I want to make a game

The publicity war has begun again. Since Liu Zhiyuan entered the game industry, publicity has become one of the key businesses of all game practitioners.

In fact, the Han Dynasty received too many benefits from propaganda.

If Han Dynasty’s games lost Liu Zhiyuan’s publicity, sales would be at least halved! Pocket Monsters would not be able to become the number one selling game in the world.

In this promotion, Sega did not bow its head. Liu Zhiyuan smashed as much as they did. Although they did not double the increase, they still exceeded the investment in the Elf Guard War.

There is no way out. I am talking about the current Sega. Sonic has failed and Sega is injured, but it can still hold on.

But if MAGE-CD and New Might and Magic fail this time, Sega will really be doomed. As long as the arcade market remains self-sufficient, it will be fine.

It can be said that Sega has lost its largest profitable business, and with the emergence of SFC in the console market, MD's sales are declining day by day, which is still a cliff type.

Handheld consoles... Let’s not talk about handheld consoles. In the handheld console business, Sega has at least made a net loss of hundreds of millions of dollars. Even if it wants to imitate Nintendo, it can’t clear out its inventory. No one will buy it at all.

MAGE-CD and New Might and Magic are Sega's last bottom line. When this bottom line is lost again, then Sega...

"Mr. Liu, Sega has invested another US$200 million in advertising fees."

Liu Zhiyuan laughed when he heard this. He laughed very happily. The crazier Sega is, the more miserable his death will be.

Sega's internal and external publicity expenses have reached nearly 700 million U.S. dollars, 700 million U.S. dollars! Based on Sega's current profit situation, how many 700 million U.S. dollars can they spend?

In fact, he forced Sega to do this, because in this advertising campaign, he raised the starting price very high. Sega either didn't invest and watched the market full of advertisements for Elf Guard War.

Or they can only bite the bullet and follow up. Who let Liu Zhiyuan know that this is Sega's final bottom line, and it is a bottom line that will collapse at the first touch!

MAGE-CD will make Sega shed its last drop of blood. Just like the ominous blade of DC ended its owner, MAGE-CD will end Sega's dynasty.

"Add, by the way, tell those advertisers, this time it will be doubled."

"Mr. Liu..."

Shi Yuzhu shivered when he heard the words doubling it. This can easily cost hundreds of millions of dollars. Doubling it again!?

He didn't know whether Sega could sustain it, but if the Han Dynasty followed this method, the revenue from this super classic game, Elf Guard War, would be negative.

"Go ahead and do it."

The purpose of the Elf Guard War itself is to snipe Sega. The income is incidental. It's best to make money, but it doesn't matter if you can't.

As long as you can successfully snipe Sega, it will be worth it. Moreover, the real revenue of this game is not now. Dota Auto Chess earns money from just one candy, which makes Ma Huateng jealous.

What's more, the user base of Elf Guard Battle is so much higher than that of DOTA. Without anything else, you can earn dozens of small targets by getting some skins.

The external evaluations are not exaggerated at all. 100% of the sales volume of Elf Guard War will exceed 100 million, and the game with over 100 million users can make money just by doing anything. Is it okay to make a lot of money?

...

The publicity war between Han Dynasty and Sega is paying close attention to the industry, and everyone understands Sega's promotion, even though they can't see what Liu Zhiyuan saw.

But Sega's situation can be found out with just a little investigation. It's really not far from collapse. If we don't fight now, when will we wait?

If MAGE-CD and New Might and Magic fail again, Sega will really be doomed. Without Liu Zhiyuan's sniper, Sega can still lie dormant for a while.

But the current situation is clear that Liu Zhiyuan wants Sega to die. If Sega doesn't resist, it will die. If it resists, there may be a glimmer of hope.

No one knows where Liu Zhiyuan's hatred for Sega comes from. He was the one who left Sega on his own initiative, although Hayao Nakayama played some tricks.

But it is impossible for these methods to cause such great hatred for Liu Zhiyuan. As for colleagues being enemies, they agree with the view that the leader in the same industry is the enemy who killed his father.

But why is Liu Zhiyuan so anxious to kill Sega? Nintendo is the biggest enemy. According to normal thinking, the Han Dynasty should join forces with Sega to fight Nintendo together.

Well now, the strongest first party is sitting on the mountain watching the fight between tigers. So what if the Han Dynasty beats Sega to death? Nintendo will not lose a hair.

In just half a month, Sega and Han Dynasty invested a total of 1.2 billion US dollars in publicity expenses. I am afraid that Hiroshi Yamauchi could wake up laughing from his sleep at this time.

The last war of this level was supposed to be between Nintendo and the Han Dynasty, but due to Japan's economic crisis, the matter was hastily ended.

But thanks to the economic crisis, otherwise Nintendo would have been able to drink a pot, because the Han Dynasty was targeting Sega at that time.

If Nintendo dares to take action, it will be like falling into a trap. Although spending a large amount of publicity expenses will definitely increase the sales of SFC, it will definitely not be able to earn back the publicity expenses.

Nintendo escaped a disaster, but Sega couldn't escape this time no matter what. The US$1.2 billion was just a financial investment.

The resources of the Han Dynasty and Sega's allies are not idle at this time, especially Sega's allies. Everyone can see that if Sega cannot survive this level, it will be over.

Therefore, those allies who have made huge profits from Sega have contributed a lot, and naturally the allies of the Han Dynasty are not willing to show weakness.

Wouldn't it be good to use all this money and resources to fight against Nintendo? If the two companies join forces to fight against Nintendo, tsk tsk... Hiroshi Yamauchi will not be able to sleep.

"Dip into reserves..."

"President!"

"Please be careful, President!"

"Once the reserves are used, Sega will no longer be able to withstand any risks in the future."

"..."

Hideki Sato's words aroused opposition from the audience. He didn't understand the consequences of using reserves, but...

"Isn't the reserve fund used for times like this? Do you think Liu Zhiyuan will let Sega go easily?"

Sega has no money, not a penny left. Not everyone has terrifying profits like the Han Dynasty, and not everyone has astonishing cash reserves like the Han Dynasty!

All of Sega's money was used to exchange technology and expand business. The more than 700 million US dollars that Sega could come up with were still the profits left by previous MD.

silence...

The senior executives in the conference room were silent. Sato Hideki said it right. Sega has reached a critical moment of life and death. At this time, it must use as many trump cards as it has.

But... that's what Sega has accumulated bit by bit over several years, and it will be gone once it's used. And given Sega's current situation, I'm afraid there won't be any reserves in the future.

"Decide, right now, before the bank closes today, either transfer money to those people, or...it depends on God's will."

Hideki Sato began to regret taking over as Sega's president. This time he really had a narrow escape from death. As a top game producer in the industry.

It's impossible for him not to see the charm of Elf Guard War. The only advantage of New Might and Magic is that it is a series of games and it has the foundation of the previous games.