I have a traffic system

Chapter 99 Professional anti-counterfeiting, professional negative reviewer

"Mr. Wu, our pastries have suddenly received a lot of customer complaints recently."

"The customer service department has sorted out the information of these customer complaints and negative review users. The delivery addresses are mainly universities. Some communities have no specific addresses."

"Currently, the consumer information that can be counted is 218 negative reviews, 127 purchasing users, 119 new customers, and 8 old customers, but they are only the lowest level of silver."

"We took the initiative to call back, but most of them were not very cooperative. Some of them took the initiative to demand compensation, ranging from tens of thousands to tens of thousands. After a little negotiation with them about the amount and the issue of returning the goods, they said we were not sincere and hung up directly.

.”

"Also, I asked the director of the production workshop about the pictures in some negative reviews, such as iron wire, and he said that it is impossible for our production workshop to have that kind of iron wire."

"Based on the information, I think it may be our competitor."

"Adhering to the principle of whoever benefits, who is the real culprit, I checked the pastry category and found out the items with the best recent sales growth, as well as the market share of our previous major competitors.

Preliminary judgment is that it is from these brands, but we cannot be 100% sure."

"I removed the product from the shelves yesterday morning and checked the problem first. After comprehensive information in the evening and there were no problems, I restored the product to the shelves."

Liu Bin reported the integrated information to Wu Zhou in one go.

"It seems they are a group of professional reviewers." Wu Zhou briefly read through the information Liu Bin gave him and chuckled, his mentality not affected at all.

"Mr. Wu, do you think we should take some targeted measures? Their large number of negative reviews has affected the conversion rate of our pastry traffic. Yesterday, we only sold 1.57 million, and the sales have stopped growing." Liu Bin said nervously.

He frowned and said, with a bit of anger in his words. This anger was mainly directed at those opponents who were still uncertain.

"My idea is that we can do some activities such as comment lottery to increase the evaluation rate of consumers, thereby reducing the proportion of these negative reviews and suppressing them. I have confidence in our own products, so there is no need to engage in industry-style

For the cashback category for good reviews, just let consumers evaluate it sincerely. I’m still planning the details of the specific plan.”

This kind of dirty competition method made him very unhappy, but he didn't know who his opponent was, which made him even more angry.

But now we have to find ways to reduce the impact of these products. Pastries are purchased by nearly ten thousand consumers every day. If these people are serious about their reviews, these negative reviews will actually have no impact.

But the problem lies with these consumers. Most of them evaluate automatically, and a few take the initiative.

Wu Zhou nodded.

"You can try it. My suggestion is to create some unexpected surprises, such as giving away some other small samples and new products, and then guide consumers to evaluate the company's new products. If they have any objections, I hope they can comment on them.

Put it forward to guide consumers’ evaluation.”

"You can also think of other ways and try them together when the time comes."

"Don't worry that this is a simple thing, there will always be mistakes. During this period, just pay more attention to the dynamics of competing products in the industry. Focus on those brands and stores that are similar to our products and promote them vigorously. By the way, there are also

Dacheng Trading's store is as beautiful as the forest, and the wind will destroy it. Few competitors will hope that Wu Zhou's store will fare better, because the market is so big, Wu Zhou is getting more and more cakes, and they are also

It will inevitably face a shrinking market.

"You will communicate with the short video department later and mainly take videos of our production line, rush, and sorting departments."

"The beginning and end of the title are mainly self-deprecating and help-seeking descriptions, allowing many netizens to provide opinions and ask for their advice and suggestions for improving our food."

"In addition, contact the top universities in the domestic food-related industries and find top food safety experts and professors from those industries, and ask them to find faults in our production lines. I will ask the company's publicity department to cooperate with you on this."

"The general direction is these. As for the specific details of the copywriting, let the copywriter come to me alone and I will touch on my ideas with them. Go ahead."

"Okay, Mr. Wu." Liu Bin nodded and quickly left the office. He was very anxious about this matter.

This kind of bad reviews is indeed very disgusting. Many consumers do not read the good reviews and only copy the bad reviews.

There are even cases where a product with a 99% positive review rate will scare away consumers because of 1% bad reviews.

So we can't wait. If we wait for this matter to ferment, the price will be even greater by then.

Another place in China, a three-bedroom apartment in ZH City

"I'm going, I'm really willing to do it. Such a big hit product has been taken off the shelves right away." Qian Lai said with a smile on his face, crossing his legs and sliding the mouse with his fingertips. The Alienware 37.5-inch curved monitor was in front of him.

, clearly showing the page where several pastries from Qiao Fei’s family have been removed from the shelves.

While mumbling, his mouth was not idle, and he kept eating pastries, um, pastry products of Gaoshou.

Qian Lai had been in the e-commerce business for a long time, but later he was wiped out by some bad reviews, and then a few professional anti-counterfeiters made another wave of money. This experience was similar to Liu Bin, but Liu Bin was himself at that time

Licking the wounds, finding ways to correct and avoid them, and get through it yourself.

And he discovered the business opportunity

Since then, I have been working full-time as a professional anti-counterfeiting and reviewer.

My daily job is to go to the court in the morning, collect parcels from merchants in the afternoon, and rest on holidays, so I have free time.

Each businessman charges between 3,000 and 5,000 yuan. They mainly seek out small and medium-sized enterprises from other places and sue them in the court where they are located.

Then, most of these small and medium-sized enterprises will obey.

Because there are indeed minor flaws, and if you don't mediate or appeal, you will have to find a lawyer, have employees travel, etc. It will cost you three to five thousand, and you may not win in the end.

Even if the company wins in the end, he can still appeal or ask for a return or refund.

Generally, companies will just require returns and refunds.

So the final result is that he is trading without capital.

"It's really delicious. It's a bit of a pity. I don't know if I can eat it again in the future." He said it was a pity, but the smile on Qian Lai's face did not diminish.

After all, this is his masterpiece.

He was quite surprised that a leading product in the industry could be taken off the shelves so easily. For ordinary brands, even if something like this happened, they would have to wait until public opinion fermented and the platform would respond before taking action.

.

After all, it was a big hit, with sales of millions and tens of millions a month.

But just when he was about to go to bed, the product was put back on the shelves.

"That's right." Qian Lai had a smile on his face. If the money was too good, the customer would not be so happy to pay the balance.

(End of chapter)