I have a traffic system

Chapter 75 New brand Gourmet has a good start

Although Gourmet is a new brand and not very well-known, it was endorsed by Qiao Fei's company and Alibaba gave it special approval, so it was easy to open.

Although it is a new store with new products on the shelves, the waiters in the industry also took the initiative to come over and were willing to match some event resources.

Liu Bin doesn’t want this kind of treatment for the time being. He hopes to wait at least a month and have a certain basic sales volume before jumping into the trap. He is also very grateful to the waiters in the industry and the waiters in the column activities for their support.

This is what Wu Zhou requested.

In addition, some anchors also heard about it. Knowing that it was Qiao Fei's new brand, they contacted them immediately.

"Do you want to arrange a few pits to increase the basic sales in the early stage? We don't need a launch fee, and the commission can be negotiated. We can just give our anchor fans a little welfare price."

Liu Bin was actually a little excited. After all, it was a new store and a new brand.

Everything is difficult at the beginning, and starting a new store is difficult.

So I found Wu Zhou and knew that Wu Zhou’s rule was that the price should not be broken. The solution he came up with was to keep the price unchanged and give away some gifts.

It’s like the model where many top anchors sell top cosmetics brands.

After all, since those world-famous leading brands can do this, we have to follow them in the same way and receive the same treatment, without losing our place.

"If it's really not selling well, let's talk about it. You can wait until you see the sales volume of the new store before making a decision."

Wu Zhou still refused.

In fact, although it is a new store and a new brand, Gourmet has already had the subtitle for a while. Some of Qiao Fei's old customers must already know this brand if they pay a little attention.

Secondly, Wu Zhou's company's Douishou account currently has 1.8 million fans. This number of fans is definitely incomparable with those of real top Internet celebrities.

But it can't stand the accuracy of the fan base.

The daily content of the account is mainly analyzed based on Qiao Fei's consumer groups.

Provide solutions based on the problems and troubles they encounter in life.

For example: How do high-net-worth users preserve their assets? For financial topics, find some leading financial managers in the industry to share.

For example: Spring, summer, autumn and winter, the twenty-four solar terms, find some common health problems that may be caused. For traditional Chinese medicine, find an old traditional Chinese medicine doctor, and for western medicine, ask the chief doctor of a tertiary hospital of the head to share the solutions.

.

etc.

The content is not vertical, but it is definitely useful and targeted.

The videos are mainly in the form of long videos, and there is no "short" video that caters to the mainstream of the platform.

Reason: If a person can't even watch such valuable long videos, he or she will most likely pursue short-term stimulation in life, have no long-term planning, and lack self-control. This group of people, even if they are successful, are just

Small probability event.

These valuable videos will also be interspersed with sharing of some food safety issues in life, precautions for purchasing food, and the ‘best’ ingredients.

If it happens to be related to your own product, you can add your own product picture at the end.

The other one is the official WeChat account of Wu Zhou Company, with nearly one million fans, all of whom are old customers of Qiao Fei's family.

The content is similar to that of Shakeshou, but it is more focused on articles.

Therefore, although the product has not yet been put on the shelves, the foundation for consumer awareness has already been laid.

Three days before the launch, there will be a daily launch notice, plus different product introductions.

After it is put on the shelves, link and share it as soon as possible.

In just five minutes, the number of orders for new stores and new brands exceeded 100, and sales reached 15,221.

Half an hour later, the store's total orders exceeded 500, and sales reached 63,829

Seven hours later, the store’s total orders exceeded 1,000, and sales reached 159,932

That night, at 23:59:59, the store placed a total of 1,682 orders, and the total sales reached 332,231.

On the first day of the new store's opening, without any promotion activities, the sales were completely flat, and the first-day performance reached the sales standard of a level 7 store.

Wu Zhou didn't do any precise traffic delivery, he just wanted to see how much these old customers valued him.

The purpose is also to test the effect of the traffic accumulated during this period.

The next day, the order volume dropped slightly, only 1372, but the sales exceeded 270,000.

On the third day, the order volume dropped again by 1201, and the sales volume was 240,000. However, on this day, there were already comments on each product.

"Before I bought it, I thought it was from Qiao Fei's family, so I bought it without looking at it. After the goods arrived, I found out that it was from Gourmet. After asking the customer service, I found out that Gourmet is the independent food brand of Qiu Fei's family. Finally,

In other words, the taste remains at a high level as always.”

"You can buy the things from Qiao Fei's house without thinking. They won't be bad, hahaha."

"The things arrived yesterday. I was hungry last night, so I ate a box of self-heating rice, md. It was really delicious. It tasted much better than outside. The side dishes were also sufficient. It's like a Qiao Fei family."

It’s tied.”

"I just have no idea to save some goods, haha."

“My mother said this self-heating rice is better than any of the meals she cooks.”

"I bought this for my husband. He loves to eat it, but I don't dare to tell him the price. I will buy it again after they finish eating."

"Wangcrack suggested that I make breakfast products too, so that I can sleep for half an hour longer."

"The taste is really great and the ingredients are very good. I thought it was concocted for a while, but then I looked at the ingredient list and saw that there are no food additives. It's really awesome."

"I can only say that you get what you pay for. Things that cost a few yuan outside are really incomparable to those that cost tens of dollars here. It's just that my wallet can't stand it. It would be nice if some of the seasonings could be made into optional packages.

, so I can buy it cheaper.”

There are many reviews, and there are also simple reviews, that is, it is delicious, it is okay, and it is a no-brainer to buy.

The lowest ratings for single products are all 4.9 points, and some are directly rated 5 points.

At first glance, it seems okay.

In the follow-up time, the performance has begun to gradually stabilize, and the daily natural traffic performance can stabilize between 180,000 and 200,000.

Of course, Wu Zhou calculated this number himself, Liu Bin did not calculate it, because after watching the traffic gradually stabilize, Wu Zhou's precise traffic began to intervene.

Slowly it went to 25w, 27w, 29w, 35w, until it reached about 59w, and then the pace of growth slowed down.

In fact, when Wu Zhou’s new store opens, it can be said that those who are somewhat powerful and well-connected in the e-commerce circle have received some news in advance.

Among them, Wang Yan and his family are of course the most concerned.

The performance on the first day shocked their jaws, but after seeing the performance declining for the next few days, they felt a little better.

However, this good mood did not last for only a few days before it reversed again, with sales increasing day by day.

In just a moment, Wang Yan’s sense of pride in creating the top-selling product in the category was completely gone.

As for the sales volume that beat Wu Zhou, is it meaningful? The revenue is so far behind.

He has sold more than 100,000 yuan. If you add up all channels, it can reach about 150,000 yuan per month. Moreover, the average transaction price is not bad, it can reach about 14,000 yuan. The average transaction price of other major competing products is very fast.

It's up to 11.

The category of convenience food has added about 2 million new sales to the current Wang Yan company every month, and the profit margin is about 5%.

Food category, Red Sea market, small profits but quick turnover, this profit margin is considered normal.

Compared with other competitors in the industry, Wang Yan is satisfied.

But what about Wu Zhou?

"It's just a new store. It's only been on the shelves for a month. Consumers are going crazy. Such expensive items actually sold more than 10 million yuan in a month." Wang Yan couldn't believe it.

Of course, what he doesn't know is that the company's operations are also one of the contributors to the 10 million GMV.

As for Wang Yan's brand, which is a popular instant and instant product, they never eat it at all.

'This stuff is junk food, don't eat that stuff.'

"The exception is Qiao Fei's stuff."

This is what they, as insiders, advise their family and friends around them.

For laymen, you can actually tell this directly by looking at the product ratings. Most of the low-priced products with high volume scores are 4.7 or even lower. Some products have a score of 4.8. You have to wonder if there is some fraud.

"This is actually not a bad thing. Although this market is expanding rapidly, it has now fallen into a vicious cycle of using lower quality products in order to pursue lower prices. If this continues, this category will definitely eventually

Destroyed.”

"Now Qiao Feijia, well, to be precise, it should be the intervention of the Gourmet brand, which has helped this emerging industry get out of that vicious circle."

"Only by involving such high-quality brands that can sell sales can the image of this category be restored, and the category be able to develop healthily and long-term."

"In addition, Qiao Fei's hot sales also means that there is demand for high-end customer orders. Our daily product selection and operation work should not fall into the dead end of price wars. Perhaps raising prices is also a way to deal with price wars.

way."

Liu Mei held an operations meeting and she gave different suggestions.

"Choose some products for which we have certain advantages, try our best to follow Qiao Fei's product selection standards, and try them out."

"Trying with new brands, we can actually learn from Qiao Fei's and others and go high-end."

"In fact, in the low-end market, short-term benefits are obvious, but long-term maintenance costs are high. In the high-end market, it is completely the opposite."

Liu Mei kept talking in front of the podium, and Wang Yan kept listening silently.

Liu Mei didn't speak until she finished speaking.

"Then let's go both ways together. Don't put your eggs in one basket."

(End of chapter)