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"But if we don't sell according to the Daqian model, we can't sell it at all!" the senior executive said angrily.

"What can't be sold? We are Sony. No one in the world can reject our Sony Dafa!" Oh, by the way, there is no such slogan as Sony Dafa at this time, but Sony people's pride for their products is factual.

"That's right, this is Fusang. We Fusang people know how to distinguish the quality of things and bad things. They will not be deceived by low prices!" Another executive said confidently.

Then all the executives made a statement, and found that Sony executives who agreed to sell according to the traditional model actually accounted for 2/3 of the total.

Well, this attitude sounds a bit confusing. Even a junior high school student in China knows that no matter how good your Sony Dafa is, when the functions are basically the same, most people will only buy products that are cheaper or look much cheaper, and they will not care about your Sony Dafa at all.

But in the eyes of Sony people, they have this confidence.

Don’t think that this is the author’s wisdom to Sony. This is actually a common problem for large international companies. In history, those well-known companies have done the same thing. These are facts engraved in history.

These large companies always have a sense of confusion and confidence in their products.

Sony is naturally no exception.

——————————————

"Well, Sony is holding a strategy meeting for VCD!" Boss Jia used some special relationships to obtain such information.

To be honest, although Boss Jia has taken so many winners before, if he really competed with Sony, Boss Jia wouldn't have the confidence to win, otherwise Boss Jia wouldn't have borrowed 10 billion yuan in loans, so he would have taken two months to make a plan.

There is no way. If Boss Jia is a flat-headed villain, the Sony VCD with a 300,000 yen and the Daqian VCD with a 300,000 yen are placed in front of Boss Jia, and Boss Jia makes decisions with his butt and will sit on the Sony VCD. After all, Sony Dafa is good.

Thinking of this, Boss Jia felt that it was not possible. He had to endure humiliation and bear the burden.

So Boss Jia found a secretary, and then wrote a letter full of his deep feelings and sent someone to Sony.

At this time, the meeting was still going on, and Nobuyuki Izumi was still rational. He first nodded to the traditional schools, and then said to everyone, "Everyone is thinking right, there is not enough, you should not forget, that is, selling vcd is just second, what we really need to pay attention to is the market of vcd discs, that is, the Light and Shadow Supermarket."

"VCD is a disposable consumable, but VCD discs are different. According to our experts, an adult will buy about 20 VCD discs every year, and calculate it at a price of 500 yen. This is a huge market of 10,000 yen per person per year, and 1 trillion yen in Fusang throughout the year!"

"So what we really need to win is this market. The goal we really want to defeat is actually the Light and Shadow Supermarket! So, for the sake of our own supermarket, Sony absorbs too many members, which is the top priority!" As soon as Shinoyuki Izumi said this, all executives knew that Shinoyuki Izumi was obviously planning to learn Daqian's routine sales model.

Taking the sales vcd as the introduction, the real goal is to attract members to join and thus build your own disc market.

Nobuyuki Izumi is still very prestigious. After he said this, no one objected. The focus of the next meeting was on the price of the VCD.

"I think our price should be less than 300,000 yen, so that we can easily defeat the Daqian market!" The executive who spoke before said again.

"Kobayashi, you only joined us in Sony last year!" Suddenly, another executive asked sarcastically.

“So what?”

"So your words and deeds always have a sense of petty spirit! Who are we? We are Sony, how can we sell it cheaper than a Chinese brand? Are you throwing our Sony brand into the garbage dump?" The executive sneered.

"But only can we attract more customers if we sell cheaper than Daqian."

"But in that case, in the eyes of customers, our Sony brand value is not as good as that of Daqian. The film and television supermarket formed by our Sony will be lower-end than the broken light and shadow!" The executive said loudly, "Chairman, I suggest that our membership price should be set at 3,000 yen per month, and it will last at least 12 years. This is our minimum limit!"

“Yes”

"Can't be lower anymore!"

Kobayashi Jun is indeed an executive who just joined Sony, so he looked at the people in front of him blankly. He didn't understand what even a fool could figure out why these people couldn't figure it out again.

Moreover, the real cost of Sony VCD is about 150,000 yen. After all, their chip cost is only 10,000 yen. Even if they are cheaper than Daqian, they can still make a lot of money!

In fact, Kobayashi’s colleagues can’t understand that we are Sony. Even if we can’t sell more expensive than Americans, if we sell more cheaper than Chinese people, then are we still Sony?

"Okay, we really can't sell it cheaper than the Chinese, so I think the 3,000 yen per year membership fee is a very suitable price!" Nobuyuki Izumi said with the final say.

Seeing Kobayashi Jun still had helpless look on his face, Izumi Nobuyuki smiled and said, "Kobayashi Jun, you don't have to worry. Daqian is not our threat, because their chips are about to be used up. We have no competitors, so there is no problem with the price!"

"If other manufacturers also produce vcd..."

"No, it will take at least one year to get from pre-research to equipment preparation and mass production of decoding chips. I can guarantee that before June next year, there will be no other manufacturer in the world, and it will be the second manufacturer that can produce decoding chips!" Wunyu Izumi said disapprovingly.

Just as Naruto Izui was experiencing the pride of life, his secretary quickly delivered a letter to Naruto Izui. Naruto Izui saw the mailer on the letter and exclaimed, "Jia Yapeng, he wrote me!"

Nobuyuki Izumi quickly opened the letter, read the whole letter, and then showed a more proud smile on his face!

"Hahaha! Jia Yapeng is kowtowing to me and begging for mercy!!! Hahaha!" Nobuyuki Izumi laughed wildly.

"Nani?" Kobayashi Jun exclaimed, then Nobuyuki came out and handed the letter to Kobayashi Jun. Kobayashi glanced at him a few times and couldn't help but smile.

It turned out that Jia Yapengtian apologized to Nobuyuki Orito in his heart, saying that he had drunk too much on the show and was talking nonsense, hoping that Nobuyuki Orito could forgive him, anyway, it was a bunch of apologies.

Then the humble Jia Yapeng said that they still hope to buy Sony's decoding chips. If the price is reduced to 100,000 yen per piece!

"These Chinese people are so shameless that they want to buy our chips. They don't even think about it!" Nobuyuki Izumi smiled wildly and tore the letter apart.

"Chairman, is this letter meant to confuse us..."

"No, Jia Yapeng really wants to buy our chips because he can never get chips again. I know these capitalists too well. For money, they can say anything!" Nobuyuki Izumi said arrogantly.

Well, this still cannot be blamed on Shinnoburi Izumi, but he really doesn't know that he could start deploying vcd decoding chips a year ago!

"Okay, we don't need to discuss it anymore. I have decided. This time the marketing strategy is not as good as before. Our early cost recovery time in VCD was as long as 12 years. If the price was not expensive, our financial pressure would be very huge, and it is difficult for shareholders to explain, so the price must be 3,000 yen!" Nobuyuki Irii said loudly, and Kobayashi no longer spoke.

In this way, Sony's sales strategy was decided, which was to sell members like Boss Jia, but the price of a member was 3,000 yen per month. In this way, you can earn 430,000 yen in 12 years, which is indeed a very cost-effective transaction!

The next day, Sony couldn't wait to hold a grand launch ceremony and announced the Sony price to the public. When Boss Jia saw this price, he laughed and screamed.

———————

In fact, Boss Jia’s concerns are not wrong. After the announcement of Sony VCD, more than 100,000 people registered within one day and joined Sony’s members were more than any day. This is the charm of Sony Dafa. Even if the price is half the price, the buyers are crowded.

"Kobayashi, have you seen it? The name Sony alone is worth 200,000 yen in everyone's heart!" Nobuyuki Irii looked at the data on the first day and said proudly.

If this data continues, Sony VCD can ship 3 million units in one month, reaching twice the sales volume of 1,000. It’s amazing!

"But if Daqian continues to sell, their price advantage will always be..."

"Don't worry, they have no goods. They will sell them short for three days at most. I don't believe it. Where can they buy 120,000 yen vcd from!" Nobuno Izumi smiled.