instant noodle richest man

In everyone's perception, CCTV's most important advertising time period seems to be the advertisement played 5 minutes before the broadcast of "News Broadcast", as well as the naming advertisement for the countdown to the broadcast of "News Broadcast".

This seems to be the legendary King of Mark advertisement.

In fact, before 1995, even CCTV itself thought so, until Director Tan and a company called Kongfu Banquet Wine appeared, the concept of all advertisers changed drastically.

In 1994, at the suggestion of Director Tan, CCTV held an advertising bidding event. CCTV took out all the larger and more important advertising resources, and then invited well-known companies from all over the country to participate. It held a large-scale auction conference and sold all the important advertising resources of CCTV in one go through fair auction.

The most expensive advertising resource is called CCTV's bidding king.

At that time, CCTV had just obtained the permission to turn the news broadcast hourly time into an advertising resource, but it seemed difficult to sell a single hourly time advertisement. So Director Tan decided to package the news broadcast hourly time, the news broadcast and a 30-second advertisement in the middle of the weather forecast.

However, because of the typist responsible for computer input, the typing error of the typist who originally had a 30-second advertisement, it turned out that all the advertising time in these two minutes were packaged and sold.

By the time I discovered this problem, it had been projected by the computer PPT and could not be changed.

Because it was as long as two minutes of advertising time, this advertising suit naturally became the flagship of CCTV at that time. A company called Kongfu Banquet Wine bought this suit for 31 million yuan.

[ps: I'm very sorry, when I wrote a paragraph, I found the very detailed CCTV advertising quotation for the first time. I found that the CCTV advertising quotation in the previous article was much higher. So I would like to explain here that everything is based on the advertising quotation after this chapter.

In addition, the bidding king is not a fixed time, but it will include 30-minute advertisements at this time point, and CCTV's 7 o'clock time report. A modification has been made here. After all, it is normal for a different world to be abnormal.

And I bought the entire Kongfu banquet wine for the King's set meal for 31 million yuan.

Kongfu Banquet Wine was originally just a fickle brand in Shandong, because the most famous thing in Shandong was Kongfu Family Wine, and then this small winery was named Kongfu Banquet Wine.

It has the charm and taste of Guangdong and is beneficial to Guangdong.

But it was such a fake brand that after winning CCTV's bidding package, it actually sold 950 million yuan in sales throughout 1995, shocking wineries across the country.

There was a saying at that time that you drove a Santana into CCTV in the first year, and then turned into a luxury Audi in the second year.

Since then, CCTV's betting has been sought after by countless companies.

During the bidding in 1996, Qin Chi Liquor bought CCTV's bidding for 67 million yuan.

In 1997, it was also Qin Chi wine, but this time he used 320 million yuan to defeat Lebai, Aido VCD, and Chunlan Air Conditioner, and finally became the king of CCTV, shocking the whole country in one fell swoop and being unparalleled in the limelight.

But as the saying goes, the unrivaled popularity attracts people's hatred. Because Qinchi wine does not produce enough, it cannot meet the market needs at all, so it specially bought a large amount of bulk liquor from Sichuan, then blended some original original liquor from Qinchi, and then pasted a brand of Qinchi wine, which became Qinchi wine.

In fact, it’s nothing to do with Qin Chijiu. After all, the wineries at that time did this, even Moutai and Wuliangye were no exception. But once such a thing is exposed by the media, it will be over.

Qin Chi wine ended in a mess, and was acquired and eventually disappeared.

But no matter what, the effect of CCTV's King-Primary Package is naturally great.

Later, someone summarized that the reason why the advertisement between the news broadcast and the weather forecast can become a super king advertisement is that almost no one will skip these two minutes of advertisements.

In the 1990s, China had no computers, no Internet, and no smartphones. Everyone had the only option of watching TV after get off work.

During the 7 pm period, because satellite TV stations across the country had to broadcast the news broadcast, and there were not many local stations at that time, the only TV program that ordinary people in the country could choose was the News broadcast.

As for weather forecasts, it is even more important, because until the advent of smartphones, Chinese people only pay attention to weather forecasting, so they can only watch CCTV's weather forecast program.

Later, someone summarized the ratings of various CCTV programs, and the highest was not the news broadcast and focus interviews, but the weather forecast.

Because this is the most functional program, you may not watch other programs if they are not good-looking, but when there is only one weather forecast program in the country, you have no other choice except to watch the weather forecast.

In this way, most viewers will not jump off the stage during the two minutes between the news broadcast and the weather forecast, because you have to jump back in two minutes. Therefore, the audience at this time will usually stretch their bodies, say a few words to the people around them, and pass the two minutes away.

Therefore, these two minutes became the two minutes with the highest advertising efficiency in the 1990s and the entire 1910s. There is no time period in China. Any TV station can replace these two minutes, so the effect it produces is naturally self-evident.

In the future, everyone knows how valuable CCTV's bidding king is, but now, there are definitely not many people who know it. So when Boss Jia proposed to buy the two-minute advertisement, Director Tan agreed without much hesitation.

"But I can't give it to you immediately. Among these two minutes, the fastest one is an advertisement for 15 minutes on August 1st. After that, the other seven advertisements will expire one after another. At the latest, before January 1994, I can give you all the advertisements for these periods!" Director Tan said.

"Okay!" Jia Yapeng nodded, and then said, can I buy the advertisement for three years in one go?"

"No..." Director Tan glanced at Jia Yapeng deeply, and then said, "According to the rules, an advertising contract lasts up to 1 year, but because I can only give you complete advertising time before January 1994. So we can finally sign until December 31, 1994!"

"Okay!" Jia Yapeng sighed. It turns out that it is not that simple to take advantage of it.

"I calculated it. According to the price of 3,000 yuan per 15 seconds, the annual fee is 10 million yuan. If you add scattered advertisements starting from August 1, the total is 12 million yuan!" Director Tan couldn't help but breathe a sigh of relief after finishing calculations.

If Boss Jia signs this order, it will be an income of 12 million yuan. Director Tan can be considered a successful start and can gain a foothold in the advertising department.

So, on August 1, 1993, just finished watching the news broadcast, the Chinese people in front of the habitual nonsense TV set suddenly heard such a very popular TV slogan in the future, "A new movie every day, Daqian vcd"

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