instant noodle richest man
Chapter 926
On the other hand, with the amazing increase in Gongcha sales, all companies in Fusang understand the amazing promotion effect of the Pokemon Global Championship.
You should know the story between Honda Ichiro and Jia Yapeng, the chairman of Gongcha, now in the entire Fusang business world, it has almost reached a point known to everyone. Everyone knows that Honda Ichiro was betrayed by Da Chi.
But just like this, after naming Daqian, he actually achieved such amazing results.
Daqian may give a name for money, but he will never help Gongcha achieve results for no reason. Then there is only one answer. The benefits of the Pokemon Global Championship are too great.
If you can obtain the title of the global championship like Gongcha, you can also make huge profits!!
This idea quickly emerged in the minds of other entrepreneurs. I also thought of Fusang's sub-stop race in the Osaka Division a month later, and this was the last game in Fusang this year, so these entrepreneurs couldn't stand it anymore.
In just 5 days, 36 large enterprises have expressed their wish to name the Osaka region of the Global Championships.
Daqian simply gathered all the 36 companies in a conference room in the hotel. Then Ma Yun, as Daqian's representative and Fusang Daqian's vice president, appeared in the conference room and announced the rules for this bidding.
"Please pack your quotation and detailed bids in a sealed bag and hand them over to me before 24:00 tonight. We will screen 36 bids overnight, and finally select 8 of the best bids and enter the second re-elect."
"There are such routines!" The representatives of these companies were all confused. They have never seen such routines before, and they don't know that this is a routine that will be played in China in the future.
Unlike quoting directly at auctions, this method of secret quotation, especially the bidding method of up to 36 companies at the same time, will make all companies full of concern for the other 35 competitors, and will be worried that someone among these 35 competitors will expose an unimaginable high price.
In order to get the title, these representatives can only increase the quotation in the bid to their own bottom line price, otherwise you will not even be able to pass the rematch.
So in the end, after Daqian reviewed 36 bid documents overnight, the eight companies selected were all slaughtering their efforts, and at the same time, they were basically their bottom line.
Immediately afterwards, Ma Yun re-used the same trick. In the second round, he once again asked eight companies to secretly quote, and finally only two companies were selected for the final finals.
Since they have already given the lowest price to qualify for the rematch, these companies certainly do not want to lose this rare opportunity. So they began to ask their bosses and finally wrote an amazing number that broke through their bottom line in the bid for the second round of rematch.
The two companies that entered the finals came up with an unimaginable number. One gave a naming fee of US$32 million, while the other didn't give a much, giving a price of 30 million, which is already three times the naming fee of gong tea. This is indeed a sky-high price.
"Chairman, let's make another secret offer and strive to increase the naming fee to a price of 40 million US dollars!" Ma Yun suggested to Boss Jia excitedly.
"No!" Boss Jia shook his head and said, "They must have broken through the original reserve price. It is impossible for you to let them break through again. Moreover, this also makes us look a little more fierce and not beautiful. Let's choose one of these two companies."
"Of course I chose this Panasonic Electric Appliance with a naming fee of 32 million yuan!" said Ma Yun.
The last two companies are Panasonic Electric Appliances, which are named 30 million, and Nissin Food, which are named 30 million.
"No, let's choose Nissin Food!" Boss Jia gave an answer that Ma Yun was extremely puzzled.
"In addition to making money, we also need to consider the follow-up matters!" Boss Jia glanced at Ma Yun and said, "Although Panasonic Electric provides a lot, Panasonic Electric's products are actually not very compatible with our players. Most of these players have not yet reached the point of decorating a new home and buying a large number of electrical appliances. If we cooperate with Panasonic Electric, the final result is likely to be the profits Panasonic Electric obtained through this naming, which is not as good as the naming fee!"
"Although we did not lose money in this way, Panasonic Electric will suffer huge losses. Of course, you can say that Panasonic Electric has nothing to do with us, but after a company spent a huge amount of money to name our competition, do you think other companies that want to name our competition will be frightened and never dare to name it again?"
"They don't care whether the product does not meet the positioning of the competition. They only feel that our competition name does not match, which will cause huge losses to our future!"
"But Nissin Food is different. Children and teenagers are the group that likes snacks the most. So once Nissin Food cooperates with us, I can guarantee that the $30 million they invested will not lose at least, and they may even make tens of millions of dollars. In this way, our reputation will be completely spread out, and others will believe that the competition to name Pokemon can make huge profits, which is a long-term transaction!"
"Yes!" Ma Yun was educated by Boss Jia once, just like Mahua Teng.
The subsequent development was indeed as Boss Jia expected, although Nissin Food did not make an astonishing 6 times profit like Gongcha.
After all, their naming fee is twice that of Gongcha, but in the end, they still earned $50 million in additional sales and $20 million in profits through linkage with Pokemon.
Then the amazing advertising effect of the Pokemon Championship was completely promoted with these two titles. So when the championship came to the United States, all three sub-station competitions were enthusiastically sought after by American companies, and the prices were higher than the other. In the end, the three sub-station competitions had not yet begun, and all the names of the three sub-station competitions were sold.
On average, each title sold at an astonishing price of $50 million.
I may not believe it when I say it. The three names I won were EA Games, Hasbro Toys, and Sony Pictures.
It can be said that this is simply a meeting of Daqian’s enemies!
Don’t think this is exaggerated, because games, toys, and movies are the ones that best suit the audience positioning of the competition.
Not to mention that after purchasing the naming rights, through negotiations with Daqian, EA obtained the authorization to issue two Pokemon computer games within six months, and Hasbro Toys also obtained the opportunity to sell various Pokemon authorized toys within six months.
As for Sony Pictures, after the Pokemon movie was sold, Sony Pictures was almost drooling. They could make a Pokemon-themed movie, let alone $50 million, even if they drove an astonishing price of $100 million, they might agree.
Because the Pokemon movie has been screened all over the world for two months, the final results of the box office have basically come out, and in the future, it will only increase the box office by 20 to 30 million US dollars at most.
This result is extremely amazing. Two months after the global screening, Pokemon won a total global box office of US$820 million, successfully ranked third in the global movie box office rankings, and became a veritable world warrior.
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