instant noodle richest man

While the Box Game Online Store is constantly making trouble, the Steam Game Store is developing very steadily, because Boss Jia generously returned all the income from Warcraft 3 to the players for free, and then directly let the Box Game Store take off.

Some people may see that Daqian lost more than one billion US dollars in revenue, but this was a marketing method that was written into marketing textbooks in later generations.

First of all, Steam Games have definitely earned a wave of people's hearts because of all the return of Steam Games. After all, players these days have not seen various free routines, and they don't know what Pinduoduo's money rebate means, so Daqian steadily harvested a wave of people's hearts.

Grab and grab. But this is not the most important thing. The most important thing is to use this returned point to cultivate users' habit of spending and purchasing games in the steam game store.

At the same time, a large number of game manufacturers have been retained.

This point of retaining game manufacturers has been mentioned before. In order to get the expenses that must be consumed, those game manufacturers are enthusiastic about joining the franchise, and even signing exclusive contracts for the huge profit of more than one billion US dollars.

On the other hand, it is the further solidification of players by steam games.

First of all, all the refunds for Steam Games are 6,900 points, which is the price.

But the problem is that not all games dare to sell at this price. Most games in the Steam Game Store are priced below $30.

In this way, unless carefully calculated, 6900 points are absolutely endless, and there will be about 1000 points left.

This makes many players very unwilling to give up. These 1,000 points are at least $10, which would be a pity if they didn't spend it.

However, there are not many games in the Steam Game Store that are less than $10. Even if there are, they are small games with pixel-level graphics, and most players will not be interested at all.

So, recharging a little more money and buying better games seems to be a good choice.

For example, EA's simulated city price is 1,900 points, so I can only recharge $9 and get a $10 cheaper game. I'm going to win such a popular and very fun game recently.

In short, these 6900 points allowed at least half of the players to achieve the fact that they recharged and consumed for the second time in the Steam Game Store.

At the same time, the convenience of the steam game store is fully reflected. After all, you can download things with just clicking the mouse at home. Who would still be willing to buy physical games outside?

Such a quick consumption experience has made many players who have consumed twice intoxicated. They believe that buying games online is much better than buying games offline.

Then they developed the habit of buying games online.

Afterwards, sales in the Steam Game Online Store were 89 million copies, which brought 89 million customers.

Among these 89 million customers, 47.56 million people made a second consumption in one year after consumption, and then another 31.47 million people made a third consumption.

In the end, Steam Games achieved 112 million registered users in 2002, 78.45 million basic users who purchased games once a year, and 37.8 million regular users who purchased games more than three times a year.

There are 12.47 million loyal users who have purchased more than 5 games a year.

There are 3.76 million loyal users who have purchased more than 10 games a year and spent more than 500 US dollars.

Although this is the data two years later, these data are already very exaggerated after two months of the start. Even before Box Games fell, countless game companies have completely moved all their games to the Steam Game Network Platform.

Anyway, the service of the Steam Game Platform is very good. All registered companies can have a simple backend. You only need to pass the Steam Platform's review to control your own sales web pages, price settings, etc., which is very convenient.

When these game manufacturers settled in the platform, they discovered a more severe challenge, that is, how to make users of the Steam Game Platform pay attention to them.

The easiest way is to get the recommended position of the Steam Game Platform.

At this time, the Steam Game Platform already has more than 5,000 different PC games, but the Steam Game Platform websites have only a few 26 recommended locations in total.

The best one is the cover recommendation on the top of the home page. After the experience exchanges of these manufacturers, it is found that as long as you can obtain the cover recommendation on the top of the home page, the sales volume within that day will start at least 30,000 copies.

Then there are three recommended positions in the next level, which can also have sales volumes starting from 10,000 yuan.

The remaining 20 recommended places can be exchanged for at least 2,000 copies of sales.

In addition, there are still many recommended positions on the classification page of the game platform, but the total number of recommended positions is almost one hundred, which is very difficult to meet the needs of all game manufacturers.

How to get such a recommended position is to make all game manufacturers scratch their heads, because half of the recommended positions of the Steam Game Platform are given by the editors of the game based on the playability of the game after playing the game.

Although it sounds like it is determined based on the quality of the game, the control is actually firmly in the hands of Daqian, which is why no one dares to refuse Zhou Hongwei's proposal before.

Because if you refuse, you don’t have to do anything else on the Steam Game Platform. As long as you never recommend a place to you, your game will probably lose millions of income.

In addition to these recommended positions, there is another recommended position, which is a discounted recommended position.

It is not that this recommendation position was bought at a discount, but the Steam Game Platform created an event called Wednesday's discount day. A batch of special discount games will be launched on Wednesday, with the number fixed at 50. The discount is determined by the manufacturer itself, with a minimum requirement of 20% off and no limit at the highest. Then recommending these discounted games homepages is a means to promote sales.

So later Wednesday was also called the players' shopping day or the Good Friday of Jia Shen, because on Wednesday, the Steam Game Platform was able to achieve huge sales results, making players' shopping, and making Boss Jia almost cry after losing money.

Boss Jia was about to cry because he was compensated, and the manufacturers naturally also wanted to cry. However, even if they cried, these manufacturers would cry and give the game to Boss Jia for discount.

However, because the number of games on each discount day is fixed at 30, but there are at least 500 games to lose money on discounts. So how to try every means to win the favor of Boss Jia and squeeze yourself into the discount list of these 30 models is a very test of the working skills of major game manufacturers.

It is also through these recommendation positions, large and small, that Boss Jia has successively grasped all game manufacturers. Whoever is disobedient will not give you the chance to pay a discount.

This is similar to the fact that later manufacturers use overtime to control their employees!