I have a traffic system

Chapter 51 Public Pressure

The popularity of mooncakes during this period is abnormal, and sales are also unconventional.

Mainly due to the wave of internet celebrity effect and herd effect set off by Wu Zhou.

And if it sells too well, it will easily attract the wind.

Some bad words gradually emerged during this process, and they became more and more numerous.

"This is an IQ tax. How much does a mooncake cost?"

"Anything that can be industrialized and mass-produced will only get lower and lower in cost. It is not worth the price."

"The so-called "delicious mooncakes" are actually the result of advertising."

"I don't know how to buy them anyway. I am serious about eating mooncakes. There are a lot of cheap and good-quality mooncakes in shopping malls, supermarkets and online stores."

"If you really like to eat mooncakes, it is recommended that you find some old offline pastry brands to buy. They are cheap, affordable, delicious and not expensive. As for those who can't help but "try them" due to the publicity campaign, just treat them as manufacturers.

You’ll have to pay the channel fee!”

"In the face of the endless variety of Internet celebrity mooncakes, we have been calling for "resist excessive packaging" for almost 20 years, but it has become more and more intense. Why do businesses continue to develop new mooncakes every year, and why can't companies lose money on sales? This has to change.

How can we make mooncakes? Why can’t we put an end to such over-packaged mooncakes? How much does a 599 mooncake really cost? I hope the relevant departments will take it seriously."

There are more and more comments like this, and it seems like there is a force behind it that is adding fuel to the flames.

One after another, some big Vs also began to denounce this topic.

As the most popular mooncake during this period, Qiao Fei’s bird’s nest mooncake is rightly in the spotlight.

as the center of the topic.

Of course, there are more and more bloggers and anchors taking advantage of the popularity.

Their purpose in making videos is to follow the audience's direction and shoot whatever the audience wants to see.

So a lot of them came out one after another. The same style of Qiao Fei's bird's nest mooncakes can be made at home for less than 100.

Most of these bloggers mainly change concepts secretly.

For the same bird's nest, the prices of different grades vary greatly.

Just like Moutai, a bottle of Feitian Moutai costs two to three thousand, while Moutai Prince only costs one or two hundred.

They only said it was the same type of bird's nest, but they would not go into details to mislead.

"My grass, it's so dark, pink turns black."

"Mooncakes = flour + sugar + oil. Their edible value is basically the same as steamed buns and fried dough sticks. Their bird's nests are a little more expensive at most. Why are they sold so expensively?"

"Actually, it's all because of vanity and following the trend. If this is particularly cheap, will the celebrities eat it? Even if it's not expensive, they won't be able to get it."

When the person in charge of Little Mouse was interviewed: Mooncakes are a Mid-Autumn Festival delicacy that has accumulated the connotation of traditional Chinese culture. Some companies are hyping up the price of mooncakes by adding various expensive fillings, pursuing excessively luxurious packaging, or mixing and selling high-priced products.

.These phenomena not only deviate from the origin of traditional culture, encourage extravagance and waste, have a negative impact on social atmosphere, and may even become a carrier of corruption."

In fact, these are the current situation of the industry and common phenomena.

But the problem is that many self-media hope to use Qiao Fei’s mooncakes as a traffic draw.

In the end, many people who were "uninformed" and did not know the truth naturally vented their complaints on Qiao Fei's family.

“If you open your mouth to spread rumors, you will lose your legs if you refute them.”

"Rumors stop among the wise, but most people are just rabble."

Soon after.

Relevant departments jointly issued the "Announcement on Curbing "Sky-High Price" Mooncakes and Promoting the Healthy Development of the Industry" (focusing on the supervision of boxed mooncakes with a unit price of more than 500 yuan.

The heat is getting higher and higher, and the only problem is probably that the Mid-Autumn Festival is coming to an end soon.

Everything that needs to be sold has almost been sold, and it is even said that it is almost over.

So, it seems like it shouldn’t have any impact on Wu Zhou?

There are many real consumers who defend Qiao Fei's family, "It's made with real ingredients and it's really delicious."

But such comments will soon be drowned. After all, even if they are counted in the tens of thousands, they only account for a very small part of the huge number of netizens.

Ordinary people only believe what they want to believe, because they will get rid of things they don't want to believe as quickly as possible.

The platform will also reduce the push of dissenting opinions.

In this process, they will strengthen their own impressions, thinking that they are right, and even think that the world is like this. Gradually, they will form an "information cocoon" and gradually form the "frog in the well" cognition in elementary school books.

As public opinion fermented.

'A black-hearted brand, the name of a black-hearted entrepreneur."

There are more and more comments like this.

In other stores in Wuzhou, many customer service staff now have to deal with not only consumers, but also some excited people.

Some customer service staff were even scolded and resigned.

Some people even threaten the platform to remove such merchants from the shelves, but such unreasonable demands are of no use to the platform.

As the Mid-Autumn Festival is approaching, mooncakes from previous years will have their final surge in popularity.

However, the actual sales of Qiao Fei's bird's nest mooncakes have continued to decline from 60,000+ at the end of August, to a cliff-like drop to around 10,000+, and are still falling.

There were even a lot of returns. The production line capacity suddenly became redundant.

Success is also public opinion, failure is also public opinion, it rises faster and falls faster.

At the same time, the taxation department in Yuncheng City also added a special task, auditing the accounts of Qiao Fei's family.

There was no way around it. During this period, there were a lot of anonymous reports saying that the Qiao Fei family was evading taxes.

Is there any evidence? No, but it can’t stand up to the amount.

After there were too many such reports, some fictitious news even appeared. Many news directly intercepted these anonymous information, regarded them as inside information, and openly used them as evidence.

"The Qiao Fei family evades taxes." @国产综合综合@yunchengtaxationbureau

“The Qiao Fei family, who earn tens of millions a day, has such a low income tax.” @国产taxation bureau@yuncheng taxation bureau

“Exposing the financial operations of black-hearted capitalists that insult their IQ.” @云城taxationbureau@青霏家

Many former competitors are adding fuel to the flames and taking pleasure in others' misfortune.

As for the real ‘culprits’, those low-quality and high-priced mooncake manufacturers.

At this time, everyone was silent.

The first thing to be done is to take the lead. At this time, the tall man of the Qiaofei family is taking the lead. The pressure of public opinion is also on the Qiaofei family. Of course, they will not rush forward to share the pressure for the Qiaofei family.

"Mr. Wu, does your company's public relations department have any measures to deal with this matter?" Huashi people were also worried and took the initiative to ask, and their attitude was quite friendly, because they could also see that someone was involved in this matter.

Behind the scenes, fueling the fire.

Moreover, they have all tasted Wu Zhou’s mooncakes. Not to mention the real ingredients, they are really delicious and completely different from the packaged brands in the industry.

“Our company does not have a public relations department”

"."

"Let me help you find a professional public relations company. You should contact them as soon as possible. You must pay attention to public opinion and deal with it as soon as possible before it can be controlled."

This was Wu Zhou's first time facing this kind of thing, so of course there was no so-called coping strategy.

During this period of time for the company, due to this public opinion issue, not only the sales of mooncakes plummeted, but also snacks and department stores with the same brand name were affected one after another.

Sales, which had been on an upward trend before, suddenly stagnated and then plummeted.

Wu Zhou’s precise traffic push has resulted in lower conversions recently.

Regarding targeted issues on online short video platforms, such as malicious rumors about raw materials costing less than 100 yuan, Wu Zhou also asked the Legal Department to send a lawyer’s letter, which must be reported.

However, in Wu Zhou's response, those big Vs were even used as bragging rights.

For example, the anchor food blogger has a big mouth.

Because of Heiqiao Feijia's series of videos, the number of his previous 1 million followers has soared to more than three million during this period, and the number of children continues to increase, so he even started to appear directly on camera and started to criticize Qiao Feijia.

"Today, I received this lawyer's letter in the background. Signed, Qiao Fei's family."

"Well, now that I think about it, it seems that I did post some videos of their bird's nest mooncakes in the past few days."

"The claim amount is 1,000,000. Wow, that's a lot of money. They are not crazy about money. I guess I am going bankrupt and want to make a fortune at the end, but I don't have that much money."

"Reason, slander? Have I slandered? Family members, do you think I have slandered? The whole production process, where to buy the raw materials, and what the price is. The previous video is clearly there, and it's obviously tens of dollars at home.

You can make something and sell it for 600 with a little packaging. I just tell the truth about this kind of thing, how can it be considered slander?"

"Oh, or maybe they're not talking about this, but the tax evasion thing I'm talking about?"

"Haha, all the old fans who follow me know that I was in the e-commerce business before. I'm pretty clear about the tricks of the e-commerce company. You don't have to think about it. Just guess blindly. I'm sure I'll steal something like theirs.

It’s unknown how much profit the black-hearted enterprise transferred under what name. The country must investigate immediately and protect our taxpayers’ money and don’t let him escape.”

"Family members, I am fighting for you and this black-hearted corporate capital. Please click on the little red heart for me and add a follow so that I can feel your support."

(End of chapter)