I Want To Be a Rich Man on Hong Kong Island

When the time came before the Spring Festival in 1956, Wu Guangyao started to get busy again. The annual reports of various companies would be carefully reviewed and plans for the next year would need to be formulated.

Wu Guangyao's first stop is Laofengxiang jewelry, which is an annual practice. After all, Laofengxiang jewelry means the most to Wu Guangyao!

Flipping through the reports, Wu Guangyao couldn't hide the joy on his face, because Lao Fengxiang's annual profitability has actually reached 2 million US dollars (11.4 million Hong Kong dollars).

What a figure to be proud of. When Wu Guangyao read the biography of Zheng Yutong in his previous life, he knew that Chow Tai Fook’s annual profitability was only around 5 million Hong Kong dollars in the early 1960s (not entering the diamond field).

In 1955, Laofengxiang Jewelry's annual profit reached 11.4 million Hong Kong dollars, which is much higher!

Of course, after looking at the report carefully, we found that the business (mainly diamonds) outside Hong Kong Island (mainly Japan) contributed 6.5 million Hong Kong dollars, accounting for a little more than half.

The price of diamonds is opaque, unlike gold, where everyone knows the basic price; and the profit of diamonds is often two to three times, which is the result of giving the profit to the agents of Japan.

In other words, the price of diamond jewelry purchased by customers is at least 5 times higher than the factory price of De Beers.

After reading the report, Wu Guangyao called Lao Fengxiang's management and held a meeting;

Summarize the work of the past year and formulate the company's direction and actions for this year.

At this time, Laofengxiang Jewelry’s shareholding situation is that the Wu family accounts for 90%, and the management and employees account for 10%. Laofengxiang Jewelry has undergone two share awards, and finally formed a shareholding distribution.

In other words, Wu Guangyao did not promise to give out shares to reward!

Wu Guangyao would not choose to let Lao Fengxiang Jewelry go public. Anyway, Lao Fengxiang Jewelry will not be short of money, so why go public and disclose his financial situation.

"Well, everyone's performance in the past year is worthy of recognition! But everyone can't relax. I heard that there are many gold shops in Hong Kong Island, and they are seeking a De Beers license. Everyone should be careful. We can't control whether they get the license or not. ;However, we must strengthen the brand of Laofengxiang Jewelry. The market is developed by us, and we cannot let them seize our success. Therefore, we must do our best to make Laofengxiang Jewelry deeply rooted in the hearts of the people; when everyone needs to buy jewelry, the first What I think of is Laofengxiang jewelry."

Everyone took Wu Guangyao's words seriously!

The entire Asian diamond market was opened by Lao Fengxiang Jewelry, which is the result of Lao Fengxiang Jewelry's use of a lot of advertising expenses and manpower.

These people can't wait to seize the achievements of Lao Fengxiang, so naturally everyone will not agree!

"In recent years, the world's diamond business has been booming, and diamond licenses are also in short supply. They may not have the opportunity to get the license now! I also suggest that we continue to acquire the De Beers license and strive to monopolize the diamond business in Asia." Rong Bensheng Said.

Wu Guangyao nodded and agreed: "Yes, we can entrust a consulting company in South Africa. According to the old rules, we only need the license of the company with financial status; as for the high-priced license, those people will snatch it!"

Instead of discussing this topic, Wu Guangyao continued: "Last year (1955), the Hong Kong government established a semi-official tourism development committee, and recognized South Kowloon with Tsim Sha Tsui as the center as a tourist area. This illustrates a problem. , the tourism industry on Hong Kong Island will become more and more prosperous. So I decided to open three more branches in the most popular places in South Kowloon - Tsim Sha Tsui, Yau Ma Tei and Mong Kok on Nathan Road, focusing on which tourists' business. Our The purpose is: Don’t let a customer who enters the door go out empty-handed, at least leave a deep impression. It would be a pity if a tourist who wants to buy diamonds can’t see a diamond jewelry in Hong Kong Island, where there are many shops. Things. We are the only diamond jewelry store in Hong Kong Island, so naturally we want all tourists to see our exquisite diamond jewelry, and then return with satisfaction!"

For Wu Guangyao's companies,

Every important step of the process is clear;

For example, Lao Fengxiang opened three stores in the tourist area this time, specializing in the business of tourists.

Wu Guangyao has been concerned about a statistic for the past two years, that is, the number of people staying in hotels in Hong Kong, and found that the increase is very high and fast;

And I specially sent people to Tsim Sha Tsui to investigate, and discovered a secret: that is, people who come to Hong Kong do not have much luggage when they come, and they must have big bags when they go back.

It turns out that this is because Hong Kong Island levies taxes on several special products except tobacco and alcohol, and all other products are not taxed, and some products are even cheaper than the place of origin.

So, Hong Kong has started to become a shopping paradise!

Then the industry under its own will naturally not let these tourists go!

The Kai Tak Airport and Ocean Shipping Service Center are both located in Tsim Sha Tsui; therefore, South Kowloon has the most tourists, so this area belongs to the tourist area, and it is an area that needs to be developed.

Listening to Wu Guangyao's foresight, all the management staff felt ashamed. It's simply a breach of responsibility that so many of you didn't discover this kind of business opportunity!

Then, everyone discussed the specific plan to go to other places in Asia to develop the diamond market, and strive to sell their own diamonds to the whole of Asia.

 …

The second stop, Uniqlo.

Uniqlo is a group company, which is mainly composed of Uniqlo clothing production factories, Uniqlo chain clothing stores, Armani (luxury men's clothing), and Valentino (luxury women's clothing).

Uniqlo clothing production factory not only produces clothing for its own clothing brand, but also OEM for overseas clothing brands;

Uniqlo clothing production factory currently has three large factories, two medium factories, and 3,900 workers.

Relying on the advantages of human resources in Hong Kong Island, Uniqlo is already the largest garment production factory in Asia, and its products are mainly sold to Japan, Europe, the United States and other places.

The three brands of Uniqlo, Armani, and Valentino have also gone out of Hong Kong Island, and have opened branches in Dongying, Sing Tao, Taiwan Island, Thailand, and Malaysia.

Whether it is successful or not, I won’t show it for the time being. It can only be said that it is to inquire about the situation first to lay the foundation for future development.

"The sales of branded clothing overseas are not good. Except for the slight profit of Dongying, other places have suffered slight losses!" Lin Yueru flipped through the report and said to Wu Guangyao.

Lin Yueru can stand on her own now, as the president of Uniqlo, while Wu Guangyao is just her consultant.

"It's normal. After all, these three brands are not well-known in other places except Hong Kong Island! So, we can't rush, we have to figure it out slowly! A brand can only succeed after a long period of verification and precipitation; often that A brand that is suddenly popular will die out very quickly. So you have to pay attention to maintaining the company's competitiveness, fashion, and quality at all times. Then sooner or later, these brands will be in your hands and become world brands. ..." Wu Guangyao comforted.

After all, Asia is backward, and the concept of fashion is still very weak; unlike Europe and the United States, there are often popular styles that everyone can accept; Asia is different, and most Asian regions now pay more attention to ethnic clothing.

For example, in the past few years, Valentino has released several popular styles - hourglass skirts, waist skirts, and retro skirts. The sales in Asia are not high, but they are very popular in Europe and the United States.

"I said that I can just be the president of the Valentino brand. You have to hand over the entire Uniqlo to me. Now I feel that what you said is so profound. If you mess up, you won't blame me! "Lin Yueru put down the report in her hand, and said coquettishly, holding Wu Guangyao's arm.

The 28-year-old Lin Yueru has added a bit of the charm of a young woman. In Wu Guangyao's eyes, she seems to be more attractive than when she met her!

Suppressing the desire in his heart, Wu Guangyao continued to encourage: "Don't worry, the profitability of Uniqlo's garment factory is enough to wait for three brands to succeed! Besides, I made you the president, and I didn't let you go; so, you Don't worry, it's all up to me!"

Only then did Lin Yueru leave Wu Guangyao's arms in satisfaction, and picked up the report again to read it.

Wu Guangyao looked at the report in his hand, and found that Uniqlo's profit last year was as high as 10 million Hong Kong dollars, and there was no hidden danger;

Uniqlo has more employees than Laofengxiang Jewelry, but its profitability is not as high as that of Laofengxiang Jewelry. The main reason is that although Hong Kong Island’s ready-to-wear industry is well-developed, its added value is not high, and its reputation in the world is based on cheap prices.

Hong Kong Island's garment industry, even without the presence of Wu Guangyao, would have dominated the world and once reached the world's largest garment export region; after Wu Guangyao founded Uniqlo, Hong Kong Island's garment industry was organized to improve the quality of garments, Form an alliance, so be more competitive in the world.

So far, there are thousands of garment factories on Hong Kong Island (not counting family factories), employing as many as 39,000 people; while there are only more than 130 factories that are eligible to join the Hong Kong Island Garment Chamber of Commerce.

"By the way, in the tourist area over there in Kowloon, we are going to open a few stores, mainly for tourists." Wu Guangyao urged.

"I see!"

At Uniqlo's annual meeting, Lin Yueru became the protagonist, while Wu Guangyao basically didn't say much!

Even if he had a good opinion, Wu Guangyao would tell Lin Yueru and let her convey it.

"Boss Fu, do you have anything to say?" Lin Yueru talked for a while, then transferred the topic to Fu Hongru.

As the vice president of Uniqlo, Fu Hongru is a real power figure, because Lin Yueru's ability is a bit weak, which makes Fu Hongru the vice president even more prominent.

"I think the expansion of the two luxury clothing should be suspended; after all, Asia is not Europe and the United States, and the ability to accept luxury goods is still very weak. We only need to have one or two stores in each country, and we don't need to focus on it. We should focus on the garment factories and the Uniqlo brand chain stores. Needless to say, the garment factories, the garment industry in Hong Kong Island has been able to compete with other countries under the leadership of Mr. Wu in recent years; and the Uniqlo chain clothing stores , also has great competitiveness, with fast new products, medium prices, and diversified styles, there will be a market no matter which country in Asia..." Fu Hongru expressed his point of view, that is, luxury brands put a lot of money first. Focus on the development of garment factory OEM and Uniqlo chain clothing stores.

Lin Yueru heard it, looked at Wu Guangyao, and quickly decided: "The two luxury brands are temporarily delaying the opening of branches, but the existing stores must be developed. There are rich people everywhere, so high-end clothing brands are still There is a market. Of course, our next focus will be on Uniqlo factories and Uniqlo chain stores.”

In fact, generally speaking, Armani and Valentino have been very profitable in the past few years, but they are not as good as Uniqlo factories and Uniqlo chain clothing!

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