I'm almost a Muggle

A conversation between the Pei brothers set the stage for an advertising frenzy in the second half of 2014.

Many publicity techniques that can be called textbook-level advertising appear frequently.

The advertising campaign is mainly concentrated in four places: China, Bangzi Country, Neon, and the United States.

China will not talk about it.

If you don’t invite people from your own family to your own activities, it’s better not to hold them at all.

The United States, Bangzi, and Neon, these three places should be regarded as the most developed places for pop music.

At the same time as the advertising campaign, the invitation list for the voting program also appeared.

You choose who you want to see on stage.

You choose, I'll invite you.

If you really can't get one, we'll postpone it.

Bangbang, Neon, and Europe and the United States each have five quotas. If combined, they will be counted as one quota.

The budget was 100 million for advertising, but in fact, in order to achieve the desired effect, 180 million was ultimately spent in just over a week.

"Overspending? Then I'll allocate some more money to you!"

Ouch, some little cotton-padded jacket came up with this idea.

This advertising fee is too generous.

I never thought I could invest so much money in advertising.

"No!" Before Boss Lin could be happy, Pei Qinhu said proudly: "I negotiated for the live broadcast agency rights of several foreign video websites and earned more than 30 million."

"Haha." Lin Dong thought to himself, but fortunately, he still had 1.5 billion in advertising expenditure.

"Mr. Lin, you are also very happy, right? You have laughed, but don't laugh in a hurry. For our music festival, I have negotiated for 30 million overseas, and I have negotiated it with Penguin Video domestically.

We talked about 30 million, and..."

When he said this, Pei Qinhu stopped.

Stand-up comedy is so boring. Boss, I helped you make money, so just cooperate and praise me without going too far.

"Your brother helped you, right?" Lin Dong's heart felt cold.

Pei Qianlong, you traitor!

Why are you so smart? Why don't you and your cousin reconcile?

One is too stupid and the other is too clever.

I want to find a reliable person who can help me lose money, but why is it so difficult?

"Well, my brother did help me a lot, but in fact it was me who did the work." Pei Qinhu was surprised, and then admired Mr. Lin's keen observation.

"And what, just say it directly."

"And Zhijiang Satellite TV will broadcast our program. Although the broadcast fee is a bit lower, only five million, the main reason is that I don't want to share the advertising fee with them. Do you know how much advertising sponsorship is?"

This guy has no idea that he is on the verge of death and is testing like crazy.

"How many?"

Lin Dong could only take in the breath and almost had no breath left.

Originally, the 200 million was allocated in the name of building publicity, with no intention of generating any profit.

Now it's better, foreign broadcasting fees are 30 million, Penguin Video is 30 million, and Zhijiang TV has another 5 million, which makes it 65 million, and then you told me that there are also advertising sponsorships.

"The exclusive title exceeded 110 million, and the special title together sold for 40 million!"

Praise me, praise me quickly!

Although my brother told me how to do it, I was the one who actually did it.

In order to help your boss make more money, you don't know how hard I work.

I ran all by myself before and after, and my legs became thinner.

"Okay, are there any other benefits?"

"All the tickets have been sold. This alone has sold 65 million. In fact, it can be sold for more. With our advertising campaign, not only the sponsors are very active, but also the fans who want to watch the concert are very enthusiastic."

Enthusiasm, it is definitely hard to get a ticket, but I thought that Mr. Lin has always advocated that you should never fish in the marsh, kill the goose to lay eggs, and have a strategic vision for long-term development, so I stabilized the ticket price and followed the normal concert price.

Tickets are sold at a level.”

Pei Qinhu secretly glanced at Lin Dong's expression.

With his IQ, it would be difficult to understand whether Lin Dong's expression was relief, joy, or... gnashing of teeth?

65 million broadcast fees.

150 million advertising sponsorship.

65 million in ticket sales.

That adds up to exactly 280 million.

A budget of 200 million was given. If the advertising expenses were not overrun, it is estimated that this concert could earn back 80 million.

Should I be grateful to you for not killing him?

"Mr. Lin..." Pei Qinhu did not dare to continue to be proud. He remembered what he had buried in his heart for a long time and mustered up the courage to speak out at this moment.

"Actually, this matter is basically my brother's idea. He is the real strategic genius. Without him, I don't know how to deal with it. How about you let my brother take charge of Miao Er Music? He is not the only one who can unify the music world.

It’s a dream.”

"No, no, you did very well." Lin Dong quickly asked him to give up this idea.

Although I didn't lose money, I didn't make any money either.

Fortunately, it was Pei Qinhu, an idiot. If it were really Pei Qianlong, I might not be able to explain it.

"I still want to be an agent. I have wanted to be an agent for a long time, and I have never thought about managing a project." Pei Qinhu was a little frustrated.

He was hit hard by the feeling of powerlessness that even though he had worked very hard, the result was still a mess. Many problems that his brother could easily solve, he might not have been able to solve after a lot of effort.

Another gap is reflected in the way of thinking.

He feels that money is best spent wisely, on hiring celebrities to pay appearance fees.

But he didn't expect this kind of thinking to be so stupid. The celebrities he talked about proved that what his brother said was true.

When the Miao Bang music festival, also known as "cat", and the combination of musical notes and cat icons spread all over the world, few of those invited refused.

And the price is not much higher than their appearance fees on other occasions.

In fact, some really big-name singers cannot be invited casually. They may have never set foot on the land of China in their entire lives.

In addition, when the entire Miaobang Music Festival became world-famous, the domestic singers who originally said that the price was not suitable or that they had more cooperation with other platforms stopped being Niuniannai.

superior!

You have to get on this stage, even if you don’t get paid.

However, Pei Qinhu did not lower the price in this regard. Even if his brother did not remind him, he would not.

Our Chinese company creates music festivals on its own, lowers the prices of its own singers, and instead gives high prices to foreign singers.

Isn’t this advocating for foreigners?

What's so good about kneeling and licking?

The moon outside may not be round either.

Basically, the data on how much everyone usually pays for appearance can be checked.

As much as you need.

If foreign singers are offered 20% of their appearance, our domestic ones cannot be any worse than them. You have to have it if you want it, and you have to have it if you don't want it. This is a matter of attitude and stance.

Anyway, in addition to advertising fees, there is a budget of 100 million.