instant noodle richest man
Chapter 808 GSM and CDMA
"By the way, I see what new features of Daqian's mobile phone have, namely caller ID, phone book, and time display functions. Can our mobile phones realize these three functions?" Olila asked again.
"The time display function is not a big problem. Our latest mobile phone already has the function of displaying time. As for caller ID, this function actually depends on the communication operator. As long as the communication operator can provide corresponding convenience, our mobile phone can also realize the caller ID function immediately!"
"As for this phone book function..." The technical director hesitated for a moment, and then said, "We can also achieve it in technology, but we need to add some storage components, which will increase the manufacturing cost of the mobile phone a lot!"
"No matter how much the cost is increased, the phone book function must be installed on our new product immediately!" Olila said without hesitation. "The mobile phone is a big object, expensive. Only with as many functions and beautiful appearance as possible can it attract customers to purchase!"
"Customers who can afford a mobile phone won't mind spending dozens of dollars to add a phone book function, so I must see all three new features of Daqian this time on our next mobile phone, and there is no omission!"
"Yes!" Everyone in the conference room nodded. This is the truth, and the president is still very wise.
"Then there is only one last question left!" Olila touched her beard and sighed, "Daqian announced that the benchmark price of their Daqian mobile phone is $1,199, but the global benchmark price of our latest mobile phone 880 is as high as $2,100."
"The mobile phones of Daqian are nearly half of ours. We have no advantage in terms of price, but what should we do? Should we reduce the price of Daqian mobile phones?" Olila asked the question he was most worried about, that is, the price of the mobile phone.
Before, whether it was Nokia or Motorola, the price of the mobile phone was not less than $2,100, and the market also accepted this price. After all, the quality of the mobile phone is still extremely high and exclusive to successful people. It is similar to luxury goods. The price of more than $2,000 will not arouse any customers' doubts. The only difference is that some people can't afford it.
But now, Daqian’s mobile phone directly hit $1,200, almost half of the price of the mobile phone, which made Nokia sit on wax. Should they follow this price?
"President, I think this is not a question of whether we should follow or not, but a question of whether we can't follow!" Nokia's production director stood up and said with a wry smile. "The actual cost of producing a Nokia 880 mobile phone is $1,300. Even if we don't make a penny, the price can only be reduced to $1,300. It is impossible to drop to $1,199. We can't follow this price at all!"
"I'm wondering this. As far as I know, Daqian Group is a company that started with children's toys such as cards and instant noodles. They are halfway through making mobile phones. How could such a company reduce the cost of a mobile phone to $1,199? Shouldn't the cost of producing a mobile phone be higher than that of our old companies that have been operating in the mobile phone industry for decades? How can they reduce the price to this level? Can't they lose hundreds of dollars for every mobile phone they sell?" Olila asked all the executives in the conference room. Faced with this question, these executives all shut their mouths because they didn't know the answer to this question at all. It's really terrible that Daqian could sell mobile phones to this price.
"President, it is absolutely impossible for us to keep up with the price, so I think the price of our mobile phones remains unchanged. We should not fight price wars with our opponents at all!"
"We should give full play to the advantages of the Nokia brand. We at Nokia have been operating in the mobile phone industry for more than ten years and have full reputation and brand effects. These are all recognized by our customers."
"So we should use this to create the image of high-end products and set the $1,200 thing like Daqian Mobile as a cheap product or a bargain, so as to widen the gap between the two. Only in this way can the impact of the price be smeared!" said the marketing director. "And as the president said just now, people who can afford mobile phones are all celebrities and elites from all walks of life. 1,000 US dollars is just a drop in the bucket for them. They will definitely buy more high-end and more famous mobile phones, without touching a bargain like Daqian Mobile, so as not to reduce their identity!"
"It's reasonable!" Olila nodded vigorously. Although he felt that something was wrong with the marketing director's words, the price could not be reduced. After all, the current price is already lower than Nokia's cost price, and this price war cannot be fought at all. So Olila can only accept this suggestion of opening up high-end and low-end levels and begin to make every effort to shape Nokia's high-end image.
"Actually, there is no need to worry so much. At least in Europe, Daqian Mobile is definitely not our opponent!" Seeing the atmosphere at the scene a little dull, the president suddenly laughed and said, "It's not without benefits for us to do gsm for so many years. At least the latest communication base stations in Europe are all GSM format communication base stations. There is no CDMA format communication base station. Daqian Mobile is just a piece of scrap iron when it comes to Europe!"
"They are just developing in a country like China, which has not yet established a second-generation mobile communication system. And now we are in good negotiations with relevant departments of China. The relevant departments of China have decided to purchase our Nokia GSM base station. By then, his Daqian mobile phone can't even keep their own chassis. That big thing in the world, there will be no place for his Daqian mobile phone! Hahahaha!" Olila laughed, and everyone else laughed, and the atmosphere in the entire conference room became cheerful in an instant.
In this way, Motorola and Nokia, two traditional mobile phone companies, have already reacted to the emergence of Daqian Mobile Phones. Next, we will look at the grudges and hatreds of the three mobile phone companies for about 10 years in the future.
——————————
However, Boss Jia is not interested in knowing the response of Nokia and Motorola. He is now sitting in the office of the China Mobile Communications Bureau, carrying out his final work.
Sitting with Boss Jia is also the chairman of Warwick Company Leng Zhengfei.
The two of them are conducting the final persuasion work on the Huaxia Mobile Communications Bureau, that is, convince the Huaxia Mobile Communications Bureau to use the CDMA communication base station produced by Warwick as the national communication base station.
This is a very important task, and it even affects the life and death of Daqian Mobile.
Because in order to bypass the patent fortress that Nokia and Motorola have spent more than 10 years to build, Daqian Mobile can only make efforts on the new communication standard of CDMA and build its own patent fortress.
However, CDMA appeared ten years later than GSM, so that all the mainstream communication base stations in the world are GSM base stations. The second-generation communication base stations produced by major communication base station manufacturers around the world are also GSM base stations.
At this time, China Unicom and China Mobile, the entire China Mobile business is under the responsibility of the Huaxia Mobile Communications Bureau, so the fate of Daqian mobile phone is determined to be in the hands of Huaxia Mobile Communications Bureau. If Huaxia Mobile Communications Bureau decides to use GSM-format base stations when laying the second-generation communication network, then Daqian mobile phone will be killed on the streets and there is no need to sell it. After all, once the mobile phone is released, I find that I can’t even call, so I can buy a yarn!
On the contrary, if the China Mobile Communications Bureau decides to use the CDMA communication base station, then Nokia and Motorola will be dead in China, and the mobile phone will also become scrap iron.
But the problem is that the attitude of the Huaxia Mobile Communications Bureau has been very swaying. Daqian had already negotiated with the Huaxia Mobile Communications Bureau last year. At that time, the Huaxia Mobile Communications Bureau was still very supportive. Even in Dongguang Province, hundreds of CDMA communication base stations of the Warwick Group had been purchased and installed.
But the problem is that in February this year, the Huaxia Mobile Communications Administration changed its director, and then its attitude became ambiguous. I heard that the director was born in Europe and trusted European products very much. He focused on globalization and wanted to be in line with the world. He was more inclined toward Nokia and GSM communications system, so the whole situation was stalemate. Even though Daqian's press conference had been held now, the Huaxia Mobile Communications Administration still did not make a decision. Boss Jia couldn't help it and pulled Leng Zhengfei and ran directly to the Huaxia Mobile Communications Administration to force the palace. He must give an answer.
In the end, Boss Jia received two words: "Tendering"
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