hollywood draw

"Before I walked into the audition room of X-Men, I never expected to get the role of Wolverine so smoothly. Yes, I had heard of Wayne Greenberg's habit of using people in Canada. People said he liked to give newcomers opportunities, but this place is Hollywood after all, isn't it? Of course, I would like to thank Mr. Greenberg for giving me the opportunity to show myself..."

On a talk and interview program on Fox Channel, Hugh Jackman, Harry Berry, film director Bourne Singer and others are working hard to promote the video.

From the casting, preparations, to the formal formation of the crew, various interesting experiences in shooting, some of the "little secrets" in the crew, at this time, they all became several core creators, and the topic of conversation when facing the live broadcast camera.

Even several actresses, including Harry Berry, showed a very sisterly relationship when facing the camera and the host. They sat on the sofa and held hands, and from time to time they laughed at each other because they talked about interesting filming events.

"It seems that the performance has penetrated into their blood, right?"

Located on Fifth Avenue, the bustling symbol of New York, in the living room of the presidential suite on the top floor of the Four Seasons Hotel in New York on 59th Street, Wayne leaned against the sofa, holding coffee and teased Sergei beside him.

The Russian bear glanced at the TV, tilted his head and shrugged. "Then they must be good actors, I didn't see any trace of the performance anyway."

"Yes..." Wayne nodded with a smile. "All are good actors."

After saying that, he stood up from the sofa and didn't take a look at the TV show. Even on the TV show, whether it was the host or the core creators of the crew, they all mentioned his name intentionally or unintentionally.

Today is the second day of flying to New York. Starting from getting off the plane yesterday, Twentieth Century Fox has arranged a large number of publicity activities, meeting fans before lunch, media interviews in the afternoon, roadshows at a theater in the Imperial Theater in the evening, and after the end, there is also the current conversation program, and the intensive announcements are outrageous.

Fortunately, Wayne didn't need to be present in person for this show. After his interaction with movie fans in the theater, he rushed back to the hotel as soon as possible.

With the sound of the lighter's casca, Wayne stood in front of the hotel window and lit a cigarette, and looked down at the night view of Fifth Avenue with great interest.

No one can deny that the respect given to him by Twentieth Century Fox is the highest in personal treatment. He is currently on the 52nd floor of the Four Seasons Hotel, which is the legendary most expensive hotel room in North America, no doubt about it.

Four Seasons Hotel, located in the center of Fifth Avenue, is very famous, but undoubtedly the most luxurious suite in North America is more famous. According to the official statement of Four Seasons Hotel, they spent 50 million US dollars and took six years to convert the entire 52nd floor into a super luxurious penthouse suite with nearly 420 square meters.

Before, every time Wayne came to Big Apple, he basically lived in Waldorf. This time he changed to the Four Seasons Hotel in the center of Fifth Avenue, which gave him a very strange feeling.

"Boss, the first-day box office statistics of "X-Men" in North America, just faxed by the 20th Century Fox."

Footsteps came from behind, and then Nina's harsh words to Sergei were heard. "Silly, if you dare to continue watching the disgusting adult channel in the living room, I will throw all your luggage out of the window, yes, including your damn game consoles, and the handmade custom suits given to you by the boss!"

"Hey, Nina, no wonder you can't find a boyfriend, you're too fierce..."

The Russian-American bears mumbled, and the sound of the footsteps of the rushing ladder became less and less, and finally there was a clang. It was obvious that Sergei couldn't afford to offend the assistant lady, so he returned to his room to play games in habit.

Wayne was too lazy to care about the broken things between them, but in fact he knew better than anyone else. Neither Nina nor Sergei, these two were one of the smartest people.

One is a top New York University student with an ordinary figure and face, and a pair of big black-framed glasses, and the other is a former special forces instructor who is over two meters tall and strong like a Kodiak brown bear. None of these two people have a simple mind.

"Sit, Nina."

Wayne shook his head slightly and sat down on the rattan chair in front of the floor-to-ceiling window. After hearing the sound of Sergei's door closing, he pointed to the chair beside him.

"The 20th Century Fox distribution department faxed the detailed first-day box office data, the audience survey report statistics after the video was released, etc...."

While reporting, the assistant lady pulled a few pieces of fax paper and sat down. Seeing that her boss was just holding a cigarette leisurely, her eyes still looked at the street scene downstairs. She shrugged slightly, lowered her head and glanced at the fax documents, and said directly:

"The first off day of this weekend, that is, the box office statistics on Friday. "X-Men" produced and released by 20th Century Fox, 2,818 painting theaters, closed at 21.55 million US dollars on the first day, plus the 7.53 million US dollars in advance, the box office on the first day was as high as 29.68 million US dollars, almost crossing the threshold of 30 million US dollars in a single day."

"The box office of a single restaurant exceeded 10,000?" Wayne's mouth smiled and he was shot in the ashtray on the table with a cigarette in his mouth. "It's better than we expected."

Normally, a single-day box office of a movie that can be released on a super large scale can basically determine its market potential, which is completely a popular film.

There seem to be a lot of news about the media reporting that there are more than 10,000 movies in a single library, but those films are almost all art films screened in small areas. Once commercial films are released on a large scale, they can still achieve such outstanding results, at least the early box office results have been guaranteed.

According to Wayne and Twentieth Century Fox's estimates, the film is blessed by the name Greenberg, coupled with the widening market of DC superheroes in the past few years, and the expectations of movie fans for superhero movies, the box office of "X-Men" in North America on the first day of the first day of "The X-Men" has reached their expectations for movie results.

"Yes, X-Men is undoubtedly the North American box office champion yesterday."

After glanced at the statistics again, Nina nodded and said, "The box office of X-Men with more than 29 million accounts for about 52% of the total output value of the North American theater market yesterday. The remaining more than 40% are composed of "Ace vs. Ace" released by Warner Bros. last week, Miramax's "Ghost Catching Festival", Warner Bros. "Save Private Ryan", Warner Bros. "The Sky Cannon 4", Bowei International's "Born a Couple" and other films."

Most of the summer season has passed, especially since July begins. Basically, at least two new works will be released every weekend, but even so, no movie released by any one will dominate. At most one to two weeks, it will be immediately surpassed by later generations.

This is the competitive situation in this period. The high enthusiasm of fans can completely allow a film to achieve good box office results within one to two weeks.

Such fierce competition and the hottest movie-watching enthusiasm in the world have created a very special situation. Once it can crush everything, the popular movie that is the only one in the year will often become the top few in the annual box office of the year.

If you look closely, you will find that basically half of the top ten annual box office lists come from this period.

"According to the survey statistics of 20th Century Fox, the early stage and first day of "X-Men" release, the group of fans who bought tickets to watch movies are mainly young people aged 16 to 30. Among these main players of the movie, at least half are veteran DC superhero fans."

Speaking of this, Nina looked at her boss specifically, stopped her voice. She hesitated for a moment before saying, "Twentieth Century Fox has done a good business."

"They have paid enough, dear Ms. Klein." Wayne smiled and waved his hand, spitting out a cloud of blue smoke.

There is no doubt that the reason why Twentieth Century Fox listed him as the main promotional and marketing focus was to attract his own fans and the fans trained by the DC movie series under Warner Bros.

There is only one DC superhero movie a year. From the perspective of fans who have been aroused, there must be a shortage of supply. Now another superhero has appeared in the market again, and the name Greenberg made it, which naturally satisfys the appetite of countless movie fans.

Even if this movie "X-Men" has no relationship with the DC superhero who directs the cylinder by Wayne himself, as long as the movie's reputation is acceptable, it will definitely not be lacking in the support of this part of the movie.

"The 20th Century Fox Marketing Department, based on the first day's data feedback analysis, at least half of the main audiences of "X-Men" in the first weekend are your fans and DC superhero fans."

Nina curled her lips and continued: "This situation is very beneficial to the first weekend box office, but when this part of the movie fans are concentrated in the theater to watch the movie, "X-Men" will face a new test. The 20th Century Fox Marketing Department expects that this time will probably start from the first working day."

"This is part of the reason why Twentieth Century Fox is willing to pay me such a big price." Wayne nodded, he was very clear about his own perception.

Just like during the project preparation period, the first thing a film company is to consider which superstar to join. Everyone knows that first-line superstars in the circle have never been a good one. Not only do they have to satisfy some seemingly unreasonable life and work benefits, but they also have to pay a large price far beyond ordinary stars.

But the film appointments of first-tier superstars have never stopped. They face invitations from major film companies every day because they are a scarce resource. To put it bluntly, they have their own box office appeal. Whether or not they have first-tier superstars joining will have a huge impact on the early box office of a film project.

From another perspective, the collaboration between 20th Century Fox and Wayne is almost not much different from spending a lot of money to invite a first-line superstar with box office appeal.

Because of his continuous success in recent years, his name has become a brand among the fan group. It has been too long to say, but if we talk about the first weekend of the film's release, there will definitely be countless fans who don't watch the content of the film. They just go to the theater to buy tickets to watch movies for the name Wayne Greenberg, and there will be no shortage of these people.

"Boss, the North American box office of "X-Men" will not open high and close low. It will fall sharply after the weekdays arrive, right?" Seeing that the man around him was not very interested in other data, Nina simply threw the fax paper on the table, stared at the other party's tough face, and asked curiously: "

"To be honest, this film was not shot by you, and judging from my personal viewing experience, it is at most an excellent commercial film, which is quite different from the DC superhero you shot by yourself."

"Look at it, there's a high probability that it won't."

Looking at the luxury stores with different styles downstairs, Wayne shook his head slightly and said casually: "There are no other enough films released in the same period of "X-Men". Twentieth Century Fox has a great ambition. They hope to start the "X-Men" movie series with an extremely successful opening, so they will definitely spare no effort in publicity.

Also, Nina, you can't ignore one thing. Now superhero movies are in short supply for movie fans and theater markets. Didn't you say that? The quality of "X-Men" is excellent, which is completely enough, at least for now. The most important point is that you must not ignore the role of the reputation of movie fans."

In Wayne's opinion, the release time chosen by Twentieth Century Fox is great, which lays a very good foundation for "X-Men". Before the film started, the hottest screening period for "Save Private Ryan" and other films have just begun to be promoted sporadically, and the time point selection is very accurate.

Since this video does not exist alone, it also represents other meanings behind it, 20th Century Fox is willing to spend money on publicity and marketing.

It is undeniable that the best way to get more passers-by movie fans into the theater to buy tickets is to continue to promote and bombard. Also, what Wayne said is the word-of-mouth effect of movie fans, and it is also a good way to get passers-by movie fans into the theater.

The reason is actually very simple. To put it another way, if you accidentally see a good movie, you can't help but recommend it when chatting with your relatives and friends, right?

This is how human nature is. The audiences in various regions of the world are not much different. When you watch a movie that feels good, you will always involuntarily recommend it to your friends around you. Don’t underestimate this. Normally, if your friend recommends a video to you, your trust in your friends will be invisibly applied to the video he recommends.

It is this kind of preconceived impression that the person recommended by friends. After watching the video, the person who was recommended by Amway thinks it is still exciting, he is destined to repeat the above process and cannot help but recommend it to his relatives and friends around him.

And this is the most traditional and useful word-of-mouth effect of movie fans, which exists in almost all film markets in the world.

The reason why many movies that were not promoted in the early stages have gradually become dark horses in the box office is basically because of this reputation effect. There are countless similar examples.

Just as Wayne followed the creative team of "X-Men" and began intensive publicity roadshows, he probably didn't expect that he really underestimated the fans' enthusiasm for superhero movies, underestimated the attractiveness of Greenberg's works to fans, and underestimated his box office appeal.

Santa Monica, Los Angeles, is a traditional wealthy area and a place where many high-tech companies choose to settle down. Internet companies such as Google, Amazon, and Microsoft are all located here.

In addition, Santa Monica also has popular shopping malls and entertainment venues, with many well-known brands and is very popular among young men and women.

In an imperial cinema located in Santa Monica, fans, mainly young people, lined up, chatting with each other, buying tickets, checking tickets, and waiting to enter the screening hall to start watching movies. Especially in a cinema that just ended the screening, hundreds of movie fans walked out excitedly, making the entire theater hall lively.

Starting early on Saturday morning, the theaters have become the main battlefield for young people, and most of these fans come in groups for the X-Men.

The media has a very keen sense of smell, especially after the first box office of "X-Men" was announced, at this time, several entertainment reporters were interviewing movie fans in the hall.

Faced with the reporter's question, a young blonde girl said: "We are watching Wayne's new movie, yes, it's this "X-Men". My friend had watched this movie yesterday and they told me that the movie was excellent and I can't wait to see Wayne's new superhero."

"Yes, we all came for Wayne Greenberg's work. God, this "X-Men" is definitely an unexpected surprise this summer. I didn't expect to see two superheroes in a year."

"I like the fantasy scenes of my youth, the stimulating feeling of appearing on the big screen. Wayne did this perfectly. I won't miss any of his superheroes..."

“…”

When faced with reporters' interviews, most young people's answers were very direct. No matter what DC or surprise they were, most of them believed that as long as it was a superhero movie produced by Wayne Greenberg, there was no need to worry about the quality, and it was a good movie that must not be missed.

And it is undeniable that many fans who are fascinated by superhero movies have a passion for comics. After all, who was the one who was divided into DC or surprise when they first read comics?

"X-Men" slowly spent its first weekend of release under such a hot situation. When the weekday came, Wayne's name was once again put on the headlines of many mainstream entertainment media, and the titles were very eye-catching and even sensational.

"Wayne Greenberg, a sweet date that was nearly eight years late!"

This is the title of the front page of the Hollywood Reporter entertainment, and a whole page has been given reports related to the X-Men.

"Seven years ago, a graduate of the film and television major in the University of Southern California, knocked on the office door of the former distribution manager of 20th Century Fox with his graduation work "Happy Death Day". In a sense, it was Mr. Townsend Rossman who personally brought a brilliant "black crown" to the Hollywood film industry. Since then, there has been a touch of black in the mainstream Hollywood film genre..."