I want to make a game

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"Microsoft's instant messaging software, MSN, is officially on sale."

This news caused a big stir in the industry because this is Microsoft.

Although the Han Dynasty is very popular now, in the computer market, the hardware leader is still IBM, and the software leader is Microsoft.

After all, he has been running the company for many years and it was unrealistic for Liu Zhiyuan to think of kicking others away as soon as he entered the market.

"Go and release the games I have prepared."

Liu Zhiyuan has long been wary of companies that are jealous of ICQ. This is not Galaxy Browser, and it has no cost.

Those giant computer companies all have this ability, whether it is development or subsequent maintenance, it is not a problem for them.

At this time, you can see how valuable his advanced "plug-ins" are.

Sometimes, a "good idea" can create a giant company, such as Tencent.

"good."

Zhang Chaoyang waited for a while and suddenly became confused when he saw that Liu Zhiyuan didn't speak.

"Mr. Liu, is that all?"

"if not?"

Liu Zhiyuan shrugged.

"Would it be too...?"

Zhang Chaoyang didn't know what tone to use to answer at this moment.

"Looking down on people?"

That's Microsoft. The Han Dynasty now seems to be suppressing others, but the data tells him very straightforwardly that the system software company is the big brother.

Looking at Zhang Chaoyang who had been holding it in for a long time before saying these words, Liu Zhiyuan smiled and shook his head.

“Is it fun to grab a parking space?”

“Fun.”

"Did Happy Farm ask you to get up in the middle of the night and steal your colleagues' food?"

Zhang Chaoyang scratched his head and nodded sheepishly.

This game is so poisonous that no one would believe it. As Liu Zhiyuan's secretary, he is considered a figure.

In the eyes of others, his mind should be filled with work and entertainment every day, and he himself thought so, but these new games of the Han Dynasty made him obsessed.

Monkey King and Pokemon didn't fascinate him, but compared to those super masterpieces, these games were so small that he couldn't help but play them every day.

"King of nightclubs, how many types of drinks have you developed?"

"8...8 kinds."

Zhang Chaoyang has lowered his head. Liu Zhiyuan is so busy every day that he has no personal time, but he is secretly playing games.

Although Han Dynasty is a game company, and although Liu Zhiyuan has never taught him a lesson for these things, he himself is still quite ashamed.

"Place the magic gate, how many cities have you captured?"

"3...3."

"Have any rare elves been captured in the elven world?"

"..."

Zhang Chaoyang stopped talking, thinking that Liu Zhiyuan was secretly expressing dissatisfaction.

"Have you ever played with drawings?"

"Played with it."

"That's fine then."

Zhang Chaoyang was about to say that he was not qualified for the position of secretary because he did not work hard, but Liu Zhiyuan's next words made him confused again.

"As my secretary, you are one of the best in the world in terms of vision and experience. You are fascinated by it, let alone others?"

Liu Zhiyuan looked at Zhang Chaoyang who was at a loss and laughed.

"Small games don't mean they are unattractive. On the contrary, as long as it is what players need most, it will be more attractive than those super masterpieces."

Idle games are real killers, especially when it is necessary to increase user stickiness. There is no more terrifying killer move than them.

AAA super masterpieces are great, but there are a lot of people who have never played them. Idle games can really be said to be a type of game that everyone has played.

Even a person who has never played games may have played idle games occasionally inadvertently.

The most important thing is that this type of game is sometimes available for all ages, such as Happy Farm!

During the period when this game was most popular, not to mention the main force of the game, how many people who couldn't even turn on a computer joined the army of "stealing food"?

Setting an alarm clock in the middle of the night is just childish, and it is even exaggerated to the point that a group of "professional players" have been born who help people steal food and collect food.

That's right, professional players are not considered to make money by playing games. Those people have income. He remembers that the most powerful people can earn thousands of dollars a month.

"Remember, mastering the psychological needs of players is equivalent to mastering these players."

These games are really not outstanding, but they are exactly the "spiritual needs" of many people.

Computers are a luxury product in this era. Even if you go to an Internet cafe, the Internet fee is not low, but this is actually suitable.

"Why are you obsessed with these games?"

Zhang Chaoyang also relaxed now. He understood that Liu Zhiyuan was not dissatisfied with him, but was teaching him experience.

He thought carefully for a while before speaking.

"Reward, yes, that's right, it is reward. The kind of reward that is visible to the naked eye makes me unable to help but click on these games."

Seeing Liu Zhiyuan's approving look, Zhang Chaoyang suppressed the excitement in his heart and continued speaking.

"The other thing is time. I don't have that much time to play those super masterpieces, but I do have some..."

He paused to formulate his words.

"Yes, fragmented time, I have some fragmented time with nothing to do, just like the handheld console of our Han Dynasty..."

The more Zhang Chaoyang talked about it, the more excited he became. He couldn't help but sigh in his heart. He was worthy of being called a god who controls people's hearts. This ability to discover people's needs and develop suitable products is both terrifying and enviable.

Aren’t the elves back then the same as these “little games” now?

Why should a black and white game console that looks like a toy compete with others?

In the same way, why do you want to compare these "small games" with the super masterpieces of the Han Dynasty? Let alone the super masterpieces, they can't even compare with ordinary games.

Not many people were optimistic about Elf at the beginning, and not even many people were optimistic about Nintendo's GB, but reality gave those who were not optimistic a hard slap in the face.

He somewhat understands Liu Zhiyuan's saying that a good product is what meets people's needs. The product is not important, what matters is whether people need it.

If it is not necessary, the flowers will only end up being popular but not popular. But if it meets people's needs, the elf is an example!

It can be said that without the elves, there would be no Han Dynasty today!

"Thank you, Mr. Liu!"

"As long as you understand it, just publish the game."

"yes!"

When Zhang Chaoyang left, Liu Zhiyuan put away the smile on his face and looked at the newspaper in his hand expressionlessly. For a long time, the corners of his mouth raised slightly.

Microsoft, you are fighting Microsoft!

The operating system and office software of the Han Dynasty are better than Microsoft, but their foundation is too strong, so he has been waiting for this opportunity!

Didn't he know it would have been better to release these "mini-games" in the first place?

He knew it, but he just held it and refused to release it. The Han Dynasty needed a victory, a big victory to defeat Microsoft!

Don't underestimate this victory. This victory is of extraordinary significance. Whether it brings a huge blow to Microsoft or makes others believe in the Han Dynasty more, it is very important.

As for failure?

Just kidding, let's not talk about whether Microsoft understands the core concept of instant messaging technology, or whether ICQ has taken the lead. These built-in "mini-games" alone can declare who is the real winner in this battle.

This era is the real golden age of idle games!

Although there are no mobile phones, no tablets, and the penetration rate of computers is not high, the more so, the more advantageous Idle games are!

The main groups who play idle games are working white-collar workers who don’t have much personal time and Internet users who spend time in Internet cafes every day!

There are so many games in later generations that the lifespan of idle games is very short and they receive very little attention.

But in this era, there are not so many games for these people to choose from. Do you dare to open the battle platform and play a game during working hours?

Do you really not regard your boss as a human being?

In an era when Internet fees are expensive, who wouldn’t want to take advantage of the “advantage” of being able to play several games at the same time?

And it is precisely this group that has the greatest internal consumption power in games. Although these games are prepared for ICQ peers, the profits cannot be underestimated at all.

Idle games are also known as krypton gold games!

Even among monetization games, the level of monetization in idle games is among the best.

Buying a bag of fertilizer may not seem expensive, but when tens of millions of players around the world buy it together, it’s an astonishing sum!

Speed ​​up the construction progress, buy parking spaces... there are too many places where you can make money in this kind of placement game. It can even be said that it is second only to the card game in terms of making money.

And he has no doubt that these games will cause a sensation.

With so many games in later generations, these games have all broken out, and there is no need to doubt their popularity in this era.

He is certain that just these games can drive Zhulong's sales!

Because these games are so attractive. How attractive are they?

Zynga, this game company once became popular in Europe and the United States because of Happy Farm. At its peak, its employees were the happiest employees in the world.

Weekly parties are a must-have traditional event, and I often charter flights to fly around the world, build buildings, and acquire other game companies.

The number of monthly active users is over 200 million, and the number of daily active users is even more exaggerated to 65 million!

What is so scary about this data?

But compare Microsoft's XOBXLIVE, which has 20 million total active users, and World of Warcraft's 11 million. Does this comparison show how terrible this company is?

Although they don’t have any commendable software or hardware technology, they still make money!

What do you rely on?

It’s all about Happy Farm!

It’s all about these social games!

The reason for this company's success is that they have been studying the needs of users and attach great importance to user data.

How to acquire new users, how to retain old users, how to guide users to consume...

Each game has up to 30,000 analysis reports. It can be said that this company really guesses the players' thoughts.

As long as social games capture the hearts of players, it is impossible to fail.

A week later, users who were using ICQ received a pop-up reminder.

"Please upgrade to the latest version of ICQ. This update includes several new games of Han Dynasty, Happy Farm, and Grab a Parking Space..."

Why aren’t Tencent’s other products doing so well?

It’s because of this pop-up reminder!

Pop-up reminders have been criticized by everyone in later generations, but they were not annoying at first. What was annoying was that all software popped up at the same time, and even advertised blatantly.

At present, Han Dynasty only produces pop-up advertisements on its own, which will not cause any objection to users.

There is a saying that the person who knows you best is often your enemy. This saying is very applicable in the shopping mall.

All employees at Microsoft have installed ICQ and are using it, and the same is true for the Han Dynasty. If they had the upper hand, they were overturned.

Then Liu Zhiyuan can just pack up and go home and retire. He is the biggest and most terrifying enemy of the Han Dynasty!

By following the plan step by step and developing steadily according to the plan, the Han Dynasty had no problem dominating the Internet industry, but it was afraid that its internal employees would be arrogant and careless.

"What a genius."

Bill Gates looked at a small box that popped up on the lower right side of the computer screen and shook his head helplessly.

It's really scary to fight against this kind of person, because you don't know what amazing move the other person will make at the next moment.

"When it comes to propaganda, no one can control it."

Everyone else nodded in agreement with Bill Gates' words. Although Liu Zhiyuan was their enemy, he was still a formidable enemy.

But sometimes they really admire you from the bottom of their hearts.

Those who can have a meeting with Bill Gates are all Microsoft elites. They know very well how powerful such a small pop-up box can be.

Once the ICQ user base of the Han Dynasty increases, countless dollars will be generated with just one click!

Even with the current number of users, this pop-up is worth at least a million dollars in publicity fees.

"Add this feature to our MSN."

At this moment, many people who paid attention to Han Dynasty ICQ discovered the meaning of this pop-up window, and those Han Dynasty partners immediately started bombarding Han Dynasty with phone calls.

"Liu, you must help me no matter what. You must help me promote Adidas' new products."

"..."

Liu Zhiyuan did nothing all day but answered the phone.

He had long expected this situation, and had made it clear to Ji Xiaoou early that he would reject anyone who wanted to advertise, but he could not stop these CEOs from calling him.

"No problem, but I hope you will seize the opportunity. It is impossible for me to promote Adidas without any bottom line. I hope you understand."

"Well, believe me, sports watches will definitely create a new era of watches."

"..."

He agreed to some things that had to be agreed, and refused to others.

No one understands how annoying pop-up ads are. Although users in this era still can’t feel it, it won’t be for long.

No one will leave such a large promotional window unused. When the time comes, I'm afraid all kinds of pop-up advertisements will pop up like crazy.

At that time, he will turn off this function. He would rather lose some publicity opportunities than annoy users.

"Asshole, John, you came to steal my food again, and you even stole a rabbit from me!"

"FUCK, which bastard did this!? Why was my castle destroyed!"

"I made more than 2,000 US dollars today, so I can upgrade to new drinks."

"Where is the recharge entrance? Hey, is this the Han Dynasty? I can't find the recharge entrance. I want to upgrade my parking lot!"

"Is there a chance to capture rare elves and transfer them to pocket elves? I..."

"This is Chenlong you drew? Are you fucking kidding? This is obviously a snake!"