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The manager of Sony Group's advertising and marketing department did not know how to deal with this advertising problem in his dormitory, and the meeting on Daqian was in Sony's highest conference room.

This is not an ordinary meeting, but a board meeting of Sony. Basically all Sony's directors and shareholders appeared at the meeting site, and the discussion was about our poor Daqian Group.

The meeting was chaired by Sony's chairman and CEO Nobuyuki Irii.

"Dear directors, we gather here today, first to answer the directors' questions about the company's operations, and second to consider how to deal with emerging competitors!" Nobuyuki Irii made his opening remarks and said, "First, please give Mr. Yoshihiko Miyaucai and ask questions on behalf of all directors!"

"Everyone!" Miyanuchi Yoshihiko stood up, then looked at the dozen directors present and said, "Today, I questioned most of the directors of the board of directors. That is why, as the inventor of the VCD disc, our Sony, and the first commercialization, was the first to launch the world's first digital CD player, cdp-101, in 1982, actually lag behind in the VCD. The market has begun to be bitten by a Chinese company. What is this going on!"

"Why, as the pioneer of CDs, we Sony did not take the lead in developing the VCD, but instead allowed a Chinese company to take the lead?"

After Yoshihiko Miyanuchi finished speaking, many directors present showed serious dissatisfaction on their faces.

Indeed, Sony was the first to explore the commercialization path of VCD.

When the CD was first developed, it was born as a container for music CDs. Since 1975, Sony has been studying CDs and its storage and playback equipment. In 1982, Sony's first CD player in the world led the world's trend.

But what Sony's directors did not expect was that as the pioneer of CD, they were behind in VCD. Now the entire VCD market has been occupied by Daqian.

You should know that according to the information obtained by the directors, the number of Daqian VCD users has exceeded 1.5 million, and they are still rushing towards the number of 10 million. You should know that Sony Group has sold CD players for a lifetime, but has not sold more than 10 million units so far. This is simply terrible.

"This is the situation. In fact, our Sony started the pre-research work of VCD as early as 1991 when the RM agreement was just launched, and even a very mature design draft was released!" Nobuyuki Izumi stood up and looked at the angry shareholders in a conference room, and could only sigh.

At the same time, a machine drawing similar to that of the modern vcd design appeared on the projector behind it.

"It was only after our market research that our colleagues in the marketing department believed that VCD had no value in development, so the group temporarily put aside the research and development of VCD until now!"

"Haha, this is strange. Why does the Marketing Department think that VCD has such an epoch-making product? Do people in the Marketing Department all eat shit and eat it? "Miyasu Yoshihiko asked angrily.

"No, the Marketing Department came to the conclusion after a detailed investigation!" Izumiokuro "At that time, the Marketing Department conducted a very detailed market survey of 20,000 people in total."

"They interviewed 20,000 consumers and asked if they were willing to buy a vcd for 200,000 yen. At that time, more than 98% of the respondents clearly refused the suggestion of buying a vcd!"

"Because our market has long been occupied by video recorders, every household uses video recorders. Although the picture quality and sound quality of the VCD will exceed that of the VCD, there will be no too big gap. Moreover, the VCD has the video tape burning function that VCD does not have."

"The video recorder can directly burn the programs that are being broadcast on the TV to the video tape, but the vcd cannot, because if one adds the burning function, it will require an additional 1.2 million yen to add the cost, which is obviously unacceptable to the market!"

"At the same time, the price of a video recorder is also quite expensive. The price of an ordinary video recorder is as high as 200,000 yen, and the price of a high-end video recorder can reach the level of 400,000 yen. It is obviously unacceptable for consumers to ask families who have already purchased a video recorder to spend another money to buy a vcd!"

"Last and most importantly, Sony is one of the world's largest video recorder manufacturers, occupying 28% of the entire Fuso video recorder market. If we force VCD, we will inevitably lose a certain video recorder market. So at that time, the marketing department believed that there was no need to replace video recorders at all, because we can also rely on selling video recorders to make profits in this part!" After Naruto Izui said, the conference room became much calmer.

In fact, this last one is the most important thing. Who would be willing to spend your own job?

Those who can sit here are not fools, but on the contrary, they are all human spirits, so they are very understandable about Izumi Nobuyuki's explanation.

Understandable is understanding, reality is reality, reality is that Sony is a fool, and it is a big mistake, because Daqian has already asked 1.5 million Fusang people to replace their video recorders with vcd.

"Then why did Daqian Group do what we can't do?" Yoshihiko Miyauchi asked again.

"I think this is mainly because of their marketing policy. It is really a policy that is both genius and bold, and terrifying!" Nobuyuki Irii sighed. "According to our survey, although the price of Daqian's VCD is as high as 300,000 yen per unit, they use the plan to pay the 2,000 yen membership fee per month to sell it. In this way, this consumption becomes insignificant in the consumer's sense, and there is no difference between buying a game cartridge, and there is no huge replacement cost."

"At the same time, Daqian is very active in promoting their CD content strategy, burning a large number of CDs, which contain rich and interesting content. Unlike TV stations, viewers can watch VCD and CDs anytime, anywhere, and the cost of CDs is far lower than that of videotapes, allowing viewers to purchase CDs in large quantities and get more content."

"These two points combined together lead to the best-selling of VCD. So I must admit that in terms of marketing strategy, it was a mistake of our leadership. There was no such creative and combat-effective marketing policy. This is our huge mistake! I am willing to be responsible for this mistake!" Nobuyuki Izumi took the responsibility very alone.

"Mr. Chairman, please don't get me wrong. Our meeting this time is not to determine responsibility, nor to let anyone take responsibility. We just want to clarify the situation of the whole matter!" Yoshihiko Miyanuchi said quickly.

Sony is still thriving under the leadership of Nobuyuki Irii, and the data on various financial statements are also very beautiful. Directors such as Yoshihiko Miyaukuchi will not be distracted and dismissed Nobuyuki Irii. This is a great relationship, and they can clearly distinguish it.

"So Mr. Chairman, do you think that if we ignore Daqian and do not interfere with Daqian, how can Daqian's VCD market develop to?" asked Yoshihiko Miyauchi.

"Sir, after three days and three nights of deduction and estimation, our leadership finally came to the following conclusion!" Nobuyuki Izumi cleared his voice and said, "We believe that in an ideal situation, without any interference with Daqian, Daqian's VCD will definitely eventually replace the video recorder. The video recorder in the 27.23 million households in Fusang will be replaced with more advanced VCD, and Daqian will occupy the TV sets of the 27.23 million households."

"What will happen?"

"I won't talk about the profits I rely on selling the vcd alone. More importantly, Daqian will firmly control the TVs of all households."

"Because Daqian has promoted the Light and Shadow Supermarket project with VCD. In the eyes of our senior executives, the value of the Light and Shadow Supermarket project is still above Daqian VCD itself, which is the most important link!"

"According to our survey, Daqian has now reached cooperation with 78% of domestic cultural companies. These cultural companies have begun to burn their cultural products on CDs one after another, and then put them on the shelves through the Light and Shadow Supermarket, and then divide them with Daqian."

"In this way, Daqian can firmly control the national cultural market through the Light and Shadow Supermarket and completely form a monopoly!"

"To give a simple example, you can imagine that if there is only one brand supermarket in Fusang and only one brand convenience store, this brand and the company control the nationwide supermarket retail platform, and all manufacturers across the country must be approved by this company and approved by them before they can be put on the shelves! How terrifying is this company?"

"At that time, this situation will happen. With just one sentence, the president of this company, a food company with a capital of more than tens of billions of yen will instantly cut off all sales and then go bankrupt!"

"As long as the company's president says, a toy company that has just been established for no more than two days will become a leading company in the country."

"Even in the end, if the president doesn't like eating green peppers, and then he ordered supermarkets and convenience stores across the country to not sell green peppers, then the people of the country will follow him and have to change their eating habits, so they can't even eat a bite of green pepper!"

"I believe everyone here can understand how terrifying this kind of company is!" Nobuyuki Irii's words made all the directors present shudder involuntarily.

Although they don’t like to eat green peppers, their children must eat green peppers!