I have a traffic system

Chapter 12 How to create your own brand

Zhou Jian didn't think there was anything wrong with him.

When he first started working, he just wanted to kill some time, and he had no better choice.

But after joining the company, it was impossible not to envy Wu Zhou, a junior who was one year younger than me, becoming his boss.

"While I was still worrying about employment, he was already the boss."

During the following working hours, he could be regarded as watching the store's sales increase day by day. In less than a month, the sales volume doubled several times.

After a rough calculation, he calculated a profit figure that made him jealous.

He was immediately moved. He felt that this was an opportunity that God had placed in front of him to get rich.

If you don't seize it, you will be sorry for the opportunity God gave you, and you will definitely regret it in the future.

It's just that after starting to take action, it will cost money to register a company, office location, etc. He is just a student, how can he get so much money.

So I found a good friend and started a partnership.

Relying on the work experience of "Wu Zhou" company and the actual "operation" results, yes, to the outside world, he said that he is running Wu Zhou's store.

In the end, he invested 20,000+ technical shares, and his friend contributed 80,000 shares, and each of them got 50% of the shares.

After that, a friend directly bought a company and rented a place. Zhou Jian recruited people, bought goods, and copied Wu Zhou's store products one-to-one.

E-commerce is not a new thing now, but Wu Zhou chose a product and started selling it immediately after listing it. Wu Zhou’s investment was not seen at all.

So even though I don’t know why the products selected by Wu Zhou’s store sell well, I already feel that they are gold mines right in front of me.

Make identical pictures so that consumers can directly perceive and feel that the products are exactly the same. Now that Zhou Jian’s products are priced lower, consumers are not fools and will definitely choose him.

Wu Zhou's store sells goods easily without any payment investment. In other words, these products are still enjoying a very large traffic dividend period.

etc...

After Zhou Jian saw the opportunity, he did some analysis for a while. He even kept supplementing his e-commerce knowledge and read a lot of e-commerce experts’ shaky accounts.

Otherwise, it would be impossible to fool your friends.

In fact, even if Wu Zhou doesn't fire him, he will resign. He has already set up his own company. Why should he be an employee when he can obviously be his own boss?

However, it was so good that there are some problems now.

"Why are there no sales at all? It shouldn't be? What went wrong?" Zhou Jian scratched his hair hard, his eyes were bloodshot, and he was already a little anxious.

Seeing that it has been on the shelves for almost a week, a total of 8 orders have been placed, 7 of which were placed by myself.

It’s obvious that Wu Zhou’s products started selling as soon as they were launched...

Since there is no traffic, then buy traffic through through train...

Zhou Jian started his journey as a driver on this day.

Wu Zhou didn't know about Zhou Jian's troubles, and he wouldn't waste time trying to deal with them.

Even though Zhou Jian's main picture was almost a complete copy of his own, Wu Zhou didn't pay much attention to it.

In fact, if Wu Zhou complained, his products would be removed from the platform.

However, there are no sales at all now, so why complain? Is there any loss?

It's a waste of time and energy, but it doesn't work.

Moreover, during this period, Wu Zhou’s focus was not on this cup, but on the full launch of his own brand.

Have your own brand, your own design, and then do a good job in brand building.

After selecting the product, I will be contacting the processing factory, the packaging material warehouse, and the design company during this period.

With this set, the cost of each product needs to be at least 10,000+, which is only a few days of profit.

And after the product is put on the shelves, because Wu Zhou has independent and controllable traffic, he doesn't have to worry about the product not being sold, and he doesn't have to worry about inventory issues.

On this point alone, Wu Zhou has already killed 99% of similar merchants.

For example, Apple mobile phone and Xiaomi mobile phone, assuming that the profit of both mobile phones is 50%.

But Apple's mobile phone supply chain can achieve almost zero inventory, so 50% of the profits are completely pocketed.

As for Xiaomi, if 1 million mobile phones are sold and 500,000 are left, the profit is equal to 0.

But Xiaomi is not the only one, most manufacturers are like this.

If you don’t want to, you really can’t.

But the difference between Wu Zhou and Apple is.

Apple's strength lies in its control of its suppliers. Its "inventory" risk is not eliminated, it is just transferred to the suppliers.

Wu Zhouqiang has traffic, so the goods can be sold, but of course there is inventory risk.

Of course, there are other ways to solve the inventory problem, but they are very difficult.

Regarding the brand, since it is called Qiao Feijia, Wu Zhou’s idea is to “give the best love like a family member.”

Therefore, the product must be good and not cut corners and use inferior materials. It is best to find materials that are better than the leading brands in the industry.

Secondly, products must be designed based on user pain points to solve consumer problems.

Products that cannot solve consumers' problems are waste products and garbage.

Furthermore, appearance must pass the test, and everyone loves beauty. Analyze the consumer groups of the product, find their consumption preferences, and then find other categories of products based on the same consumption preferences, analyze their consumption preferences, and finally find products that can be integrated into the product.

The elements are cross-border and integrated into his own products. By doing this, Wu Zhou's talent value has been upgraded. Otherwise, even if his mind is blown, he may not be able to figure it out clearly.

Finally, there is the packaging. Packaging is the first time consumers have direct contact with the product. It is the first image of the product. It must not be bad. You can refer to Apple’s packaging, which is minimalist, textured, and unified.

Even if the outer packaging of all cups has different capacities, the difference at most is the size of the inner and outer parts. However, the outer packaging specifications are the same.

In this way, the company can also print packaging materials in batches, making them universal and minimizing packaging material losses.

Wu Zhou will explore and optimize other details bit by bit in the follow-up.

You can only do what you think of first and try your best to do it well.

During this period, Wu Zhou also established the company’s official account and DouShou account.

Since we are building a brand, we must have a window for consumers to understand the brand.

Let consumers trust the brand and like the product before they can become loyal users.

So, make good content.

There are many types of content presentation.

But in the early days, what Wu Zhou wanted was authoritative endorsement to increase consumer trust.

For example, in 20xx, xxx Research Institute spent xx years developing xx new materials. Compared with traditional xx materials, xx heavy metal residues were reduced by 82% (this is called sales anxiety), and the quality was 15% lighter (this is an optimized experience)

)..

Introduce consumers to the highlights that they are most likely to accept. Of course, it is best if this point is not available in the industry, or is very rare. Otherwise, if there is no difference between the materials of mainstream products, Wu Zhou is just promoting his peers.

.

Use the leading high-quality brands in the same industry for comparison, and use the "difference" of high-level competitors to compare the quality of your own products.

This is called porcelain marketing.

Of course, it was impossible for Wu Zhou to make this video himself. He had to find a professional agency outside.

Professional things still have to be done by professionals.

(End of chapter)