I Want To Be a Rich Man on Hong Kong Island

Chapter 271 [Diamond business is eye-catching! 】

Wu Guangyao has no energy to participate in the follow-up management and competition between Li Chaoren and Zhou Zhiyuan

After all, the global market for plastics, toys, and plastic flowers is huge. In Hong Kong Island in the late 1960s, there were as many as 1,900 manufacturers of these

Zhou Zhiyuan's Xiangjiang Industrial Company may not be able to compare with any big manufacturers in the future in terms of financial resources and strength.

Wu Guangyao knew a thing or two about Li Chaoren's method, and Zhou Zhiyuan might not be able to cause him too much loss.

Wu Guangyao also didn't have the energy to do his best to help his uncle run Xiangjiang Industrial Company, because his own business was too late, so how could he be distracted from running such a small company.

Of course, there is still some influence on Li Chaoren, after all, everyone's first pot of gold is very important!

Chow Tai Fook Gold Store Headquarters

Zheng Yutong looked at the people in the meeting room like he was beating chicken blood, and at the same time, everyone looked at each other excitedly.

Obviously, something good has happened at Chow Tai Fook Gold Store!

"Everyone, I have decided to break out of the traditional gold shop stereotypes and set up Chow Tai Fook Co., Ltd. in line with foreign jewelry companies and Laofengxiang jewelry. I believe everyone has no objection to this point. For so many years, our opponent Laofengxiang Jewelry has been proved by facts." Zheng Yutong said first.

All the people in the room are shareholders and executives of Chow Tai Fook, and the shares of Chow Tai Fook Jewelry are more scattered than the shares of Lao Fengxiang Jewelry.

Zheng's shares only accounted for 65%, Zhou Zhiyuan accounted for 12, and the remaining 23 shares were in the hands of other people in the meeting room.

The reason for this is that as early as when Chow Tai Fook first came to Hong Kong Island, Zheng Yutong invited friends to run Chow Tai Fook Jewelry together.

Of course, these so-called friends are experienced veterans in the industry.

Everyone in the conference room obviously agrees with this kind of modern management, so they all agree.

Zheng Yutong continued: "The annual profit of Chow Tai Fook Jewelry has reached 4 million Hong Kong dollars. If you want to continue to expand, you have to enter the diamond industry. I have already found out how Lao Fengxiang Jewelry obtained the De Beer license, so everyone will wait and see!"

When everyone heard it, they all showed joy.

"Manager, if you want to obtain a De Beers license, you need a loan, and you have to prepare early!" A manager reminded.

Zheng Yutong laughed and said confidently: "Chow Tai Fook has been growing steadily for so many years. Although it is not as good as Lao Fengxiang Jewelry, it is also a popular company in major banks. Besides, He Sheng, the head of Hang Seng Bank, has always been Make friends with me. Don't worry, everyone!"

For so many years, Zheng Yutong has been concentrating on studying the gold industry, ignoring the real estate boom outside

Therefore, Chow Tai Fook has narrowed the distance with Laofengxiang jewelry in terms of gold jewelry sales on Hong Kong Island.

It can be seen from the annual profit that in 1956, Lao Fengxiang Jewelry’s profit excluding diamonds was only 5.5 million Hong Kong dollars, and Chow Tai Fook’s profit was 4 million Hong Kong dollars. The profit ratio between the two has become 72.

You must know that at the peak time, Chow Tai Fook Jewelry is only less than 50% of Lao Fengxiang Jewelry.

The gap is getting smaller, not because Laofengxiang Jewelry has problems in its management, but because Chow Tai Fook Jewelry has learned a lot and then caught up.

As for the other Chow Sang Sang Gold Shop, in terms of the number of shops, it ranks first on Hong Kong Island, with 18 stores far surpassing the eleven stores of Laofengxiang Jewelry and the ten stores of Chow Tai Fook Jewelry.

But in terms of profitability, Chow Sang Sang Gold Shop can't keep up with the two even if it is flattering!

The news of Chow Tai Fook's reorganization into a limited company naturally spread to Wu Guangyao's ears, and Wu Guangyao said to himself, "After all, a lot has changed!"

According to history, Chow Tai Fook's reorganization should have happened in 1960, and the diamond license was obtained in 1964. Wu Guangyao knows this information very well, because he has read Zheng Yutong's biography in his previous life.

Judging from the current form, it will definitely not take four years for Chow Tai Fook Jewelery to obtain a diamond license because the reason why Chow Tai Fook Gold Shop was reorganized in advance is to obtain a diamond license.

two years? three years? even a year?

These all depend on Zhou Taifu's good luck,

South African licenses are not so easy to obtain!

However, Wu Guangyao doesn't intend to let these people enjoy the benefits they deserve!

The diamond market did not appear out of thin air. It was created by Laofengxiang Jewelry with classic advertising slogans and huge advertising expenses.

They want to enter this industry smoothly, so what have they become?

Is there a free lunch?

Calling Rong Bunsheng and other senior executives to his office, Wu Guangyao said, "There are many gold companies engaged in diamond business in Hong Kong Island. It seems that we will have a challenge soon! Do you have any good ideas?"

Rong Bensheng, Yuan Jian, Gao Da, Li Xia and others immediately fell into deep thought, and the boss's question had to be answered carefully!

Laofengxiang Jewelry has no right to stop others from buying a De Beer license. It is the best policy to work hard on yourself!

"Currently, tourists visiting Hong Kong have contributed a lot to the diamond business on Hong Kong Island. And these businesses are concentrated in the tourist area at the southern end of Tsim Sha Tsui. I am wondering whether we should sell diamonds at Kai Tak Airport, Ocean Shipping Service Center and other places. The huge advertisement allows those tourists on Hong Kong Island to choose our Laofengxiang jewelry according to the advertisement." Li Xia suggested.

This suggestion is good. Although it is not aimed at those colleagues who want to get a license, it can indeed increase the sales of Laofengxiang jewelry.

"We can propose to the government that within the ten-year advertising screen investment contract, these two places are not allowed to put advertising slogans in the same industry." Rong Bensheng quickly reacted and added.

"Well, this is a better suggestion!" Wu Guangyao said affirmatively.

Li Xia's ability to make this suggestion stems from her long-term experience in the position of marketing manager, and Rong Bensheng's ability to complete it shows that she already has a unique vision.

However, Wu Guangyao did not intend to hand over the position of Lao Fengxiang Jewelry CEO to Rong Bensheng too early.

Although Rong Bensheng is now the actual manager of Lao Fengxiang Jewelry, Wu Guangyao is still able to handle important matters.

Grasping the big and letting go is Wu Guangyao's current policy for handling all companies.

Now, Wu Guangyao's think tank has been established, and it is also a supplement to start to inspect the industries under Wu Guangyao.

Then, everyone discussed together how to strengthen the concept of the brand.

Because only the Laofengxiang jewelry brand is deeply rooted in the hearts of the people, when people choose diamonds, their first reaction is to choose Laofengxiang!

Laofengxiang jewelry has suddenly increased its advertising in a big way, especially the advertising investment in diamond jewelry, which immediately made colleagues feel that it is extraordinary.

"That person is a top business genius after all. Just from the reorganization of our company, we can tell that Chow Tai Fook Jewelery intends to enter the diamond field. The recent series of actions by Lao Fengxiang are exactly what they are emphasizing the concept of the brand! Hey, He Shengyu! " Zheng Yutong sighed.

"Manager, you can't say that! Laofengxiang Jewelry can do the diamond business, why can't we do it! I think they are nervous, so they made such a big move. It is precisely because of this that we want to enter the diamond industry. If we can't be the first, Just be the second and there will always be a chance to overtake them in the future.” An executive said.

"You are right! It is precisely because the profits of diamonds are too high, so many gold shops in Hong Kong Island are eyeing this piece of fat. Our Chow Tai Fook jewelry is the most hopeful, so we must be firm in our determination. The license obtained in South Africa The more the better, women's business will never lose!" Zhou Dafu said with renewed confidence.

Together, these people never talk about who developed the diamond market in Asia, because everyone is wrong, so they will avoid it!

But De Beers knows it, so it will provide Wu Guangyao with high-quality diamonds and super-large diamonds every year, and it will also take care of the share.

When other gold houses in Hong Kong Island get their licenses, they will find that Laofengxiang Jewelry is really different from them!

Hong Kong Island's gold companies have their eye on the diamond business, and jewelers in Japan have also been eyeing the diamond business. These people have placed orders with consulting companies in South Africa.

Jiusano Huixiang's jewelry brand also joined the ranks, of course, it was arranged by Wu Guangyao!

Instead of taking advantage of others, Wu Guangyao felt that it would be better to take advantage of his own woman.

And the license plate is fixed, as long as you grab it, the others will have one less chance!

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