I have a traffic system

Chapter 112 Expansion of Production

Most people in the operations group are considered experts, so they know that the performance of the Qiao Fei family is not easy and cannot be replicated.

At the beginning, there were many people following me and chatting a lot, but later I chatted less and less.

Because the distance is too far.

This time around, each leading brand is more topical during Double Eleven.

Other families are just bragging, but Qiao Fei's family is the one with the highest 'official' certification.

The dramatic result brought ridicule of conversation.

Moreover, Qiao Fei's family has never publicized this from beginning to end. At least there is no publicity on the store homepage, details page, or official media.

If I hadn't known that Qiao Fei's Family is the only member of the billion-dollar club in the snack industry, I would have thought that Qiao Fei's Family did not sell well this time on Double Eleven.

What other people paid attention to during Double Eleven was the booming sales of Qiao Fei’s snacks.

The overall performance of the Qiao Fei family.

The ranking of the Qiao Fei family.

Wu Zhou’s focus is on convenience and fast food.

This wave of instant snacks sold 290 million yuan in Tmall stores.

At the same time, 80 million were also sold on JD.com.

They are all the absolute top 1 in the corresponding categories.

And it is the top one that is several times higher than the second place.

However, while outsiders were watching the fun, only Wu Zhou himself knew how much it cost.

Convenient fast food has invested nearly 25.13 million accurate traffic in Tmall channel, and JD.com has 7.11 million accurate traffic.

This part of the traffic output is about 200 million in revenue, and the remaining output is generated by natural traffic.

This output ratio is not even comparable to department stores.

After this wave of Double Eleven, Qiao Fei's family has become the absolute number one in the monthly sales list as long as it is in the fast food category.

Just like the instant rice series, after Qiao Feijia's Double Eleven, the monthly sales of many mass-market products have reached 100,000+, and the sales of single-tasting fresh packages have even reached 200,000+, but what about the second place?

It was immediately cut off and reached around 3w+.

Moreover, customer orders are extremely low, with the average customer order being around 13.2 yuan.

Heqiao Fei's average customer order is 51.7, and the actual gap is larger than the gap in sales volume.

However, although the gap is large, because of the leadership of Qiao Fei's family, this industry has been in a stage of rapid growth. The month-on-month growth in the past three months has been as high as more than 20%. As for November, this wave of big outbreaks, in the early stage

It is estimated that it will have to be doubled several times.

Therefore, the result is that the original production base is further expanded, and even the storage base is also further expanded.

Directly purchase ready-made cold storage, or cooperate with SF Express's cold chain warehouse.

In November, due to the explosion in sales, Wu Zhou embarked on a more radical expansion.

The reason is very good. The market prospect is "rising", the growth is rapid, the company needs it for development, and the future is promising.

The next day.

Next to Qiao Fei's convenience food processing factory.

Liu Yatao is busy delivering goods for Double Eleven, and some processing partners choose to ship directly from him.

During Double Eleven, nearly a thousand copies can be sent out every day, not much, but not much.

"They are carrying so much goods. It seems that they sold a lot this Double Eleven." The STO guy looked at the semi-trailers marked with SF Express with a little envy.

Liu Yatao's visit once a day is more than enough, but Qiao Fei's factory and SF Express's cars seem to have never been broken, one after another.

Unfortunately, Qiao Feijia has only negotiated strategic cooperation with SF Express.

"The Qiaofei family's factory belonged to my family at the beginning, and many of the factory's early supporting facilities were provided by me." Liu Yatao said, but his tone was a little complicated.

The STO guy was a little surprised by this news. On the surface, apart from the adjacent warehouses, the two factories were not comparable in terms of other aspects of hardware facilities and production volume.

"Mr. Liu, you don't show your true face, so why did the group break up in the first place? If it hadn't broken up now?" The guy from Shentong didn't continue.

"Oh, these are all painful memories, let's not talk about them anymore." Liu Yatao waved his hand, saying this just now. Saying it again would just rub salt into his wounds.

The performance of Qiao Fei's family is getting more and more prosperous, but it is the complete opposite on his side. At the beginning, the order volume was "about the same" on both sides, but on his side it is declining a little bit, while the order volume of Qiao Fei's family's factory has been growing continuously.

.

Especially during Double Eleven, he works 24 hours a day. As for him, his business volume is now less than half of what it was before.

At the beginning, Liu Yatao and his partners would still stick to the raw material process and cost. If it was poor or low, they would not do it.

But as clients left one by one and the production line was not saturated, he had to give up his persistence.

But the results have only been stable for a few months, and those partners, sales, and order volumes have been declining.

The current production order volume of Liu Yatao's factory is still about 70% of what it was at its peak.

It's okay, but that's all.

There is no comparison with Qiao Fei's family.

The STO courier's words forced him to fall into hypothetical thinking. If he had not had a short-term vision and shipped bulk goods from Qiaofei's family, then the large shipment volume from Qiaofei's family must be his own now.

The more he thought about it, the more uncomfortable he became, so Liu Yatao turned around and walked to the office in the warehouse.

"Ding bell." A very clear sound was the incoming call notification tone of Liu Yatao's mobile phone.

"Mr. Liu, our Mr. Wu is expanding the factory recently. Do you want to consider this factory? 2000w."

"I'll think about it and give you an answer in the next two days."

Liu Yatao hung up the phone, looked around, and then looked at some WeChat messages sent to him by brands on his phone.

Some are urging the goods, some want to negotiate prices, some are applying for activity fees, and some are dealing with after-sales processing.

"Do you want to sell it?" Liu Yatao lowered his head and muttered to himself, slightly absent-minded.

At the same time, the battle reports released by Alibaba in major media are a bunch of operations gossip and envy among the operations group.

But in the eyes of many melon-eating people.

That's not necessarily the case.

Although Qiao Fei's family is currently number one in the officially certified industry and number one in sales, in terms of coverage, it is far inferior to the top three companies.

Their prices are very affordable, but the prices at Qiaofei's are at least three to five times the price, or even higher.

Even with tens of millions of members, they actually account for less than one percent of the country’s consumers.

"The IQ Tax brand sells for hundreds of dollars for other people's products for only a dozen yuan. Hahaha, this kind of company should close down immediately."

“A brand dedicated to IQ assessment.”

"I never buy anything from Qiao Fei's family. It's obviously a state-owned brand, but it's so expensive, even more expensive than imported ones. It's outrageous, vampire."

"So, imported products can be sold at a higher price, but domestic products cannot?"

"No, that's not the case. I think Qiao Fei's hand-shaking skills are quite good, and many experts have praised them."

"I'm paying money to invite you here, but I'm not allowed to review the manuscript in advance. If you mess up the situation, no one will invite you in the future."

"You also believe what the Brick family says."

"I don't believe what the experts say, I don't believe what I see, I don't believe what I eat, but I want to believe what you say?"

"Sb stuff, go and eat your Qiaofei family."

"High quality and low price is a false proposition. If high quality things must be cheap, then what can be expensive?"

"I don't know about other brands. I have bought Qiao Fei's products many times, including everything for food and use. I can only say that you get what you pay for. I think it is expensive just because you are not their target customer."

“It’s normal for good things to be expensive.”

"Haha, it's just a domestic brand. I'll let you guys have a collective orgasm. Let me show you a link. Some people ate wires, moths, and maggots."

As soon as this comment appeared, there were more than 300 likes immediately, which instantly pushed this comment to the top of this video and news.

Then, the extended comments of this comment soared rapidly at a speed visible to the naked eye.

(End of chapter)