"'Fortress of the Magic City' may have played a trick with the movie's box office figures.

Hearing Dong Yanling's words, Liu Lang, who was still a little confused, was stunned.

"What do you mean?"

"Between midnight and four in the morning, the box office of "Fortress of the Magic Capital" rose from 120 million to 240 million.

This data is contrary to common sense, it's too weird!" It

was released for a whole day on the first day of the Lunar New Year, including the data of the pre-sale box office, and a total of 120 million box office was accumulated.

And when it comes to major theaters, the most deserted midnight show of the day in theaters, the box office of "Magic City Fortress" has doubled so exaggeratedly?

Industry insiders who know a little about the box office of theaters can see the problem here.

"Are they brushing the box office?" Liu

Lang quickly reacted.

Dong Yanling nodded, obviously she thought so too.

Later, he showed Liu Lang some videos posted by users on Douyin.

[Hell brothers, in my small eighteenth-tier northwest city, "Demon Capital Fortress" at one o'clock in the morning was unexpectedly full.

I was curious to pass by and take a look, but there was not a single ghost in it. It's so scary!]

[I'm even more awesome, starting at 1 o'clock in the morning, there will be a screening of "Demon Capital Fortress" every ten minutes, and the venue is full, and it is the same hall every time.

It's also a 'ghost field', are these Lu Han's fans chartering the venue?I don't understand, but I'm shocked!

] [It's a little strange, these theaters with 'ghost fields' seem to be owned by Huayi, is this the producer of "Magic City Fortress" brushing the box office?]

Many netizens posted screenshots of online ticket bookings in various places.

Under the premise that the daytime screenings of "Magic City Fortress" in first-tier cities cannot be filled, the midnight screenings in cities in remote areas can be full, and there are obviously abnormal cases of 6 consecutive screenings in the same theater in one hour.

The majority of netizens, even if they are not industry insiders in the film and television industry, have noticed that something is wrong.

When they posted what they found on the Internet, it immediately resonated with more netizens.

"This is too blatant, isn't

it? What is the purpose of brushing

the data? The total box office data looks better?" Liu

Lang can't understand the operation of his competitors, and if he continues to brush it like this, it doesn't seem to have any positive effect except for making more and more netizens question the authenticity of the box office data of "Magic City Fortress".

And even if Huayi behind the crew of "Magic City Fortress" has some theater resources, it still costs a lot of money to brush up the box office, which is completely worth the loss.

"Now the box office statistics are all real-time online, and they can only do this if they want to brush the box office.

The cost is still a trivial matter, and the main reason for brushing the box office is to ensure the film scheduling rate.

Dong Yanling calmly analyzed it to Liu Lang.

As the strategic director of Byte Entertainment, a senior professional in the industry, she is naturally clear about many secrets that are not passed on among theaters, theaters, and distributors.

"The basis for the theater to schedule a movie is based on a series of professional data and analysts' calculations before the movie is released.

But when the movie is officially released, it will depend on the box office performance of the movie.

During the prime period of the Spring Festival, major theaters will naturally give more screening time to more profitable movies.

In the competition on the first day of the Spring Festival, "Magic City Fortress" is undoubtedly a big step behind "The Wandering Earth".

The film schedule rate has been cut by 10%, and if the box office data does not improve much the next day, its film schedule will definitely be further reduced.

When the time comes, let alone compete with "The Wandering Earth", I'm afraid that even the second-echelon cartoons "Bear Infested" and "Big Sea Fish Begonia" will crush it.

That's why it will be desperate to brush up on box office data.

If it is discovered, at most it will be ridiculed by its peers.

But if you don't brush up the box office, and wait until the film scheduling rate is cut out, then "Demon Capital Fortress" will really have to wait for death. "

Dong Yanling looks down on this kind of behavior of her competitors, not because she has any 'business ethics and cleanliness' and is not used to the behavior of brushing the box office, but because she feels that "Magic City Fortress" is in a dying struggle.

Even if "Magic City Fortress" has doubled the data in small cities through the Huayi behind it, no matter how crazy it is, it will only make its total box office reach 240 million.

It's not even more than half of the box office of "The Wandering Earth" on the first day.

If the box office data of competitors is not much different from "The Wandering Earth", in the end, it surpasses "The Wandering Earth" by brushing the box office, thus gaining an advantage in the film scheduling rate.

In this case, Dong Yanling, who is the representative of the publisher of "The Wandering Earth", will definitely stand up as soon as possible, whether it is using public opinion or legal weapons, she will definitely make the other party pay a heavy price.

But now that the defeat of "Demon Capital Fortress" has been decided, the crazier the box office is brushed, the more tragic the final ending will be.

Dong Yanling is now looking at a series of operations in "Demon Capital Fortress" with the attitude of watching jokes.

If she is the publisher of "Fortress of the Magic Capital", she would rather admit the failure of the project early and generously, rather than be like a clown in the eyes of her peers, trying to die by brushing the box office.

Dong Yanling was staring at the operation of "Demon Capital Fortress", and after Liu Lang knew that there was such a thing, he didn't pay too much attention to it.

Now the most important thing for them is to carry out roadshows all over the country.

On the other hand, the midnight 'ghost field' incident in the theater of "Demon Capital Fortress", which frequently appeared all over the country, finally began to ferment on the Internet after more and more netizens exposed it.

"I reiterate one last time, there is no such thing as a 'midnight box office' incident.

After our multi-party arguments and investigations, it has been figured out.

The problems reported by some netizens on the Internet are just errors in the ticketing system of individual theaters.

In addition, on behalf of the crew of "Fortress of the Magic City", I have to warn those social media influencers who spread false information on the Internet.

If you don't stop smearing "Magic City Fortress" immediately, the company's legal department will distribute a lawyer's letter and documents to you, and it does not rule out the right to pursue civil lawsuits such as defamation and defamation!

" At the entrance of Huayi headquarters, in the face of interviews with dozens of media, Xu Lei, the project director of "Magic City Fortress", issued a warning to netizens who 'posted rumors' on the Internet.

It's just that at this time, he has two dark circles under his eyes, bloodshot eyes, a few blisters on the corners of his mouth and lips, and he doesn't seem to be in good physical condition.

In the face of questions from media reporters, the constant replies are all rumors.

"Director Xu, about today's box office of "The Wandering Earth" received 600 million yuan, and continued to lead the Spring Festival stalls with a total box office of 1.15 billion.

As a competitor of "The Wandering Earth", what do you think about this?"

Hearing this question, Xu Lei, who had been expressionless, began to feel pain in his chest inexplicably.

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