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"Your routines are all routines to strive for the fuel car market. What we want to sell now is electric cars, so we naturally have to use brand new routines!" Boss Jia sighed and said, "Actually, I understand your concerns, and I am very worried about this myself!"

"Once Daqian Shang sells it for 20,000 yuan, it will lead to Daqian Xia and Daqian Zhou facing the same dilemma. Many people will think that they are low-priced brands like Daqian Shang and should not be sold so expensively, right?"

"Then it will reduce the status of the entire brand, making the brand value of Daqian's electric vehicles always limited to the ranks of economic vehicles, and it is difficult to become a luxury car brand! Am I right?" asked Boss Jia.

"Yes!" Wang Chuanfu and Bi Ruide nodded. This was exactly what they were most worried about.

Because once a brand is low, it will be difficult for it to return to the high-end, so many luxury brands must maintain their high prices no matter what.

For example, Chanel, even if a soap is sold at 1,000 yuan per yuan, even though she knows that it is a price that few people will buy, Chanel will still sell it like this, otherwise her brand value will be gone.

"Your ones are not wrong. If Daqian is a newly established brand... no, even a brand with a long history and similar Porsche will be reduced by the appearance of this car!"

"But Daqian is different. To put it bluntly, the Daqian brand itself has surpassed most brands! Because most brands are operated in a certain field, but Daqian's brand has reached the point of fully covering life. Now who doesn't know about the Daqian brand in China? In the hearts of the people of China, Daqian is the most powerful brand in China!"

"Food, computers, mobile phones, games, music, movies, now cars, and more brands will appear in the future, so Daqian is no longer a single product that can change the existence of the entire brand value!"

"It's ridiculous if a Daqian Shang wants to change the brand value of Daqian! The low price of Daqian Shang may have an impact on Zhou and Xia, but I promise that users can also accept Zhou and Xia's pricing!"

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"Besides, Zhou and Xia are much cheaper than cars of the same type and function, and the price advantage is still with us!"

"But these are not the most important things. The most important thing is that we need Daqian Shang to open up the market for us!" Boss Jia sighed and said, "Do you know what is the biggest difficulty in blocking Daqian Automobile now?"

"We understand that it is the strength of traditional fuel vehicles, their users' distrust of electric vehicles, and their fear of range!" Wang Chuanfu said.

"Yes, we have already discussed this point. If Daqian wants to break the deadlock, he or she will either wait for the continued advancement of electric vehicle technology, wait for the emergence of more large-capacity batteries and fast charging technologies, and then use the charging station model to develop slowly!"

"Either use the battery swap station model and directly use the battery swap method to completely eliminate customers' mileage anxiety, but the premise is that the whole country must have a battery swap station network that is as large as the gas station network!"

"According to the plan we have already formulated, from 2000 to 2002, more than 50,000 battery swap stations will be built nationwide to quickly form a complete battery swap station network to solve users' battery swap anxiety!"

"The cost of 50,000 battery swap stations is 300,000 yuan per company. In addition, the cost of the battery replacement is more than 1 million yuan. Because at this time, there are probably not many people in the world who are willing to believe us, so we have to bear this cost independently, which is a huge investment of 50 billion yuan in total!"

"Yes! 50 billion!" Wang Chuanfu and Bi Ruide smashed their mouths at the same time. 50 billion yuan is equivalent to about 6.5 billion US dollars. This amount of money can buy a world-renowned automobile company!

Now all this $6.5 billion is used to invest in battery swap stations, which is indeed a very crazy and huge investment.

When they asked Boss Jia for approval last year with this plan, they were afraid that Boss Jia would be scared by this number, and then they felt hesitant.

Unexpectedly, Boss Jia signed without hesitation and approved their plan.

"50 billion yuan is just the beginning, and the next is the real beginning. Employees employed in battery swap stations cost money, huge electricity bills cost money, and maintenance of various equipment also costs money."

"After paying 50 billion in construction costs, I probably have to pay about 10 billion in operating costs every year!"

"Everyone, even if the money is Daqian, it is difficult to provide unlimited subsidies. Therefore, after the battery swap station network is completed, it must be profitable within three years. Otherwise, even our Daqian cannot afford the huge operating cost of the battery swap station!!"

"If you want to make 50,000 battery swap stations profitable, you have to have at least 10 million electric vehicles to continue to consume at each battery swap station!"

"Everyone, what should I do if I want to sell 10 million electric cars within three years?"

"You guys, the domestic market in China is just the beginning. Do you still remember our plan to enter the global market before 2005? At that time, we will need to build new battery swap stations around the world. This is not a problem that can be solved by RMB 50 billion. What we need is US$50 billion!!"

The two of them were speechless when Boss Jia said.

Now there are almost 100 million cars in China. If you want to ensure that you can sell 10 million electric cars in three years, you may not be able to do anything except lower the price to 20,000 yuan, which is a price that everyone can afford.

But even if it is 20,000 yuan per car, can the consumption capacity of Chinese people really stand up to 10 million yuan in sales in three years?

Then wouldn’t China also become a country in automobiles?

"There is only one purpose of Daqian Shang's existence, which is to take advantage of the opportunity that there are not many domestic fuel vehicles and directly use the low-priced Daqian Shang to tear open the entire market, turning China from a gasoline car country to the world's first electric car country."

"Only by stabilizing China's local market and turning China into the backbone of electric vehicles around the world, we can safely fight in the global market!"

"Because in the future, China will definitely become the world's largest automobile market. If we turn this market into an electric vehicle market, then if other companies want to come in, they can only follow us to develop electric vehicles. That is the general trend, and it is something we can brag for the rest of our lives in the future!!"

Boss Jia's words successfully convinced Wang Chuanfu and Bi Ruide.

Of course, it doesn’t matter if you don’t convince. Boss Jia ordered him, and who dared not to obey.

But Boss Jia didn't want his hand to become his puppet, so convinced them became something that must be done.

Fortunately, Boss Jia is good at eloquence.