I have a traffic system

Chapter 53 The Good and Bad Performance of Mid-Autumn Mooncakes

Internet celebrity has a big mouth. During this period, due to the traffic of Cengqiao Feijia, he was so proud that many people even followed suit.

However, as one of the first to step on the bridge, and as one of the anchors with the most harsh words, he has won the favor of many viewers with his sharp style of painting.

Only this time, when he was about to continue his pursuit of victory and release the video, he found that the video could not be posted.

Then I found the official customer service of Douishou.

I was told that according to relevant regulations, the account will be banned for 10 years.

In an instant, he exploded. What's the difference between being banned for 10 years and being banned directly?

But when she wanted to ask what the reason was, the mcn company behind him sent him a lawyer's letter.

If you look carefully, it's not the lawyer's letter between Qiao Fei's family and him, but the lawyer's letter between MCN Company and him regarding the contract.

"Remarks related to Qiao Fei's family are all made by Da Zui personally, and all the copywriting has not been planned and communicated with our company. The relevant legal responsibilities should also be borne by Da Zui personally."

"Our company has terminated the relevant cooperative relationship with Big Mouth."

"The ownership of Dazui's account belongs to our company according to the previous contract. Due to Dazui's behavior, the account was banned, which caused heavy losses to our company. Our company's finances are being calculated, and Dazui will make a claim for compensation in the future."

Big Mouth looked at the series of announcements and his eyes were blank for a moment.

One moment you were feeling triumphant, and the next moment you were falling into the abyss.

The future seems to be no future

At the same time, there were a lot of comments about slapping corpses in the previous "conclusive" videos of the Big Mouth account.

"Didn't you say that the family is clean? Didn't you say that there must be tax evasion? Then what about the 600 million?"

"This kind of decent company, you are so shady, so fuck you."

"As a public figure and a big V, the comments he makes are all based on imagination. It's really weird."

"The trick is really bad. I feel like you are buzzing like a fly now."

"Sentence him. This kind of person should go in and think carefully."

"Such a conscientious company has been so wantonly slandered by you. Now that the truth has been revealed, it has not been paid back."

"No need to scold me anymore, the loudmouth's account has been blocked and he can no longer post videos."

However, these comments did not last long, and many people found that they could no longer make comments.

Comments were restricted and the video disappeared or was deleted.

However, the Internet is not a place outside the law, and subsequent legal liability will not end just because it is deleted.

Huashi Capital has been paying close attention to subsequent developments.

After all, if it is not handled properly, this one billion investment may become a failed investment. Then, let alone the issue of capital losses, some people will definitely be held accountable.

It doesn't matter if the amount is small. If something goes wrong with such a large amount, any small details in the entire process will eventually be dug up in the review. For example, they made a payment process at the end.

Expedited.

Is this considered procedural irregularity? Is this considered dereliction of duty by these relevant personnel? What responsibilities do they have to bear?

Therefore, after public opinion was not favorable to Wu Zhou, they immediately contacted the No. 1 public relations company in the industry.

Then we would arrange a meeting with people from both parties on the same day and come up with a plan to restore the company's image as soon as possible.

I've been working almost overtime these days, and the preliminary plan has come out.

However, the plan here has not yet reached the stage of implementation, and the official actually stepped forward.

Especially, after seeing the amount of 400 million donated by Wu Zhou.

Only the public relations company was confused at Huashi.

"Mr. Wu, why don't you talk about such an important matter in advance?"

"forget."

"."

"Anyway, you are the most generous entrepreneur I have ever seen."

"This matter has been handled very well in the follow-up. We just need to push the official news so that more people can see it. Our corporate image can even be a blessing in disguise."

Wu Zhou nodded, found the corresponding official video, thought to himself, and posted it.

Give priority to those who intend to buy and old customers who believe in rumors.

10w flow is not enough.

It took another 136w to get almost the same.

And because of this wave of precise traffic push.

Under these official accounts, a large number of user feedback from 'real consumers' appeared.

"When this rumor came out, I felt strange. I am an old customer of Qiaofei's family. Their products have always been exquisite and high-quality, and their products have never been good. I still like this bird's nest mooncake they sell.

I bought fifteen boxes to give away. Most of them were intended to be given away, but in the end only eight were given away, and our family ate the remaining seven."

"The taste of their mooncakes is definitely the best in the industry."

"Yes, I think so too. There are no additives in the ingredient list, and it's not that heavy or sweet. I hope they can continue to sell this product after the Mid-Autumn Festival. Otherwise, it would be too much if you can't eat such delicious food.

It’s uncomfortable.”

"I seem to have found another reason to buy Qiao Fei's house, but what should I do if my wallet is not enough?"

"You can ask your boss to raise your salary."

"How can such evil capitalists raise wages so easily?"

"I used to think that Qiao Fei's products were pretty good, but a bit expensive. When I saw that their family had donated so much money, I suddenly felt that they were not expensive anymore. After all, love is priceless, and it seems they haven't been able to donate the money they earned.

many."

"Our boss bought a batch of snacks from Qiaofei's family as office snacks, can you believe it? @Previous one."

"My brother doesn't like the Qiaofei family. Well, now I'm an only child."

"Support domestic products and build Huaxia International Brand."

"It will be great when Qiao Fei's family can be sold abroad."

Shaking hands, on Weibo, Qiao Fei's family has entered the hot list one after another.

Then, there was a wave of stars who "went with the trend".

"My friend from Amway gave me a box of their mooncakes. I didn't want to eat them at first because I was afraid of getting fat, but finally I took a bite under her pressure. It was surprisingly delicious, with a light and sweet texture. Then it became my daily routine.

Snacks. Block this message from Sister Yu."

"Sister Yu: Xiaola, your snacks are confiscated."

In just a few days, the Qiao Fei family has experienced ups and downs, and has become famous again.

But the benefits are also very obvious, that is, through the fermentation of public opinion, the popularity can be regarded as "well known".

Some time ago, the daily performance of snacks began to decline, with daily sales falling within one million. Recently, it has begun to soar, reaching 120w, 150w, 210w, 280w, and even 300w+. If this continues, it will reach hundreds of millions a month.

Wu Zhou withdrew the mooncake gift box, and replaced the mooncake single item for sale. The packaging was changed from the gift box to the company's regular snack packaging. Then the mooncakes were reduced from 8 yuan to 7 yuan, and the price was adjusted to 399 yuan 7 yuan. Other mooncake flavors are also available.

Prices range from 199-299.

I can still sell 1,800 units a day, and I can have a sales volume of around 300,000 yuan.

The entire Mid-Autumn Festival mooncake performance has also been sorted out.

A total of 613,511 boxes of mooncakes were sold. If public opinion had not deteriorated in the last period and the sales volume had not dropped sharply, it would have actually exceeded one million boxes.

But even so, 3,315,412,01, um, three hundred million were sold.

Product profits reached as high as 200 million.

But this is not a net profit.

Other labor costs, logistics costs, platform fees, corporate income tax, value-added tax, etc.

In the end, the actual profit was only about 130 million.

In addition, during the recent period, public opinion has reversed, performance has suddenly plummeted, many consumers have canceled orders, and even purchased products have been canceled, which are almost directly scrapped.

Or the product is produced on the production line but not sold in time. This is slightly better, but after being squeezed for a few days, it becomes unsalable again. The product is obviously not fresh enough compared to before.

The longest shelf life left is less than 10 days.

Wu Zhou's previous mooncake delivery process was to deliver it to the warehouse as soon as it was produced. The factory was also very close, a 2-hour drive away, and then packaged and sent out immediately. Most of the mooncakes had a shelf life of more than 13 days before they reached consumers.

Therefore, this batch of products with a shelf life of less than 10 days may continue to be sold by other brands.

Liu Bin's suggestion was to find Taoke and the leading anchors. Sell it at a reduced price and get rid of most of it in a day or two, but Wu Zhou did not agree.

The last total, there were nearly 200,000 boxes in total, with a loss of about 30 million.

Barely acceptable.

The net profit can still reach 100 million, but Wu Zhou is still satisfied.

It's not even a matter of life and death, and the final net profit is still considerable. Just to reduce losses, sending stale goods to those consumers and destroying all the previously established strategies is too short-sighted.

Taking a long-term view, it takes years and months to build consumer trust, but it only takes a moment to destroy it.

So, in the end, Wu Zhou gritted his teeth and accepted the loss.

If it expires, go directly to the environmental protection company to destroy it.

The unexpired ones, with a shelf life within 5 days, will be digested internally by the company and collected voluntarily, with a maximum of 5 boxes for regular employees and a maximum of 2 boxes for temporary workers.

As soon as the news came out, it was all taken away, and no one refused to take it.

The shelf life of more than five days is still acceptable. Contact some local orphanages, nursing homes, charities, public security and judicial departments, tax agencies, hospitals, etc.

Then go to some high-end local communities, such as Xiang Wuzhou's community, and contact the property management company, and the mooncakes will be delivered directly. Of course, they are happy to agree.

As the center of public opinion during this period, it was still local. Qiao Fei's family was local, and during this period it was considered a well-known brand that "everyone knows".

After all, these goods were given away, and they also earned a lot of good impression points.

At the same time, Huashi saw the sales report data of mooncakes, especially the 200,000 boxes of scrapped mooncakes. If there hadn't been such a thing, there would have been such a scrapped thing, and even dozens more could have been sold.

Thousands of boxes.

The gap between before and after is at least one or two small goals.

They hold 15% of the shares.

If you convert it proportionally, it's tens of millions less.

"MD, let's talk to the lawyer again and we must let those Internet celebrities who talk nonsense compensate for the losses, for sure."

(End of chapter)