I'm almost a Muggle

"The third day of next month is the Internet Conference. Do you need me to accompany you?" Su Tong was considering whether to hand over the cartoon to others.

Integrate the animation teams on both sides and choose a temporary person in charge for them.

Things are quite troublesome.

If Su Tong is solely responsible for this matter, she will be very busy.

"So fast, it's been a few days. You don't have to accompany me. Chen Yinhui and Chen will come to pick me up." Lin Dong had already made arrangements.

Chen Yinhui, general manager of Meowa Live, fought hard against all the heroes and finally got the honor of escorting the boss to attend the Internet conference.

"Didn't you say you want to pick you up last time?" Su Tong secretly complained about Chen Yinhui, the licking dog.

"Are you ready to rebel? Send a killer to pick me up?" Lin Dong was speechless.

"Ahem, Mr. Man can't get along with Zhuzi when driving." Su Tong explained weakly.

"Take it down, there is a job you need to do," said Lin Dong. "The Strategic Department has been calling for entering the medical industry more and more frequently, but they are all messy strategies. What I need to see is a plan that is beneficial to the public, rather than eager for quick success and instant benefits and thinking about how to make money. Is there any personnel changes in the Strategy Department recently? Go and take a look for it and warn the senior management of the Strategy Department. Next time I will show me this kind of plan, so that the people who make the plan will get out of here."

Lin Dong had no way to veto the Strategy Department.

At most, he would not give it.

After all, it is just a rough strategic plan, and there are still many problems. The boss can easily find excuses.

He had already made various hints in his approval.

For the medical industry, this can be done, but it must be spent more money, must be high-end, and must have a sense of social responsibility...

OK, a lot of nonsense, just one word:

Lose money!

Unfortunately, the strategy department cannot get it at all. The planning and revisions are getting more and more excessive.

Lin Dong can conclude one thing.

This is definitely not a project that Eunuch Pei has taken care of.

No tacit understanding at all.

Now the three giants in the Strategy Department, Pei Qianlong, Han Feizi, and Lu Qi, don’t know who gave the final instructions.

It made Boss Lin very upset.

He took a different approach and reminded these people through Su Tong.

The system is not easy to say that it violates business rules.

Violate a yarn.

If you enter the medical industry, if you don’t have a conscience, you will die.

A few days ago, a big V called "Dingxiang Doctor" published an article "Selling 750 million brainwashing drugs in a year, please let the old man in China go."

Just start to criticize Sapu Aisi Eye Drops.

This article conducts a professional analysis of the efficacy and advertising of Shapu Aisi eye drops (i.e., benzanine eye drops).

The article quotes the statements and authoritative literature of many ophthalmologists, proving that "Silly Puaisi Eye Drops" cannot prevent and treat cataracts.

It is also pointed out that enterprises use brainwashing advertising and marketing to make the elderly trust eye drops to get rid of it, which delays treatment and poses a risk of blindness.

It quickly exceeded the "100,000+" clicks in just a few hours.

Public opinion fermented rapidly. On December 4, Shapu Aisi hit the limit at the early trading session and finally closed at 22.91 yuan, with a decline narrowing to 3.33%.

Faced with such public pressure.

Shapu Aisi responded that she did not comment on the fluctuations in the stock price, and in response to the self-media’s response to Shapu Aisi’s question, everything is subject to the “clearance announcement”.

In the evening, Shapu Aisi issued an announcement, which believed that 0.5% benzyl*amine eye drops have a certain effect on delaying the development of cataracts in the elderly and improving or maintaining vision, with a precise effect; it is a safe and effective anti-cataract drug.

Judging from Shapu Aisi's response, there is no flaw in the statement that "it has a certain effect on delaying the development of cataracts in the elderly and improving or maintaining vision."

To be fair, Sha Pu Aisi is an over-the-counter drug and is indeed approved by Guo Jia Food and Drug Administration to be marketed. However, this "certain effect" is often defined by the medical community as "limited effect" and is by no means "definite efficacy".

However, Silly Pu Aisi's public relations are indeed powerful.

The hot searches for scarves and the hot searches for Qiandu have begun to calm down.

The financial circle believes that this is a sniping targeting Shapu Aisi's stock price, and it has no close relationship with the product itself.

Can exaggerated advertising be a big deal?

This benzyl*amine eye drop from Shapu Aisi Company is well known. "Cataracts cannot be seen clearly, Shapu Aisi's eyes are dripping."

Rhyming advertising slogans appear on multiple satellite channels.

Someone once revealed that her mother was diagnosed with cataract in the past two years. At the beginning, she used Silly Puaisi eye drops, but the effect was not particularly obvious. Finally, she had surgery at a free opportunity to restore the light.

The explanation given by Shapu Aisi is "or maybe it's because he didn't persist."

The raging public opinion soon calmed down.

There are posts discussing this on the scarf. Some of them are restricted from flow, and some are reported to delete them. It is obvious that they have used money.

If nothing unexpected happens, this will pass soon.

Unfortunately, money is not easy to use on Meow Meow Hot Search. Not only does it not diminish, it is becoming more and more intense.

No other platforms are allowed to speak.

The people who wanted to talk naturally ran to Meow Meow.

Especially those who are cheated.

Eye drops cannot kill people. It is even certain that there are certain benefits after dropping.

At least my eyes are not that dry.

However, it is one thing to not die, and it is another to delay the disease.

You are confident that this thing can cure cataracts.

It is precisely because of the human fear of surgery that mistakenly promotes that cataracts can be cured without surgery, which delays the best period of treatment.

There are also some elderly people who don’t want to bother their children.

There are also some children who always think that the elderly are pretending to gain sympathy and attention...

There is such an eye drop that can cure cataracts, and it is advertised on various satellite TV stations all day long.

Then what are you waiting for?

Buy it back and treat it quickly.

Many people had no idea about this brand before, but now they finally realized what evil it did.

In order to make money, you don’t care about the old, weak, sick and disabled.

Such a false and exaggerated product accounts for 83.1% of the cataract eye drop market.

All the people who cheated were the elderly.

Shapu Aisi's operating income from 2014 to 2016 was 765 million, 921 million and 978 million, respectively. Among them, the revenue of ophthalmic drugs (cataracts) was 507 million, 663 million and 752 million, with an average annual compound growth rate of up to 260 million yuan last year, and the advertising fee was even hired to endorse it.

In sharp contrast, its drug research and development expenses last year were only 5.5 million.

He can use 30% of his revenue to advertise, but only spends a tiny little money to do research and development, and this amount of money is likely to be just paying the executives of the R&D department.