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On June 1, 1995, in another world, it was an ordinary day, at most it was a happy Children's Day for children. However, in this world, this day attracted worldwide attention and everyone focused their attention on the oceans of Hawaii.

The United States' Fox TV will broadcast a world-renowned moment to the world's 2 billion people.

For this moment, Fox TV has been preparing for nearly a year.

This is not the first global live broadcast in history, but it is definitely the most difficult global live broadcast in history.

Although the world has had thousands of global live broadcast experience at this time, 99.99% of the global live broadcasts are global live broadcasts of sports programs. All TV lenses are concentrated on a small venue. Even a huge venue like football requires only 7 or 8 mobile boom cameras and more than a dozen auxiliary cameras to easily achieve global live broadcasts. There is no technical difficulty.

But it is a huge difficulty to broadcast globally in a huge open venue.

There is only one global live broadcast in history, that is, the century wedding live broadcast 14 years ago. The wedding held by Princess Diana and Prince Charles of the UK was broadcast globally by bbc TV in 33 languages ​​to more than 750 million people in more than 100 countries and 750 million people in the world.

This is also the record of the number of people watching TV simultaneously until now. Since then, no global live broadcast has been able to attract 750 million people to watch it at the same time.

But now, this record is about to be broken, because another unprecedented global live broadcast is about to begin, which is the global live broadcast of the sinking of Titanic.

Since Boss Jia and 20th Century Fox put forward this creative suggestion, the entire Fox Group has been completely attracted by this proposal.

Because this suggestion is an undeniable candy bullet for Fox Media Group.

Not to mention how crucial the live broadcast will have to promote "Titanic", the Fox Media Group itself is a huge advertisement.

Although Fox Media Group owns the film giant 20th Century Fox, what Fox Media really values ​​is Fox TV.

After all, no matter how many movies are made, there are only two or three movies a year, so there is not much publicity for Fox Media.

However, Fox TV is a TV program that all viewers can see every day, and the advertising revenue and political benefits that TV station can bring every year are even more unimaginable.

Before this, Fox TV had become the third largest TV station in the United States.

However, this does not satisfy Fox TV. They still dream of launching a charge towards the number one TV station in the United States. Unfortunately, this is really too difficult. Fox has been fighting for 10 years and has always been the third in the country.

In fact, after the next 25 years have passed, Fox will still be the third in the country and will never go further. From this, you can imagine how profound Fox TV's obsession with improving its rankings is. Now an unprecedented global live broadcast has appeared, how do you ask Fox TV to give up?

So after Boss Jia proposed the global live broadcast proposal, 20th Century Fox did not say much, but Fox TV responded strongly at the first time and immediately took over the entire global live broadcast work.

But soon, Fox TV discovered that in terms of difficulty, this time, the global live broadcast was many times more difficult than the last century wedding.

Although the century wedding involved most of London's area, the whole process was filmed and live broadcast on land.

But this time the Titanic sinking has nothing to do with the land. The whole process takes place on the ocean, which means that all live broadcasts must be conducted on the ocean.

For this reason, Fox TV worked hard and finally solved this problem after countless experiments and spending huge amounts of money.

First, they contacted Nasa in the United States. After repeated communication, Nasa finally agreed to borrow a satellite to broadcast live to Fox TV.

In addition, Fox TV also specially transformed a small cruise ship, transforming it into a transit station that can receive a large number of wireless video signals, and then directly transmit it to satellites in outer space, and then spread throughout the world through satellites.

In addition, more than 10 speedboats and cruise ships were renovated, a total of 31 cameras were installed on these ships. In addition, 5 helicopters were also brought to live broadcast the sinking of the Titanic from the ocean to the sky.

Fox TV has achieved this for this live broadcast, so it will definitely be even more crazy in publicity. First of all, Fox TV itself has to instill the news of this live broadcast of the century in the audience almost every day.

In addition, he also used almost all of his media resources, and kept promoting the news that the Titanic sunk live broadcast was broadcast in various media magazines and even games.

After more than half a year of publicity by Fox TV, the world has basically understood the sinking of the Titanic.

It is an irresistible wonderful scene for all viewers to see a giant ship weighing tens of thousands of tons sinking on TV, completely restoring the scene when the Titanic sinks 100 years ago. Therefore, Fox TV actually has no need to use so many resources, and the audience has enough interest to watch the live broadcast.

As for whether Fox TV will lose money... Well, what do you think, Fox TV has already paid back before the global live broadcast began.

First of all, in the United States, with the continuous promotion of global live broadcasts, major American companies have smelled the smell of business opportunities. A large number of brands and merchants have begun to spend huge amounts of money to purchase Fox TV's advertising space during global live broadcasts.

According to internal news from Fox TV, the cheapest price of a 15-second advertising space is as high as $100,000.

That's not all. The advertising time two minutes before the Titanic hit the rocks was as high as $200,000 per second, and the advertising fee that Fox TV alone ended up charging was as high as $60 million.

In addition, Fox TV also sells broadcasting rights to other TV stations around the world. After all, Fox TV can only cover the United States, but cannot cover other countries, which requires other local TV stations to broadcast.

In order to obtain broadcast rights, almost all TV stations have tried their best to spend all their funds. For example, BBC, in order to obtain broadcast rights in the UK, they finally offered a price of up to 16 million pounds.

TV stations in other developed countries are no exception, with an average price of around 5 million US dollars. In the end, Fox earned nearly 80 million US dollars by charging broadcast fees from various TV stations. In this way, Fox's net income has reached 140 million US dollars, far exceeding the $40 million they invested in live broadcasts.

This time, China's CCTV also obtained the broadcasting rights. At the beginning, CCTV sent a team to negotiate with Fox, but Fox TV offered a sky-high price of $5 million.

In fact, in Fox TV's opinion, this price is not a sky-high price. After all, this is the average price of TV stations in developed countries. Although China is not a developed country, their population base is large, and the price is definitely higher.

But the problem is that CCTV can't afford $5 million to buy a broadcast right no matter what. As things are about to be ruined, CCTV suddenly thought of our boss Jia.

Then CCTV took the initiative to ask Boss Jia to ask. With his good relationship with CCTV for so many years, Boss Jia must have no choice but to help. So Boss Jia said that the price of the broadcasting rights was reduced from $5 million to $1 million. After all, Boss Jia's main planner for the Titanic sinking live broadcast this time, Fox TV still wanted to sell Boss Jia for face.

However, CCTV was so fucked that he didn't even want to pay the 1 million US dollars. Finally, he discussed it with Boss Jia and decided to give Daqian Group a free advertisement worth 10 million yuan, and Daqian Group helped CCTV pay the 1 million.

Anyway, CCTV has made a lot of money, and its relationship with Boss Jia has become better.