instant noodle richest man

Brother Long thought that the endorsement matter would take a while, but he didn’t expect that Mr. Jia, our boss, acted very quickly. He brought people over to sign a contract with Brother Long on the second day, and the money was directly transferred to his account on the third day.

After dinner at Chen Li's house, Mr. Jia began to invite Brother Long to shoot commercials.

It happened that the entire crew had just completed all the scenes in the Imperial Capital, so Jia Yapeng had an extra 100,000 yuan, which was counted as the crew's one-day expenses, and directly hired the entire crew to shoot his commercial.

Because he happened to have time, Brother Long didn't refuse and started shooting the commercial directly.

This time, Mr. Jia directly chose to ask Brother Long to be the spokesperson instead of continuing to make TV or animation for publicity. This is because of the special nature of the primary school computer learning machine.

Or to put it more simply, the price of Primary School Master is very expensive. The complete set is priced at 348 yuan, which is still relatively expensive. Anyway, ordinary children will never be able to afford this money. In fact, even before 2010,

The vast majority of children across the country cannot afford 348 in one go.

Therefore, Primary School Bully is actually aimed at parents, and is intended to persuade parents to pay for it. TV series and animations for children are somewhat difficult to use, although the previous "Heroes of the Water Margin" and "Brothers of Four Drivers" also attracted a lot of attention.

There are fewer adult audiences, but the number is still a small number after all.

The growth experience of adults in the 1990s is destined to determine that they will not be attracted by these children's things.

At the same time, countless successful business cases in China have proven that advertising, especially advertising with big-name celebrities, was the best marketing tool in the 1990s.

Didn't the Xiaobawang learning machine achieve an astonishing sales of 20 million yuan from 1993 to 1994 due to Brother Long's advertising?

You must know that the country's population was only 1.2 billion at that time, which meant that one out of every 60 people purchased a Xiaobawang learning machine.

[ps: I found this data on Zhihu. The author himself thinks it is a bit fantasy, but it seems to be the fact]

So Mr. Jia decided not to take risks, just copy the sales myth of Little Overlord back then, and the most critical step was to ask Brother Long to be the spokesperson.

But when it comes to the products endorsed by Brother Long, it really makes me want to vomit.

There has always been a legend in the world of advertising, that is, whoever asks Brother Long to endorse a product will often become famous for a while, but in the end he will have to pay a very tragic price, or even cease to exist.

For example, when Fenhuang Coke was endorsed by Brother Long, it sold 200 million bottles in one year, and then disappeared in the fifth year.

Another example is the endorsement of Bawang to prevent hair loss. The founder of Bawang Group divorced, and there was also negative news about Bawang being toxic, which caused the sales of Bawang shampoo to plummet.

Another example is the endorsement of Aido VCD. The boss was imprisoned for embezzling public funds.

The most awesome thing is that he later endorsed China's anti-drug image ambassador, and then his son was found to be taking drugs.

In the end, he endorsed Xiaobawang, and then Duan Yongping, the founder of Xiaobawang, was fired from the company. Although Duan Yongping later founded BBK, later even the two major red and green companies Oppo and Vivo were founded by Duan Yongping.

Although Duan Yongping has achieved great success, the little bully cannot die anymore.

There are so many similar examples that no one asked Brother Long to endorse their products anymore. Brother Long is almost 60 years old and has to make movies every year to make money. How can he be so miserable!

So why does Mr. Jia dare to ask Brother Long to endorse products?

The reason is very simple. Anyway, in our Mr. Jia’s plan, the Primary School Master Computer Learning Machine is a one-time product. After a wave of sales, this brand is no longer intended to be used, so it doesn’t matter even if it is smashed later. This is

Something to practice on Bilibili.

Otherwise, why would Mr. Jia not care that this learning machine is called Bilibili Computer Typing Learning Machine?

Originally, Mr. Jia decided that since he wanted to copy, he would simply copy them all, so Mr. Jia wrote down all the two TV commercials for the Xiaobawang Learning Machine that he had seen in his memory.

Not to mention, after Mr. Jia changed his head, his memory was really strong. The childhood memories that had become very blurry all came out as soon as he recalled them, and these two advertisements were quickly forgotten.

It was written down.

But looking at these two advertisements, Mr. Jia felt a little worried.

The first commercial is called "Hoping for a Child to Become a Dragon". In the opening scene, our Big Brother Dragon first boxed and then appeared at home. There was a child beside him who was using a computer typing learning machine to type in front of the TV. At the same time, he said the line "I think I was

Conquer the world with your fists. In this computer age, my son wants to conquer the world with a little bully. The hearts of all parents hope that their children will become dragons, little bullies!"

To be honest, in Mr. Jia's opinion, this advertisement is really embarrassing. The only selling point of this advertisement is that regardless of the son, the child, or the father, it is actually Brother Long who plays it all. It has a more funny effect on TV.

In fact, the advertisement for the chapter on "Looking for a Child to Become a Dragon" is quite good. The following chapter on "The Reading Man" basically changed the lyrics of the song "The Reading Man" to promote Little Overlord's lyrics, and then matched it with Big Brother Long.

A picture of a group of children running with a big flag held high.

Just thinking about it, Mr. Jia felt a constant sense of shame.

"No, if someone discovers that this advertisement was written by me, Jia Yapeng, then I will be humiliated and sent to my grandma's house!" Mr. Jia threw away the pen in his hand, feeling that this kind of advertisement was really not worthy of his status.

, no matter what, we have to come up with a creative advertisement.

So, after a lot of hard thinking, hard work of improvement, and shameless plagiarism, Mr. Jia finally came up with two different advertising copywritings.

The day before the shooting, Mr. Jia went to Brother Long with the advertisement copy. When Brother Long saw the first copy, a gentle smile suddenly appeared on his face. He read the entire advertisement several times and couldn't help it.

He praised, "Mr. Jia, your advertisement is really well written. Where did the advertising company go to write the copy? I don't want to ask them to do it for me in the future!"

"Haha! I wrote this myself!" Jia Yapeng said with a smile.

"Awesome!" Brother Long gave Mr. Jia a thumbs up and expressed his admiration for our Mr. Jia's talent.

Then Brother Long saw the second advertisement, and his whole expression instantly collapsed.

"Mr. Jia, are you sure this is what this advertisement looks like?" Brother Long's expression was a little painful and a little tangled.

"Yes!" Mr. Jia nodded again.

"Then this advertisement..."

"I wrote it too!" Mr. Jia said proudly.

"..." Brother Long stopped talking this time. These advertisements were all written by one person. Why is there such a big gap?