I have a traffic system

Chapter 108 Reactions from all parties

During the Double Eleven period, Qian Lai didn't have much peace of mind.

However, because Qiao Feijia’s explosion coefficient is too high, Qian Lai’s negative review strategy has completely failed.

Some of the 'messy' measures are still going on, and experienced people will pay more attention to them, but after all, not everyone is so foolproof. If there is a slight mistake, the Qiao Fei family will catch it during chats or phone calls.

After that, I went through the process and was blocked from my account by the platform waiter.

When it comes to small and medium-sized businesses, the platform waiters may be biased towards consumers.

However, if the evidence chain is complete and it is a large merchant, it is normal for the disposal method to be biased towards the merchant.

After all, having fewer of these ‘professional anti-counterfeiters’ will not cause any loss to the platform, and can even improve the business environment for merchants.

But without the Qiao Fei family, the daily operations of the Qiao Fei family would have lost tens of millions, hundreds of millions, or even more.

Therefore, the final result was that with the help of the waiter on the platform, Qian Lai's team could not come up with a better solution in a short period of time.

It's useless no matter how urgent you are.

As for Liu Bin, he has no time to care about this at the moment.

I conveyed Wu Zhou’s intention to the after-sales department. If this kind of thing cannot be done well, we will replace it with a team that can do it well.

From then on, no one in the after-sales department came to Liu Bin to complain about being tired.

After all, the Qiaofei family's salary is considered high in the entire Yuncheng, and the benefits are complete.

Not stupid.

I just want to be lazy.

Liu Bin also understood through this incident that 'kindness cannot control soldiers, and righteousness cannot control wealth.'

On Double Eleven, most people in the company need to work overtime.

The company has some sleeping bag tents and the like, as well as some vacant conference rooms and snacks converted into lounges, where everyone takes turns to rest.

Guaranteed to be online 24 hours a day to handle emergencies at any time.

After all, if there is any loophole in the promotion set up, this customer order will cause a huge loss accidentally.

The order amount and payment quantity will be followed up and calculated in real time to ensure that there are no problems.

In most cases, at the beginning of Double Eleven, consumers place orders without thinking. The orders are placed in advance. After taking individual photos, they ask when the goods will be shipped.

As for the warehouse, with the intelligent system, when the order comes out, the warehouse is already packing it.

SF Express also stayed up late. In the middle of the night, semi-trailers arrived at the warehouse of Wuzhou Company, and the whole family mobilized to pull goods.

At the same time, Qiao Fei's office lobby.

There is a big cake on display, and there are various fruit drinks, pastries and snacks around, so you can eat whatever you want.

There is a projection in the hall. As soon as 0 o'clock arrives, yesterday's sales are cleared and the sales data of the Double Eleven day is updated in real time.

Although the sales in the first ten days of Double Eleven are good, the most important thing about Double Eleven is the day of Double Eleven, which is also the day when sales are the highest.

And the base number is also different. Daily sales before Double Eleven were between 20 million and 30 million.

But the sales on November 10th reached 160 million.

More than 6 times more than before.

As for the three major players in the industry, they are now about three times as many as the previous two. This is based on the premise of large-scale activities and various marketing promotions during this period.

As for ordinary merchants who don't have much money, especially on the 10th, it would be good if their sales can be almost the same as before.

After all, there will still be consumption curbs during Double Eleven.

Moreover, the large amount of marketing expenses invested by leading merchants will further squeeze the consumer market of small and medium-sized merchants.

However, most small and medium-sized businesses actually don’t care too much about this.

Because this year, the domestic consumer market is still in an incremental market and growing rapidly.

So the result is that if you eat meat on the head, small and medium-sized businesses can also drink some soup.

At the moment, leading merchants such as Little Mouse Family and Liangjia are all in similar working conditions.

The office is brightly lit.

"Everyone will follow up on the event price and inventory. It's the last day. I know everyone is working hard. After Double Eleven, everyone will take turns to take three days off."

"Let's sprint again. As long as we keep the pace under control, we will still be number one in the country this year." The boss of Little Mouse Family encouraged in the office.

"Okay." Everyone in the office responded loudly.

Responding to your boss is also a way of encouraging yourself.

After the Qiao Feijia Tmall store's sales were later divided into three, although the total performance has been rising, the growth of single store performance has slowed down a lot.

In fact, the little mouse family was not so stressed before the Double Eleven event started.

Because so far, the Little Mouse has sold a total of 8.2 billion online and offline. In November, it can finally reach 78 billion without any problems. In December, it will rush to distribute new year gift boxes, and it will sell 10 billion this year.

Not a big problem.

Qiao Feijia currently only operates mainstream channels, and they don’t have many products, but they distribute goods through all channels. Mainstream and non-mainstream e-commerce channels, and even some banks’ app stores and supermarkets.

And this year, after its launch, offline mainstream supermarkets, large convenience stores, mouse-themed specialty stores, etc. were launched, and the products were distributed on a large scale across the country.

As of now, by the end of last month, offline sales have reached 810 million. If nothing else, this year, offline sales can contribute at least 1 billion+.

It is very possible to expand to more second- and third-tier cities next year, with an additional 1 billion increment.

After all, the largest domestic market share is still offline.

Therefore, in terms of pure Tmall store, although Qiao Fei's family has surpassed them, the total amount of money Little Mouse still exceeds Qiao Fei's family.

The data analysts in the company have been following up and calculating snacks. As of October, Qiao Feijia snacks had about 4.3 billion.

There is still a big gap between them.

But after the Double Eleven sales started.

Qiao Fei's house suddenly sold for 1.8 billion. No one expected this amount.

Later, the operations department reviewed the review and concluded that the Douishou channel brought many new fans from passers-by, several videos from Qiao Fei's family became hits, and brand search terms began to soar at the end of October.

.

Although Qiao Feijia's performance was also growing during that period, it was far less than the growth rate of brand hot searches.

I originally thought it was just a wave of internet celebrity traffic, but it actually kept driving down Qiao Feijia’s traffic conversion.

Unexpectedly, most of this last wave of traffic seemed to have turned into additional purchases. These popular traffic actually added products to the shopping cart.

Therefore, this is the reason why Qiao Feijia’s performance exploded far beyond that of its peers during Double Eleven.

They also want to copy, but after seeing the content, it is too difficult to copy

The most I can do is take more videos of product ingredients, and what international awards a certain snack has won.

However, after these videos were released, the splash was very small. Even if they invested money, not many people watched them.

On the last day of Double Eleven for Qiao Fei's family, even if it hasn't started yet, the guaranteed sales are estimated to be 300 to 400 million yuan, or even more.

In the remaining 19 days, another 6 to 7 billion will be sold?

In other words, in November, Qiao Feijia’s single snack sales are estimated to be around 3 billion?

If this trend continues in December,

In the past two months, only through online communication, we have made a big comeback?

This is their first year on the market, and they are known as the No. 1 snack stock. They have only been on the market for a few months, and they are already No. 1?

How many floors will the stock limit fall by then?

Therefore, during Double Eleven, their marketing expenses are increasing.

The intensity has also been continuously expanded.

The purpose is to rush forward and not lose.

As for the good family

"Everyone, please stop what you are doing. Now, most of the backends have been locked up, and there is very little we can do.

"On the last day of Double Eleven, I know that everyone is very concerned about the growth of Qiao Fei's family during this period. Therefore, it is very stressful."

"Actually, during this period of time, I was also thinking about how to deal with it. Finally, I gained something, so I'd like to share it with you."

"As for us, we should have a broader vision and don't regard the Qiaofei family as just our opponents. In fact, we should be more grateful to the Qiaofei family."

“The market for snacks is huge and requires a lot of brands. We just have to be ourselves. In fact, we don’t have too direct competition with Qiao Fei’s family. After all, their products are indeed a bit too expensive.

"

"Of course, expensive is not a derogatory term. In fact, we ourselves know that their products are really good. But the price is there, and there are actually only a few people who can afford that price."

"Actually, the consumers ignored by Qiao Fei's family are the real majority?"

"Moreover, have you noticed that due to the popularity of Qiao Fei's snacks, the overall unit price of snacks has been increasing. For many types of top items, the previous low-priced and low-quality products have disappeared."

"This is our opportunity."

"Qiao Feijia's products are mainly targeted at daily high-frequency purchases by high-income groups."

"As for us, we target the middle- and high-income people, which are the best consumer groups in the country."

"Actually, there are many examples around us, such as some luxury cars that boys like, or some cosmetics that girls like, the parent companies are all affordable companies or were acquired by affordable companies."

"Therefore, we must also have confidence, grasp our own rhythm, and do a good job in every product at hand. Don't be messy. The outcome of the future is uncertain, and everything is possible."

The boss was calm and composed on the stage and spoke seductively.

The employees present felt a lot more lively at least at this moment.

I also saw the direction of work.

"The future is promising."

Some people even clamored to acquire the Qiao Fei family in the future.

The good boss walked over with a smile, patted the person who said these words, and said, "Young man, I'm optimistic about you. Come on."

As for the Baicao family.

In comparison, there is not much to say. Although it is the third in the industry, it is dependent on others. Moreover, among the current online brands, if we say Little Mouse and Liangjia, they can still compete with each other through omni-channel sales and bridges.

If the Fei family competes, they may not lose.

As for their family, this time it is absolutely certain that they will fall out of the top three echelons.

Even the current parent company has given ‘strong’ support

But the difference is still obvious.

And recently I heard that someone is negotiating again, and the brand may change hands again.

Therefore, the company's operations department now has to not only focus on operations, but also consider the future.

If it were a new owner, how about giving back those old officials who were ‘ineffective’?

People are panicked and their minds are confused.

However, no matter how anxious people are, e-commerce merchants need to work overtime on major promotion nodes such as Double Eleven.

They are no exception.

(End of chapter)