I have a traffic system

Chapter 106 Double Eleven Sprint

During this period of time when Zhang Han's follow-up incident was followed up and relevant treatment plans were released one after another, in Wu Zhou's community, all those who had taken dogs for walks without leashes were now wearing leashes.

I even saw some wearing muzzles.

Anyway, now that Han Xinyan takes her children out, she doesn’t have to be afraid when she sees a dog.

Generally speaking, the first person who is afraid is the dog owner. They hold the dog leash tightly and let the dog fall directly next to them.

I'm afraid the dog will go crazy.

After Zhao Dahe was taken away, a security captain was replaced.

The leaders of the community developer were also belatedly aware that after Zhao Dahe was taken away, they began to understand what happened through their connections.

I didn't pay much attention to it at first, and didn't want to get too involved, but then the rumors in the city came out.

He immediately came to Wu Zhou's door and apologized to Wu Zhou. The gifts were just children's toys.

A security guard was also added near Wu Zhou's villa.

Then he verbally promised Wu Zhou that if Wu Zhou buys another house from him, he will give him a 40% discount.

Then he took the initiative to invite Wu Zhou to some dinners, parties, etc.

They were all rejected by Wu Zhou.

The reason is easy to find. It’s Double Eleven now and the company is too busy to take time off.

But this time is really busy.

This time Double Eleven has been extended to eleven days, starting from November 1st.

On November 1st, Wu Zhou’s total turnover also experienced an explosion, reaching 210 million.

Enter Alibaba’s Double Eleven 100 million yuan club.

Among them, the one with the most eye-catching explosion factor is the pastry category, which sold 58.31 million.

Not long ago, a series of malicious negative reviews caused a decline in the conversion rate of the product.

But after Wu Zhou's video was uploaded, it can be said to be "high energy throughout."

Later, when it came to inviting experts to find problems, Liu Bin and the short video department changed their thinking. They not only engaged in post-production short video editing, but also focused on live broadcasting.

The main content is to take a special car to a certain university or a certain research institute, find these experts in the office, and make a close-up of the status and names of these experts on signs such as identity plates.

Afterwards, when a special car takes these experts to the production workshop one by one, of course, if they are further away, they must first transfer in the first class cabin of the plane or the business class seat of the high-speed rail.

When using a car midway, of course, you should choose the best one based on the opinions of experts.

The entire live broadcast will use the most realistic images as much as possible, and will be broadcast live 24 hours a day to make the audience feel real.

As a result, a lot of the content was a bit boring.

While on the road, I would arrange for some people from the company to popularize some food safety knowledge. If that didn't work, I would give an estimate of when to arrive at the factory and what the factory mainly produces.

Give a rough preview.

Let everyone avoid those boring times and watch it when the time comes.

so.

at last.

After arriving at the production workshop.

The surprised expressions of each expert.

Those kind words made many viewers have some ideas. Could it be that these experts are dragging their feet? However, there will also be enthusiastic viewers to answer these questions. These experts are all experts from a certain school or research institute. You can directly search them on Baidu.

Arrived.

"Are you sure this is just a food production workshop, not a drug production workshop?"

"I have never seen this kind of food production workshop."

As soon as an expert said this, the people on the live broadcast were also surprised and quickly asked what was wrong.

"Do you think there is something wrong? As long as it is reasonable and achievable, we will submit a rectification plan today."

The expert just gave him a blank look.

"That's great. I haven't found any problems. The biggest problem is waste. The cost of your workshop is at least three times that of an ordinary workshop."

"It's 5.12 times. It's mainly due to our boss. In terms of food quality and safety, there is no price limit."

There are also experts

"I don't know anything about workshops, but it's a bit wasteful for your workshop to produce food."

"A million-level production workshop, many pharmaceutical companies' production workshops cannot reach this level."

"Not to mention million-level production workshops, 300,000-level or even 100,000-level production workshops are considered a minority in the food field. The difference is huge."

"There is no problem at all in putting medicine here for production."

The expert muttered as he watched.

"There are only a few dozen employees in such a large production line. How did you do it?"

"The level of intelligence is a bit high. Your initial investment is too extravagant. It's too extravagant."

"Question, what question? You ask me, how do I know?"

"Anyway, there is no better production workshop than yours that I have ever seen."

"It's unimaginable that your company is so young, but its investment in manufacturing is higher than that of most leaders."

“They are all individually customized, no wonder”

"What, at this level, you are still optimizing regularly every month. It's a bit of a waste for you."

During the live broadcast, there were many scenes that were more joyful or had "conflicts and accidents".

All were edited and put into daily videos.

Then, Wu Zhou specially approved 3 million event funds to promote these videos.

Wu Zhou himself also invested about 5 million accurate traffic, which made the video content popular.

After this wave of operations, Qiao Fei's quality impression has improved to a higher level in the minds of many consumers.

And there is quite a feeling of being alone and seeking defeat.

For example, a certain spicy tiao brand actually used live broadcasting in the production workshop.

Completely break the influence of small processing factories and let it attract a lot of fans.

This live broadcast of Qiao Feijia Factory is actually somewhat similar, but the workshop is cleaner and more modern.

There is a slight feeling of being alone and seeking defeat.

At least none of the many head snack brands that have entered DouShou dare to follow suit.

With such a huge amount of traffic, wouldn't silence be tantamount to admitting defeat?

After Double Eleven started, live broadcasts and short videos on Douishou continued to amplify traffic and attract fans to brands.

In most cases, Double Eleven starts on the first day, and the traffic is the largest on that day.

At other times, sales are at best slightly better than before, but there won't be much improvement.

But after this wave of favorable impressions from the Qiao Fei family.

On November 1, 310 million yuan was sold, of which 280 million yuan was sold in snacks.

On November 2, 160 million yuan was sold, and snacks were 148 million yuan.

On November 3, 165 million yuan was sold, and snacks reached 153 million yuan.

time thereafter

The total sales of snacks in a single day has never been less than 150 million.

The department store category is very stable, around 10,000,000 per day, and the growth is fluctuating, but not too obvious.

It wasn't until November 9 that snack sales stopped growing.

But that day's sales reached 177 million, and the single-day turnover of snacks was 163 million.

On November 10, it was a bit sluggish, but the total turnover also reached 168 million, and snacks sold 156 million.

But it’s excusable because the next day is Double Eleven.

However, after these ten days of performance, Qiao Fei's snacks have directly become the ceiling of the industry.

The total performance in the ten days reached a total of 1.84 billion.

Among them, department stores sold 210 million yuan, while snacks sold 1.63 billion yuan.

But because this is the total performance, for example, the company has three snack stores on Tmall.

They are a pastry Tmall store, a snack Tmall store, and a mixed snack and pastry Tmall store.

On average, one is just over 500 million.

As for the three major snack competitors, they put in a lot of effort this Double Eleven, and their Tmall stores also hit new highs, with sales of 690 million, 580 million, and 510 million respectively.

The three of them add up to 1.78 billion, which is more than Wu Zhou’s three stores combined.

So a situation emerged that had never happened before.

The top six rankings are very exciting.

You are first today, I am first every day, and he is first the day after tomorrow.

If Wu Zhou's stores were integrated into one, there would be no such suspense, but who asked Wu Zhou to branch out?

In fact, no one could have imagined that Wu Zhou's store could soar so horribly in such a short period of time.

On November 10th, at 11 o'clock at night, the operation department of Little Mouse's House was still brightly lit.

"You each should keep an eye on the top anchors, and then check with them about the products, prices, and inventory. Don't set the wrong settings. The inventory must be in place."

"At this time, don't skimp on through trains and diamond exhibitions. There is no limit. Push them quickly. I won't set a fee limit. This is a good start, and I want to maximize it."

"The focus is on those high-customer orders. The performance of Qiaofei's family is mainly those high-customer orders. We use the same raw materials and have larger specifications. We must disclose this information to consumers and try our best to reflect it on the main picture.

come out."

"."

"This time, we must win."

(End of chapter)