I'm almost a Muggle

Why?

Why exactly?

Are these brands crazy?

He has obviously taken away the naming rights, so why does he still make a lot of money?

No!

It should be said that I have made more money.

If you follow the contract you signed with Shencheng Satellite TV last time, the advertising revenue is indeed similar.

Last time, I could get 10 million in production fees per issue and then divide it into 50% of the advertising fees. However, this issue had almost no suspense and 80% of the production fees and 80% of the advertising revenue.

It's so hard for me.

But I am a noble person, and in front of so many people o(╥﹏╥)o is not very awesome.

"Brother, although you haven't successfully bid, you don't have to be so sad. Next is "Ultimate Challenge". By the way, what product is your family?" The workplace elite sitting next to Lin Dong.

Looking at a big man with thick eyebrows and big eyes, it turned out to be Kazilan's man.

He bid for the first secondary advertising space for 280 million.

Lin Dong was so sad that he lay on the table, so he was regarded as excessively sad by the workplace elites.

Yes, there is "The Ultimate Challenge".

No wonder people say that this difficulty is nothing now, there are still many times when there are difficulties in the future.

The ancients did not deceive me.

Next are three commercials for The Ultimate Challenge.

One naming right and two secondary advertisements are also the focus of everyone chasing today.

The ratings of "Ultimate Challenge" are even more popular than "I Want to Make a Record". They invite big names among the big names. The first few episodes of the first season are running-in between six fixed guests, but in each episode, they invite two of the most popular male and female stars at the moment.

Otherwise, the budget of 300 million is really endless.

Since it was a variety show by Klester, Zhou Bo's appearance fee was not high.

Since Zhou Bo is not very popular, it is natural that other people cannot make much money, at least they cannot be much more than Zhou Bo.

There is no doubt that Zhou Bo is the upper limit of "The Ultimate Challenge".

Even Xu Lang and his wife were on this show, they abide by this ceiling.

The budget of 300 million is not a small amount. Except for guests, everything else is spent on the production of the program.

In the 2015 variety show competition, there are many different opinions on which one, "Ultimate Challenge" or "Paopao" is more popular.

Judging from the data, it is the ratings, and "Paopu" is better.

But from the word of mouth, everyone gave "Paopao" 7.5 points on Douya.com, which is a rare high score in variety shows. "Happy Camp" only scored 7.3 points.

However, "The Ultimate Challenge" is 9.2 points.

This gap...

By the way, "I Want to Make a Record" has 8.3 points. There are many classic scenes in this variety show and many classic songs appear, but it is still not as good as "The Ultimate Challenge".

There are very few variety shows with 9 points, and most of them are knowledgeable.

"The Ultimate Challenge" is a reality show.

It is absolutely phenomenal to be able to achieve this level in reality shows.

Only such variety shows with a lot of reputation can have long-term influence. Even if you look it out many years later, you can still find it very interesting.

Such variety shows have higher advertising value!

Therefore, the two secondary advertising spaces of "I Want to Make a Record" are just appetizers, and the next one is the highlight.

"Sorry, I have something to do, so I'll leave first." Lin Dong stood up and left early.

He really couldn't stand the stimulation.

And in Shi Shanshan's eyes, she didn't think Lin could not stand it and left.

She believes that Mr. Lin will be very satisfied with her and this advertising bidding.

I probably thought she was just a college student and was worried.

That's why I asked to visit the scene in person.

Now this is relieved!

No need to follow up any more.

Queen Shi smiled and looked at the people below, as if watching a group of lambs to be slaughtered.

"Everyone, "Ultimate Challenge" has achieved great success. In order to continue our efforts, our company has increased its investment efforts. The new season of "Ultimate Challenge" has made the budget of 3.500 million!"

It's already 300 million, but still going up?

Do you Klester still make money?

Brands don’t know how Klester and Shencheng TV signed the contract, and their worries are not unreasonable.

Generally speaking, most variety shows are the most expensive at the beginning.

After all, we need to make reputation.

Only when the time span is relatively long will it occur when the guest's value changes increase costs.

Now, the reputation of "Ultimate Challenge" has risen.

Shouldn't it be harvested?

"In the second season of "Ultimate Challenge", we will set our goal globally. The ultimate challenge will become a program to shoot abroad. We promise that at least three of the twelve episodes of the next season will be released abroad."

Shi Shanshan continued to add chips.

Why can the advertisement of "I Want to Make a Record" sell for more than 500 million? It is naturally because of the rich bargaining chips.

...

Lin Dong returned to the company and back to his office.

I was stunned for a while.

But what should come is still coming back, and it will not change because of his escape.

"Mr. Lin, the naming rights of "Ultimate Challenge" sold 5500 million yuan, two secondary advertising spaces, one sold 300 million yuan, and the other sold 3100 million yuan, a total of 1160 million yuan, plus the 5800 million yuan of "I want to make a record", this time our advertising bidding meeting, the total transaction volume reached 1740 million yuan. Mr. Lin, I am fortunate to be humiliated!"

As soon as Shi Shanshan finished, she immediately reported the good news to Lin Dong.

Fortunately, I am not humiliated?

Who gave you the order?

Lin Dong threw away his cell phone, feeling so aggrieved that he didn't want to speak.

Queen Shi, you’re done. When my laboratory is built, I will study hair removal decoctions. Your brain will be back soon!

174 million, if it gets 80%.

That is 139.2 billion. If you get it, there will be 130 billion.

Why doesn’t Guo Jia control it?

These companies always think about advertising and market development. After spending hundreds of millions of millions of advertisements, they have no intention of calming down and fighting the quality.

Some brands specialize in contracting various advertising spaces, and spend tens of billions of dollars a year.

Last year, in the 2015 advertising fee rankings, Shenqi Group ranked first with 9.727 billion yuan, and the company also ranked first with 10 billion yuan last year.

A milk company ranks second with 7.276 billion yuan.

By industry, among the top 30 advertising fees, pharmaceuticals, biotechnology and life sciences occupy twelve seats, food and beverages occupy five seats, real estate occupy four seats, and companies are on the list in industries such as automobiles and capital goods.

Could it be that these advertising fees have fallen from the sky?

Not all of them are exploited from consumers.

It's really time to limit it.

If someone knew that Boss Lin thought so, he would probably complain about him, and he was... he still wanted to...

Unfortunately, advertising bidding is a normal business behavior, and he cannot set a bid ceiling for the brand owner, so he can only complain to Guan Erge.