I have a traffic system

Chapter 37 Establishment of Membership System

After the credit line from Tmall Supermarket came out, Hemu immediately greeted Wu Zhou.

Then in less than ten minutes, the money was withdrawn to the company's account.

At the same time, orders for department store products were also sent to factories, allowing them to expedite stocking.

Pay half of the amount first, and the rest will have to wait for one month.

The manufacturer readily agreed, and the big customers couldn't afford to offend.

We worked overtime to produce the goods, scheduled production on June 3rd, and the 5 million worth of goods on June 5th were ready to be shipped.

The supply chain contacted by Hemu arranged a green channel and put it into storage on June 7th.

However, during the big promotion period, the transfer from intermediate warehouses to the whole country is not as fast as before.

The inventory of snacks is also relatively tight, and the production line capacity is not a big problem, but the billing period still needs to be discussed.

However, the cooperation has not been long, and the trust between each other has not reached that level yet.

But considering the large amount of the order, Wu Zhou finally ordered another 5 million worth of goods for 300 yuan, and the remaining part needed to be paid within a month.

Wan Cong's cooperation here was obviously not as good as He Mu's, and he didn't run as aggressively.

But it was still on time, and I finally managed to get the stock in on June 9th.

Can catch up with the two outbreak nodes of 6.16 and 6.18.

"If you look at the financial statements, you can see that you're making a decent profit, but you don't have much money in hand. You still owe a lot." Every day, he watched the performance explode, and the profits were also considerable, but Wu Zhou didn't have much in his hands.

profit.

Even if there is some profit, most of it has to be invested in traffic delivery, and even owes banks, suppliers, and even the Alibaba platform over ten million in loans.

"We still want to be asset-light, and it's best to get back the capital faster." Wu Zhou wanted to make quick money for a while.

But just thinking about it, I still have to sort out the things at hand first.

The utilization rate of funds needs to be improved further.

Tmall Supermarket's bills are issued on the three days of the 1st, 11th and 21st, which correspond to the order amount after the consumer confirms receipt of the goods.

In other words, the bill on the 1st is from the 21st to the 30th (31st) of last month, and the consumer confirms the receipt amount minus the platform fee.

And No. 11 corresponds to the amount confirmed by consumers on Nos. 1-10 minus the platform fee.

Then Wu Zhou will issue the invoice on the same day, and Tmall Supermarket's financial department will do another review, and the final estimate is that it will take about seven days.

Roughly speaking, even if the timeliness is very good, the goods sold on the 1st will not arrive until around the 17th.

Of course, this is a very smooth situation. The actual situation is that most consumers now automatically confirm receipt, which is 15 days. Then it has to be added to the second bill, which corresponds to 20 days.

Then to the 7-day review, it actually ends up being about 27 days.

By comparison, Tmall, Taobao and JD.com pop are much better in the industry. When consumers confirm receipt of the goods, they can get their money immediately.

However, the problem faced is the same. Most consumers automatically confirm receipt.

Wu Zhou has been thinking about this issue these days.

Someone in the company said that Wu Zhou simply passed the common industry method such as cashback for good reviews. This method may be useful for those with limited spending power, but how many things in Wu Zhou are cheap?

.

And if you do this, wouldn’t it immediately lower the company’s brand quality?

What Wu Zhou finally thought of was the membership system and private traffic pool, referred to as private domain.

"The store implements a membership system, with five levels: silver, gold, platinum, diamond, and supreme. There will be more than xx% members after each level. The level experience is based on the actual confirmed receipt amount.

Silver corresponding points: 100,

Permissions: Delivery within 48 hours, priority over ordinary orders

Gold:1000

Permission:Same day delivery

Platinum:10000

Permissions: Same-day delivery, limited customer service, random daily orders come with small gifts

Supreme:1000000

Permissions: Same-day delivery, exclusive customer service, birthday gifts, holiday gifts, exclusive product customization benefits, small gifts for designated orders, etc...

As for why the requirements for the supreme level are so high.

The reason is that there are many services...

In the minds of ordinary people, when buying something, the product must be good, the price must be low, and the service must be in place, but this is almost impossible to achieve.

The real problem is: for good products, the price cannot be low. You get what you pay for. Don’t expect to spend 100 yuan to buy 200 yuan of quality products. This kind of charity enterprise cannot survive.

Good service also requires money. After all, employment costs are not cheap.

Even with Wu Zhou's current profit margin, it cannot support high-quality services. Therefore, a threshold must be set.

Everyone hates the privileged class, but what they hate is that they are not that privileged class.

The membership level system is like a game upgrade, allowing consumers to pay more silent costs and forming better loyalty.

At the same time, higher levels have another kind of bragging value.

In social reality, everyone hopes to live a good life, especially to live better than others, and not to worry about scarcity but inequality.

Harvard University conducted a social test.

The monthly salary of job A is 10,000+, and the monthly salary of job B is only 5,000. A discerning person will definitely choose a at first glance.

But most people choose B.

Because there is a hidden condition for job A, which is that the salary is lower than those around you.

The hidden condition of job B is that the salary is higher than the surrounding salary.

They would rather be paid a low salary to look better than others.

If you give a small gift as a gift, it has two effects.

1 is to try new products, for platinum and above users,

After the membership system is implemented, the current membership level will be sent to the purchasing consumers in the form of text messages as soon as possible.

And inform the activation conditions, which are to follow the official WeChat public account and bind the information.

On the one hand, this can prevent consumers from purchasing on different platforms, causing the level system to be out of sync and unable to enjoy membership services in a timely manner.

Secondly, the company will also give certain rewards for this kind of troublesome behavior to users, such as random new products being given out for free every day.

One is from the perspective of members' own interests, and the other is the benefits provided by the company.

The current execution efficiency of the company is still acceptable. One day later, everything was implemented.

The confirmed receipt amount increased by 261% month-on-month compared with the previous day.

The growth in the number of confirmed recipients slowed down on the third day, reaching 62%.

The growth in the number of confirmed recipients only slowed down on the fourth day, only 18%.

But you must know that it is during the 618 period.

Just by incrementally confirming the number of receipts in the past few days, the amount received has reached 3810,000.

At the same time, in just five days, the number of registered WeChat public members finally exceeded 20,000.

And it is still growing steadily with 1-2k people every day.

When these members paid attention to Qiao Fei’s family’s official account.

You will also find more surprises.

For example, the product selection process and the hierarchical classification of product advantages and disadvantages.

Let them know how good the product is.

Second is the company’s philanthropy

Let them know that this brand has social responsibility.

If you like it, you can recommend it to friends, or vote for it. Thanks!

(End of chapter)