I want to make a game

It started. When Nintendo announced the news of SFC, this war that attracted global attention began.

"Nintendo spends $100 million on advertising."

"Han Dynasty European and American CEO Minoru Arakawa is not to be outdone."

"The former generals have become enemies today."

"..."

The war spread so quickly. In just two days, the global gaming community was dominated by Han Dynasty and Nintendo advertisements, and other manufacturers, including Sega, did not dare to take the lead.

"Crazy! Two crazy people!"

Nakayama Hayao threw the newspapers and periodicals in his hands to the ground angrily. It’s not surprising that he was so rude. It was really that the Han Dynasty and Nintendo were playing too big this time, and it was so big that it completely affected the future development of the gaming industry.

Historically, Nintendo spent less than 20 million U.S. dollars to promote SFC and it was known as the most expensive game promotion in the world. But now it has just spent 100 million U.S. dollars, and there are still more than 50 days until the release date.

Spending US$100 million this way is simply not enough.

"Is Hiroshi Yamauchi suffering from Alzheimer's disease? Liu Zhiyuan is a gambler. If he joins us, isn't he afraid that he won't be able to get his money back in the end?"

Sega is not a bystander, it is also a party in this battle. Although the Han Dynasty and Nintendo have not said that they will target Sega, the European and American home console market is now controlled by Sega. How could he just watch.

“Price reduction!”

Nakayama Hayao gritted his teeth and told Sega's strategy that he couldn't bear to spend $100 million to promote the MD. There was nothing left to promote the MD, and it had been on sale for almost a year.

It would be fine if there were any games worth recommending, but Sega doesn't even have games worth promoting now. Although MD's current sales are not as good as before, they are still pretty good. If Liu Zhiyuan and Yamauchi Hiroshi do this, it will be ruined. How can he

Maybe I don’t hate it.

"Negotiate a reasonable price and reduce the price, from MD to games, all prices will be reduced!"

This timing is too embarrassing for Sega. In the past, whether Nintendo, Sega or other game manufacturers, their masterpieces were released on Christmas Day, and their production cycles were generally based on Christmas Day, but now it is June 1

day.

“Can Game Gear’s development progress be in time for June 1?”

This battle is not only about home consoles, but also handheld consoles. Even if he no longer has the confidence he had in his handheld consoles, a product that he spent hundreds of millions of dollars developing cannot be left to gather dust.

"President, it's a bit difficult."

"Even if it's difficult, we have to find a solution. In the next two days, we must come up with a plan that can be completed before June 1. Once the second generation of Gremlins is released, if Game Gear is still under development, it will be over."

He originally wanted to speculate. In his mind, both SFC and Gremlins 2 would definitely be released on Christmas, which is the richest day for gamers around the world.

His plan is to prepare to release it early, in August or September. Although players' pockets will definitely not be as full as on Christmas at this time, his handheld console has no competitors in the market at that time.

"yes."

The developers of Sega's handheld console have obviously seen the seriousness of the problem. With it lagging behind the Gremlins 2 in all aspects, if Sega's handheld console is still late for release, then it really doesn't need to be released.

"Advertise, the cost..."

Nakayama Hayao said a number with pain.

"$100 million."

He has never seen 100 million US dollars used for promotion! No matter which industry he is in, he has never seen it. It is the Han Dynasty, it is Liu Zhiyuan. It was he who started this extravagant trend. They used to spend

A few million dollars for promotion is considered a big deal, but now...

"President...I'm afraid it's not enough."

Nakayama Hayao's secretary pushed open the door and entered with several data reports in his hand.

"This is the latest data. Nintendo spent more than 70 million US dollars in promotion fees in two days. The Han Dynasty was even more exaggerated. They had already used up 100 million US dollars. From this moment on, every penny they spent

They are all newly added.”

When Hayao Nakayama heard this figure, his eyes went dark. This is 100 million US dollars! All this money could bury everyone in his office.

"What on earth did they do!? Even if they burn money, they can't burn through 100 million US dollars in two days!"

The secretary put the data on Nakayama Hayao's desk.

"The bidding, every TV station, every newspaper, every...any position that can promote their products, both companies have not let go."

Nakayama Hayao's face was so gloomy that he could shed tears for a moment. He already understood why the US$100 million was spent in two days.

"Japan's prime-time advertising expenses are 17 times higher than before. In the United States, they are already 21 times higher than usual. In France... and this multiple is still rising."

What he fears most is this kind of malicious competition with no bottom line. No amount of money is enough! US$100 million to promote Sega's handheld console is really not enough!

"Now, all media companies only sign one-day contracts. This request was not made by them, but by the Han Dynasty. If Hiroshi Yamauchi does not accept it, then..."

"Madman! Liu Zhiyuan is a madman!"

Nakayama Hayao's gums are almost broken. This is forcing Nintendo and Sega to go crazy with him! If you don't participate? Then wait until the whole world is an advertisement for the Han Dynasty. Those media organizations will not take the initiative to propose such

It's a contract that offends people, but it was proposed by the Han Dynasty. It has nothing to do with them!

"Yes...it was Minoru Arakawa's suggestion. Liu Zhiyuan seems not to have participated in this promotion."

"..."

Minoru Arakawa, who was once the number two figure in the Nintendo empire, has been the target of everyone’s ridicule recently. If he was only driven away by Hiroshi Yamauchi, everyone would only sympathize with him and regret that a generation of people ended up like this. It is too desolate and too sad.

Not worth it anymore.

But going to work as a nanny in the Han Dynasty really made them look down on him. Li Huagui is now well known in the gaming industry, but has he had any brilliant achievements? Not at all. If Liu Zhiyuan hadn't supported him, who would have done it?

know him!

But for such a young man who was still young, Arakawa Minoru actually acted like a nanny. Yes, in their eyes, Arakawa Minoru was just a nanny who acted before and behind the horse. The Han Dynasty did many great things in the world, and it was Li Huagui who apparently presided over it.

But they knew in their hearts that this was all due to Minoru Arakawa.

This kind of flattering gesture made them so disappointed. Before he was kicked out of Nintendo, he was also a famous fanatic in the gaming industry. The fanatic turned into a flattering villain. This transformation made them look down on Arakawa from the bottom of their hearts.

Reality.

"This is the Wolf of North America. This is the spirit of the Wolf of North America."

Okamura Hideki looked at the cover image of the newspaper and sighed.

"Every time the Wolf of North America takes action, it will inevitably cause huge turmoil in the gaming industry. It wasn't that he was flattering before, but that he simply looked down on his achievements. The number two figure in the Han Dynasty is really him, not Li Huagui."

"Liu Jun's courage is unparalleled. At least none of us can do it. Yamauchi Hiroshi is his father-in-law. With this kind of relationship, he doesn't dare to believe Arakawa Minoru so much, but Liu Jun believes it."

"In this promotion war, since the Han Dynasty pushed Arakawa Minoru out, it shows that Liu Jun will not end up personally. This kind of trust..."

"Arakawa Minoru was the great enemy of the Han Dynasty before. At that time, he was the one who really faced off against Liu Jun, not Hiroshi Yamauchi."

"Oh, this kind of charisma and magnanimity are so impressive."