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But how did this Xiaomi computer be made? It can directly sell the computer to such a low price. Don’t they have to give the dealer a profit?

Without a dealer, how could they help Xiaomi sell computers?

"As far as I understand, Xiaomi computers have no dealers at all!" Yang Yuanqing gave a piece of news that shocked everyone.

“No dealer?”

"How is this possible? How can they sell computers without a dealer?" Lenovo executives were shocked again. In their common sense, if there were no dealers, it would be absolutely impossible to sell computers.

Computers must be sold through dealers.

"We sold the computer to ZF, aren't we going to go through the dealer?" Yang Yuanqing smiled slightly.

"But there are many brokers in the middle!" An executive, well, this question cannot be discussed in depth.

"There is still a difference between brokers and dealers, and Xiaomi sells computers without any dealers or brokers at all!" Yang Yuanqing took a breath and said, "Because Xiaomi computers are now fully attacking the Internet cafe market, and Internet cafe owners are all purchasing computers in large quantities, so they will not buy finished computers at dealers."

"According to my investigation, there are two ways for Internet cafe owners to buy computers. One is to buy various computer accessories directly on the Internet, and then go back to assemble the computer yourself."

"The second is to go to Xiaomi to buy the entire computer."

"At the beginning, most of the Internet cafe owners bought computer accessories and assembled them, but soon these bosses found that the price of buying various computer accessories from dealers was only a little lower than the entire machine with the same configuration as Xiaomi computer."

"But Xiaomi computers can provide a one-year warranty for the entire machine. Within a year, as long as it is not destroyed by external forces, it can be compensated and replaced. So gradually, all Internet cafe owners chose to buy a warranty computer like Xiaomi computer. After all, each computer is only less than 100 yuan more expensive!"

"At the same time, it is more convenient and easy to buy the whole machine directly. At the same time, according to Xiaomi computer's policy, as long as more than 10 complete machines are purchased at one time, Xiaomi computers can send special personnel to the door-to-door service to ensure that all computers can operate smoothly!"

"I heard that Xiaomi Computer now actively provides solutions for Internet cafe computer LANs and Internet cafe management systems. Their employees can also directly help Internet cafe owners form all computers to LANs, saving the boss a lot of trouble."

"To sum up, they are of course more willing to buy Xiaomi computers. When buying Xiaomi computers, they don't have to find any dealers. They just need to call the official phone number of Xiaomi computers and then transfer a payment to the designated account. Xiaomi computers can be delivered to their door within 5 days."

"How is it? Isn't it very convenient? If I were the owner of an Internet cafe, I also designated to buy a Xiaomi computer, which is both trouble-saving and worry-free. What kind of Lenovo should I buy?" Yang Yuanqing's words hit the hearts of these executives like a heavy hammer.

Indeed, just hearing Xiaomi's computer sales policy, these executives understood why Xiaomi was able to grab the 100,000 Internet cafe computer market in one month. This policy is really tempting, and there is no dealer to make a difference, which is very perfect.

"Then how should we seize this market?" Liu Chuanzhi, who had not spoken but was just listening quietly, suddenly asked.

"To be honest, the Xiaomi market has now formed a monopoly advantage in Internet cafes. When 80% of Internet cafes open, they will directly contact the Xiaomi computer official to buy computers. It is very difficult for us to seize the Internet cafe market at this time." Yang Yuanqing sighed.

"Mr. Yang, since you have told us so much about the Internet cafe market here today, I think you will not be aimless. You must have already made some plans. Tell us out quickly. We can also refer to it and discuss it!" An executive snorted coldly.

If Yang Yuanqing hadn't thought of a solution to the problem, how could he say so much at the meeting? He still said it so hard. Isn't it just to highlight his ability?

"Then I will give some of my shallow opinions!" Yang Yuanqing said with a smile. "First of all, the price is the key. The computers we provide to Internet cafes must be low enough, otherwise it will not be able to enter this market anyway!"

"Hmph, I thought you had some ideas. It turned out to be a price cut. Who can't do this strategy of price cuts? You need to say more!" An executive immediately said sarcastically.

Indeed, reducing prices to exchange for markets is a strategy of dog cities, so what can I say?

"You are misunderstood. Although I suggest that our computers face the price reduction in the Internet cafe market, it is not recommended to lower it to the same level as our opponent. On the contrary, our price should be about 100 yuan higher than the opponent!"

"The high price is not too much. It can leave us more profits. At the same time, we need to invest more in publicity, focusing on promoting the brand value of our Lenovo computers, so that those Internet cafe owners understand that it is worth spending an extra 100 yuan to buy our Lenovo computers, because we are the best domestic computer brand in China, and this amount of money will not be lost!" Yang Yuanqing said with his eyes narrowed.

"Thinking!" An executive stood up directly. "Then I would like to ask Mr. Yang, if our computers for the Internet cafe market are reduced to the same price as Xiaomi computers, what should we do with our ZF users and individual users?"

"If they know that our Lenovo has the same computer configuration and Internet cafes are several thousand yuan cheaper than other channels, then I guarantee that once this news spreads, the entire market will collapse. We, Lenovo, will be scolded, and sales will plummet!"

The other executives who said this executive looked dark. Indeed, the prices in the Internet cafe market cannot be reduced. People have been worried about inequality since ancient times. If the computers in Internet cafes are so cheap, the retail market will collapse.

"This is exactly the second thing I want to say, that is, our computers in the ZF and retail markets must also be reduced in price across the board, but they don't have to drop to the level of Internet cafes. It is probably about 500 yuan higher than those in Internet cafes. Then, it is said that this is a dedicated model sold for Internet cafes. Find some reasons to explain the price is expensive and I believe that the turmoil in the retail market can be suppressed." Yang Yuanqing took a deep breath and said.

"What, the prices in our ZF market and retail market have to be reduced so much!" All the executives really couldn't sit still this time.

"No, absolutely not!"

"That's right, the market is still in our hands, so there is no reason to actively reduce prices."

"Even if you want to reduce the price, you still have to reduce the price bit by bit. There is no reason to cut it halfway. There is no such reason in the world!!"

"I think so, don't worry about the Internet cafe market. If it increases to that price, even if we grab the Internet cafe market, our total profit in a year may not be as good as it is now. Isn't this asking for trouble?"

The executives all voiced their opposition, and the waves in the entire conference room rose and fell, and Yang Yuanqing was almost completely submerged.

"These idiots are so stupid that they are lying in bed to make money!" Although they had guessed in advance that this would be the case, Yang Yuanqing was still angry when he saw the opposition from the executives.

"Everyone, it's not our final decision whether to reduce or not, but the market has the final decision!" Yang Yuanqing slapped the desktop violently, shocking everyone who was talking about it, and then said loudly, "Xiaomi is now just focusing on the Internet cafe market in one go, so she doesn't care about us. When he basically occupied the Internet cafe market, he will take their more than 2,000 computers to the retail market for sale. Is there still a way out for us in this world?"

"At that time, will we still be able to sell the current price?"

"As far as I know, many personal computer users have learned about the existence of Xiaomi computers. Some of them even went directly to the headquarters of Xiaomi computers to pick up the goods!"

"Once Xiaomi computer comes back to its senses and starts attacking our market, we can only fight this battle based on our price? Then will the price be reduced at that time?"

"So instead of being forced to lower prices by Xiaomi computers, we should take the initiative to lower prices now. And we can also slowly lower prices calmly, otherwise we will be forced to cut the price in half at that time by Xiaomi computers. Everyone in the world will know how amazing the profits of our Lenovo computers were before!" Yang Yuanqing said loudly, and the entire conference room became quiet in an instant.

In fact, if the executives present think about it carefully, they can figure it out, but they are unwilling to face it, unwilling to lower prices, give up huge profits, and just want to deceive themselves and cover up their ears.