hollywood draw

"Listen to me, Dahe, we'd better not give up on that little reporter so soon."

Although the book CEO was in a state of rage, Paul, Sony Columbia distribution director, spoke without much change. "I thought about it carefully. That little reporter was not completely useless, but we were all blinded by the unexpected box office performance of "The Flash".

The short and fat Oga Yuuo raised his head slightly and looked at the man opposite the desk. At this time, he didn't care about the gap caused by his height. He said with a slightly hoarse voice: "Tell me what you think."

"I'm not surprised that the Flash will have a box office of $38.48 million on the first day.

Paul straightened his back, crossed his hands on the desk in front of him, and looked at Oga Yuuo with serious eyes. "Isn't this reason why we and that woman, Paramount, chose to launch together on Saturday morning, because of this?

No one can stop the first day of the Flash. Wayne Greenberg, the director's brand bonus, plus the fan effect DC has cultivated with movies in the past few years, will explode on this day. But do you find that the box office of "The Flash" on Saturday is only 35.77 million US dollars..."

It would be fine if I didn't mention this number. When I mentioned this number, Benzi Geo immediately widened his eyes, like a rooster strangled his neck, with a sharp voice and shouted strangely: "Donkey shit, just? 35.77 million US dollars?"

The reason why he had this reaction was completely normal. After all, the box office he made was made in his own bet on was this number in the entire first weekend. In Oga Yu's opinion, the world-renowned monster from his hometown should not be like this at all.

"Hey, although this is cruel, we have to face it." Seeing that the short and fat man in the book was going to be dominated by anger again, Paul immediately waved his hand seriously. "It depends on who to compare with, Dahe. The box office of "The Flash" on the first day was close to 40 million US dollars. According to normal market rules, won't it exceed 40 million US dollars on Saturday?

I'm afraid if there were no unanimous criticism from the film critics and no violent accusations of the young reporter appearing on TV, the box office of "The Flash" on Saturday would have exceeded 50 million US dollars! The box office of this film in North America's first weekend will definitely exceed 100 million! What's more, when did Wayne Greenberg's film follow the market rules?!"

After listening to his analysis, Benzi Geo nodded silently, and his anger was slowly suppressed. As soon as he thought of this, he felt a sudden heartbroken. Two of the six giants joined forces and prepared a plan for a long time, which could only make the other party's first box office in North America not exceed 100 million!

From this perspective, it is really impossible to say that their plan this time is completely ineffective. At least it didn't let "The Flash" take everything in the first weekend, right?

But the current effect is not what Sony Colombia wants. Oga Yuki actually knows that it is difficult to stop Wayne. If you think about the other party’s box office results in the past few years, you will know that the probability is not high. What he cares more about is actually the results of "Godzilla".

Two years ago, Universal Pictures and Steven Spielberg still failed to stop "Batman: The Dark Knight", but it did not prevent "Jurassic Park" from winning more than 600 million yuan from the global theater market under the squeeze of Wayne's works.

He still can't understand why he had copied the practices of Universal Pictures a year ago, and even prepared much more than Universal Pictures. Why was he going to lose money at the beginning?

"My idea is not only not to give up on that little reporter, but we also need to add some funds to make that little reporter sue Wayne Greenberg as soon as possible. Don't worry about the opinions of the outside world. As long as this matter is entangled, there will always be someone standing next to the weak."

Although he was extremely contemptuous of the book in his heart, Paul showed no signs on his face and he also patiently gave advice. "Dahe, we all know that if the Flash sells one less ticket, Godzilla will be very likely to sell one more ticket. The cake is so big. Since it is useful, we cannot give up early!"

At least his words were sincere on the surface. Oga Yu frowned and thought carefully for a while before nodding helplessly.

"Godzilla" has only been released for three days, and it can be said that the first week has not passed. In any case, it is too early to give up now. And if you persist, there is still a hint of hope of turning the box office. If you choose not to do anything now, you will be destined to lose all hope.

"Where are the critics?"

Since you choose to continue to implement the plan, the Cialis Cio will naturally not ignore the group of critics. "According to your analysis, those critics are not unavailable, but their appetite is quite large, should they continue..."

“My advice is to keep going!”

Before the other party could finish speaking, Paul gritted his teeth, looked across from the desk, and continued, "Since we spent a lot of money in front of us, there is no need to consider the follow-up investment in a careful way. Dahe, this is a war. If you want to survive, you must use any means and you cannot give up in advance!"

"I will propose to add the follow-up investment in "Godzilla" at tomorrow's high-level meeting." Oga Yu took the cold coffee on the table and drank it in one sip. "That's it, "Godzilla" must not fail like this!"

In the project "Godzilla", the production cost, promotional investment, and "public relations" investment have been added up to 200 million US dollars. You should know that every cent invested by Sony Colombia is its own working capital, and there is no external financing in this project at all.

If so much money is spent, it will sink to the bottom of the sea without hearing a little resounding. Afterwards, someone will be held accountable. However, no matter the project initiator or the leader of various plans, it is Oga Yu. He dare not consider it at all. If the project is compensated, how can he face the board of directors? I am afraid that Kazuo Inamori, who has always trusted him extremely hard, will still not be able to protect himself.

It would be better to just fight and see if there will be any turning point in the future than to stand still and wait for death.

After the two brief exchanges, Paul politely withdrew from the CEO office. No one could find out what was hidden in his eyes at this time.

"Film critics? We give up on our investment in this area. If Sony Colombia is willing to continue, then let them continue."

It was the same early Monday morning, and the same box office news, Paramount Iron Lady Ceo Shirley Lansing, and said directly to distribution director Nick Crowley. "You will continue to keep in touch with Paul later, but we will not spend even a cent on the next plan."

As one of the few female executives in Hollywood, her vision has always been very sharp and her clear mind is the best in the circle.

"The Flash" has indeed been affected. After all, the box office in North America did not exceed 100 million in the first weekend, but the main revenue film is "Godzilla" and "The Great Collision of Heaven and Earth" released by Paramount. It can be said that one foot has withdrawn from the mainstream audience's movie choice.

"Okay, actually, from the beginning, I didn't think that those "vampires" could play a big role." Nodded, Nick Crowley agreed happily.

As he said, the influence that film critics can play in the summer season is definitely the lowest among all schedules in North America in one year. He had discovered this two years ago when he was still in a chaotic Disney.

Especially Disney's public television network also has a very famous film critic, and the host is ace critic Roger Albert. So as long as you are a Disney executive, you will find out that the ratings of this program have become lower and lower in the past two years.

As the only gold-medal critic who has won the Pulitzer Prize recognition, the programs he hosts are all like this, which invisibly shows that more and more mainstream film audiences in North America are gradually ignoring the influence of critics on their viewing choices.

In fact, there is one thing that Hollywood Film Executives are not unaware of, and this group of vampires in the film critic industry do not have a perfect consideration at all.

Since the emergence of decades ago, the film criticism industry has always been the most unspecified industry, which is special among all film practitioners. To put it bluntly, anyone can become a film critic because it is different from the strict requirements of other jobs in the film industry.

If a film director has not undergone strict study, whether in the crew or in the academy, the director will definitely be unqualified. Similarly, behind-the-scenes jobs related to the film industry require a lot of learning and accumulation.

Even the star who does not require learning and accumulation, after all, if he wants to go to the front line and continuously improve his status, he still needs to practice acting skills continuously. Even Tom Cruise, the first-line superstar who is criticized for acting skills by movie fans, to be careful, his acting skills and professionalism are still not difficult to deal with commercial films.

But all this is not important to film critics. You don’t need to learn a course at all, and no school will offer such courses. You don’t need to be recognized first, or get a so-called degree or technical certificate before you can get a certificate and become a film critic.

Therefore, rational people in the circle must understand that what these greedy vampires say can only serve as a "guidance" effect on older generation movie fans.

The reason why everyone is releasing new movies is that they have tacitly public relations with famous North American film critics is not because of their guiding role in film art, but more like spending a lot of money as a regular movie promotion channel, and also covering a small number of elderly movie fans who are accustomed to watching film critics’ columns.

"Those critics should cherish, I'm sure."

Speaking of this, Nick Crowley's eyes were full of pity. "With Warner Bros. and Wayne Greenberg's lead, choosing not to invite critics to preview the film, more and more film companies will ignore them when releasing their own films."

This sentence is by no means a joke. Not to mention others, even Paramount Pictures distribution manager has decided on the company's next major project and will not invite these critics to be tested.

Perhaps in the eyes of ordinary people, Nick Crowley is not famous, and even when he goes to the street, he will not be recognized by some small stars in the circle. However, among film company executives, his vision and ability have always been known for his stability.

It seems that the executives from Disney came out of this. Another smiling Mickey Mouse who led Disney to become the world's number one media group, the world-renowned CEO Robert Eiger, also has the same style.

In terms of fame, he certainly is not as good as Robert Egg's later, but the project he led Paramount Pictures to be familiar with is definitely something that movie fans can be familiar with. The "Transformers" series makes the "Mission: Impossible" series a second glory, and even a series of films such as "Star Trek", "Teenage Mutant Ninja Turtles", "Extreme Agents 3: The Ultimate Return", all come from this stable and inconspicuous executive.

In a certain way, it is not an exaggeration to call Walt Disney the Whampoa in Hollywood. It’s just a pity that these senior executives have all left because of their chaos. Jeffrey Carsonberg, one of the three giants in DreamWorks, and Nick Crowley, behind them, all of whom are heading towards the pinnacle of their careers outside Disney.

"We won't participate in the film critics."

Shirley Lansing is more concerned about how to make "The Great Collision of Heaven and Earth" sell more money, and has basically given up the tacit understanding with Sony Columbia next.

"However, Nick, don't break the connection with Sony Colombia, especially to keep an eye on Paul's old fox. I feel that his approach this time is too abnormal and must have other purposes."

"Ok, I'll stare at him."

The two looked at each other and smiled tacitly. The executives in the circle knew that the head of Sony Columbia distribution this time was abnormal in many aspects. It was precisely these abnormalities that both of them noticed.

What is Paul's usual way of doing it? It was a smart person who immediately gained a memory after losing twice in a row in the early 1990s.

Especially in the next few years, he issued a large number of small and medium-sized cost projects under the eyes of other major Hollywood giants. When he looked closely, he had a terrible success rate. The outside world has never recognized the ability of the student CEO. In his heart, these executives in the circle basically recognized that Paul was the one who led Sony Columbia out of the pain.

One thing is very telling. After suffering two losses, did he make a decision to collide with Wayne Greenberg again? No one has ever been there. Every time he lets the projects he issued hide far away and watches the fierce battles of other giants, but this time he takes the initiative...

"Let's talk about the serious matter."

In Nick Crowley's eyes, what is the most important thing? It is not the tacit understanding with Sony Columbia, nor the "Clash of Heaven and Earth" that is basically unable to make the world come true. "The main reason why "The Flash" was able to get a first weekend box office of almost over 100 million under our siege is found."

That's right, this is what he cares most about, and it is also what Shirley Lansing is most concerned about. Because no matter what aspect, their tacit understanding with Sony Columbia cannot only receive such a little result.

Not to mention Wayne's hardcore movie fans, nor to mention the fans accumulated from DC's previous work, because half of this group of people entered the theater on the first day of the release of "The Flash". It was because of this that they started the second day after "The Flash" was officially released.

Hearing this, Shirley Lansing immediately raised his spirits. "Well, tell me, how did Warner Bros. and Wayne Greenberg do it?"

"The Internet, yes, it's the Internet." Nick Crowley breathed a sigh of relief and said helplessly: "All of us still underestimate the power of the Internet. I have always been wondering why the main audience who went to the theater to watch "The Flash" happened to be composed of young people.

After these two days of detailed investigation, the network department of Warner Bros. distribution department accidentally came into my sight. The people who go to work at Warner Bros. headquarters every day are actually just the main "trunk" in this department, and more members are spread throughout the major cities in North America.

They were in groups to guide public opinion on all the websites related to movies. The methods were actually very rude, and they were nothing more than singing a lot of praises to "The Flash". But the effect was very ideal. Countless young people who had the habit of surfing the Internet were affected and walked into the theater. Pay attention, Shirley, what's more important next..."

Speaking of this, Nick Crowley's face was extremely serious, and the jokes in his voice were also closed, and he continued solemnly: "Under the "tors" of those Internet departments, these people were just browsing the praise of "The Flash" two days ago. I found that starting this morning, the Internet began to be filled with a lot of bad reviews of "Godzilla" again!

It should be noted that the same group of people who have made these bad comments are transformed and their identities have changed on the virtual platform of the Internet! Shirley, do you know what it means?"

What does it mean? Sherry Lansing's face became more and more serious. "It means that Warner Bros. is once again ahead of everyone, which means that Warner Bros. not only set up stalls selling umbrellas in online marketing, but also holds the right to when it will rain in the other hand!"

"That's right!"

Neither of the people here are ordinary people, so of course they know what these mean. The Internet represents the future, and there is basically no doubt about this, especially when the giant Warner Bros. takes the lead and if they wantonly use this low-cost investment platform to smear other competitors, everyone will not be able to pay it back now.

Even Warner Brothers himself did not realize the strength of this so-called "water army" and "black fans" department, after the release of "The Flash" this time, he would realize that it would be a disaster for everyone to hand over the right to rain to those who sell umbrellas.

"Nick, this is very important, Paramount needs to have the same department!"

Shirley Lansing thought of this at the first time and stared at her distribution supervisor and said: "The relevant personnel configuration is all in the way of Warner Bros.! If possible, go to the Warner Bros. network department to poach a few people, and we should be faster!"

"I try to do it, in fact it's not easy."

Nick Crowley nodded and said directly: "I thought of this attention, but there is a difficulty. The main managers of Warner Bros. network department are all members of the hard-core Wayne fan organization, and their income is not low. So, I can only try my best to dig."

"If necessary, you can offer double or even triple salary!" Shirley Lansing frowned and said fiercely: "The speed must be fast. What I need is the operation rules of the network department to build a relevant framework as soon as possible. At least we must ensure that Warner Brothers must have a certain amount of strength to fight back when attacking us in this regard!"

Hollywood has never lacked smart people, and similar conversations not only appear between Paramount CEO and the distribution director. At the same time, 20th Century Fox's CEO Townsend Rossman also proposed a proposal to form a network department at a high-level meeting.

The same quick response is DreamWorks, which is now closely collaborating with Warner Bros. The film industry quasi-giant founded by the Big Three, has much simpler power composition than the six, so at the suggestion of Steven Spielberg, the decision to form a network department was passed on the same day.

At the box office of the first weekend of the film "The Flash", the "water army" who suddenly exerted a powerful effect, almost half of the Hollywood Film Company suddenly realized it. It was the first time they had seen the influence of the Internet platform on young people, just like they had seen the promotion and promotion effect of "Super Bowl" on the movie.

With this group of so-called "water armies", this influence becomes controllable, and no one can resist this temptation.

There is one thing that everyone believes extremely that the influence of the Internet platform will only increase. As long as you go through a simple survey, you will find that the number of personal computers in North America has been growing explosively year by year. The Internet represents the future.

Some film companies saw this and began to set up their own online marketing departments without stopping, while more film companies were still watching the summer war.

"The Flash" has won more than 95 million US dollars in the first weekend. After the weekdays, the attendance rate has also inevitably declined sharply. On Monday, the box office in North America closed at $9.36 million, a year-on-year decrease of more than 50% from the $21.1 million last Sunday!

But no media will use this to measure the success and failure of "The Flash", because the film's box office base on Sunday is too high. Several times throughout Hollywood, there are only a handful of works that have won over tens of millions of dollars on the day of Monday's workday.

Since Tuesday is the traditional discount day for North American theaters, many families have the habit of watching movies together on Tuesday, the box office of "The Flash" rose slightly that day, earning $10.38 million. $8.38 million on Wednesday and $7.95 million on Thursday...

At this point, "The Flash" was officially released for a week, and it won 131.42 million US dollars in North America alone! Especially this result was obtained from the constant outbreak of controversy. For a time, the media changed their tone, and no one mentioned professional ratings or film critics anymore. After the sunshine came out on Friday, major mainstream entertainment media once again promoted Wayne to the altar.

"In the second half of 1997, Wayne Greenberg, who had just won an Oscar, held the 200 million US dollars given by Warner Bros., and finally made up his mind to give up the strong dark style that had made him worshipped by hundreds of millions of people around the world, and decided to stand from the perspective of all movie fans and shoot a top-notch commercial audio-visual feast..."

Compared to the tone of reading the box office news on Monday, Naomi Watts's voice was extremely light and was still the same Greenberg Manor Restaurant, but at this time, both the Australian girl reading the newspaper and the listener who lowered her head to eat breakfast were completely different.