instant noodle richest man

"Your father is the one who discovered Transformers!" Boss Jia's eyes lit up.

This is a story that has been talked about in the history of Transformers. Although the first Transformers animation was premiered in the United States, this industrial weirdo is an imported product from Japan and it is also a matter that makes Fuso's Toyama Toy regret it for the rest of her life.

Tokyo Toy Fair is one of the most famous toy fairs in the world.

At the Tokyo Toy Fair in 1983, when an agent of Hasbro was wandering around bored, he was suddenly attracted by two small toys: the booth of Japan Toyama Toy Company was exhibiting their newly developed MSI Superman and Dai Yaclone series toys.

The shrewd agent instantly discovered the business opportunities among these two thousand-mile horses, so he immediately called Hasbro headquarters. After obtaining the headquarters license, he negotiated with Toyama Toys for a full half year, and finally bought all the copyrights and design patents of these two games for US$500,000.

Immediately afterwards, Hasbro registered the toy trademark Transformers, and then joined forces with Marvel to launch the related comics of Transformers Robot Toys: Transformers, and later specially produced three-episode Transformers series cartoons.

But just three episodes of cartoons have ignited the entire US market in an instant. Later, the three episodes have become thirty episodes, and then 60 episodes and 95 episodes.

This animation also became the highest-rated TV animation in the United States before the birth of the Simpsons, and at its peak it reached a rating of 28 million people.

In 1984, Transformers set a horrific record of over US$100 million in 15 days, setting a record for toy sales across the United States.

And there is also a very interesting story about Transformers and China.

It was in 1988 that Hasbro established the Huaxia branch. They believed that as a country with a population of 1 billion, China must have an extremely open toy market, so they sent sales specialists to try to open up this market.

After careful analysis, they believed that Transformers were the most suitable stepping stone to open the Chinese market, so they sent two market specialists to China.

After analysis, these two market specialists believed that it is impossible to succeed in blindly promoting a product without any fame in China. The best way is to play Transformers cartoons first. After the cartoons have brought huge popularity, it is a great time to promote Transformers toys.

We have to admit that these two market specialists have a very sharp vision, and they almost identical to Boss Jia's vision. They have long understood that cartoons are the best tool to drive toy sales.

Like Boss Jia, he directly used cartoons as a stepping stone to open the market. If Boss Jia hadn't spent a lot of money to buy the Dynasty and produced a series of TV animations, Daqian might have been limited to a small toy company in Xijiang Province.

Like Boss Jia, these two marketing specialists directly focused on the largest and only TV station in China that can cover the whole country: CCTV.

Three years ago, when Boss Jia went to CCTV for the first time, if Chen Liren hadn't happened to lead the way and met Director He, "The Legend of the Water Margin" wouldn't have been successfully logged on to CCTV.

The most important thing is that Boss Jia is talking to the group during the review, refuting all the experts and putting big hats on them. I am afraid that "The Legend of the Heroes of Water Margin" will not be released on CCTV.

This was the case in 1990s, let alone in 1988, two foreigners came to promote animations.

At that time, after taking a look at the Transformers animation, CCTV's review department said lightly, "This animation is too violent and is not conducive to establishing a correct screen culture", so it directly rejected the two foreigners.

But these two foreigners were unwilling to give up, and they found the Magic City TV station, which China was the most open at that time.

After learning that they had been rejected by CCTV once, the leaders of Magic City TV seemed a little worried and were unwilling to take the risk to approve them.

The two foreigners were anxious and could not return without success. So without asking the head office directly, they directly expressed their willingness to broadcast the animation to Magic City TV for free without charging a penny.

The Magic City TV station then agreed to try to play it, and then Transformers successfully appeared on all the TV screens in China in 1988.

The following plot is like a 90-year-old Tak. In just one month, the topics that the children in the streets and alleys talked about became Transformers. They began to collect a whole set of pirated Transformers cards, boasting about who is the strongest, "Optimus Prime" or "Megatron". There are always a few boys sitting around the Transformers area in the Transformers area and refusing to leave. In that era when the basic salary was only a few dozen yuan, being able to own a set of their own Transformers became the dream of every boy.

[ps: Some of the above texts are plagiarized by Baidu Encyclopedia]

This is a very classic animation marketing. If you think about it carefully, you will find that Boss Jia's journey to start almost copied the way Hasbro sold Transformers back then.

Unexpectedly, one of these two market specialists who have not left their names in history is the father of the young man in front of him. To a certain extent, this father is also considered Boss Jia’s teacher.

"Your father made such a great contribution to Hasbro, why is he still a marketing specialist in China?" Boss Jia asked strangely. Not to mention anything else, just by discovering the Transformers set, Henry Orence made at least $2 billion in profits for Hasbro. This is enough to be a contribution to the senior management of the company in any company. Why is it still a marketing specialist in China now?

"Haha..." Jack Orence smiled awkwardly. "Originally, my father had been promoted to the president of the Asia-Pacific region, but because of his failure in China, he was beaten back to his original form by the company."

"What does this mean? Transformers are not quite successful in China? When I was studying, all my classmates were proud of being able to buy a Transformers toy!" Boss Jia asked in confusion.

"Then your classmates definitely didn't buy the genuine Transformers!" Jack Orence said with a wry smile. "My father said that his actions were indeed very successful in China, but he didn't expect that the strength of the Chinese counterfeit companies was too powerful."

"Our Hasbro's genuine Transformers toys will be sold for more than 150 yuan per set in China. This price is too expensive for China. It only sold a few thousand sets in a year."

"But in two months, various copycat versions of Transformers appeared in China. The price was only about 10 yuan, and our genuine products could not compete with them at all. My father went to court to sue them, but in the end it was left unresolved. The company spent more marketing expenses in China than all sales, so my father was removed from his post and became a marketing specialist in the Asia-Pacific region!"

"Uh..." Boss Jia was a little embarrassed. The situation in China was indeed like this. If Boss Jia's little raccoon card was not suitable for instant noodles to be sold together, he later fought a century-old lawsuit with the pirated manufacturer, which completely shocked all companies that attempted to pirate the little raccoon, and thus barely maintained the genuine sales.

Later, four-wheel drive cars directly used dimensionality reduction to reduce the price of genuine products to a lower price than the cost of pirated products. Naturally, no pirated products can compete with Boss Jia.

So, Henry Orence still didn't understand China, so he could only fail.