I'm going to become a giant in the entertainment industry

Being stared at by the people behind him, even if Ma Ge felt scared, he could only walk deeper into the Kuangguang Group under the unknown gaze.

It wasn't until he came to the door of the living room that Mag felt that the feeling like a light on his back gradually faded away.

It seems that Mr. Yang does not have any ill intentions, it is just the corporate culture of Kuaiguang Group.

Unexpectedly, Mr. Yang, who looks young, handsome, sunny and cheerful on the outside, is actually such a person behind the scenes.

Sure enough, there is an old saying in China that people should not be judged by their appearance...

He knocked on the door, thought for a moment, and said, "Sir Yang, I am your friend Mag, and I am here to be friendly."

In fact, the original arrangement was for Mag to rest in a private room first, have something to eat and drink, and take a look at the group information placed nearby.

In a few minutes, the secretary will personally take him to the living room.

In the end, Mag just walked over on his own?

He remembered that the notification was in place.

Why are young people today so anxious?

Mr. Yang, who was sitting inside, had a weird expression on his face when he heard the extremely poor Chinese translation. He turned off the horror movie playing on the computer and responded: "You're welcome, Mr. Mag, come in."

When he said this, Yang Ruoqian was still a little bit murmuring in his heart.

I heard that Ma Ge can speak Chinese before, but now it seems that his Chinese level is still at the level of understanding meaning, sentence formation, and grammar. The whole choice of words and sentences has an indescribable peculiar smell.

It's not a bad sentence, but it doesn't...it just sounds very strange, neither spoken nor written.

So do you need a translator?

Chinese translation?

After struggling for a while, Yang Ruoqian sent a message to the secretary, asking her to come directly to the conference hall instead of going to the lounge.

Then he raised his head and shouted to the door: "Mr. Mag, don't be so polite, come in and talk."

After speaking, Mr. Yang took out the curtain remote control and pressed the curtain open button.

After all, I was watching a horror movie just now, so I still need a darker environment to bring out the atmosphere.

Ever since I have participated in movie shootings, seen countless movie shooting scenes, and know how those ghost movies are made, it has become increasingly difficult to be a substitute for such movies.

Even if you know it's fake.

Just like a magic show, all audiences know that the magic show is fake, but they will still watch it with great expectations.

But once you know how this magic is performed, you can figure out how to perform it.

While Yang Ruoqian lamented that his happiness threshold for various entertainment programs had increased significantly, Ma Ge outside the door carefully opened the door of the conference room.

Then he saw that face that had appeared in all major media and programs. One second it was reflected in the dim light reflected on the computer screen. The next second the curtains opened and the sunlight dispelled all the darkness.

This scene...

Like, so similar!

Ma Ge, who has watched many blockbusters, gasped - it's that feeling, that feeling of being a big shot!

My guess was correct, Sir Yang was indeed not a simple person.

To be so successful at such a young age must be ruthless!

"Mr. Mag, you're welcome, just find a seat and sit down." Yang Ruoqian casually pointed to a row of seats with his palm, "My secretary will be here in a minute. Please wait for two minutes."

"Sir Yang, this is my honor." Ma Ge immediately sat down and took another look at the layout of the conference room.

Listening to Ma Ge's awkward Chinese, Yang Ruoqian decided to ask Yan Jinyu to come over and help him translate from Chinese to Chinese.

A few minutes later, both Qi Mu and Yan Jinyu came to the conference room.

It doesn't cost much to detain people in this hellish place. Since we have analyzed it before, no matter whether Yang Ruoqian agrees to cooperate or not, the Kuaiguang Group will ultimately benefit, so we should end these meaningless things quickly and let him go out to spend money.

The only advantage for foreigners is that because of the exchange rate issue, spending big money on them is less likely to cause problems.

A very simple example, spending a thousand RMB on a random meal sounds wrong. But if you change the unit and it becomes more than a hundred dollars, it doesn’t look so scary at first.

Mag listened and nodded quickly: "Okay, let's talk business!"

After saying this, he looked at Yan Jinyu again - he was clearly speaking in Chinese, why did he need a translator?

"Mr. Yang, I am here this time to talk to you about your IP in overseas markets."

"You should also know that there are many character IPs in the entire overseas market, but there is still a lack of an IP that can represent the East Asian market."

"Although there are IP copyright owners who are East Asian companies, these IPs are essentially catering to the European and American markets."

"As a businessman, I can speak out. Many analysis teams have told me that due to various subjective and objective reasons, the influence of European and American IP in the East Asian market is fading at an alarming rate."

"In the past, movies that could sell well as long as they had an IP address are now performing unsatisfactorily in various East Asian markets."

After speaking, Mag paused and glanced at Yang Ruoqian.

Yang Ruoqian nodded slightly to express his understanding - the decline of European and American IP in the East Asian market, and even the global market, is not only due to film quality and plot issues, but also because of too much diversified "correctness".

Once entertainment begins to de-entertain, and only outputs value but does not provide emotions, market performance will only become increasingly sluggish.

They are all here to have fun, who likes to be preached to?

The supply has faded, but the demand remains. Capital is profit-seeking. Whoever can provide benefits will flow to them.

Now it seems that the IP owned by Kuaiguang Group is very valuable for investment.

Not only are IPs valuable, but Kuaiguang Group itself is also consciously operating these IPs. It is currently limited to domestic use, but the value potential is absolutely huge!

As long as it is operated, it is not impossible for the influence of IP to cover East Asia and even move towards the world.

Judging from the news revealed by the official account of Kuaiguang Group, the preparations for the filming of "Black Robe Inspection Team 2" have officially entered the preliminary preparation stage.

If we can take this opportunity to cooperate with Kuaiguang Group, obtain the overseas IP agency operation rights, and do some publicity to strike while the iron is hot, we will definitely make a lot of money.

This is Mag's core appeal.

As for other investments, there will definitely be some, but compared to the big plan of IP operations, these investments are nothing.

"Mr. Yang, I think this is the best opportunity to break in." Ma Ge knew that facing a top industry insider like Yang Ruoqian, he only needed to give a general outline to understand, without the need for detailed explanations word for word, "The market is blank now. And you have proven the success of your attempts... now, it is time to transfer this success to the global market."

IP operation, overseas markets...

Seeing that Ma Ge had said so much and was explaining all these things, Yang Ruoqian's originally solemn expression gradually improved a lot.

He had previously thought that Mag came here to engage in a joint venture, or that he wanted Kuaiguang Group to expand its business scope to the upstream and downstream of the industry.

It turned out that I just wanted an overseas IP operation agency to operate overseas markets.

"Wait a moment." Yang Ruoqian nodded to Mag, turned to look at the secretary, "Qi Mu, I remember you summarized a related report before, send it to me for review."

This report was made on the spur of the moment by Yan Jinyu, who was really busy in the external affairs department.

However, after being submitted, nothing happened.

For Mr. Yang, this external department is just a decoration. He stays in the company and earns free wages. It doesn't matter what he submits.

He wouldn't accept it anyway.

So the document was shelved indefinitely.

Now that Mager has mentioned it, we can also take a look at it. If there is really room for loss, this business is not completely impossible.

Soon, Yang Ruoqian began to browse files quickly on his mobile phone.

Much of this document is an analysis of market data.

“Asian cultural circles relatively lack IPs of their own…”

"The European and American IPs currently occupying the market have faded to varying degrees..."

"But from now on, at least in the long term, no company can operate an IP very well."

"Is it an opportunity or a challenge?"

It is said that the development of the domestic entertainment industry actually started very late. If Kuaiguang Group can do this kind of thing, haven't other companies ever thought of doing it?

In the entire international market, Kuaiguang Group is still not a very powerful company. IP operation is a very expensive job, and it is easy to lose everything if you are not careful.

The risk is extremely high...

Burn money, burn money?

Suddenly an idea flashed in Yang Ruoqian's mind.

It seems that until now, Kuaiguang Group has not experienced the cash-burning stage that most companies have to go through.

In fact, there was an opportunity to burn money on the Baopu app, but at that time, my junior schoolmates created a differentiated competition and cleverly avoided the route of burning money.

Before, Yang Ruoqian just wanted to create a rating website. Who knew that after netizens poured in, it turned into a rating software...

After missing this opportunity to burn money, Kuaiguang Group has never encountered a decent project that requires large-scale, long-term money burning and large-scale full-scale operation.

If overseas projects can be used to burn money, the funding gap that will result is simply unimaginable.

This kind of behavior of spending money to seize a blank market often costs tens of billions, or even tens of billions.

It takes many investors to work together to be able to withstand this behavior.

As for how many times the return can be obtained after seizing the market, Yang Ruoqian is too lazy to think about it now.

Anyway, now every day when I close my eyes and open my eyes, so much money comes into my account. The thunder has already exploded, so it doesn’t matter if I plant a bigger mine.

It doesn’t matter whether you make money in the future or not, as long as you can burn it now!

After careful consideration, Yang Ruoqian closed the file, nodded and said: "There is no problem with IP-related cooperation."

really!

A little smile appeared on Mag's face.

Even though he encountered some unspeakable situations in the elevator, the overall development of the matter did not exceed his expectations.

"Mr. Yang, don't worry. All I want is the operating agency rights for your IP in East Asia and Europe and the United States. You just need to sit back and share the shares equally. Even if the project fails in the end, you will not lose anything."

Rent IP operating agency rights in overseas markets?

Does this mean that there is no risk on the Kuaiguang Group’s side, and it is enough to pay IP rent on a regular basis?

How can this work!

Yang Ruoqian immediately shook his head and said: "No, you can fully operate and manage the IP. We will not interfere in your decision-making unless necessary, but there must be people from Kuaiguang Group on the board of directors."

"Our cooperation model is not that you pay rent and be responsible for your own profits and losses during the lease period; it is a joint development project, and Kuaiguang Group will share the risks with you."

Shared risk? !

Ma Ge was stunned when he heard this - judging from the report given to him by the previous analysis team, Kuaiguang Group's current capital chain should be very tight, and it should be in great need of such a rent to ease its finances.

Yang Ruoqian said that he also wanted to participate in the operation of IP?

And you don’t get involved in management?

This means that Kueiguang Group not only cannot immediately obtain profits from overseas markets, but also has to invest a large amount of funds as operating expenses.

Could it be that... the situation of Kuaiguang Group is different from what he imagined? In fact, their cash flow is very sufficient?

Otherwise, there is no way to explain Yang Ruoqian's current decision.

Compared to a 10,000 yuan profit that requires a lot of investment, a payback period, and a higher risk, I believe most people will choose zero risk and get the 100 yuan immediately.

People are inherently risk-averse...unless, unless this risk is just a drop in the bucket to him!

Ma Ge didn't know where Kuaiguang Group got so much money, but he knew that if Kuaiguang Group was willing to become a cooperative developer, the risks on his side would be much smaller.

And there is another very important factor - Kuaiguang Group will never have any evil intentions and definitely hopes to promote its IP overseas.

If you join not as a landlord, but as a collaborator, you will of course have to participate in profit sharing in the end, but compared to these profit sharings, the reduction of risks to a great extent is obviously more important.

Ma Ge immediately made a decision: "Okay, I will ask my team to come over tomorrow and finalize the specific cooperation details with you. I am now more confident that this IP can shine in the international market and achieve unprecedented success!"

As for those small investments, Mager didn't mention them at all.

The biggest things have been solved, how can something unexpected happen to the smallest things?

However, Yang Ruoqian stopped him: "We can talk about cooperation, but I also have a small condition."

Ma Ge was in a very good mood: "It doesn't matter if you say so."

"I hope that in the final contract, those investments that have nothing to do with overseas IP can be cancelled."

"What?"

"This is the only condition that Mr. Mager can consider carefully."

Although Ma Ge didn't know why he heard such outrageous words, he thought for a moment that maybe it was an internal secret of another company, so he nodded: "No problem, those are just small things."

"Then I'll have a pleasant cooperation." Yang Ruoqian nodded eagerly. The cooperation was finally concluded, and he could finally arrange a full-day tour package for Mag in Jinhai!

"It's a pleasure to cooperate." Mag also nodded. After saying goodbye politely, he turned around and opened the door of the conference room.

Outside the door, a group of sturdy men in suits and sunglasses stood, all eyes focused on Mag.

Mag:?

Isn’t the business already done?

Does Mr. Yang have other ways to play? ! (End of chapter)