Huayu: Gao Yanei wants to be the film emperor

Chapter 435 “Professional” and “Playing House”【12】

Author: Pindao is very handsome

Chapter 435 “Professional” and “Playing House”【12】

Because among the target audience of "To Youth", even the oldest ones have only just entered the workplace for six or seven years. For most young people from ordinary families, they are currently in a confused stage of career life.

The youngest is now a college student and is at a stage where he is confused about the future.

So Han Li took advantage of this and began to aggressively attack on forums such as Scarf, Tieba, Tianya, and Hupu.

In addition, a large number of part-time college students are hired in first- and second-tier cities to shoot interview videos on the topic of "What does it mean to graduate from college?"

As for the interviewees, they are naturally the corresponding target group.

In this way, by continuously uploading short interview clips from various places, netizens will pay attention to this topic.

Because of Zhou Yi's precise positioning before the announcement, most netizens are also very interested in this topic.

Especially the scarf, it quickly attracted a lot of attention from netizens.

Some netizens said that graduating from college means breaking up for him, because he was dumped after graduating from college.

However, some other netizens said that the breakup did not exist and that their relationship was still going well.

It's just that maybe it's because I was busy falling in love when I was in college, so graduating from college means losing my job.

Of course, there are some people who are special.

For them, graduation means losing their freedom, because they can no longer enjoy the wonderful time in college and have no choice but to go home and inherit the family business.

From now on, there is nothing but money!

o(╥﹏╥)o

I have to say that netizens are talented after all.

As each happy or sad answer came out, there was no need for the guidance of Zhouyi's publicity team, and netizens began to spread the word spontaneously.

It can be seen from this that the fireworks and various phenomena in the world are nothing more than ordinary life!

As long as you express their feelings, that is the best propaganda, and there is no need for any more brainwashing.

…

August 25, 8pm.

Hangzhou Hilton Hotel.

When Gao Fei came back from work, Han Li was already waiting here.

"Boss, in addition to traditional media channels such as television, print, and radio, the current focus of movie promotion and distribution has been mainly on the Internet."

I saw Han Li reporting on the progress of the announcement and placing a document in front of Gao Fei.

As for the effect of this announcement, Han Li is quite satisfied.

"Currently, the interview clips in the [College Graduation] series have been viewed more than 20 million times on major video websites."

"On Qiandu Search, there are currently about 3.94 million related results for "Youth". There are about 59 million related results on Google Search."

"According to the report analyzed by the Thousand Degree Index, the search volume increased to around 5,000 from mid-July, and then the search volume was more than 300,000. By the end of October, it basically succeeded in hitting 1.3 million search volume."

"Media attention has also been on the rise recently. Currently, there are about 9,270 relevant news articles that can be found in print media."

Speaking of this, Han Li couldn't help but reveal a smile on her face and said:

"By the way, the official number of fans of "To Youth" has recently approached 500,000. In addition, relying on the broadcast and recommendation of grassroots scarf Vs, our scarf matrix has been roughly formed."

Speaking of this, Han Li immediately said confidently:

"The publicity and distribution team can guarantee that the promotional video and other materials for "Youth" that will be released later will definitely be seen by the target audience within 48 hours."

As soon as she said this, a satisfied smile suddenly appeared on Gao Fei's face.

After all, no matter from which perspective, the marketing plan of "To Youth" is successful.

Even because Zhouyi's publicity team was too well prepared, the later publicity effect was somewhat spilled over.

You must know that Zhouyi has accurately targeted the target audience for marketing.

However, after the promotion, in addition to the short interviews shot by the film crew in first- and second-tier cities, netizens spontaneously shot a series of interviews in more than 20 different cities.

This part of the interview video did not cost Zhou Yi a penny. They were all spontaneous actions of local college students, which is the legendary tap water.

I have to say that college students are indeed the cutest group.

Gao Fei was so naive that he couldn't bear to cut their leeks.

Fortunately, Gao Fei didn't have much conscience, so after a few sighs, he immediately discussed future cooperation with Han Li.

However, in addition to the spy photos from the studio, Yu Feihong also needs to prepare some trailers in advance.

So Gao Fei had to call Yu Feihong who was busy in the opposite room.

After reading the documents Han Li brought, Yu Feihong was speechless for a moment.

After a while, she couldn't help but smile bitterly and said:

"To be honest, after watching your preparations, I feel like I was just playing house in my last movie!"

In fact, what Yu Feihong said is correct.

For a film project, shooting it can only be said to be half the work done, and the other half mostly falls on publicity and distribution.

This is also the reason why many seemingly good movies end up flopping at the box office.

After hearing this, Han Li suddenly showed a reserved but polite smile.

Although she thought so in her heart, Yu Feihong was the boss's confidante after all, so she still had to give him some face.

Although Gao Fei couldn't help but feel complacent when he heard this, he felt sorry for his woman, so he had to say a few words of comfort against his will.

Fortunately, Yu Feihong was not a fragile little girl, so after chatting for a few words, the three of them quickly got down to business.

…

As the marketing campaign for "To Youth" is in full swing online, the filming of the other movie is gradually coming to an end.

The next day, on the coastal road by Qiandao Lake.

I saw Gao Fei and Liu Yifei sitting quietly in front of the car, watching the sunset slowly sinking into the water.

But at this moment, the two of them look much more mature.

After a long time, Liu Yifei, who was immersed in darkness, finally smiled in relief.

"I once thought I would die without your love."

"But in fact, love can't kill anyone!"

Speaking of this, she suddenly paused slightly, because she suddenly thought of Ruan Wan who died for love, so she was silent again.

After a long while, she looked at the night in the distance with somewhat complicated eyes, and said softly:

"We should all be ashamed... We love ourselves more than love."

After hearing this, Gao Fei couldn't help but look slightly moved, his eyes full of guilt.

"One day you will understand that people must first learn to love themselves."

These were the last words he said to her before studying abroad.

Speaking of this, Gao Fei said nothing more.

There were no persistent pleas to get back together, and there were no cries and expressions of repentance.

Instead, he was just like an old friend, sitting with Liu Yifei in the night, listening to the sound of waves crashing on the shore.

"Life is so ironic."

"A person can actually become the person he hates the most!"

These words seemed like emotion, but also seemed like reconciliation... reconciliation with myself.

In the monitor, after seeing Gao Fei say the last line with relief in his eyes, Yu Feihong finally let out a sigh of relief.

(End of chapter)