so underhanded! If they can't beat us openly, they resort to ganging up on us, huh?"
"In the past, a blockbuster film would occupy an entire release window, but now, in order to target Chen Xun, they've even abandoned all pretense of decency."
"Domestic screenings are also in doubt. With so many movies, theaters will definitely take away a lot of screenings."
"If 'Dragon Fights the World' loses, the road for Chinese films to go global will truly be cut off."
"I've already bought three tickets, and I'll take the whole family to see it! Every little bit helps."
"Me too! Even if I don't watch any other movies, I'll still support Chen Xun!"
The conference room at the headquarters of China Dragon Pictures was deathly silent.
Rob slammed the screening schedule report on the table, his face flushed red. "This is outrageous! This isn't market competition, it's bullying! Twelve movies scheduled for the same day—they can't make any money themselves!"
"They don't care about making money."
Chen Xun sat in the main seat: "What they care about is ruining us. As long as we fall, Hollywood will still be theirs, and they can make money however they want."
"But what do we do now?"
Li Suyan frowned: "The estimate from North America is that we will only get 7.8% of the screenings on the first day. In China, major cinema chains like Wanda and Hengdian will only give us a maximum of 20% of the screenings. The rest will be taken by other movies."
-
Jennifer bit her lip: "How about we change the release date? Avoid this peak season and release it in September?"
"It can't be adjusted!"
Chen Xun shook his head: "If we change the release date, it's like admitting defeat. They will use the same methods against every one of our films in the future. Besides, August 15th was a release date we had already set, and the global promotion had already begun. Changing the release date now will result in a loss of at least $1 billion."
Christine crossed her arms, her eyes icy: "Then let's fight them. We'll increase our marketing budget, invest another $5 million, and roll out GG globally."
"It's no use!"
Stephen Chow suddenly spoke up: "No matter how much publicity you do, it's all for nothing if you don't get screenings. Even if the audience wants to see it, it's useless if they can't buy tickets."
Jackie Chan nodded: "Stephen Chow is right. Now the theaters are all at Disney's beck and call and dare not give us too many screenings. No matter how much money we spend, we can't change the screening schedule."
Rob was pacing anxiously: "What do we do? Are we just going to stand by and watch them bully us? We've worked so hard on this movie for a year, are we just going to let it all go to waste?"
Everyone looked at Chen Xun, waiting for him to make a decision.
Chen Xun was silent for a moment, then suddenly laughed: "Actually, this may not necessarily be a bad thing."
Everyone was stunned.
"Boss, are you running a fever?"
Rob reached out and touched Chen Xun's forehead: "Twelve movies are besieging us, is this a good thing?"
"Of course it's a good thing!"
Chen Xun put his hand down: "With 12 movies released on the same day, audiences will suffer from decision paralysis. They won't know which one to watch, and that's when word of mouth becomes the most important thing."
"As long as our films are of high quality and receive rave reviews, audiences will naturally vote with their feet. Theaters aren't stupid; they'll increase screenings for whichever film makes money. In the end, those so-called blockbusters will become our stepping stones."
"
He paused, then continued, "Disney thinks they can cripple us with screen time. They've forgotten that the essence of a film is the audience, not screen time. A good film can make a comeback even with only 1% of screen time, while a bad film will flop even with 100% screen time."
"But----"
Rob was still worried: "What if the audience doesn't like it?"
"There's no 'what if'!"
Chen Xun's tone was incredibly firm: "I have confidence in our film, and I have confidence in the audience."
He picked up a pen and wrote two words on the whiteboard: "Preview!"
"Nationwide preview screenings will begin three days ahead of schedule."
"It will only be shown in 100 cinemas nationwide, with only 100 tickets sold per screening. No media outlets are allowed to publish reviews in advance or to spoil the plot. All viewers who have seen the preview screenings can only say whether it is good or bad, but cannot say anything about the specific content."
"Hunger marketing?"
Li Suyan's eyes lit up.
"right!"
Chen Xun nodded: "The more we prevent people from watching, the more the audience wants to watch. Once the preview screenings get great reviews, the audience will naturally pressure the theaters to give us more screenings."
"What about overseas?"
Jennifer asked.
"It's simple overseas."
"Have Chris Hemsworth tweet that he'll treat anyone who gets a shot of him making dumplings on premiere day to a year's worth of hamburgers, and have Vin Diesel post on Instagram that anyone who wears a family T-shirt to the premiere day will have a chance to win a year's use of his Dodge sports car."
Christine couldn't help but laugh: "Only you could come up with something like this."
"As long as it works."
Chen Xun shrugged: "Anyway, those two are the comedic relief."
Just then, Chris Hemsworth made a video call.
Chen Xun answered the phone, and Chris Hemsworth's anxious face immediately appeared on the screen: "Bro, I saw the news! Twelve movies are releasing on the same day as us! What are we going to do? I even booked ten screenings! Will nobody go?"
Don't worry!
"Perfect timing. You can tweet now and say that my dumpling and I are volunteering for the competition. See you at the movie theater on August 15th."
Chris Hemsworth paused for a moment, then said, "Huh? Dumplings?"
"Yes, that's what I said."
Seeing that Hammer Brother was hesitant, Chen Xun immediately guaranteed, "I guarantee it will trend on social media!"
Although Thor was completely confused, he obediently did as he was told.
Five minutes later, Chris Hemsworth posted a tweet with an unflattering picture of himself making dumplings.
The comment section exploded instantly: "Hahaha! Chris Hemsworth is here with his dumplings!"
"I'm going to see 'Dragon Fight' just for Chris Hemsworth's dumplings!"
"Dumpling Warrior requests to join the battle and defeat the Ice Queen!"
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